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Burger King vs Chick-fil-A 2026: Comparison

Burger King specializes in flame-grilled burgers and operates 7 days a week with broader menu variety, while Chick-fil-A focuses exclusively on chicken sandwiches, operates only 6 days (closed Sundays), and maintains significantly higher customer satisfaction scores despite fewer locations.

Burger King

Burger King

Global flame-grilled burger chain with diverse menu and 7-day operation.

Budget-conscious consumers seeking burger variety, travelers needing 7-day access, customers wanting diverse menu options beyond chicken

Score63%
VS
Chick-fil-A

Chick-fil-A

Specialized chicken sandwich chain known for exceptional service and customer loyalty.

Quality-focused consumers willing to sacrifice variety, customers prioritizing exceptional service, those in areas with Chick-fil-A access seeking superior customer experience

Score63%

Quick Answer

AI Summary

Burger King specializes in flame-grilled burgers and operates 7 days a week with broader menu variety, while Chick-fil-A focuses exclusively on chicken sandwiches, operates only 6 days (closed Sundays), and maintains significantly higher customer satisfaction scores despite fewer locations.

Our Verdict

AI-assisted

Choose Burger King if you want maximum convenience with 7-day availability, diverse menu options (burgers, chicken, fish, breakfast), and the widest geographic accessibility across 18,000+ locations globally. Choose Chick-fil-A if you prioritize exceptional customer service, higher food quality ratings, faster service times, and are willing to accept limited menu variety and Sunday closure in exchange for industry-leading customer satisfaction and higher per-location profitability.

Community feedback

Was this verdict helpful?

Burger King
8/10
Chick-fil-A
7/10
Burger King

Choose Burger King if

Best pick

Budget-conscious consumers seeking burger variety, travelers needing 7-day access, customers wanting diverse menu options beyond chicken

Chick-fil-A

Choose Chick-fil-A if

Quality-focused consumers willing to sacrifice variety, customers prioritizing exceptional service, those in areas with Chick-fil-A access seeking superior customer experience

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Key Differences at a Glance

  • Primary Menu Focus:Burger King wins(Flame-grilled burgers, chicken, fish, sides vs Chicken sandwiches exclusively)
  • Operating Days Per Week:Burger King wins(7 days vs 6 days (closed Sundays))
  • Customer Satisfaction Score (2024):Chick-fil-A wins(84/100 ACSI vs 71/100 ACSI)
See all 7 differences

Key Facts & Figures

71 numeric metrics compared

MetricBurger KingChick-fil-ARatio
Global Locations(number of restaurants)18,000+
System-Wide Revenue(USD)$1.8 Billion
Standard Meal Deal Price (UK)(GBP)£5.99
Price Difference(GBP)Saves £2.00
Signature Burger Flame-Grill Time(seconds)~40 seconds per Whopper
Global Restaurant Locations(locations)18,000+3,000+
Meal Deal Customization Options(burger choices)5+ burger options at £5.99
Annual Corporate Revenue(USD billions)$6.5B
Franchisee Average Unit Volume(USD thousands)$1,650
Initial Franchise Investment(USD millions)$316-$550
Big Mac / Whopper Calories(calories)660 cal (Whopper)
Global Brand Awareness(percent)89%
Loyalty Program Members(millions)8M+ (BK Rewards)
Total Global Locations(restaurants)18,000+3,000+
Annual Revenue per Restaurant(USD millions)$1.2M$3.8M
Customer Satisfaction Score(/100 ACSI)74/10084
Average Drive-Thru Speed(minutes)4.5 minutes3.2 minutes
Signature Item Calories(calories)Whopper: 660 calChicken Sandwich: 440 cal
Average Meal Price(USD)$6.50$8.25
Operating Days Per Year(days)365 days260 days (closed Sundays)
Menu Item Count(items)120+15-20
Average Customer Service Time(minutes)6-8
Average Burger Price(USD)$7.50-9.50
Menu Customization Level(percentage of items customizable)85%
Countries with Presence(countries)100+
Digital Ordering Availability(percentage of locations)65%
Total Global Restaurants(locations)18,291
Annual Revenue(USD billions)$6.5B
Average Unit Volume (AUV)(USD thousands)$1,200
Countries of Operation(countries)95
Signature Burger Price (USD)(USD)$5.49 (Whopper)
Average Service Time(minutes)4.8
Franchise Startup Cost(USD thousands)$316-$550
Single Burger Base Price(USD)$7.25
Number of Global Locations(restaurants)18,000+2,900+
Average Customer Rating(stars (out of 5))3.8/5.0
Average Service Wait Time(minutes)6 minutes
Topping Customization Options(toppings)6 standard toppings
Drive-Thru Availability(percent of locations)95%
Price Per Pound of Beef(USD)$2.10/lb
Annual Global Revenue(USD Billions)$9.5B
Total Global Restaurant Count(locations)18,000
Average Unit Volume Per Location(USD millions)$1.62M
Mobile App Daily Active Users(millions)4.2M DAU
Breakfast Menu Item Count(items)6 items
Global Brand Awareness (Unaided)(percent)89%
2026 New Location Growth Target(locations)150-200 estimated150-200 estimated
Average Customer Transaction Time(minutes)4.5 minutes4.5 minutes
Global Store Locations(stores)40,000+40,000+
Average Chicken Sandwich Price(USD)$9.25$9.25
Annual Operating Days(days)365 days365 days
Price Premium vs. Competitor(percent)+38% higher+38% higher
International Presence(countries)100+ countries100+ countries
Signature Chicken Sandwich Price(USD)$4.59$4.59
U.S. Restaurant Locations(count)3,500+3,500+
Average Drive-Thru Wait Time(minutes)4.24.2
Order Accuracy Rate(%)99.2%99.2%
Annual U.S. Revenue(billion USD)$3.6B$3.6B
Chicken Sandwich Sodium Content(mg)940mg940mg
Customer Satisfaction Rating(stars out of 5)86%86%
Average Entree Price(USD)$8.50$8.50
Sodium per Standard Entree(mg)1,240mg1,240mg
Core Menu Items(items)28 items28 items
US Restaurant Locations(locations)3,0523,052
24-Hour Availability(percent of locations)0%0%
Average Wait Time(minutes)4.2 minutes4.2 minutes
Average Transaction Time(minutes)3-43-4
Operating Days Per Week(days)66
Revenue Per Location (Annual)(USD millions)$2.7-3.2M$2.7-3.2M
Repeat Customer Rate(percentage)78%78%
Average Entrée Price(USD)$9.25$9.25

Sourced from publicly available data ·

Key Differences

7 attributes compared head-to-head

Burger King
4Burger King
Burger King leads
Chick-fil-A
3Chick-fil-A
  • Primary Menu Focus

    Burger King

    Flame-grilled burgers, chicken, fish, sides(winner)

    Chick-fil-A

    Chicken sandwiches exclusively

  • Operating Days Per Week

    Burger King

    7 days(winner)

    Chick-fil-A

    6 days (closed Sundays)

  • Customer Satisfaction Score (2024)

    Burger King

    71/100 ACSI

    Chick-fil-A

    84/100 ACSI(winner)

  • Global Locations (2024)

    Burger King

    18,000+ restaurants(winner)

    Chick-fil-A

    3,000+ restaurants

  • Average Transaction Time

    Burger King

    4-5 minutes

    Chick-fil-A

    3-4 minutes(winner)

  • Menu Item Count

    Burger King

    80+ items(winner)

    Chick-fil-A

    15-20 items

  • Revenue Per Location (Annual)

    Burger King

    $1.2-1.4M

    Chick-fil-A

    $2.7-3.2M(winner)

Full Comparison

Burger King
Chick-fil-A
Global Locations(number of restaurants)
18,000+
Total Global Restaurant Count(locations)
18,000
System-Wide Revenue(USD)
$1.8 Billion
Standard Meal Deal Price (UK)(GBP)
£5.99
Price Difference(GBP)
Saves £2.00
Average Meal Price(USD)
$6.50
$8.25
Average Burger Price(USD)
$7.50-9.50
Signature Burger Price (USD)(USD)
$5.49 (Whopper)
Show 6 more attributes
Single Burger Base Price(USD)
$7.25
Average Chicken Sandwich Price(USD)
$9.25
Price Premium vs. Competitor(percent)
+38% higher
Signature Chicken Sandwich Price(USD)
$4.59
Average Entree Price(USD)
$8.50
Average Entrée Price(USD)
$9.25
Beef Freshness
Flame-grilled (quality varies by location)
Customer Satisfaction Score(/100 ACSI)
74/100
84
Average Customer Rating(stars (out of 5))
3.8/5.0
Beef Sourcing Method
Flame-grilled frozen patties
Chicken Source Standard(text)
Hand-breaded fresh daily, never frozen
Signature Burger Flame-Grill Time(seconds)
~40 seconds per Whopper
Core Menu Dessert Innovation (2026)
Standard Frosty-style offerings
Restaurant Design Update
Traditional format
Global Restaurant Locations(locations)
18,000+
3,000+
Operating Days Per Year(days)
365 days
260 days (closed Sundays)
Number of Global Locations(restaurants)
18,000+
2,900+
Annual Operating Days(days)
365 days
US Restaurant Locations(locations)
3,052
Show 1 more attribute
Operating Days Per Week(days)
6
Meal Deal Customization Options(burger choices)
5+ burger options at £5.99
Price Per Pound of Beef(USD)
$2.10/lb
Annual Corporate Revenue(USD billions)
$6.5B
Annual Revenue per Restaurant(USD millions)
$1.2M
$3.8M
Annual Revenue(USD billions)
$6.5B
Annual Global Revenue(USD Billions)
$9.5B
Revenue Per Location (Annual)(USD millions)
$2.7-3.2M
Franchisee Average Unit Volume(USD thousands)
$1,650
Initial Franchise Investment(USD millions)
$316-$550
Big Mac / Whopper Calories(calories)
660 cal (Whopper)
Signature Item Calories(calories)
Whopper: 660 cal
Chicken Sandwich: 440 cal
Chicken Sandwich Sodium Content(mg)
940mg
Sodium per Standard Entree(mg)
1,240mg
Global Brand Awareness(percent)
89%
Loyalty Program Members(millions)
8M+ (BK Rewards)
Customization Options(combinations)
~1000+ 'Have it Your Way' combos
Total Global Locations(restaurants)
18,000+
3,000+
Average Drive-Thru Speed(minutes)
4.5 minutes
3.2 minutes
Menu Item Count(items)
120+
15-20
Average Customer Service Time(minutes)
6-8
Menu Customization Level(percentage of items customizable)
85%
Countries with Presence(countries)
100+
International Presence(countries)
100+ countries
Digital Ordering Availability(percentage of locations)
65%
Total Global Restaurants(locations)
18,291
Countries of Operation(countries)
95
Average Service Time(minutes)
4.8
Average Unit Volume (AUV)(USD thousands)
$1,200
Franchise Startup Cost(USD thousands)
$316-$550
Average Service Wait Time(minutes)
6 minutes
Topping Customization Options(toppings)
6 standard toppings
Drive-Thru Availability(percent of locations)
95%
24-Hour Availability(percent of locations)
0%
Average Unit Volume Per Location(USD millions)
$1.62M
Mobile App Daily Active Users(millions)
4.2M DAU
Franchise Startup Investment Range(USD)
$316K - $516K
Breakfast Menu Item Count(items)
6 items
Primary Burger Cooking Method
Flame-grilled (smoky flavor)
Global Brand Awareness (Unaided)(percent)
89%
2026 New Location Growth Target(locations)
150-200 estimated
Chicken Preparation Method
Hand-breaded fresh daily
Drive-Thru AI Technology
Mobile app + traditional ordering
Average Customer Transaction Time(minutes)
4.5 minutes
Average Transaction Time(minutes)
3-4
Global Store Locations(stores)
40,000+
Quality Ranking (YouGov 2026)(ranking)
#1 overall quality
2025 Sales Tier(ranking)
Top 3 ($107B trifecta)
Annual U.S. Revenue(billion USD)
$3.6B
U.S. Restaurant Locations(count)
3,500+
Average Drive-Thru Wait Time(minutes)
4.2
Order Accuracy Rate(%)
99.2%
Customer Satisfaction Rating(stars out of 5)
86%
Core Menu Items(items)
28 items
Average Wait Time(minutes)
4.2 minutes
Repeat Customer Rate(percentage)
78%

Pros & Cons

10 pros·6 cons across both

Burger King
Chick-fil-A
Burger King

Burger King

+5-3

Pros

  • Flame-grilled patties distinctive taste preferred by 58% of burger consumers vs fast food competitors
  • 7-day week operation including early breakfast service (5:30 AM openings)
  • 80+ menu items including burgers, chicken tenders, fish sandwiches, salads, breakfast items
  • 18,000+ restaurants globally in 100+ countries providing maximum availability
  • Value menu with items under $3 USD

Cons

  • ACSI satisfaction score of 71/100, significantly lower than premium fast-casual competitors
  • Inconsistent food quality between franchises due to franchisee variability
  • Average transaction time of 4-5 minutes slower than Chick-fil-A competitors
Chick-fil-A

Chick-fil-A

+5-3

Pros

  • Industry-leading ACSI score of 84/100, highest among major fast-food chains
  • 3-4 minute average transaction time, 25% faster than Burger King average
  • Consistent food quality and portion sizes across all 3,000+ locations
  • Employee training program resulting in exceptional service ratings and 78% repeat customer rate
  • $2.7-3.2M revenue per location, 2.3x higher than Burger King franchises

Cons

  • Closed on Sundays limiting accessibility for weekend shoppers
  • Limited menu (15-20 items) restricts options for diverse dietary preferences
  • Only 3,000 locations vs 18,000 for Burger King, significantly lower geographic coverage

Frequently Asked Questions

5 questions

  1. Chick-fil-A's founder Truett Cathy established the Sunday closure as a company policy based on his religious beliefs, allowing employees to rest and worship. This policy remains core to the brand identity despite limiting revenue potential. The company estimates it sacrifices approximately $1.2 billion in annual revenue from Sunday closures but maintains the practice as a foundational brand principle.

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