Hertz vs Enterprise
Hertz
Established global car rental company with 10,000+ locations offering standardized fleet vehicles and professional service.
Leisure travelers, airport convenience seekers, and customers prioritizing vehicle quality and flexibility
Enterprise
Largest car rental company globally with emphasis on corporate accounts, long-term rentals, and neighborhood locations.
Corporate clients, budget-conscious renters, long-term rentals, and customers seeking neighborhood convenience
Short Answer
Hertz and Enterprise are both major car rental companies, but Enterprise has a larger global presence with over 10,000 locations compared to Hertz's ~6,000 locations. Enterprise generally offers more competitive pricing for long-term rentals and corporate accounts, while Hertz focuses on airport convenience and leisure travelers.
Our Verdict
AI-assistedEnterprise holds a competitive edge with significantly more locations globally and typically lower daily rates, making it ideal for corporate clients and budget-conscious renters. Hertz excels in airport convenience and leisure travel services. The choice depends on your rental needs: Enterprise for volume and value, Hertz for airport accessibility and premium amenities.
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Choose Hertz if
Leisure travelers, airport convenience seekers, and customers prioritizing vehicle quality and flexibility
Choose Enterprise if
Corporate clients, budget-conscious renters, long-term rentals, and customers seeking neighborhood convenience
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Key Differences at a Glance
Key Facts & Figures
| Metric | Hertz | Enterprise | Diff |
|---|---|---|---|
| Vehicle Catalog Size(unique types) | 500+ | — | — |
| Customer Rating(stars) | 3.9/5.0 | — | — |
| Total Global Locations(stores) | ~6,000 | ~10,000+ | -40% |
| Weekly Rental Discount(percent) | 15-20% | 20-30% | -30% |
| Airport Locations (Major US Cities)(locations) | ~150+ | ~80 | +88% |
| Fleet Vehicle Average Age(years) | 1.5 | 1.5 | — |
| Free Cancellation Period(days before pickup) | 48 | 24 | +100% |
| Countries Served(count) | 150+ countries | 150+ | — |
| Average Daily Rate(USD) | $75-120 | $45-65 | +77% |
| Booking Confirmation Time(hours) | Instant confirmation | — | — |
| Active Users(millions) | 12+ | — | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
Hertz
~6,000 locations
Enterprise
~10,000+ locations🏆
Hertz
Primarily North America and Europe
Enterprise
150+ countries worldwide🏆
Hertz
Airport and leisure travelers
Enterprise
Corporate and long-term renters
Hertz
$55-75 per day
Enterprise
$45-65 per day🏆
Hertz
Hertz+Rewards
Enterprise
Enterprise Plus and Corporate Accounts🏆
Hertz
1-2 years average
Enterprise
1-2 years average
Hertz
24/7 phone and app support
Enterprise
24/7 phone and app support
Hertz
Strong airport presence🏆
Enterprise
Smaller airport footprint, off-airport focus
Full Comparison
| Attribute | Hertz | Enterprise |
|---|---|---|
| Average Fleet Age(years) | 2-3 years | — |
| Daily Rate (Economy)(USD) | $50-70 | — |
| Weekly Rental Discount(percent) | 15-20% | 20-30% |
| Average Daily Rate(USD) | $75-120 | $45-65 |
| Loyalty Program Members(millions) | 8+ million members | — |
| Mobile App Rating(quality level) | 4.4 out of 5 | — |
| Electric Vehicles(percentage) | 11% of fleet (3,200+ vehicles) | — |
| Vehicle Catalog Size(unique types) | 500+ | — |
| Customer Rating(stars) | 3.9/5.0 | — |
| 24/7 Support Type | Phone & In-person | — |
| Total Global Locations(stores) | ~6,000 | ~10,000+ |
| Airport Locations (Major US Cities)(locations) | ~150+ | ~80 |
| Insurance Included | Optional add-ons | — |
| Fleet Vehicle Average Age(years) | 1.5 | 1.5 |
| Customer Satisfaction Rating(relative ranking) | 3.8 | 4.1 |
| Free Cancellation Period(days before pickup) | 48 | 24 |
| Countries Served(count) | 150+ countries | 150+ |
| Company Status | Post-bankruptcy (2020), recovering | — |
| Global Locations(number) | 10,000+ locations | — |
| Booking Confirmation Time(hours) | Instant confirmation | — |
| Active Users(millions) | 12+ | — |
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
Hertz
Pros
- Extensive airport locations for convenience
- Premium vehicle selection and newer model options
- Strong presence in major tourist destinations
- Hertz+Rewards loyalty program with competitive benefits
- Flexible cancellation policies for bookings
Cons
- Higher daily rental rates compared to competitors
- Fewer off-airport locations overall
Enterprise
Pros
- Largest network with 10,000+ locations worldwide
- Most competitive daily and weekly rates in industry
- Exceptional corporate account programs and discounts
- Neighborhood locations reduce travel time for pickup/dropoff
- Free pick-up and drop-off service at most locations
Cons
- Smaller airport location presence
- Vehicle selection may be more limited at smaller branches
Frequently Asked Questions
Enterprise typically offers better pricing for long-term rentals (weekly or monthly), with discounts reaching 20-30% off standard rates. They also excel with corporate account pricing. Hertz offers competitive rates but generally falls 10-15% higher for extended rental periods.
Resources & Learn More
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