food_and_drink
Burger King vs Chick-fil-A 2026: Quality, Price, Menu Comparison
Burger King specializes in flame-grilled beef burgers with broader menu variety, while Chick-fil-A focuses exclusively on chicken sandwiches with a more limited but highly refined menu. Chick-fil-A has higher average unit volumes and customer satisfaction scores, while Burger King offers more diverse options for different dietary preferences.
Burger King
Global fast-food chain specializing in flame-grilled burgers with diverse menu offerings
Customers seeking variety, late-night dining, burger customization, and global accessibility with budget-friendly pricing
Score63%
VS
Chick-fil-A
Premium fast-casual chicken specialist with refined menu and exceptional customer satisfaction
Customers prioritizing chicken quality, consistent service experience, premium positioning, and willing to accept limited menu and Sunday closures
Score63%
Quick Answer
AI SummaryBurger King specializes in flame-grilled beef burgers with broader menu variety, while Chick-fil-A focuses exclusively on chicken sandwiches with a more limited but highly refined menu. Chick-fil-A has higher average unit volumes and customer satisfaction scores, while Burger King offers more diverse options for different dietary preferences.
Our Verdict
AI-assistedChoose Burger King if you want menu diversity, late-night availability, vegetarian options, and a global presence with competitive pricing. Choose Chick-fil-A if you prioritize superior customer satisfaction, premium chicken quality, higher perceived value, and don't mind limited menu options or Sunday closures.
Community feedback
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Burger King
7.8/10
Chick-fil-A
7.2/10
Choose Burger King if
Best pickCustomers seeking variety, late-night dining, burger customization, and global accessibility with budget-friendly pricing
Choose Chick-fil-A if
Customers prioritizing chicken quality, consistent service experience, premium positioning, and willing to accept limited menu and Sunday closures
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Key Differences at a Glance
- Primary Protein Focus:Flame-grilled beef burgers, chicken, seafood vs Chicken sandwiches exclusively
- Average Unit Volume (Annual Revenue per Location):✓ Chick-fil-A wins($2.7 million vs $1.2 million)
- Customer Satisfaction Score (ACSI 2024):✓ Chick-fil-A wins(86/100 vs 77/100)
Key Facts & Figures
87 numeric metrics compared
| Metric | Burger King | Chick-fil-A | Ratio |
|---|---|---|---|
| System-Wide Revenue(USD) | $1.8 Billion | — | — |
| Standard Meal Deal Price (UK)(GBP) | £5.99 | — | — |
| Price Difference(USD) | Saves £2.00 | — | — |
| Signature Burger Flame-Grill Time(seconds) | ~40 seconds per Whopper | — | — |
| Global Restaurant Locations(count) | 18,000+ | 3,000+ | |
| Meal Deal Customization Options(burger choices) | 5+ burger options at £5.99 | — | — |
| Annual Corporate Revenue(USD billions) | $6.5B | — | — |
| Franchisee Average Unit Volume(USD thousands) | $1,650 | — | — |
| Initial Franchise Investment(USD millions) | $316-$550 | — | — |
| Big Mac / Whopper Calories(calories) | 660 cal (Whopper) | — | — |
| Global Brand Awareness(percent) | 89% | — | — |
| Loyalty Program Members(millions) | 8M+ (BK Rewards) | — | — |
| Total Global Locations(stores) | 18,000+ | 3,000+ | |
| Annual Revenue per Restaurant(USD millions) | $1.2M | $3.8M | |
| Customer Satisfaction Score(ACSI points (0-100)) | 77 | 86 | |
| Average Drive-Thru Speed(minutes) | 4.5 minutes | 3.2 minutes | |
| Signature Item Calories(calories) | Whopper: 660 cal | Chicken Sandwich: 440 cal | |
| Average Meal Price(USD) | $6.50 | $8.25 | |
| Operating Days Per Year(days) | 365 days | 260 days (closed Sundays) | |
| Menu Item Count(items) | 120+ | 15-20 | |
| Average Customer Service Time(minutes) | 6-8 | — | — |
| Average Burger Price(USD) | $7.50-9.50 | — | — |
| Menu Customization Level(scale 1-10) | 9/10 | — | — |
| Digital Ordering Availability(percentage of locations) | 65% | — | — |
| Total Global Restaurants(locations) | 18,291 | — | — |
| Annual Revenue(USD billions) | $6.5B | $14.3B | |
| Average Unit Volume (AUV)(USD millions) | $1,200 | — | — |
| Countries of Operation(countries) | 95 | — | — |
| Signature Burger Price (USD)(USD) | $5.49 (Whopper) | — | — |
| Average Service Time(minutes) | 4-5 minutes | — | — |
| Franchise Startup Cost(USD thousands) | $250-$550 | — | — |
| Single Burger Base Price(USD) | $7.25 | — | — |
| Number of Global Locations(restaurants) | 18,000+ | 2,900+ | |
| Average Customer Rating(stars) | 3.8/5.0 | — | — |
| Average Service Wait Time(minutes) | 6 minutes | — | — |
| Topping Customization Options(toppings) | 6 standard toppings | — | — |
| Drive-Thru Availability(percent of locations) | 95% | — | — |
| Price Per Pound of Beef(USD) | $2.10/lb | — | — |
| Annual Global Revenue(USD billions) | $6.5 billion | — | — |
| Total Global Restaurant Count(locations) | 18,000 | — | — |
| Average Unit Volume Per Location(USD millions) | $1.62M | — | — |
| Mobile App Daily Active Users(millions) | 4.2M DAU | — | — |
| Breakfast Menu Item Count(items) | 6 items | — | — |
| Global Brand Awareness (Unaided)(percent) | 89% | — | — |
| Number of Locations(restaurants) | 18,000+ | — | — |
| Brand Value Ranking(USD billions) | $19.3 billion | — | — |
| Signature Burger Calories(calories) | 660 (Whopper) | — | — |
| Countries with Presence(countries) | 90+ countries | — | — |
| Average Unit Volume(USD millions annually) | $1.2 million | $2.7 million | |
| Global Locations(number of restaurants) | 18,500+ | 3,100+ | |
| Average Transaction Value(USD) | $8.50 | $9.25 | |
| Core Menu Item Count(number of items) | 150+ | 17 | |
| Operating Hours Per Week(hours per week) | 168 (24/7 at many locations) | 126 (closed Sundays, 6am-10pm typical) | |
| Employee Turnover Rate(percent annually) | 150% | 110% | |
| Average Check-In Rating (Google/Yelp)(stars out of 5) | 3.8 | 4.5 | |
| 2026 New Location Growth Target(locations) | 150-200 estimated | 150-200 estimated | |
| Average Customer Transaction Time(minutes) | 4.5 minutes | 4.5 minutes | |
| Global Store Locations(stores) | 40,000+ | 40,000+ | |
| Average Chicken Sandwich Price(USD) | $9.25 | $9.25 | |
| Annual Operating Days(days) | 365 days | 365 days | |
| Price Premium vs. Competitor(percent) | +38% higher | +38% higher | |
| International Presence(countries) | 100+ countries | 100+ countries | |
| Signature Chicken Sandwich Price(USD) | $4.59 | $4.59 | |
| U.S. Restaurant Locations(count) | 3,500+ | 3,500+ | |
| Average Drive-Thru Wait Time(minutes) | 4.2 | 4.2 | |
| Order Accuracy Rate(%) | 99.2% | 99.2% | |
| Annual U.S. Revenue(billion USD) | $3.6B | $3.6B | |
| Chicken Sandwich Sodium Content(mg) | 940mg | 940mg | |
| Customer Satisfaction Rating(stars (out of 5)) | 86% | 86% | |
| Average Entree Price(USD) | $8.50 | $8.50 | |
| Sodium per Standard Entree(mg) | 1,240mg | 1,240mg | |
| Core Menu Items(items) | 28 items | 28 items | |
| US Restaurant Locations(count) | 3,052 | 3,052 | |
| 24-Hour Availability(percent of locations) | 0% | 0% | |
| Average Wait Time(minutes) | 4.2 minutes | 4.2 minutes | |
| Average Transaction Time(minutes) | 3-4 | 3-4 | |
| Operating Days per Week(days) | 6 | 6 | |
| Revenue Per Location (Annual)(USD millions) | $2.7-3.2M | $2.7-3.2M | |
| Repeat Customer Rate(percentage) | 78% | 78% | |
| Average Entrée Price(USD) | $9.25 | $9.25 | |
| US Location Count(locations) | 3,039 | 3,039 | |
| Customer Satisfaction (ACSI)(score/100) | 86 | 86 | |
| Chicken Sandwich Price(USD) | $8.49 | $8.49 | |
| Drive-Thru Speed(minutes) | 4.3 min | 4.3 min | |
| Menu Items Available(items) | ~25 items | ~25 items | |
| Global Countries Served(countries) | 1 (USA only) | 1 (USA only) | |
| Average Employee Wage(USD/hour) | $17.00 | $17.00 |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Evenly matched1 tie
Burger King
Attribute
Chick-fil-A
- Flame-grilled beef burgers, chicken, seafoodPrimary Protein FocusChicken sandwiches exclusively
- $1.2 millionAverage Unit Volume (Annual Revenue per Location)$2.7 million(winner)
- 77/100Customer Satisfaction Score (ACSI 2024)86/100(winner)
- 18,500+(winner)Global Locations (2024)3,100+
- 24 hours (many locations)(winner)Operating Hours ModelClosed Sundays, 6am-10pm typical
- 150+ items(winner)Menu Item Count17 items (core menu)
- $8.50Average Transaction Value$9.25(winner)
- Primary Protein Focus
Burger King
Flame-grilled beef burgers, chicken, seafood
Chick-fil-A
Chicken sandwiches exclusively
- Average Unit Volume (Annual Revenue per Location)
Burger King
$1.2 million
Chick-fil-A
$2.7 million(winner)
- Customer Satisfaction Score (ACSI 2024)
Burger King
77/100
Chick-fil-A
86/100(winner)
- Global Locations (2024)
Burger King
18,500+(winner)
Chick-fil-A
3,100+
- Operating Hours Model
Burger King
24 hours (many locations)(winner)
Chick-fil-A
Closed Sundays, 6am-10pm typical
- Menu Item Count
Burger King
150+ items(winner)
Chick-fil-A
17 items (core menu)
- Average Transaction Value
Burger King
$8.50
Chick-fil-A
$9.25(winner)
Full Comparison
| Attribute | Burger King | Chick-fil-A |
|---|---|---|
| System-Wide Revenue(USD) | $1.8 Billion | — |
| Standard Meal Deal Price (UK)(GBP) | £5.99 | — |
| Average Meal Price(USD) | $6.50(winner) | $8.25 |
| Average Burger Price(USD) | $7.50-9.50 | — |
| Signature Burger Price (USD)(USD) | $5.49 (Whopper) | — |
| Single Burger Base Price(USD) | $7.25 | — |
Show 6 more attributesAverage Transaction Value(USD) $8.50 $9.25 Average Chicken Sandwich Price(USD) $9.25 — Price Premium vs. Competitor(percent) +38% higher — Signature Chicken Sandwich Price(USD) $4.59 — Average Entree Price(USD) $8.50 — Average Entrée Price(USD) $9.25 — | ||
| Price Difference(USD) | Saves £2.00 | — |
| Beef Freshness | Flame-grilled (quality varies by location) | — |
| Beef Sourcing Method | Flame-grilled frozen patties | — |
| Chicken Source Standard(text) | Hand-breaded fresh daily, never frozen | — |
| Customer Satisfaction (ACSI)(score/100) | 86 | — |
| Signature Burger Flame-Grill Time(seconds) | ~40 seconds per Whopper | — |
| Core Menu Dessert Innovation (2026) | Standard Frosty-style offerings | — |
| Restaurant Design Update | Traditional format | — |
| Global Restaurant Locations(count) | 18,000+(winner) | 3,000+ |
| Total Global Restaurant Count(locations) | 18,000 | — |
| Meal Deal Customization Options(burger choices) | 5+ burger options at £5.99 | — |
| Price Per Pound of Beef(USD) | $2.10/lb | — |
| Annual Corporate Revenue(USD billions) | $6.5B | — |
| Annual Revenue per Restaurant(USD millions) | $1.2M | $3.8M(winner) |
| Annual Revenue(USD billions) | $6.5B | $14.3B(winner) |
| Average Unit Volume (AUV)(USD millions) | $1,200 | — |
| Annual Global Revenue(USD billions) | $6.5 billion | — |
Show 2 more attributesAverage Unit Volume(USD millions annually) $1.2 million $2.7 million Revenue Per Location (Annual)(USD millions) $2.7-3.2M — | ||
| Franchisee Average Unit Volume(USD thousands) | $1,650 | — |
| Initial Franchise Investment(USD millions) | $316-$550 | — |
| Big Mac / Whopper Calories(calories) | 660 cal (Whopper) | — |
| Signature Item Calories(calories) | Whopper: 660 cal | Chicken Sandwich: 440 cal(winner) |
| Signature Burger Calories(calories) | 660 (Whopper) | — |
| Chicken Sandwich Sodium Content(mg) | 940mg | — |
| Sodium per Standard Entree(mg) | 1,240mg | — |
| Global Brand Awareness(percent) | 89% | — |
| Loyalty Program Members(millions) | 8M+ (BK Rewards) | — |
| Customization Options(combinations) | ~1000+ 'Have it Your Way' combos | — |
| Total Global Locations(stores) | 18,000+(winner) | 3,000+ |
| Countries of Operation(countries) | 95 | — |
| Customer Satisfaction Score(ACSI points (0-100)) | 77 | 86(winner) |
| Customer Satisfaction Rating(stars (out of 5)) | 86% | — |
| Average Drive-Thru Speed(minutes) | 4.5 minutes | 3.2 minutes(winner) |
| Operating Days Per Year(days) | 365 days(winner) | 260 days (closed Sundays) |
| Number of Global Locations(restaurants) | 18,000+(winner) | 2,900+ |
| Operating Hours Per Week(hours per week) | 168 (24/7 at many locations)(winner) | 126 (closed Sundays, 6am-10pm typical) |
| Annual Operating Days(days) | 365 days | — |
| US Restaurant Locations(count) | 3,052 | — |
Show 1 more attributeUS Location Count(locations) 3,039 — | ||
| Menu Item Count(items) | 120+(winner) | 15-20 |
| Menu Items Available(items) | ~25 items | — |
| Average Customer Service Time(minutes) | 6-8 | — |
| Menu Customization Level(scale 1-10) | 9/10 | — |
| Digital Ordering Availability(percentage of locations) | 65% | — |
| Total Global Restaurants(locations) | 18,291 | — |
| Operating Days per Week(days) | 6 | — |
| Average Employee Wage(USD/hour) | $17.00 | — |
| Average Service Time(minutes) | 4-5 minutes | — |
| Average Drive-Thru Wait Time(minutes) | 4.2 | — |
| Franchise Startup Cost(USD thousands) | $250-$550 | — |
| Average Customer Rating(stars) | 3.8/5.0 | — |
| Average Service Wait Time(minutes) | 6 minutes | — |
| Topping Customization Options(toppings) | 6 standard toppings | — |
| Drive-Thru Availability(percent of locations) | 95% | — |
| 24-Hour Availability(percent of locations) | 0% | — |
| Drive-Thru Speed(minutes) | 4.3 min | — |
| Average Unit Volume Per Location(USD millions) | $1.62M | — |
| Mobile App Daily Active Users(millions) | 4.2M DAU | — |
| Franchise Startup Investment Range(USD) | $316K - $516K | — |
| Breakfast Menu Item Count(items) | 6 items | — |
| Primary Burger Cooking Method | Flame-grilled (smoky flavor) | — |
| Global Brand Awareness (Unaided)(percent) | 89% | — |
| Brand Value Ranking(USD billions) | $19.3 billion | — |
| Number of Locations(restaurants) | 18,000+ | — |
| Global Locations(number of restaurants) | 18,500+(winner) | 3,100+ |
| Countries with Presence(countries) | 90+ countries | — |
| International Presence(countries) | 100+ countries | — |
| Global Countries Served(countries) | 1 (USA only) | — |
| Core Menu Item Count(number of items) | 150+(winner) | 17 |
| Employee Turnover Rate(percent annually) | 150% | 110%(winner) |
| Average Check-In Rating (Google/Yelp)(stars out of 5) | 3.8 | 4.5(winner) |
| 2026 New Location Growth Target(locations) | 150-200 estimated | — |
| Chicken Preparation Method | Hand-breaded fresh daily | — |
| Drive-Thru AI Technology | Mobile app + traditional ordering | — |
| Average Customer Transaction Time(minutes) | 4.5 minutes | — |
| Global Store Locations(stores) | 40,000+ | — |
| Quality Ranking (YouGov 2026)(ranking) | #1 overall quality | — |
| 2025 Sales Tier(ranking) | Top 3 ($107B trifecta) | — |
| Annual U.S. Revenue(billion USD) | $3.6B | — |
| U.S. Restaurant Locations(count) | 3,500+ | — |
| Order Accuracy Rate(%) | 99.2% | — |
| Core Menu Items(items) | 28 items | — |
| Average Wait Time(minutes) | 4.2 minutes | — |
| Average Transaction Time(minutes) | 3-4 | — |
| Repeat Customer Rate(percentage) | 78% | — |
| Chicken Sandwich Price(USD) | $8.49 | — |
Burger KingChick-fil-ASystem-Wide Revenue(USD)
$1.8 Billion
—
Standard Meal Deal Price (UK)(GBP)
£5.99
—
Average Meal Price(USD)
$6.50
$8.25
Average Burger Price(USD)
$7.50-9.50
—
Signature Burger Price (USD)(USD)
$5.49 (Whopper)
—
Single Burger Base Price(USD)
$7.25
—
Show 6 more attributes
Average Transaction Value(USD)
$8.50
$9.25
Average Chicken Sandwich Price(USD)
$9.25
—
Price Premium vs. Competitor(percent)
+38% higher
—
Signature Chicken Sandwich Price(USD)
$4.59
—
Average Entree Price(USD)
$8.50
—
Average Entrée Price(USD)
$9.25
—
Price Difference(USD)
Saves £2.00
—
Beef Freshness
Flame-grilled (quality varies by location)
—
Beef Sourcing Method
Flame-grilled frozen patties
—
Chicken Source Standard(text)
Hand-breaded fresh daily, never frozen
—
Customer Satisfaction (ACSI)(score/100)
86
—
Signature Burger Flame-Grill Time(seconds)
~40 seconds per Whopper
—
Core Menu Dessert Innovation (2026)
Standard Frosty-style offerings
—
Restaurant Design Update
Traditional format
—
Global Restaurant Locations(count)
18,000+
3,000+
Total Global Restaurant Count(locations)
18,000
—
Meal Deal Customization Options(burger choices)
5+ burger options at £5.99
—
Price Per Pound of Beef(USD)
$2.10/lb
—
Annual Corporate Revenue(USD billions)
$6.5B
—
Annual Revenue per Restaurant(USD millions)
$1.2M
$3.8M
Annual Revenue(USD billions)
$6.5B
$14.3B
Average Unit Volume (AUV)(USD millions)
$1,200
—
Annual Global Revenue(USD billions)
$6.5 billion
—
Show 2 more attributes
Average Unit Volume(USD millions annually)
$1.2 million
$2.7 million
Revenue Per Location (Annual)(USD millions)
$2.7-3.2M
—
Franchisee Average Unit Volume(USD thousands)
$1,650
—
Initial Franchise Investment(USD millions)
$316-$550
—
Big Mac / Whopper Calories(calories)
660 cal (Whopper)
—
Signature Item Calories(calories)
Whopper: 660 cal
Chicken Sandwich: 440 cal
Signature Burger Calories(calories)
660 (Whopper)
—
Chicken Sandwich Sodium Content(mg)
940mg
—
Sodium per Standard Entree(mg)
1,240mg
—
Global Brand Awareness(percent)
89%
—
Loyalty Program Members(millions)
8M+ (BK Rewards)
—
Customization Options(combinations)
~1000+ 'Have it Your Way' combos
—
Total Global Locations(stores)
18,000+
3,000+
Countries of Operation(countries)
95
—
Customer Satisfaction Score(ACSI points (0-100))
77
86
Customer Satisfaction Rating(stars (out of 5))
86%
—
Average Drive-Thru Speed(minutes)
4.5 minutes
3.2 minutes
Operating Days Per Year(days)
365 days
260 days (closed Sundays)
Number of Global Locations(restaurants)
18,000+
2,900+
Operating Hours Per Week(hours per week)
168 (24/7 at many locations)
126 (closed Sundays, 6am-10pm typical)
Annual Operating Days(days)
365 days
—
US Restaurant Locations(count)
3,052
—
Show 1 more attribute
US Location Count(locations)
3,039
—
Menu Item Count(items)
120+
15-20
Menu Items Available(items)
~25 items
—
Average Customer Service Time(minutes)
6-8
—
Menu Customization Level(scale 1-10)
9/10
—
Digital Ordering Availability(percentage of locations)
65%
—
Total Global Restaurants(locations)
18,291
—
Operating Days per Week(days)
6
—
Average Employee Wage(USD/hour)
$17.00
—
Average Service Time(minutes)
4-5 minutes
—
Average Drive-Thru Wait Time(minutes)
4.2
—
Franchise Startup Cost(USD thousands)
$250-$550
—
Average Customer Rating(stars)
3.8/5.0
—
Average Service Wait Time(minutes)
6 minutes
—
Topping Customization Options(toppings)
6 standard toppings
—
Drive-Thru Availability(percent of locations)
95%
—
24-Hour Availability(percent of locations)
0%
—
Drive-Thru Speed(minutes)
4.3 min
—
Average Unit Volume Per Location(USD millions)
$1.62M
—
Mobile App Daily Active Users(millions)
4.2M DAU
—
Franchise Startup Investment Range(USD)
$316K - $516K
—
Breakfast Menu Item Count(items)
6 items
—
Primary Burger Cooking Method
Flame-grilled (smoky flavor)
—
Global Brand Awareness (Unaided)(percent)
89%
—
Brand Value Ranking(USD billions)
$19.3 billion
—
Number of Locations(restaurants)
18,000+
—
Global Locations(number of restaurants)
18,500+
3,100+
Countries with Presence(countries)
90+ countries
—
International Presence(countries)
100+ countries
—
Global Countries Served(countries)
1 (USA only)
—
Core Menu Item Count(number of items)
150+
17
Employee Turnover Rate(percent annually)
150%
110%
Average Check-In Rating (Google/Yelp)(stars out of 5)
3.8
4.5
2026 New Location Growth Target(locations)
150-200 estimated
—
Chicken Preparation Method
Hand-breaded fresh daily
—
Drive-Thru AI Technology
Mobile app + traditional ordering
—
Average Customer Transaction Time(minutes)
4.5 minutes
—
Global Store Locations(stores)
40,000+
—
Quality Ranking (YouGov 2026)(ranking)
#1 overall quality
—
2025 Sales Tier(ranking)
Top 3 ($107B trifecta)
—
Annual U.S. Revenue(billion USD)
$3.6B
—
U.S. Restaurant Locations(count)
3,500+
—
Order Accuracy Rate(%)
99.2%
—
Core Menu Items(items)
28 items
—
Average Wait Time(minutes)
4.2 minutes
—
Average Transaction Time(minutes)
3-4
—
Repeat Customer Rate(percentage)
78%
—
Chicken Sandwich Price(USD)
$8.49
—
Pros & Cons
10 pros·6 cons across both
Burger King
+5-3
Pros
- Flame-grilled burgers with distinctive char flavor (vs pan-fried competitors)
- 150+ menu items including burgers, chicken, seafood, salads, and breakfast
- Extended hours with many 24-hour locations for late-night service
- 18,500+ locations globally providing maximum convenience and accessibility
- Lower average price point ($8.50 transaction) for budget-conscious consumers
Cons
- Customer satisfaction score of 77/100 trails most premium competitors
- Inconsistent food quality and preparation across franchise locations reported in 40% of reviews
- Lower average unit volume ($1.2M) suggests weaker per-location performance
Chick-fil-A
+5-3
Pros
- Industry-leading 86/100 ACSI satisfaction score (highest among major QSRs)
- Highest average unit volume at $2.7M annually demonstrating strong unit economics
- Consistent product quality and hand-breaded chicken preparation across all locations
- Superior customer service reputation with higher employee training standards
- Higher average transaction value ($9.25) reflecting premium positioning and perceived value
Cons
- Closed every Sunday eliminating 14% of weekly operating opportunities
- Severely limited menu with only 17 core items restricts customer choice and dietary accommodations
- Approximately 3,100 locations vs 18,500 for Burger King creates significant geographic accessibility gap
Frequently Asked Questions
5 questions
Chick-fil-A scores higher on customer satisfaction (86 vs 77 ACSI points) and maintains more consistent quality due to stricter franchising standards and lower employee turnover (110% vs 150% annually). However, Burger King's flame-grilled cooking method produces a distinctive burger flavor that many prefer. Quality varies more at Burger King locations due to higher franchise variability.
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