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Audi vs Mercedes-Benz 2026: Price, Reliability & Resale

Mercedes-Benz leads in luxury positioning and resale value, commanding 8-12% higher prices for comparable models, while Audi excels in technology integration and offers better value with competitive performance at lower starting prices.

Audi

Audi

German luxury automaker known for performance, design innovation, and advanced turbocharged powertrains.

Tech-savvy buyers prioritizing value, reliability, and cutting-edge infotainment systems without premium brand markup

Score71%
VS
Mercedes-Benz

Mercedes-Benz

German luxury brand emphasizing refined comfort, cutting-edge technology, and prestige with C-Class and E-Class sedans.

Luxury-focused buyers who value brand prestige, superior resale retention, and willingly pay premium pricing for heritage and exclusivity

Score71%

Quick Answer

AI Summary

Mercedes-Benz leads in luxury positioning and resale value, commanding 8-12% higher prices for comparable models, while Audi excels in technology integration and offers better value with competitive performance at lower starting prices.

Our Verdict

AI-assisted

Mercedes-Benz is the better choice if luxury heritage, prestige, resale value, and cutting-edge AI-integrated technology justify premium pricing. Choose Audi if you prioritize value-for-money, excellent reliability ratings, advanced technology at lower costs, and lower ownership expenses while maintaining luxury credentials.

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Audi
7.4/10
Mercedes-Benz
7.6/10
Audi

Choose Audi if

Tech-savvy buyers prioritizing value, reliability, and cutting-edge infotainment systems without premium brand markup

Mercedes-Benz

Choose Mercedes-Benz if

Best pick

Luxury-focused buyers who value brand prestige, superior resale retention, and willingly pay premium pricing for heritage and exclusivity

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Key Differences at a Glance

  • Average Starting Price (Entry Luxury Sedan):Audi wins($42,500 vs $48,900)
  • 3-Year Resale Value Retention:Mercedes-Benz wins(64% vs 58%)
  • Consumer Reports Reliability Rating:Audi wins(Above Average vs Average)
See all 7 differences

Key Facts & Figures

357 numeric metrics compared

MetricAudiMercedes-BenzRatio
Entry-Level SUV Curb Weight(lbs)Q3: 3,800 lbs
0-60 Acceleration (Performance Model)(seconds)RS models: 3.6 seconds
Starting Price (Compact SUV)(USD)Q3: $38,900
EV Efficiency Rating(EPA equivalent MPGe)Q4 e-tron: 105 MPGe estimated
SUV Model Count 2026(models)5 SUVs (Q2, Q3, Q4, Q7, Q9)
Digital Cockpit Resolution(pixels)Virtual Cockpit Plus: 1920x720
Hybrid SUV Power Output(hp)Q7 TFSI e: 456 hp
EV Battery Range(miles)Q4 e-tron: 275 miles
Starting Price (Entry Model)(USD)$42,500$46,800
5-Year Resale Value Retention(%)50%61%
Infotainment User Satisfaction(/10)9.2/108.8/10
J.D. Power Reliability Score 2025(/100)82/10079/100
0-60 mph Acceleration (Sport Models)(seconds)3.8s3.5s
Current EV Model Lineup(models)6 models8 models
Brand Heritage(years in business)127 years (est. 1899)138 years (est. 1886)
Average Warranty Coverage(years)4 years/50k miles4 years/50k miles
J.D. Power Dependability Ranking 2024(score)82/100
Peak Horsepower (Performance Model)(hp)591 hp (RS6 Avant)
Hybrid Model Availability(%)~40% of lineup
Average Annual Maintenance Cost (After Warranty)(USD)$650
0-60 mph Acceleration (Midsize Sedan)(seconds)5.3 sec (A6 55 TFSI)
Consumer Reports Satisfaction Score(percent)74/100
Infotainment Display Size (Standard)(inches)10.1-12.3 inches12.3 (MBUX Digital)
Annual Global Sales(vehicles)1.6 million~770,000
Company Founding Year(year)1909
J.D. Power Initial Quality Score 2024(points)82379 points
Average Luxury Sedan Price(USD)$58,500
Global Market Presence(Countries)100+150+ countries
Electric Vehicle Models Available(models)6 (e-tron/Q4 e-tron lineup)5 models (EQE, EQS, EQG, EQE SUV, EQS SUV)
Average Engine Horsepower(HP)347 HP382 HP
EPA Combined Fuel Economy(MPG)28 MPG24 MPG
Infotainment System Size(inches)10.1 inches11.9 inches
Average Starting MSRP(USD)$42,500$45,200
Customer Satisfaction(score/100)81/10079/100
Rear Legroom (Sedan Segment)(inches)32.8 inches36.2 inches
Years in Business(years)118 years139 years
Starting MSRP (2026 Base Model)(USD)$38,900
Maximum EV Range(miles)456 miles (e-tron GT)
0-60 mph Acceleration (Base Sport Model)(seconds)5.7 seconds (A4 45 TFSI)
Infotainment Display Size(inches)10.1 inches (MMI Touch)12.3" (MBUX with AI)
Entry Sedan Starting Price (2025)(USD)$42,500 (A4)$48,900 (C-Class)
3-Year Resale Value Retention(%)62%64%
Annual Average Maintenance Cost(USD)$875$651
Global Brand Value (2024)(billion USD)$15.2$56.4
Starting Price (2025 Models)(USD)$42,900
Combined Fuel Efficiency (Mid-Size Sedan)(MPG)28 MPG
Cargo Space (Sedan Class)(cu ft)38.3 cu ft
Rear Legroom (Mid-Size Sedan)(inches)36.2 in
Infotainment User Rating(/5)4.7/5
5-Year Maintenance Cost (Average)(USD)$12,400
Max Engine Power (Available)(hp)505 hp (V8)
J.D. Power Reliability Rating(out of 100)7379
Average Annual Maintenance Cost(USD)$1,200$890
5-Year Total Cost of Ownership (sedan)(USD)$48,200
3-Year Value Retention(percent of MSRP)55%
0-60 mph Acceleration (entry sedan)(seconds)5.9 seconds
Standard Infotainment Screen Size(inches diagonal)12.3 inches
Starting Price (Base Model)(USD)$40,200 (A4)$42,900
Mid-Range Luxury Model Price(USD)$62,800 (A6)$68,500 (E-Class)
Top EV Model Range(km)487 km (e-tron GT)535 km (EQS 450+)
Global Annual Sales(million vehicles)1.98 million (2024)2.35 million (2024)
Infotainment Screen Size(inches)12.3-inch MMI (top models)12.3-inch MBUX
Engine Power (Top Performance Model)(HP)592 HP (RS 6 Avant)585 HP (AMG C63)
Fuel Economy (C-Class/A4 Sedan)(L/100km)7.0 L/100km (A4 40 TFSI)7.2 L/100km (C300 manual)
Customer Satisfaction Score(points (0-100))828 points825 points
Engine Power (Top Model)(hp)261 hp (40 TFSI)
0-60 MPH Acceleration(seconds)6.2 seconds
Combined Fuel Economy(mpg)30 mpg
Interior Noise Level(dB)68 dB @ 70 mph
Starting Price (2026)(USD)$45,400$47,900 (C-Class)
Cargo Volume(cu ft)13.1 cu ft
5-Year Resale Value(percent)58% retained
Annual Sales (2023)2.49 Million2.49 Million
Brand Value (2024)(USD Billions)$61 Billion$61 Billion
Founded19261926
Combined Fuel Economy (Sedan)(mpg)29 mpg29 mpg
Engine Power (Flagship V8)(hp)540+ hp540+ hp
Engine Torque (Flagship V8)(lb-ft)570+ lb-ft570+ lb-ft
Warranty & Service(years)4 years standard4 years standard
911 Carrera / AMG E63 0-60 mph(seconds)3.4 (AMG E63 S)3.4 (AMG E63 S)
Luxury Model Starting Price (2026)(USD)$56,000$56,000
Performance (0-60 time)(seconds)4.6 seconds (C 43 AMG)4.6 seconds (C 43 AMG)
Standard Infotainment Display(inches)14.4 inches (S-Class)14.4 inches (S-Class)
Owner Loyalty Rate (3-year retention)(percent)64%64%
Average 5-Year Maintenance Cost(USD)$6,500$6,500
Resale Value Retention (5-Year)(percent)62%62%
Authorized Global Dealerships(locations)2,2002,200
Maximum Horsepower (Top Model)(hp)603 (AMG E63 S)603 (AMG E63 S)
Sedan Fuel Efficiency (Combined)(MPG)25 MPG combined (C-Class estimated)25 MPG combined (C-Class estimated)
Luxury SUV Engine Power(horsepower)255 hp (GLE 350 base)255 hp (GLE 350 base)
Base Sedan Horsepower(horsepower)255 hp (2.0L turbocharged)255 hp (2.0L turbocharged)
Sedan Cargo Capacity(cubic feet)12.6 cu.ft. (C-Class)12.6 cu.ft. (C-Class)
Price Positioning vs Competitors(percent difference)Premium luxury pricing baselinePremium luxury pricing baseline
Sedan Curb Weight(lbs)3,580 lbs (C-Class est.)3,580 lbs (C-Class est.)
Complimentary Maintenance Period(years)Varies (not standard)Varies (not standard)
Model Lineup Size(models)50+ models globally50+ models globally
Starting Price (Entry Sedan)(USD)$45,000$45,000
Estimated 5-Year Resale Value Retention(percent)55%55%
Starting Price (2026 Model Year)(USD)$52,400$52,400
3-Series / C-Class Engine Horsepower(hp)402 hp (M256 3.0L turbo)402 hp (M256 3.0L turbo)
Sedan Fuel Economy (Combined)(MPG)30 combined30 combined
0-60 Acceleration (Performance Model)(seconds)3.2 (AMG C63)3.2 (AMG C63)
Entry-Level Sedan Base Price(USD)$49,500 (C-Class)$49,500 (C-Class)
Electrified Vehicle Sales Percentage(percent)22% (2024)22% (2024)
US Dealer Network(dealerships)500+500+
EPA Range (Best Model)(miles)350 miles350 miles
DC Fast Charging Time (10%-80%)(minutes)35 minutes35 minutes
Public Charging Stations (Global)(stations)15,000+15,000+
Entry-Level Starting Price(USD)$65,000 (2024 Mercedes-Benz C-Class)$65,000 (2024 Mercedes-Benz C-Class)
Model Lineup Count(models)15+ models15+ models
Global Dealer Network(locations)1,400+ dealerships1,400+ dealerships
Base Model Starting Price (2025)(USD)$43,550$43,550
0-60 mph Acceleration (Performance Flagship)(seconds)3.6s (C63 AMG)3.6s (C63 AMG)
Base Model Horsepower(hp)255 hp (C300)255 hp (C300)
Global Annual Production (2024)(vehicles)2,141,0002,141,000
Electric Vehicle Sales Share (2024)(percent)24%24%
Number of Model Lines Available(count)12 (C, E, S-Class, CLA, GLA, GLB, GLC, GLE, GLS, EQE, EQS, EQC)12 (C, E, S-Class, CLA, GLA, GLB, GLC, GLE, GLS, EQE, EQS, EQC)
Entry-Level Luxury Model Starting Price(USD)$55,800 (C-Class)$55,800 (C-Class)
5-Year Resale Value Retention Rate(%)61%61%
J.D. Power Reliability Rating (2024)(points (1000 scale))797797
Average Entry Price (2026)(USD)$58,300$58,300
0-60 Acceleration (Avg)(seconds)5.55.5
Interior Space (Headroom Front)(inches)39.439.4
Reliability Rating (J.D. Power)(score/100)8080
Typical Annual Maintenance Cost(USD)$920$920
Brand Prestige Rating(score/10)9.29.2
0-60 Acceleration (Fastest Model)(seconds)3.4 seconds (AMG GT 63 S)3.4 seconds (AMG GT 63 S)
Global Annual Sales (2024)(units)2,140,0002,140,000
Electric Vehicle Range (Best Model)(miles)456 miles (EQS 580)456 miles (EQS 580)
Total Model Lineup Variants(models)3232
Average Customer Satisfaction Score(out of 10)8.28.2
Average Ownership Lifespan(years)10-12 years10-12 years
J.D. Power Initial Quality Score (2024)(PP100 (problems per 100 vehicles))81 PP10081 PP100
Major Repair Rate (before 150k miles)(percent)42%42%
Consumer Reports Reliability Rating (2024)(score out of 10)5.0 (Average)5.0 (Average)
Average Annual Insurance Cost(USD)$1,680 (mid-size luxury)$1,680 (mid-size luxury)
Brand Valuation(USD billion)$57.7B$57.7B
Entry-Level Model Starting Price(USD)$75,000$75,000
Global Authorized Dealer Count(locations)3,2003,200
5-Year Total Maintenance Cost(USD)$6,800$6,800
Starting Price (Mid-Size Sedan)(USD)$59,200$59,200
Flagship Engine Power Output(hp)516 (S580)516 (S580)
Owner Satisfaction Rate(percent)84%84%
Average Cabin Noise at 65 mph(dB)64 dB64 dB
Base Model Price (Sedan)(USD)$68,900$68,900
Acceleration (0-60 mph)(seconds)5.3 sec5.3 sec
Top Speed(mph)149 mph (C-Class)149 mph (C-Class)
EPA Range (EV Model)(miles)312 miles (EQS 450+)312 miles (EQS 450+)
Owner Satisfaction Rating(percent)8484
Cargo Space (Sedan)(cubic feet)12.6 cu ft (C-Class)12.6 cu ft (C-Class)
Electric Vehicle Sales Percentage(%)28%28%
J.D. Power Customer Satisfaction Score(points/100)82/10082/100
Annual Global Sales Volume(units/year)2,400,000 (2024)2,400,000 (2024)
Warranty Coverage Distance(km)100,000 km100,000 km
Global Service Centers(locations)~3,500~3,500
Customer Satisfaction Rating (J.D. Power 2024)(points)82/10082/100
Average Base Model Price (Entry Level)(USD)$47,200$47,200
Brand Age(years)100 years (founded 1926)100 years (founded 1926)
EV Model Availability(number of models)6+ EV models across segments6+ EV models across segments
3-Year Depreciation Rate(percent)42% depreciation42% depreciation
Starting MSRP (CT5 vs C-Class)(USD)$45,200$45,200
Annual Maintenance Cost (Average)(USD)$680$680
Global Brand Recognition (2026)(% awareness)89%89%
Autonomous Driving Coverage(road miles)40,000+ (Drive Pilot)40,000+ (Drive Pilot)
EPA Combined Fuel Economy (CT5/C-Class)(mpg)25 mpg25 mpg
Available Engine Power (Base)(hp)255 hp (2.0L Turbo)255 hp (2.0L Turbo)
Starting MSRP (2026)(USD)$48,500$48,500
Engine Power Range(hp)255-621 hp255-621 hp
Fuel Economy (Standard Models)(MPG combined)23 MPG combined23 MPG combined
Reliability Score (J.D. Power)(out of 100)78/10078/100
Estimated 3-Year Maintenance Cost(USD)$3,800$3,800
Infotainment System Size (Base)(inches)7.0 inches7.0 inches
Resale Value Retention (3 Years)(percent)65%65%
Brand Heritage Age(years)125 years (founded 1901)125 years (founded 1901)
Market Capitalization(USD billions)$65B$65B
Global Dealership Network Size(dealerships)~2,400~2,400
Entry-Level Luxury Vehicle Price(USD)$48,000$48,000
Annual R&D Investment(USD billions)$16.5B$16.5B
Electric Vehicle Model Count(models)11 models11 models
Luxury Market Share(%)12.8%12.8%
Sports Model 0-60 Acceleration(seconds)2.9 sec (AMG GT)2.9 sec (AMG GT)
Global Authorized Dealers(locations)~3,000~3,000
Infotainment Display Size (Primary)(inches)17.5 (EQS)17.5 (EQS)
EV Model Availability (Current)(models)5+ (EQE, EQS, EQE SUV, EQC, EQA)5+ (EQE, EQS, EQE SUV, EQC, EQA)
Entry-Level Luxury Sedan Price(USD)$55,000 (C-Class base, 2024)$55,000 (C-Class base, 2024)
Manufacturing Facilities Worldwide(facilities)1212
Base Model Starting Price (2026)(USD)$65,000$65,000
Flagship Sedan Starting Price(USD)$108,000 (S-Class)$108,000 (S-Class)
Initial Quality Score (J.D. Power 2024)(Problems per 100 vehicles)768 PP100768 PP100
5-Year Depreciation Rate(percent)45-50%45-50%
Flagship EV Range(miles EPA)453 miles (EQS 580e)453 miles (EQS 580e)
Annual Repair Cost(USD)$6,234$6,234
Vehicle Failure Rate(%)8.2%8.2%
5-Year Scheduled Maintenance(USD)$4,200$4,200
Transmission Failure Rate(%)7.8%7.8%
Engine Reliability Rating(/10)7.4/107.4/10
Average Unplanned Repair Cost(USD)$2,984$2,984
Entry-Level Sedan Base Price (2025)(USD)$48,900$48,900
Horsepower (Sport Model)(hp)402 hp (C43 AMG)402 hp (C43 AMG)
0-60 Acceleration (Base Sport)(seconds)4.6s (C43 AMG)4.6s (C43 AMG)
Interior Luxury Rating(out of 10)9.1/109.1/10
Customer Satisfaction Rate(percent)81%81%
Starting MSRP (2024-2025)(USD)$47,600$47,600
Reliability Score (J.D. Power 2024)(points out of 100)8888
5-Year Total Depreciation(percent)58%58%
Maximum Engine Horsepower Available(hp)630 hp (AMG 63 E Performance)630 hp (AMG 63 E Performance)
Highway Fuel Economy (Mid-Size Sedan)(mpg)28 mpg (C300 2.0L turbo)28 mpg (C300 2.0L turbo)
Brand Establishment Year(year)19261926
Reliability Rating(score out of 100)76/10076/100
Resale Value Retention (5 Years)(percent)55%55%
Owner Satisfaction(score/5.0)3.83.8
Peak Performance (C-Class/IS)(0-60 seconds)4.3 (C63 AMG)4.3 (C63 AMG)
Hybrid/EV Model Availability(models)4 of 11 lineup4 of 11 lineup
Powertrain Warranty Length(years)4 years4 years
5-Year Total Ownership Cost(USD)$48,900$48,900
Hybrid/Electric Model Count(models)9 models (4 hybrid + 5 EV)9 models (4 hybrid + 5 EV)
Best Hybrid Fuel Economy(mpg combined)27 (GLE 450)27 (GLE 450)
Available Vehicle Lines(model lines)1313
Consumer Reports Owner Satisfaction(percent satisfied)84%84%
Entry-Level Sedan Starting Price (2026)(USD)$45,650 (C 300)$45,650 (C 300)
Luxury SUV Starting Price (2026)(USD)$65,900 (GLE 350)$65,900 (GLE 350)
Maximum Engine Power (Sedan/SUV)(HP)585 HP (AMG C 63)585 HP (AMG C 63)
Electric Range (Premium EV Model)(miles)453 miles (EQS 580 4MATIC)453 miles (EQS 580 4MATIC)
Average Annual Maintenance Cost (Years 1-3)(USD)$1,300$1,300
Global Annual Sales Volume(vehicles)2,400,0002,400,000
Brand Valuation (Interbrand 2024)(USD billions)$60.1B$60.1B
Active EV Models in Production(models)8 EV models (EQE, EQS, EQC, EQA, EQE SUV, EQS SUV, EQG coming)8 EV models (EQE, EQS, EQC, EQA, EQE SUV, EQS SUV, EQG coming)
Global Dealership Network(locations)3,3003,300
Entry-Level Model Starting Price (USD)(USD)$43,250 (C-Class, 2024)$43,250 (C-Class, 2024)
Available Vehicle Segments(segments)12+ (Compact, Sedan, SUV, Coupe, Cabriolet, AMG Performance, Maybach Ultra-Luxury, EV lines)12+ (Compact, Sedan, SUV, Coupe, Cabriolet, AMG Performance, Maybach Ultra-Luxury, EV lines)
Customer Satisfaction (J.D. Power 2024)(score/1000)812812
Starting Price (Entry Luxury Sedan)(USD)$45,300$45,300
0-60 Acceleration (M Performance)(seconds)3.8 (C63)3.8 (C63)
Standard Warranty Duration(years)4 years4 years
Engine Options (3-Series vs C-Class)(count)4 engines4 engines
3-Series/C-Class Base Price (2026)(USD)$45,400$45,400
0-60 mph (M440i/C43 AMG)(seconds)4.9 seconds4.9 seconds
Combined Fuel Economy (Sedan Base Model)(MPG)24 MPG24 MPG
Available Model Lines(count)16 models16 models
Standard Warranty Period(years)3 years3 years
Infotainment Touchscreen (Base Model)(inches)11.9 inches11.9 inches
Horsepower (M440i/C43 AMG)(hp)402 hp402 hp
Average Starting Price (2026)(USD)$56,400$56,400
EPA Fuel Economy (Typical Sedan)(MPG combined)26 MPG26 MPG
0-60 Acceleration (M440i/S4/AMG C43)(seconds)4.8 sec4.8 sec
Infotainment System Rating(out of 10)8.9 (MBUX)8.9 (MBUX)
Interior Material Quality Score(premium rating)9.29.2
Electric Vehicle Range(miles)435 miles (EQS 580)435 miles (EQS 580)
Annual Maintenance Cost(USD)$950$950
Global Brand Recognition Score(1-100 rating)9797
Brand Founding Year(year)18861886
Current Model Lineup(models)1515
J.D. Power Customer Satisfaction (2024)(points/100)7979
Authorized Service Centers (Global)(locations)2,3002,300
Reliability Rating (J.D. Power 2025)(out of 100)79/10079/100
0-60 mph Acceleration (Entry Model)(seconds)5.8 (C 300)5.8 (C 300)
0-60 mph Acceleration (Flagship)(seconds)3.8 seconds (AMG E63 S)3.8 seconds (AMG E63 S)
Top Track Speed (Flagship Model)(mph)186 mph (AMG E63 S)186 mph (AMG E63 S)
Fuel Efficiency (Flagship Model)(mpg (combined))21 mpg (E350)21 mpg (E350)
Number of Model Families(count)11 (C-Class, E-Class, S-Class, CLA, GLC, GLE, GLA, C63 AMG, EQC, Maybach, SL)11 (C-Class, E-Class, S-Class, CLA, GLC, GLE, GLA, C63 AMG, EQC, Maybach, SL)
NHTSA Overall Safety Rating(stars)5.0 stars5.0 stars
0-60 mph Acceleration (Performance Model)(seconds)3.4 seconds (AMG C63)3.4 seconds (AMG C63)
Maximum Electric Range(miles)260 miles (EQE 53 AMG)260 miles (EQE 53 AMG)
Dedicated Charging Locations(count)400,000 (public network partnerships)400,000 (public network partnerships)
Vehicle Model Lineup(models)30+ models30+ models
Fast Charging Time (10-80%)(minutes)22 minutes (250 kW DC charging)22 minutes (250 kW DC charging)
Base Model Starting Price(USD)$43,900$43,900
Consumer Reports Reliability Score(/100)7676
Available Electric Vehicle Models(count)6+ models6+ models
Global Brand Recognition (Countries)(markets)170+ countries170+ countries
Average 0-60 Acceleration (Entry Model)(seconds)6.3 seconds6.3 seconds
Brand Age & Heritage(Years)100 years (Founded 1926)100 years (Founded 1926)
Three-Year Resale Value Retention(Percent)62%62%
Average Fuel Economy (Combined)(MPG)25 MPG (2024 C-Class base)25 MPG (2024 C-Class base)
Model Lineup Variety(Number of Models)35+ variants35+ variants
Starting MSRP (2024-2025 Models)(USD)$45,400$45,400
Top Speed (Base Model)(mph)149 mph149 mph
EPA Fuel Economy (Combined)(MPG)28 MPG28 MPG
Engine Power (Base Model)(hp)255 hp255 hp
Cargo Volume (Primary Model)(cubic feet)12.6 cu ft12.6 cu ft
USA Dealership Locations(count)385 dealers385 dealers
Basic Warranty Coverage Duration(years)4 years/50,000 miles4 years/50,000 miles
0-60 mph Acceleration (Base Model)(seconds)5.7 (C 300)5.7 (C 300)
EPA Fuel Economy (XC60/GLE350 AWD)(MPG combined)23 MPG23 MPG
Average Starting Price (G70 vs C-Class)(USD)$62,000$62,000
Consumer Reports Reliability Rating(out of 10)6.9/106.9/10
Estimated Resale Value Retention (3-Year)(percent)63%63%
Luxury Sedan Top Price(USD)$114,450$114,450
Warranty Mileage Limit(miles)50,000 miles50,000 miles
Available Powertrain Variants(count)12 options12 options
Peak Horsepower (Top Model)(hp)603 hp (E53 AMG)603 hp (E53 AMG)
Global Brand Value Ranking(rank)#8 ($60.5B)#8 ($60.5B)
Average Resale Value Retention (3 years)(%)63%63%
Engine Horsepower (Mid-Range Sedan)(hp)385 hp385 hp
0-60 mph Acceleration (C-Class vs. IS)(seconds)5.8 seconds5.8 seconds
Dependability Rating (J.D. Power 2025)(score/100)78/10078/100
JD Power Initial Quality Score(points (out of 100))86/10086/100
Available Model Lineup(models)15+ models across all powertrains15+ models across all powertrains
Warranty Coverage (Standard)(years)4 years/50,000 miles4 years/50,000 miles
5-Year Maintenance Cost(USD)$8,400$8,400
Entry-Level Sedan MSRP(USD)$42,300$42,300
Infotainment Response Time(seconds)0.8 seconds0.8 seconds
Engine Power (Mid-Range Model)(hp)255 hp (GLC 300)255 hp (GLC 300)
0-60 mph Acceleration (Mid-Range)(seconds)5.9 seconds (GLC 300)5.9 seconds (GLC 300)
Fuel Economy (Combined)(mpg)22 mpg (GLC 300)22 mpg (GLC 300)
Infotainment Screen Size (Standard)(inches)12.3 inches (MBUX)12.3 inches (MBUX)
5-Year Ownership Cost(USD)$53,200$53,200
Reliability Rating (J.D. Power 2024)(score out of 100)71/100 (Average)71/100 (Average)
0-60 Acceleration (Fastest Entry Model)(seconds)5.8 sec (C300 2024)5.8 sec (C300 2024)
Starting Price(USD)$41,400$41,400
Electric Charging Network Size(stations)12,000+12,000+
Global EV Market Share(%)3.2% (2025)3.2% (2025)
Interior Material Quality Rating(points (0-10))9.1/109.1/10
Production Model Lineup(models)12+ (sedans, SUVs, AMG, EQ-series)12+ (sedans, SUVs, AMG, EQ-series)
Customer Satisfaction (J.D. Power 2025)(points (0-100))82/10082/100
EPA Range (Standard EV Model)(miles)260 (EQE 300)260 (EQE 300)
Entry Sedan Starting Price(USD)$56,200$56,200
Turbocharged Engine Power (Base Sedan)(hp)369 hp369 hp
0-60 Acceleration (3-Series/C-Class)(seconds)5.7 seconds5.7 seconds
EPA Highway Fuel Efficiency(mpg)32 mpg32 mpg
Infotainment Touchscreen Size(inches)12.3 inches12.3 inches
5-Year Maintenance Cost Estimate(USD)$5,400$5,400
Average Reliability Rating (J.D. Power 2024)(score)81/10081/100
0-60 Acceleration (Midrange Model)(seconds)5.3 seconds5.3 seconds
Base MSRP (Entry Sedan)(USD)$47,900$47,900
Infotainment Touchscreen(inches diagonal)11.9 inches OLED11.9 inches OLED
Fuel Economy (Hybrid Model)(MPG combined)28 MPG (C300 base)28 MPG (C300 base)
Luxury Segment Brand Ranking(ranking)3rd3rd
Average Transaction Price(USD)$68,200$68,200
0-60 mph Acceleration (Standard)(seconds)5.2 sec5.2 sec
Infotainment System User Rating(out of 5)4.7/54.7/5
Global Luxury Market Share(percent)8.7%8.7%
Available Model Variants(count)60+ variants60+ variants
Global Dealership Count(locations)3,800+3,800+
Entry-Level Price (Base Model)(USD)$41,400$41,400
Peak Performance Variant HP(hp)621 (AMG E63)621 (AMG E63)
Main Model Lines Available(count)99
Brand Age (Founded)(years)100 years (1926)100 years (1926)
Average Customer Satisfaction Rating(out of 5)4.54.5
Entry Price(USD)$43,550 (2026 C 300)$43,550 (2026 C 300)
Highway Fuel Economy(MPG)33 MPG (C 300)33 MPG (C 300)
Transmission Shift Speed(seconds)0.1s (9-speed automatic)0.1s (9-speed automatic)
Steering Rack Ratio(turns (lock-to-lock))17.5:1 (E-Class)17.5:1 (E-Class)
Infotainment Response Latency(milliseconds)150ms (MBUX)150ms (MBUX)
Trunk Capacity(cubic feet)12.6 cu ft (E-Class)12.6 cu ft (E-Class)
Cabin Noise Level(decibels at 70 mph)35 dB (C-Class)35 dB (C-Class)
5-Year Average Annual Repair Cost(USD)$1,247$1,247
Transmission Failure Rate (10-year lifespan)(percentage)4.8%4.8%
Consumer Reports Reliability Rating 2024(out of 5.0)3.2/5.03.2/5.0
Owner Satisfaction with Reliability(percentage)72%72%
Years Before First Major Repair(years)4.8 years4.8 years
Total 10-Year Ownership Cost (avg mid-size sedan)(USD)$16,380 repairs + maintenance$16,380 repairs + maintenance
Starting Price (2026 3-Series vs C-Class)(USD)$48,000$48,000
Fuel Economy (Combined City/Highway)(MPG)26 (C-Class Turbo)26 (C-Class Turbo)
Performance Variant Horsepower(hp)402 (AMG C43)402 (AMG C43)
J.D. Power Reliability Score(out of 100)75 (Average)75 (Average)
Standard Rear Legroom(inches)37.837.8

Sourced from publicly available data ·

Key Differences

7 attributes compared head-to-head

Audi
3Audi
Evenly matched1 tie
Mercedes-Benz
3Mercedes-Benz
  • Average Starting Price (Entry Luxury Sedan)

    Audi

    $42,500(winner)

    Mercedes-Benz

    $48,900

  • 3-Year Resale Value Retention

    Audi

    58%

    Mercedes-Benz

    64%(winner)

  • Consumer Reports Reliability Rating

    Audi

    Above Average(winner)

    Mercedes-Benz

    Average

  • Standard Infotainment System Generation (2024-2025)

    Audi

    MMI 8 with wireless Apple CarPlay/Android Auto

    Mercedes-Benz

    MBUX with AI integration(winner)

  • Warranty Coverage (Basic/Powertrain)

    Audi

    4yr/50k mi / 4yr/50k mi

    Mercedes-Benz

    4yr/50k mi / 4yr/50k mi

  • Annual Average Maintenance Cost

    Audi

    $800-$950(winner)

    Mercedes-Benz

    $900-$1,100

  • Global Brand Value (2024)

    Audi

    $15.2 billion

    Mercedes-Benz

    $56.4 billion(winner)

Full Comparison

Audi
Mercedes-Benz
Entry-Level SUV Curb Weight(lbs)
Q3: 3,800 lbs
0-60 Acceleration (Performance Model)(seconds)
RS models: 3.6 seconds
0-60 mph Acceleration (Sport Models)(seconds)
3.8s
3.5s
Peak Horsepower (Performance Model)(hp)
591 hp (RS6 Avant)
0-60 mph Acceleration (Midsize Sedan)(seconds)
5.3 sec (A6 55 TFSI)
Show 64 more attributes
Powertrain Options (Core Sedan)(configurations)
4-cylinder turbo, V6 turbo, hybrid, PHEV, EV options
Average Engine Horsepower(HP)
347 HP
382 HP
Maximum EV Range(miles)
456 miles (e-tron GT)
0-60 mph Acceleration (Base Sport Model)(seconds)
5.7 seconds (A4 45 TFSI)
Standard All-Wheel Drive Availability
Quattro standard on most models
4MATIC standard on select models
Combined Fuel Efficiency (Mid-Size Sedan)(MPG)
28 MPG
Max Engine Power (Available)(hp)
505 hp (V8)
0-60 mph Acceleration (entry sedan)(seconds)
5.9 seconds
Engine Power (Top Performance Model)(HP)
592 HP (RS 6 Avant)
585 HP (AMG C63)
Engine Power (Top Model)(hp)
261 hp (40 TFSI)
0-60 MPH Acceleration(seconds)
6.2 seconds
Engine Power (Flagship V8)(hp)
540+ hp
Engine Torque (Flagship V8)(lb-ft)
570+ lb-ft
Driving Dynamics Focus
Comfort-oriented refinement
911 Carrera / AMG E63 0-60 mph(seconds)
3.4 (AMG E63 S)
Performance (0-60 time)(seconds)
4.6 seconds (C 43 AMG)
Maximum Horsepower (Top Model)(hp)
603 (AMG E63 S)
3-Series / C-Class Engine Horsepower(hp)
402 hp (M256 3.0L turbo)
0-60 Acceleration (Performance Model)(seconds)
3.2 (AMG C63)
EPA Range (Best Model)(miles)
350 miles
0-60 mph Acceleration (Performance Flagship)(seconds)
3.6s (C63 AMG)
Base Model Horsepower(hp)
255 hp (C300)
0-60 Acceleration (Avg)(seconds)
5.5
0-60 Acceleration (Fastest Model)(seconds)
3.4 seconds (AMG GT 63 S)
Flagship Engine Power Output(hp)
516 (S580)
Acceleration (0-60 mph)(seconds)
5.3 sec
Top Speed(mph)
149 mph (C-Class)
Available Engine Power (Base)(hp)
255 hp (2.0L Turbo)
Engine Power Range(hp)
255-621 hp
Sports Model 0-60 Acceleration(seconds)
2.9 sec (AMG GT)
Flagship EV Range(miles EPA)
453 miles (EQS 580e)
Horsepower (Sport Model)(hp)
402 hp (C43 AMG)
0-60 Acceleration (Base Sport)(seconds)
4.6s (C43 AMG)
Maximum Engine Horsepower Available(hp)
630 hp (AMG 63 E Performance)
Peak Performance (C-Class/IS)(0-60 seconds)
4.3 (C63 AMG)
Maximum Engine Power (Sedan/SUV)(HP)
585 HP (AMG C 63)
0-60 Acceleration (M Performance)(seconds)
3.8 (C63)
0-60 mph (M440i/C43 AMG)(seconds)
4.9 seconds
Horsepower (M440i/C43 AMG)(hp)
402 hp
0-60 Acceleration (M440i/S4/AMG C43)(seconds)
4.8 sec
0-60 mph Acceleration (Entry Model)(seconds)
5.8 (C 300)
0-60 mph Acceleration (Flagship)(seconds)
3.8 seconds (AMG E63 S)
Top Track Speed (Flagship Model)(mph)
186 mph (AMG E63 S)
0-60 mph Acceleration (Performance Model)(seconds)
3.4 seconds (AMG C63)
Average 0-60 Acceleration (Entry Model)(seconds)
6.3 seconds
Top Speed (Base Model)(mph)
149 mph
Engine Power (Base Model)(hp)
255 hp
0-60 mph Acceleration (Base Model)(seconds)
5.7 (C 300)
Available Powertrain Variants(count)
12 options
Peak Horsepower (Top Model)(hp)
603 hp (E53 AMG)
Engine Horsepower (Mid-Range Sedan)(hp)
385 hp
0-60 mph Acceleration (C-Class vs. IS)(seconds)
5.8 seconds
Engine Power (Mid-Range Model)(hp)
255 hp (GLC 300)
0-60 mph Acceleration (Mid-Range)(seconds)
5.9 seconds (GLC 300)
0-60 Acceleration (Fastest Entry Model)(seconds)
5.8 sec (C300 2024)
EPA Range (Standard EV Model)(miles)
260 (EQE 300)
Turbocharged Engine Power (Base Sedan)(hp)
369 hp
0-60 Acceleration (3-Series/C-Class)(seconds)
5.7 seconds
0-60 Acceleration (Midrange Model)(seconds)
5.3 seconds
0-60 mph Acceleration (Standard)(seconds)
5.2 sec
Peak Performance Variant HP(hp)
621 (AMG E63)
Transmission Shift Speed(seconds)
0.1s (9-speed automatic)
Fuel Economy (Combined City/Highway)(MPG)
26 (C-Class Turbo)
Performance Variant Horsepower(hp)
402 (AMG C43)
Starting Price (Compact SUV)(USD)
Q3: $38,900
5-Year Resale Value Retention(%)
50%
61%
3-Year Resale Value Retention(%)
62%
64%
5-Year Resale Value(percent)
58% retained
Price Positioning vs Competitors(percent difference)
Premium luxury pricing baseline
Show 1 more attribute
Resale Value Retention (5 Years)(percent)
55%
Interior Material Quality
Premium leather, ambient lighting
Ultra-premium throughout
Interior Material Quality Rating(points (0-10))
9.1/10
EV Efficiency Rating(EPA equivalent MPGe)
Q4 e-tron: 105 MPGe estimated
Hybrid SUV Power Output(hp)
Q7 TFSI e: 456 hp
EV Battery Range(miles)
Q4 e-tron: 275 miles
Hybrid Model Availability(%)
~40% of lineup
Engine Options (3-Series vs C-Class)(count)
4 engines
Infotainment System
MMI with AI voice control
MB Tech Stack state-of-the-art
Digital Cockpit Resolution(pixels)
Virtual Cockpit Plus: 1920x720
Infotainment User Satisfaction(/10)
9.2/10
8.8/10
Infotainment Display Size (Standard)(inches)
10.1-12.3 inches
12.3 (MBUX Digital)
Infotainment System Size(inches)
10.1 inches
11.9 inches
Show 23 more attributes
Infotainment Display Size(inches)
10.1 inches (MMI Touch)
12.3" (MBUX with AI)
Infotainment System Generation
MMI 8 with wireless CarPlay/Android Auto
MBUX with AI and predictive navigation
Infotainment User Rating(/5)
4.7/5
Standard Infotainment Screen Size(inches diagonal)
12.3 inches
Infotainment Screen Size(inches)
12.3-inch MMI (top models)
12.3-inch MBUX
Software Architecture
Software-defined
Standard Infotainment Display(inches)
14.4 inches (S-Class)
Autonomous Driving Level(SAE Level)
Level 3 (Drive Pilot, limited markets)
Infotainment System Quality
MBUX Hyperscreen (9.5/10)
Autonomous Driving Coverage(road miles)
40,000+ (Drive Pilot)
Infotainment System Size (Base)(inches)
7.0 inches
Infotainment Display Size (Primary)(inches)
17.5 (EQS)
AI Assistant Integration(feature availability)
MBUX with ChatGPT integration (2024+)
Hybrid/EV Model Availability(models)
4 of 11 lineup
Infotainment Touchscreen (Base Model)(inches)
11.9 inches
Infotainment System Rating(out of 10)
8.9 (MBUX)
Available Electric Vehicle Models(count)
6+ models
Infotainment Response Time(seconds)
0.8 seconds
Infotainment Screen Size (Standard)(inches)
12.3 inches (MBUX)
Infotainment Touchscreen Size(inches)
12.3 inches
Infotainment Touchscreen(inches diagonal)
11.9 inches OLED
Infotainment System User Rating(out of 5)
4.7/5
Infotainment Response Latency(milliseconds)
150ms (MBUX)
SUV Model Count 2026(models)
5 SUVs (Q2, Q3, Q4, Q7, Q9)
Safety Features Score(NHTSA rating)
5-star equivalent modern systems
NHTSA Overall Safety Rating(stars)
5.0 stars
Starting Price (Entry Model)(USD)
$42,500
$46,800
Average Luxury Sedan Price(USD)
$58,500
Average Starting MSRP(USD)
$42,500
$45,200
Starting MSRP (2026 Base Model)(USD)
$38,900
Entry Sedan Starting Price (2025)(USD)
$42,500 (A4)
$48,900 (C-Class)
Show 39 more attributes
Starting Price (2025 Models)(USD)
$42,900
Starting Price (Base Model)(USD)
$40,200 (A4)
$42,900
Mid-Range Luxury Model Price(USD)
$62,800 (A6)
$68,500 (E-Class)
Luxury Model Starting Price (2026)(USD)
$56,000
Starting Price (2026 Model Year)(USD)
$52,400
Entry-Level Sedan Base Price(USD)
$49,500 (C-Class)
Entry-Level Starting Price(USD)
$65,000 (2024 Mercedes-Benz C-Class)
Base Model Starting Price (2025)(USD)
$43,550
Entry-Level Luxury Model Starting Price(USD)
$55,800 (C-Class)
Average Entry Price (2026)(USD)
$58,300
Entry-Level Model Starting Price(USD)
$75,000
Starting Price (Mid-Size Sedan)(USD)
$59,200
Base Model Price (Sedan)(USD)
$68,900
Average Base Model Price (Entry Level)(USD)
$47,200
Starting MSRP (CT5 vs C-Class)(USD)
$45,200
Starting MSRP (2026)(USD)
$48,500
Entry-Level Luxury Vehicle Price(USD)
$48,000
Entry-Level Luxury Sedan Price(USD)
$55,000 (C-Class base, 2024)
Base Model Starting Price (2026)(USD)
$65,000
Flagship Sedan Starting Price(USD)
$108,000 (S-Class)
Entry-Level Sedan Base Price (2025)(USD)
$48,900
Starting MSRP (2024-2025)(USD)
$47,600
Entry-Level Sedan Starting Price (2026)(USD)
$45,650 (C 300)
Luxury SUV Starting Price (2026)(USD)
$65,900 (GLE 350)
Entry-Level Model Starting Price (USD)(USD)
$43,250 (C-Class, 2024)
Starting Price (Entry Luxury Sedan)(USD)
$45,300
3-Series/C-Class Base Price (2026)(USD)
$45,400
Average Starting Price (2026)(USD)
$56,400
Base Model Starting Price(USD)
$43,900
Starting MSRP (2024-2025 Models)(USD)
$45,400
Average Starting Price (G70 vs C-Class)(USD)
$62,000
Luxury Sedan Top Price(USD)
$114,450
Entry-Level Sedan MSRP(USD)
$42,300
Entry Sedan Starting Price(USD)
$56,200
Base MSRP (Entry Sedan)(USD)
$47,900
Average Transaction Price(USD)
$68,200
Entry-Level Price (Base Model)(USD)
$41,400
Entry Price(USD)
$43,550 (2026 C 300)
Starting Price (2026 3-Series vs C-Class)(USD)
$48,000
J.D. Power Reliability Score 2025(/100)
82/100
79/100
J.D. Power Dependability Ranking 2024(score)
82/100
Consumer Reports Overall Reliability Rating
Above Average
Average
J.D. Power Reliability Rating(out of 100)
73
79
J.D. Power Reliability Rating (2024)(points (1000 scale))
797
Show 15 more attributes
Reliability Rating (J.D. Power)(score/100)
80
Major Repair Rate (before 150k miles)(percent)
42%
Consumer Reports Reliability Rating (2024)(score out of 10)
5.0 (Average)
Reliability Score (J.D. Power)(out of 100)
78/100
Vehicle Failure Rate(%)
8.2%
Transmission Failure Rate(%)
7.8%
Engine Reliability Rating(/10)
7.4/10
Reliability Rating (J.D. Power 2025)(out of 100)
79/100
Consumer Reports Reliability Score(/100)
76
Consumer Reports Reliability Rating(out of 10)
6.9/10
Dependability Rating (J.D. Power 2025)(score/100)
78/100
JD Power Initial Quality Score(points (out of 100))
86/100
Reliability Rating (J.D. Power 2024)(score out of 100)
71/100 (Average)
Average Reliability Rating (J.D. Power 2024)(score)
81/100
J.D. Power Reliability Score(out of 100)
75 (Average)
Current EV Model Lineup(models)
6 models
8 models
Top EV Model Range(km)
487 km (e-tron GT)
535 km (EQS 450+)
EV Range Enhancement (2026)
EQS 400/550 4MATIC models
Electric Range (Premium EV Model)(miles)
453 miles (EQS 580 4MATIC)
Electric Vehicle Range(miles)
435 miles (EQS 580)
Brand Heritage(years in business)
127 years (est. 1899)
138 years (est. 1886)
Average Warranty Coverage(years)
4 years/50k miles
4 years/50k miles
Global Dealer Network(locations)
1,400+ dealerships
Average Annual Maintenance Cost (After Warranty)(USD)
$650
5-Year Maintenance Cost (Average)(USD)
$12,400
5-Year Total Cost of Ownership (sedan)(USD)
$48,200
Average 5-Year Maintenance Cost(USD)
$6,500
5-Year Total Maintenance Cost(USD)
$6,800
Show 5 more attributes
Annual Repair Cost(USD)
$6,234
5-Year Scheduled Maintenance(USD)
$4,200
Average Unplanned Repair Cost(USD)
$2,984
Annual Maintenance Cost(USD)
$950
5-Year Maintenance Cost(USD)
$8,400
Consumer Reports Satisfaction Score(percent)
74/100
Owner Loyalty Rate (3-year retention)(percent)
64%
Owner Satisfaction Rate(percent)
84%
Annual Global Sales(vehicles)
1.6 million
~770,000
Global Annual Sales(million vehicles)
1.98 million (2024)
2.35 million (2024)
Global Annual Sales (2024)(units)
2,140,000
Global Annual Sales Volume(vehicles)
2,400,000
Brand Valuation (Interbrand 2024)(USD billions)
$60.1B
Company Founding Year(year)
1909
Years in Business(years)
118 years
139 years
Founded
1926
Brand Establishment Year(year)
1926
Brand Founding Year(year)
1886
Show 1 more attribute
Brand Age (Founded)(years)
100 years (1926)
Bumper-to-Bumper Warranty(years/miles)
3 years / 36,000 miles
Standard Warranty Coverage(years/miles)
4 years/50,000 miles
4 years / 50,000 miles
Basic Warranty Coverage(years/miles)
4 years/50,000 miles
4 years/50,000 miles
Warranty Coverage(years/miles)
4 years / 50,000 miles
4 years/50,000 miles
Base Warranty Coverage(years/miles)
4 years / 50,000 miles
Show 3 more attributes
Standard Warranty Period(years)
3 years
Manufacturer Warranty Coverage(years/miles)
4 years/50,000 miles
Powertrain Warranty(years/miles)
10 years / 100,000
J.D. Power Initial Quality Score 2024(points)
823
79 points
Customer Satisfaction(score/100)
81/100
79/100
J.D. Power Initial Quality Score (2024)(PP100 (problems per 100 vehicles))
81 PP100
Initial Quality Score (J.D. Power 2024)(Problems per 100 vehicles)
768 PP100
J.D. Power Customer Satisfaction (2024)(points/100)
79
Global Market Presence(Countries)
100+
150+ countries
Electric Vehicle Models Available(models)
6 (e-tron/Q4 e-tron lineup)
5 models (EQE, EQS, EQG, EQE SUV, EQS SUV)
EPA Combined Fuel Economy(MPG)
28 MPG
24 MPG
Fuel Economy (C-Class/A4 Sedan)(L/100km)
7.0 L/100km (A4 40 TFSI)
7.2 L/100km (C300 manual)
Combined Fuel Economy(mpg)
30 mpg
Combined Fuel Economy (Sedan)(mpg)
29 mpg
Sedan Fuel Economy (Combined)(MPG)
30 combined
Show 14 more attributes
EPA Combined Fuel Economy (CT5/C-Class)(mpg)
25 mpg
Fuel Economy (Standard Models)(MPG combined)
23 MPG combined
Highway Fuel Economy (Mid-Size Sedan)(mpg)
28 mpg (C300 2.0L turbo)
Best Hybrid Fuel Economy(mpg combined)
27 (GLE 450)
Combined Fuel Economy (Sedan Base Model)(MPG)
24 MPG
EPA Fuel Economy (Typical Sedan)(MPG combined)
26 MPG
Fuel Efficiency (Flagship Model)(mpg (combined))
21 mpg (E350)
Average Fuel Economy (Combined)(MPG)
25 MPG (2024 C-Class base)
EPA Fuel Economy (Combined)(MPG)
28 MPG
EPA Fuel Economy (XC60/GLE350 AWD)(MPG combined)
23 MPG
Fuel Economy (Combined)(mpg)
22 mpg (GLC 300)
EPA Highway Fuel Efficiency(mpg)
32 mpg
Fuel Economy (Hybrid Model)(MPG combined)
28 MPG (C300 base)
Highway Fuel Economy(MPG)
33 MPG (C 300)
Rear Legroom (Sedan Segment)(inches)
32.8 inches
36.2 inches
Interior Noise Level(dB)
68 dB @ 70 mph
Interior Space (Headroom Front)(inches)
39.4
Average Cabin Noise at 65 mph(dB)
64 dB
Cabin Noise Level(decibels at 70 mph)
35 dB (C-Class)
Show 1 more attribute
Standard Rear Legroom(inches)
37.8
Annual Average Maintenance Cost(USD)
$875
$651
Average Annual Maintenance Cost(USD)
$1,200
$890
Warranty & Service(years)
4 years standard
Typical Annual Maintenance Cost(USD)
$920
Estimated 3-Year Maintenance Cost(USD)
$3,800
Show 1 more attribute
5-Year Maintenance Cost Estimate(USD)
$5,400
Global Brand Value (2024)(billion USD)
$15.2
$56.4
Brand Value (2024)(USD Billions)
$61 Billion
Powertrain Warranty Coverage(years/miles)
4yr / 50,000 mi
4yr / 50,000 mi
Powertrain Warranty Length(years)
4 years
Cargo Space (Sedan Class)(cu ft)
38.3 cu ft
Rear Legroom (Mid-Size Sedan)(inches)
36.2 in
Base Warranty Duration(years / miles)
4 years / 50,000 miles
Hybrid Battery Warranty(years / miles)
Not offered (gas engines only)
Warranty (Basic Coverage)(years/miles)
3 years / 36,000 miles
Warranty (Bumper-to-Bumper)(years)
4 years / 50k miles
Standard Warranty(years/miles)
4 years / 50,000 miles
3-Year Value Retention(percent of MSRP)
55%
Customer Satisfaction Score(points (0-100))
828 points
825 points
Starting Price (2026)(USD)
$45,400
$47,900 (C-Class)
Average Annual Insurance Cost(USD)
$1,680 (mid-size luxury)
5-Year Total Ownership Cost(USD)
$48,900
Cargo Volume(cu ft)
13.1 cu ft
Sedan Cargo Capacity(cubic feet)
12.6 cu.ft. (C-Class)
Cargo Space (Sedan)(cubic feet)
12.6 cu ft (C-Class)
Cargo Volume (Primary Model)(cubic feet)
12.6 cu ft
Trunk Capacity(cubic feet)
12.6 cu ft (E-Class)
Annual Sales (2023)
2.49 Million
Luxury Sedan Lineup (2026)
New S-Class with enhanced tech
Model Diversity (2026)
14+ models with EQS expansion
Active EV Models in Production(models)
8 EV models (EQE, EQS, EQC, EQA, EQE SUV, EQS SUV, EQG coming)
Available Vehicle Segments(segments)
12+ (Compact, Sedan, SUV, Coupe, Cabriolet, AMG Performance, Maybach Ultra-Luxury, EV lines)
Main Model Lines Available(count)
9
Hybrid SUV Performance
GLC turbocharged refined
Resale Value Retention (5-Year)(percent)
62%
5-Year Ownership Cost(USD)
$53,200
Authorized Global Dealerships(locations)
2,200
Global Authorized Dealer Count(locations)
3,200
Global Authorized Dealers(locations)
~3,000
USA Dealership Locations(count)
385 dealers
Sedan Fuel Efficiency (Combined)(MPG)
25 MPG combined (C-Class estimated)
Luxury SUV Engine Power(horsepower)
255 hp (GLE 350 base)
Base Sedan Horsepower(horsepower)
255 hp (2.0L turbocharged)
Sedan Curb Weight(lbs)
3,580 lbs (C-Class est.)
Warranty Coverage (Powertrain)(years / miles)
4 years / 50,000 miles
Complimentary Maintenance Period(years)
Varies (not standard)
Basic Warranty Duration(years)
4 years
Warranty Mileage Limit(miles)
50,000 miles
Model Lineup Size(models)
50+ models globally
Number of Model Lines Available(count)
12 (C, E, S-Class, CLA, GLA, GLB, GLC, GLE, GLS, EQE, EQS, EQC)
EV Model Availability(number of models)
6+ EV models across segments
Current Model Lineup(models)
15
Number of Model Families(count)
11 (C-Class, E-Class, S-Class, CLA, GLC, GLE, GLA, C63 AMG, EQC, Maybach, SL)
Show 3 more attributes
Model Lineup Variety(Number of Models)
35+ variants
Available Model Lineup(models)
15+ models across all powertrains
Available Model Variants(count)
60+ variants
Starting Price (Entry Sedan)(USD)
$45,000
Estimated 5-Year Resale Value Retention(percent)
55%
5-Year Depreciation Rate(percent)
45-50%
5-Year Total Depreciation(percent)
58%
Three-Year Resale Value Retention(Percent)
62%
Premium Interior Upholstery Standard
Nappa leather and Alcantara throughout
Interior Material Grade
Hand-stitched Nappa leather, ambient lighting
Interior Material Quality Score(premium rating)
9.2
Warranty Coverage Duration(years)
4 years / 50,000 miles
Electrified Vehicle Sales Percentage(percent)
22% (2024)
Electric Vehicle Commitment(timeline)
50% EV sales target by 2030
US Dealer Network(dealerships)
500+
Warranty Duration (Basic)(years/miles)
4 years / 50,000 miles
Global Dealership Network Size(dealerships)
~2,400
Global Dealership Network(locations)
3,300
Standard Warranty Duration(years)
4 years
DC Fast Charging Time (10%-80%)(minutes)
35 minutes
Public Charging Stations (Global)(stations)
15,000+
Dedicated Charging Locations(count)
400,000 (public network partnerships)
Electric Charging Network Size(stations)
12,000+
Model Lineup Count(models)
15+ models
Total Model Lineup Variants(models)
32
Available Vehicle Lines(model lines)
13
Vehicle Model Lineup(models)
30+ models
Interior Material Quality Rating(out of 10)
9.2/10
Global Annual Production (2024)(vehicles)
2,141,000
Electric Vehicle Sales Share (2024)(percent)
24%
Electric Vehicle Model Availability(models)
EQE, EQS, EQC (strong)
Electric Vehicle Sales Percentage(%)
28%
5-Year Resale Value Retention Rate(%)
61%
3-Year Depreciation Rate(percent)
42% depreciation
Estimated Resale Value Retention (3-Year)(percent)
63%
Average Resale Value Retention (3 years)(%)
63%
All-Wheel Drive Standard
Optional (4MATIC)
Transmission Type(null)
9-speed automatic
Brand Prestige Rating(score/10)
9.2
Global Brand Recognition Score(1-100 rating)
97
Luxury Segment Brand Ranking(ranking)
3rd
Electric Vehicle Range (Best Model)(miles)
456 miles (EQS 580)
Average Customer Satisfaction Score(out of 10)
8.2
Owner Satisfaction Rating(percent)
84
Customer Satisfaction Rate(percent)
81%
Owner Satisfaction(score/5.0)
3.8
Average Ownership Lifespan(years)
10-12 years
Years Before First Major Repair(years)
4.8 years
Brand Valuation(USD billion)
$57.7B
EPA Range (EV Model)(miles)
312 miles (EQS 450+)
J.D. Power Customer Satisfaction Score(points/100)
82/100
Customer Satisfaction Rating (J.D. Power 2024)(points)
82/100
Consumer Reports Owner Satisfaction(percent satisfied)
84%
Customer Satisfaction (J.D. Power 2024)(score/1000)
812
Customer Satisfaction (J.D. Power 2025)(points (0-100))
82/100
Show 1 more attribute
Average Customer Satisfaction Rating(out of 5)
4.5
Annual Global Sales Volume(units/year)
2,400,000 (2024)
Warranty Coverage Distance(km)
100,000 km
Global Service Centers(locations)
~3,500
Brand Age(years)
100 years (founded 1926)
Annual Maintenance Cost (Average)(USD)
$680
Average Annual Maintenance Cost (Years 1-3)(USD)
$1,300
Global Brand Recognition (2026)(% awareness)
89%
Luxury Market Share(%)
12.8%
Global EV Market Share(%)
3.2% (2025)
Global Luxury Market Share(percent)
8.7%
Resale Value Retention (3 Years)(percent)
65%
Brand Heritage Age(years)
125 years (founded 1901)
Market Capitalization(USD billions)
$65B
Annual R&D Investment(USD billions)
$16.5B
Electric Vehicle Model Count(models)
11 models
EV Model Availability (Current)(models)
5+ (EQE, EQS, EQE SUV, EQC, EQA)
Manufacturing Facilities Worldwide(facilities)
12
J.D. Power Dependability Rank(Premium Segment Rank)
8th
Interior Luxury Rating(out of 10)
9.1/10
Reliability Score (J.D. Power 2024)(points out of 100)
88
Reliability Rating(score out of 100)
76/100
Warranty Coverage (Basic)(years/miles)
4/50,000
Hybrid/Electric Model Count(models)
9 models (4 hybrid + 5 EV)
Interior Material Standard (Leather Type)(quality grade)
Nappa (standard on most trims)
Available Model Lines(count)
16 models
Authorized Service Centers (Global)(locations)
2,300
Warranty Coverage (Bumper-to-Bumper)(years/miles)
4 years / 50,000 miles
Maximum Electric Range(miles)
260 miles (EQE 53 AMG)
Fast Charging Time (10-80%)(minutes)
22 minutes (250 kW DC charging)
Global Brand Recognition (Countries)(markets)
170+ countries
Brand Age & Heritage(Years)
100 years (Founded 1926)
Basic Warranty Coverage Duration(years)
4 years/50,000 miles
Warranty Coverage (Standard)(years)
4 years/50,000 miles
Global Brand Value Ranking(rank)
#8 ($60.5B)
Starting Price(USD)
$41,400
Production Model Lineup(models)
12+ (sedans, SUVs, AMG, EQ-series)
Global Dealership Count(locations)
3,800+
Steering Rack Ratio(turns (lock-to-lock))
17.5:1 (E-Class)
5-Year Average Annual Repair Cost(USD)
$1,247
Transmission Failure Rate (10-year lifespan)(percentage)
4.8%
Consumer Reports Reliability Rating 2024(out of 5.0)
3.2/5.0
Owner Satisfaction with Reliability(percentage)
72%
Total 10-Year Ownership Cost (avg mid-size sedan)(USD)
$16,380 repairs + maintenance

Pros & Cons

10 pros·4 cons across both

Audi
Mercedes-Benz
Audi

Audi

+5-2

Pros

  • MMI 8 infotainment with intuitive gesture controls and wireless smartphone integration
  • Above-average reliability rating per Consumer Reports (2024-2025)
  • 10-15% lower starting prices than Mercedes-Benz for comparable segments
  • Quattro all-wheel drive standard on most models, delivering superior traction
  • Lower annual maintenance costs ($800-$950 vs Mercedes-Benz $900-$1,100)

Cons

  • Significantly lower brand value ($15.2B vs Mercedes-Benz $56.4B) impacts presale perception
  • 3-year resale value retention at 58%, trailing Mercedes-Benz by 6 percentage points
Mercedes-Benz

Mercedes-Benz

+5-2

Pros

  • MBUX AI-integrated infotainment with predictive features and natural language processing
  • 64% 3-year resale value retention, highest in luxury segment
  • $56.4 billion global brand value, strongest luxury positioning
  • Heritage spanning 138+ years with consistent innovation in performance engineering
  • AMG performance division offers race-derived powertrains across lineup

Cons

  • 8-12% premium pricing over Audi for equivalent-class vehicles ($48,900 vs $42,500 entry sedan)
  • Average reliability rating per Consumer Reports trails Audi, with historically higher repair costs

Frequently Asked Questions

5 questions

  1. Mercedes-Benz retains 64% of its original value after 3 years compared to Audi's 58%, a 6 percentage point advantage. This is primarily due to Mercedes-Benz's stronger brand prestige and heritage. On a $50,000 vehicle, this translates to roughly $3,000 more retained value with Mercedes-Benz.

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