software
Apple TV+ vs HBO Max 2026: Pricing, Content & Comparison
HBO Max offers significantly more content (10,000+ titles vs 2,500+) and lower pricing ($7/month ad-supported vs $9.99/month), while Apple TV+ excels in original prestige programming with higher production budgets and exclusive award-winning shows like Severance and Ted Lasso.
Apple TV+
Premium streaming service focusing on exclusive original series and films with high production budgets.
Apple ecosystem users, prestige drama fans, award-show enthusiasts, families wanting simultaneous streaming
Score63%
VS
HBO Max
Comprehensive streaming platform with 10,000+ titles including HBO originals, Warner Bros films, DC content, and live sports.
Sports fans, DC Comics enthusiasts, movie lovers, budget-conscious streamers, families wanting diverse content
Score63%
Quick Answer
AI SummaryHBO Max offers significantly more content (10,000+ titles vs 2,500+) and lower pricing ($7/month ad-supported vs $9.99/month), while Apple TV+ excels in original prestige programming with higher production budgets and exclusive award-winning shows like Severance and Ted Lasso.
Our Verdict
AI-assistedChoose HBO Max if you want maximum variety, live sports, lower cost, and DC Universe content—it's better for broad entertainment needs. Choose Apple TV+ if you prioritize prestige original dramas, consistent award-winning quality, and seamless ecosystem integration with Apple devices—it's better for quality-over-quantity viewers.
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Apple TV+
7.5/10
HBO Max
7.5/10
TIE — neck and neck
Choose Apple TV+ if
Apple ecosystem users, prestige drama fans, award-show enthusiasts, families wanting simultaneous streaming
Choose HBO Max if
Sports fans, DC Comics enthusiasts, movie lovers, budget-conscious streamers, families wanting diverse content
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Key Differences at a Glance
- Content Library Size:✓ HBO Max wins(10,000+ titles vs 2,500+ titles)
- Monthly Cost (Ad-Supported):✓ HBO Max wins($7.99/month vs $9.99/month)
- Original Series Production Budget:✓ Apple TV+ wins($15M per episode average vs $10M per episode average)
Key Facts & Figures
147 numeric metrics compared
| Metric | Apple TV+ | HBO Max | Ratio |
|---|---|---|---|
| Starting Price(USD) | $99 | — | — |
| RAM Memory(GB) | 4GB | — | — |
| Storage(GB) | 64-128GB | — | — |
| Available Apps(count) | 5,000+ | — | — |
| Refresh Rate Support(fps) | 60fps | — | — |
| User Base (US)(percent) | 15% | — | — |
| Monthly Subscription Price (Ad-Free)(USD) | $9.99 | — | — |
| Content Library Size(hours) | ~2,500 titles | — | — |
| Simultaneous Streams(streams) | 6 simultaneous | 4 simultaneous | |
| Monthly Price (Ad-Free Standard Plan)(USD) | $9.99 | — | — |
| Total Content Titles Available(titles) | 1,500+ | — | — |
| New Original Series (2026 Slate)(series) | 35+ | — | — |
| Average Title IMDb Rating(score) | 7.9/10 | — | — |
| 2025 Emmy Nominations(nominations) | 71 | — | — |
| Ad-Supported Plan Price(USD/month) | $5.99 | — | — |
| Simultaneous Streams (Standard)(devices) | 2 | — | — |
| Original Cancellation Rate(percent) | 22% | — | — |
| Monthly Cost (Ad-Free)(USD) | $9.99 | — | — |
| 4K/HDR Content Coverage(percent of library) | 90% | — | — |
| 2024 Emmy Awards Won(awards) | 25 Emmy awards | 31 Emmys | |
| Maximum Concurrent Streams(screens) | 4 screens | — | — |
| Monthly Subscription (Standard Tier)(USD) | $9.99 | — | — |
| Ad-Supported Tier Price(USD) | $9.99/month | — | — |
| Total Content Titles(titles) | 2,500+ | 10,000+ | |
| Original Content Annual Budget(USD billions) | $2.5B | — | — |
| Global Subscriber Count(millions) | 25M | — | — |
| Emmy Awards Won (2023-2024)(awards) | 25 Emmys | — | — |
| Maximum Simultaneous Streams(streams) | 6 streams | 4 (Premium) | |
| Annual Content Budget(USD billions) | $2.5B+ | — | — |
| 2024 Emmy Nominations(nominations) | 92 nominations | — | — |
| Monthly Subscription Cost (Standard Plan)(USD) | $9.99 | — | — |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | — | — |
| Average IMDb Rating of Originals(out of 10) | 8.2/10 | — | — |
| Children's Content Titles(titles) | ~300 titles | — | — |
| Monthly Price (Lowest Tier)(USD) | $9.99/month | $7.99/month | |
| Monthly Price (Ad-Free Tier)(USD) | $9.99/month | $19.99/month | |
| Emmy Awards Won (2020-2024)(awards) | 76 Emmy wins | 47 Emmy wins | |
| Original Series Released Per Year(series) | 25-30 series | 60-80 series | |
| Free Trial Duration(days) | 90 days (with Apple One) | 7 days | |
| Base Subscription Price (No Ads)(USD/month) | $9.99 | — | — |
| Total Content Library Size(hours) | 2,500+ titles (est. 5,000 hours) | 10,000+ | |
| 2024 Emmy Awards(awards) | 25 Emmys | 47 Emmys | |
| Simultaneous Streams (Standard Tier)(streams) | 6 streams | 4 | |
| Original Series/Films Per Year(new originals) | 120+ originals | — | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 0 (no ads) | — | — |
| Monthly Subscription (Ad-Free Tier)(USD) | $11.99/month | — | — |
| Original Series Metacritic Average(score/100) | 73/100 | — | — |
| Global Subscribers(millions) | 25 million (Q3 2024) | 60 million | |
| Annual Bundle Savings vs Standalone(USD saved) | $20.88/year (Apple One) | — | — |
| Monthly Cost (Ad-Free Tier)(USD) | $9.99 | — | — |
| Original Series & Films(count) | ~280 originals | — | — |
| Emmy Awards (2023-2025)(awards) | 52 Emmys | — | — |
| Cheapest Tier Cost(USD) | $9.99/month or free (Apple One) | — | — |
| Average Rotten Tomatoes Score (Originals Only)(percent) | 88% | — | — |
| Emmy Awards Won (2024-2025)(awards) | 52 | — | — |
| 4K HDR Content Available(titles) | 200+ | 450+ | |
| Monthly Subscription Cost (Standard Tier)(EUR) | $9.99/month | — | — |
| Total Available Titles(titles) | ~2,500 | — | — |
| Original Emmy Nominations (All-Time)(nominations) | 169 total | — | — |
| Ad-Free Premium Tier Cost(USD/month) | $9.99/month (standard, no ads) | — | — |
| Film Catalog Size(titles) | 600+ | 4,000+ | |
| Original Series Critical Quality (Avg Rotten Tomatoes)(%) | 78% | 72% | |
| 2024 Emmy Nominations for Originals(nominations) | 25 | 156 | |
| Global Subscriber Base (2024)(millions) | 25 million | 52 million | |
| Annual Cost (Ad-Free)(USD) | $119.88 | $203.88 | |
| Base Monthly Price (Ad-Free)(USD) | $9.99 | — | — |
| 4K HDR Coverage on Originals(%) | 100% | — | — |
| Global Subscriber Base(millions) | 25+ | — | — |
| Average Video Bitrate (4K)(Mbps) | 25 Mbps | — | — |
| Monthly New Releases(titles) | 8-10 | — | — |
| Bundle Cost with Music & Cloud(USD/month) | $19.95 | — | — |
| 2024 Emmy Nominations Won(count) | 162 | — | — |
| Monthly Subscription Cost (Ad-Free)(USD) | $9.99 | $16.99/month | |
| Total Content Library(titles) | 250+ | 2,100+ | |
| Original Content Produced(titles) | 250+ | — | — |
| Emmy Nominations (All-Time)(nominations) | 110+ nominations | — | — |
| Free Trial Length(days) | 7 | — | — |
| Price-Per-Title (Annual)(USD per title) | $48.00 | — | — |
| Monthly Cost (Ad-Supported Tier)(USD) | $6.99 | — | — |
| Monthly Cost (Ad-Free Premium Tier)(USD) | $10.99 | — | — |
| Original Series & Films (Emmy Nominations 2023-2024)(nominations) | 23 nominations | — | — |
| Geographic Availability(countries) | 170+ countries | — | — |
| Simultaneous Streams (Premium Plan)(screens) | 6 devices | — | — |
| Total Titles in Catalog(titles) | ~250 titles | — | — |
| Emmy Awards Won (2024)(awards) | 19 | — | — |
| Average Metacritic Score(score out of 100) | 72/100 | — | — |
| Kids & Family Titles(titles) | ~40 titles | — | — |
| Original Series Launches (Annual)(series) | 15-20 | — | — |
| Average IMDB Rating (Originals)(score) | 7.8/10 | — | — |
| Bundle Options Available(count) | 1 (Apple One) | — | — |
| Ad-Supported Monthly Price(USD) | $9.99 | $7.99 | |
| Ad-Free Monthly Price(USD) | $11.99 | $20.99 | |
| Original Series Production Budget(USD per episode) | $15 million | $10 million | |
| Monthly Cost (Ad-Free Premium)(USD) | $19.99 | $19.99 | |
| Monthly Cost (With Ads)(USD) | $9.99 | $9.99 | |
| Total Titles Available(titles) | ~10,000 titles | ~10,000 titles | |
| Original Productions Per Year(productions) | 200+ originals | 200+ originals | |
| Basic Plan Monthly Cost(USD) | $9.99/month | $9.99/month | |
| Premium Ad-Free Plan Cost(USD) | $19.99/month | $19.99/month | |
| 4K Content Library(titles) | ~800 titles | ~800 titles | |
| Simultaneous Streams (Premium)(screens) | 4 screens | 4 screens | |
| 2024 Emmy Award Wins(awards) | 35 | 35 | |
| Base Subscription Price (Ad-Supported)(USD/month) | $5.99 | $5.99 | |
| Premium Subscription Price (Ad-Free)(USD/month) | $19.99 | $19.99 | |
| Live TV Channels Included(channels) | 0 | 0 | |
| 2026 Emmy-Contending Series(count) | Hacks S5, Euphoria S3 | Hacks S5, Euphoria S3 | |
| Content Library Size (Estimated)(titles) | 12,000+ | 12,000+ | |
| Total Subscribers(millions) | HBO Max | HBO Max | |
| Annual Revenue (2024)(billion USD) | HBO Max | HBO Max | |
| Basic Plan Price(USD/month) | HBO Max | HBO Max | |
| Number of Subscription Tiers(tiers) | HBO Max | HBO Max | |
| YoY Growth Rate (2024)(percent) | HBO Max | HBO Max | |
| Download Installs (2026)(millions) | HBO Max | HBO Max | |
| Monthly Price (Ad-Supported)(USD) | $9.99 | $9.99 | |
| Monthly Price (Ad-Free Premium)(USD) | $19.99 | $19.99 | |
| Original Series Library(series) | 450+ | 450+ | |
| Total Movie Library(titles) | 2,000+ | 2,000+ | |
| Offline Download Window(days) | 30 | 30 | |
| User Satisfaction Score(out of 5) | 75% | 75% | |
| Monthly Subscription (Ad-Free)(USD) | $16.99 | $16.99 | |
| Original Series Emmy Nominations (2024)(nominations) | 38 | 38 | |
| 4K HDR Titles Available(titles) | 850+ | 850+ | |
| Simultaneous Streams (Standard Plan)(screens) | 4 devices | 4 devices | |
| Ad-Supported Base Price(USD/month) | $9.99 | $9.99 | |
| Ad-Free Premium Price(USD/month) | $19.99 | $19.99 | |
| Live TV Channels(channels) | 0 channels | 0 channels | |
| Total Title Library(titles) | ~4,500 titles | ~4,500 titles | |
| Original Series Per Year(series) | 40+ prestige originals | 40+ prestige originals | |
| Original Series Released Annually(series/year) | 150+ | 150+ | |
| 4K Ultra HD Titles(titles) | 500+ | 500+ | |
| Ad-Supported Monthly Price (US)(USD) | $5.99 | $5.99 | |
| Ad-Free Monthly Price (US)(USD) | $19.99 | $19.99 | |
| Original Series Count(series) | 220+ originals | 220+ originals | |
| Film Library Size(titles) | 2,500+ films | 2,500+ films | |
| Simultaneous Screens (Standard)(screens) | 2 screens | 2 screens | |
| Ad-Free Monthly Cost(USD) | $16.99 | $16.99 | |
| Original Series Produced Annually(series) | 68 originals | 68 originals | |
| 4K/Ultra HD Available Titles(titles) | 800+ titles | 800+ titles | |
| Live TV Channels Included(channels) | 0 (not included) | 0 (not included) | |
| Warner Bros Theatrical Films/Year(films) | 40-50 films | 40-50 films | |
| Max Simultaneous Streams(screens) | 4 screens | 4 screens | |
| Bundle Price (All Streaming Services)(USD/month) | $21+ (HBO only bundle) | $21+ (HBO only bundle) | |
| Base Subscription Price (Ad-Free)(USD/month) | $9.99 | $9.99 | |
| Premium Tier Price (4K/Full Features)(USD/month) | $9.99 (4K included) | $9.99 (4K included) | |
| 2024 Emmy Awards Nominations(nominations) | 140+ nominations | 140+ nominations | |
| Theatrical Release Window(days) | Same-day (0 days) | Same-day (0 days) | |
| Ad-Tier Monthly Cost(USD/month) | $5.99 | $5.99 |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
HBO Max leads1 tie
Apple TV+
Attribute
HBO Max
- 2,500+ titlesContent Library Size10,000+ titles(winner)
- $9.99/monthMonthly Cost (Ad-Supported)$7.99/month(winner)
- $15M per episode average(winner)Original Series Production Budget$10M per episode average
- 25 EmmysEmmy Awards Won (2024)47 Emmys(winner)
- NoneLive Sports ContentNFL Sunday, NCAA, MLB(winner)
- 6 simultaneous streams(winner)Simultaneous Streams (Standard Tier)4 simultaneous streams
- 7 daysFree Trial Period7 days
- Content Library Size
Apple TV+
2,500+ titles
HBO Max
10,000+ titles(winner)
- Monthly Cost (Ad-Supported)
Apple TV+
$9.99/month
HBO Max
$7.99/month(winner)
- Original Series Production Budget
Apple TV+
$15M per episode average(winner)
HBO Max
$10M per episode average
- Emmy Awards Won (2024)
Apple TV+
25 Emmys
HBO Max
47 Emmys(winner)
- Live Sports Content
Apple TV+
None
HBO Max
NFL Sunday, NCAA, MLB(winner)
- Simultaneous Streams (Standard Tier)
Apple TV+
6 simultaneous streams(winner)
HBO Max
4 simultaneous streams
- Free Trial Period
Apple TV+
7 days
HBO Max
7 days
Full Comparison
| Attribute | Apple TV+ | HBO Max |
|---|---|---|
| Starting Price(USD) | $99 | — |
| RAM Memory(GB) | 4GB | — |
| Storage(GB) | 64-128GB | — |
| Available Apps(count) | 5,000+ | — |
| Content Strategy Focus | Premium original programming | — |
| Content Library Size(hours) | ~2,500 titles | — |
| Next-Day TV Episode Access | Not available | — |
| Annual Content Budget(USD billions) | $2.5B+ | — |
Show 22 more attributesChildren's Content Titles(titles) ~300 titles — Original Series Released Per Year(series) 25-30 series 60-80 series Original Series & Films(count) ~280 originals — Live Sports Coverage None — Film Catalog Size(titles) 600+ 4,000+ Total Content Library(titles) 250+ 2,100+ Original Content Produced(titles) 250+ — Original Series Launches (Annual)(series) 15-20 — Live Sports Available None NFL, NCAA, MLB, NBA Total Titles Available(titles) ~10,000 titles — Original Productions Per Year(productions) 200+ originals — International Original Series(count) Strong European focus — Live TV Channels Included(channels) 0 — Sports Content Availability None — Original Series (Top Tier) HBO Max — Original Series Library(series) 450+ — Total Movie Library(titles) 2,000+ — Live TV Channels(channels) 0 channels — Original Series Released Annually(series/year) 150+ — Original Series Produced Annually(series) 68 originals — Same/Next-Day Network TV Episodes(shows) Limited HBO only — Warner Bros Theatrical Films/Year(films) 40-50 films — | ||
| Maximum Resolution(pixels) | 4K (2160p) | — |
| Refresh Rate Support(fps) | 60fps | — |
| 4K/HDR Content Coverage(percent of library) | 90% | — |
| 4K Ultra HD Availability(plan(s) included) | All tiers included | — |
| 4K Content Titles(% of library) | ~70% of originals in 4K | — |
Show 6 more attributes4K HDR Coverage on Originals(%) 100% — Average Video Bitrate (4K)(Mbps) 25 Mbps — 4K Content Available(yes/no) Yes (select titles) — 4K HDR Titles Available(titles) 850+ — 4K Streaming Included(null) All plans — Maximum Video Resolution(pixels) 4K UltraHD (2160p) on all tiers — | ||
| Monthly Subscription Price (UK)(GBP) | £10.99 | — |
| Annual Cost for Single User(GBP) | £131.88 | — |
| Monthly Subscription Price (Ad-Free)(USD) | $9.99 | — |
| Monthly Price (Ad-Free Standard Plan)(USD) | $9.99 | — |
| Ad-Supported Plan Price(USD/month) | $5.99 | — |
Show 43 more attributesMonthly Cost (Ad-Free)(USD) $9.99 — Free Tier Option Not available — Monthly Subscription (Standard Tier)(USD) $9.99 — Ad-Supported Tier Price(USD) $9.99/month — Monthly Subscription Cost (Standard Plan)(USD) $9.99 — Cheapest Ad-Supported Tier(USD/month) Not available — Monthly Price (Lowest Tier)(USD) $9.99/month $7.99/month Monthly Price (Ad-Free Tier)(USD) $9.99/month $19.99/month Base Subscription Price (No Ads)(USD/month) $9.99 — Monthly Subscription (Ad-Free Tier)(USD) $11.99/month — Monthly Cost (Ad-Free Tier)(USD) $9.99 — Budget Tier Cost(USD) N/A — Cheapest Tier Cost(USD) $9.99/month or free (Apple One) — Monthly Subscription Cost (Standard Tier)(EUR) $9.99/month — Ad-Free Premium Tier Cost(USD/month) $9.99/month (standard, no ads) — Annual Cost (Ad-Free)(USD) $119.88 $203.88 Base Monthly Price (Ad-Free)(USD) $9.99 — Monthly Subscription Cost (Ad-Free)(USD) $9.99 $16.99/month Free Trial Length(days) 7 — Monthly Cost (Ad-Supported Tier)(USD) $6.99 — Monthly Cost (Ad-Free Premium Tier)(USD) $10.99 — Ad-Supported Monthly Price(USD) $9.99 $7.99 Ad-Free Monthly Price(USD) $11.99 $20.99 Monthly Cost (Ad-Free Premium)(USD) $19.99 — Monthly Cost (With Ads)(USD) $9.99 — Free Tier Available(null) No — Basic Plan Monthly Cost(USD) $9.99/month — Premium Ad-Free Plan Cost(USD) $19.99/month — Base Subscription Price (Ad-Supported)(USD/month) $5.99 — Premium Subscription Price (Ad-Free)(USD/month) $19.99 — Basic Plan Price(USD/month) HBO Max — Monthly Price (Ad-Supported)(USD) $9.99 — Monthly Price (Ad-Free Premium)(USD) $19.99 — Monthly Subscription (Ad-Free)(USD) $16.99 — Ad-Supported Base Price(USD/month) $9.99 — Ad-Free Premium Price(USD/month) $19.99 — Ad-Supported Monthly Price (US)(USD) $5.99 — Ad-Free Monthly Price (US)(USD) $19.99 — Ad-Free Monthly Cost(USD) $16.99 — Bundle Price (All Streaming Services)(USD/month) $21+ (HBO only bundle) — Base Subscription Price (Ad-Free)(USD/month) $9.99 — Premium Tier Price (4K/Full Features)(USD/month) $9.99 (4K included) — Ad-Tier Monthly Cost(USD/month) $5.99 — | ||
| Subscriber Base(millions) | ~140-149 million (2026 projection) | — |
| Revenue (Latest Full Year)(billions USD) | Part of $28.75B Services (FY2025) | — |
| YoY Revenue Growth Rate(percent) | 15% (Apple Services FY2025) | — |
| Operating Margin Target 2026(percent) | Not disclosed | — |
| Annual Revenue (2024)(billion USD) | HBO Max | — |
| Ecosystem Integration | Deep Apple device integration | — |
| Wireless Standard | WiFi 6E (802.11ax) | — |
| User Base (US)(percent) | 15% | — |
| Simultaneous Streams(streams) | 6 simultaneous(winner) | 4 simultaneous |
| Offline Download Support | Yes (standard) | — |
| Simultaneous Streams (Standard)(devices) | 2 | — |
| Maximum Concurrent Streams(screens) | 4 screens | — |
| Maximum Simultaneous Streams(streams) | 6 streams(winner) | 4 (Premium) |
Show 18 more attributesLive TV Option Available(yes/no) No — Offline Download Capability Full library on all devices Limited to select titles only Simultaneous Streams (Standard Tier)(streams) 6 streams 4 Offline Download Feature Yes (all plans) — Live TV Availability(channels) Not available — Live Sports Events(categories) None — Bundle Options Available(count) 1 (Apple One) — Password Sharing Outside Household Allowed with flexibility — Gaming Features Integrated Limited — Download Availability (Offline) Available on premium plans — Simultaneous Streams (Premium)(screens) 4 screens — Live Sports Availability Yes (via Max Sports add-on) — Offline Download Window(days) 30 — Simultaneous Streams (Standard Plan)(screens) 4 devices — Next-Day Network TV Episodes(null) Not available — Simultaneous Screens (Standard)(screens) 2 screens — Live TV Channels Included(channels) 0 (not included) — Max Simultaneous Streams(screens) 4 screens — | ||
| Total Content Titles Available(titles) | 1,500+ | — |
| New Original Series (2026 Slate)(series) | 35+ | — |
| Total Content Library Size(hours) | 2,500+ titles (est. 5,000 hours) | 10,000+(winner) |
| Total Available Titles(titles) | ~2,500 | — |
| Total Titles in Catalog(titles) | ~250 titles | — |
Show 4 more attributesKids & Family Titles(titles) ~40 titles — Total Title Library(titles) ~4,500 titles — Original Series Count(series) 220+ originals — Film Library Size(titles) 2,500+ films — | ||
| Average Title IMDb Rating(score) | 7.9/10 | — |
| 2024 Emmy Nominations(nominations) | 92 nominations | — |
| Emmy Awards Won (2020-2024)(awards) | 76 Emmy wins(winner) | 47 Emmy wins |
| Original Series Metacritic Average(score/100) | 73/100 | — |
| Original Series Critical Quality (Avg Rotten Tomatoes)(%) | 78%(winner) | 72% |
Show 3 more attributes4K Content Availability(% of library) 75% of originals 45% of library Original Series Production Budget(USD per episode) $15 million $10 million 4K/Ultra HD Available Titles(titles) 800+ titles — | ||
| 2025 Emmy Nominations(nominations) | 71 | — |
| 2024 Emmy Nominations for Originals(nominations) | 25 | 156(winner) |
| Emmy Nominations (All-Time)(nominations) | 110+ nominations | — |
| Original Cancellation Rate(percent) | 22% | — |
| Live Sports Availability | None | — |
| 2024 Emmy Awards Won(awards) | 25 Emmy awards | 31 Emmys(winner) |
| Emmy Awards (2023-2025)(awards) | 52 Emmys | — |
| Total Content Titles(titles) | 2,500+ | 10,000+(winner) |
| Content Library Size (Estimated)(titles) | 12,000+ | — |
| Original Content Annual Budget(USD billions) | $2.5B | — |
| Original Series/Films Per Year(new originals) | 120+ originals | — |
| Original Series Per Year(series) | 40+ prestige originals | — |
| Global Subscriber Count(millions) | 25M | — |
| Emmy Awards Won (2023-2024)(awards) | 25 Emmys | — |
| Device Platform Support(platforms) | iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported) | — |
| Supported Devices(count) | Apple devices, web, select smart TVs | 150+ devices including Fire, Roku, gaming consoles, smart TVs |
| Video Quality Support(max resolution) | 4K HDR, Dolby Atmos | — |
| Maximum Video Quality(resolution) | 4K HDR (all tiers) | 4K HDR + Dolby Atmos |
| Next-Day TV Show Episodes(available) | No (weekly releases) | — |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | — |
| Average IMDb Rating of Originals(out of 10) | 8.2/10 | — |
| Exclusive Marvel/Star Wars Content(availability) | None (limited original series) | — |
| Free Trial Duration(days) | 90 days (with Apple One)(winner) | 7 days |
| 2024 Emmy Awards(awards) | 25 Emmys | 47 Emmys(winner) |
| Emmy Awards Won (2024-2025)(awards) | 52 | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 0 (no ads) | — |
| Global Subscribers(millions) | 25 million (Q3 2024) | 60 million(winner) |
| Annual Bundle Savings vs Standalone(USD saved) | $20.88/year (Apple One) | — |
| Bundle Cost with Music & Cloud(USD/month) | $19.95 | — |
| Price-Per-Title (Annual)(USD per title) | $48.00 | — |
| Bundle Inclusions | Discovery+ integration only | — |
| Average Rotten Tomatoes Score (Originals Only)(percent) | 88% | — |
| 4K HDR Content Available(titles) | 200+ | 450+(winner) |
| Original Emmy Nominations (All-Time)(nominations) | 169 total | — |
| Original Series & Films (Emmy Nominations 2023-2024)(nominations) | 23 nominations | — |
| 4K Content Library(titles) | ~800 titles | — |
Show 4 more attributes2024 Emmy Award Wins(awards) 35 — 2026 Emmy-Contending Series(count) Hacks S5, Euphoria S3 — Original Series Emmy Nominations (2024)(nominations) 38 — 2024 Emmy Awards Nominations(nominations) 140+ nominations — | ||
| Global Subscriber Base (2024)(millions) | 25 million | 52 million |
| Global Subscriber Base(millions) | 25+ | — |
| Monthly New Releases(titles) | 8-10 | — |
| 2024 Emmy Nominations Won(count) | 162 | — |
| Geographic Availability(countries) | 170+ countries | — |
| Simultaneous Streams (Premium Plan)(screens) | 6 devices | — |
| Emmy Awards Won (2024)(awards) | 19 | — |
| Average IMDB Rating (Originals)(score) | 7.8/10 | — |
| Average Metacritic Score(score out of 100) | 72/100 | — |
| Exclusive Franchise Content(count) | None (no Marvel, Star Wars, or major franchises) | — |
| Live Sports Content(text) | Minimal (occasional boxing/WWE) | — |
| Day-and-Date Theatrical Releases | Yes (Warner Bros. films) | — |
| Same-Day Theatrical Releases | All Warner Bros. theatrical | — |
| Total Subscribers(millions) | HBO Max | — |
| Number of Subscription Tiers(tiers) | HBO Max | — |
| YoY Growth Rate (2024)(percent) | HBO Max | — |
| Target Audience | HBO Max | — |
| Download Installs (2026)(millions) | HBO Max | — |
| User Satisfaction Score(out of 5) | 75% | — |
| Audio Quality (Maximum)(channels) | Dolby Atmos (5.1.4 surround) | — |
| 4K Ultra HD Titles(titles) | 500+ | — |
| Primary Content Audience(demographic) | Adults ages 18+ | — |
| Theatrical Release Window(days) | Same-day (0 days) | — |
Apple TV+HBO MaxStarting Price(USD)
$99
—
RAM Memory(GB)
4GB
—
Storage(GB)
64-128GB
—
Available Apps(count)
5,000+
—
Content Strategy Focus
Premium original programming
—
Content Library Size(hours)
~2,500 titles
—
Next-Day TV Episode Access
Not available
—
Annual Content Budget(USD billions)
$2.5B+
—
Show 22 more attributes
Children's Content Titles(titles)
~300 titles
—
Original Series Released Per Year(series)
25-30 series
60-80 series
Original Series & Films(count)
~280 originals
—
Live Sports Coverage
None
—
Film Catalog Size(titles)
600+
4,000+
Total Content Library(titles)
250+
2,100+
Original Content Produced(titles)
250+
—
Original Series Launches (Annual)(series)
15-20
—
Live Sports Available
None
NFL, NCAA, MLB, NBA
Total Titles Available(titles)
~10,000 titles
—
Original Productions Per Year(productions)
200+ originals
—
International Original Series(count)
Strong European focus
—
Live TV Channels Included(channels)
0
—
Sports Content Availability
None
—
Original Series (Top Tier)
HBO Max
—
Original Series Library(series)
450+
—
Total Movie Library(titles)
2,000+
—
Live TV Channels(channels)
0 channels
—
Original Series Released Annually(series/year)
150+
—
Original Series Produced Annually(series)
68 originals
—
Same/Next-Day Network TV Episodes(shows)
Limited HBO only
—
Warner Bros Theatrical Films/Year(films)
40-50 films
—
Maximum Resolution(pixels)
4K (2160p)
—
Refresh Rate Support(fps)
60fps
—
4K/HDR Content Coverage(percent of library)
90%
—
4K Ultra HD Availability(plan(s) included)
All tiers included
—
4K Content Titles(% of library)
~70% of originals in 4K
—
Show 6 more attributes
4K HDR Coverage on Originals(%)
100%
—
Average Video Bitrate (4K)(Mbps)
25 Mbps
—
4K Content Available(yes/no)
Yes (select titles)
—
4K HDR Titles Available(titles)
850+
—
4K Streaming Included(null)
All plans
—
Maximum Video Resolution(pixels)
4K UltraHD (2160p) on all tiers
—
Monthly Subscription Price (UK)(GBP)
£10.99
—
Annual Cost for Single User(GBP)
£131.88
—
Monthly Subscription Price (Ad-Free)(USD)
$9.99
—
Monthly Price (Ad-Free Standard Plan)(USD)
$9.99
—
Ad-Supported Plan Price(USD/month)
$5.99
—
Show 43 more attributes
Monthly Cost (Ad-Free)(USD)
$9.99
—
Free Tier Option
Not available
—
Monthly Subscription (Standard Tier)(USD)
$9.99
—
Ad-Supported Tier Price(USD)
$9.99/month
—
Monthly Subscription Cost (Standard Plan)(USD)
$9.99
—
Cheapest Ad-Supported Tier(USD/month)
Not available
—
Monthly Price (Lowest Tier)(USD)
$9.99/month
$7.99/month
Monthly Price (Ad-Free Tier)(USD)
$9.99/month
$19.99/month
Base Subscription Price (No Ads)(USD/month)
$9.99
—
Monthly Subscription (Ad-Free Tier)(USD)
$11.99/month
—
Monthly Cost (Ad-Free Tier)(USD)
$9.99
—
Budget Tier Cost(USD)
N/A
—
Cheapest Tier Cost(USD)
$9.99/month or free (Apple One)
—
Monthly Subscription Cost (Standard Tier)(EUR)
$9.99/month
—
Ad-Free Premium Tier Cost(USD/month)
$9.99/month (standard, no ads)
—
Annual Cost (Ad-Free)(USD)
$119.88
$203.88
Base Monthly Price (Ad-Free)(USD)
$9.99
—
Monthly Subscription Cost (Ad-Free)(USD)
$9.99
$16.99/month
Free Trial Length(days)
7
—
Monthly Cost (Ad-Supported Tier)(USD)
$6.99
—
Monthly Cost (Ad-Free Premium Tier)(USD)
$10.99
—
Ad-Supported Monthly Price(USD)
$9.99
$7.99
Ad-Free Monthly Price(USD)
$11.99
$20.99
Monthly Cost (Ad-Free Premium)(USD)
$19.99
—
Monthly Cost (With Ads)(USD)
$9.99
—
Free Tier Available(null)
No
—
Basic Plan Monthly Cost(USD)
$9.99/month
—
Premium Ad-Free Plan Cost(USD)
$19.99/month
—
Base Subscription Price (Ad-Supported)(USD/month)
$5.99
—
Premium Subscription Price (Ad-Free)(USD/month)
$19.99
—
Basic Plan Price(USD/month)
HBO Max
—
Monthly Price (Ad-Supported)(USD)
$9.99
—
Monthly Price (Ad-Free Premium)(USD)
$19.99
—
Monthly Subscription (Ad-Free)(USD)
$16.99
—
Ad-Supported Base Price(USD/month)
$9.99
—
Ad-Free Premium Price(USD/month)
$19.99
—
Ad-Supported Monthly Price (US)(USD)
$5.99
—
Ad-Free Monthly Price (US)(USD)
$19.99
—
Ad-Free Monthly Cost(USD)
$16.99
—
Bundle Price (All Streaming Services)(USD/month)
$21+ (HBO only bundle)
—
Base Subscription Price (Ad-Free)(USD/month)
$9.99
—
Premium Tier Price (4K/Full Features)(USD/month)
$9.99 (4K included)
—
Ad-Tier Monthly Cost(USD/month)
$5.99
—
Subscriber Base(millions)
~140-149 million (2026 projection)
—
Revenue (Latest Full Year)(billions USD)
Part of $28.75B Services (FY2025)
—
YoY Revenue Growth Rate(percent)
15% (Apple Services FY2025)
—
Operating Margin Target 2026(percent)
Not disclosed
—
Annual Revenue (2024)(billion USD)
HBO Max
—
Ecosystem Integration
Deep Apple device integration
—
Wireless Standard
WiFi 6E (802.11ax)
—
User Base (US)(percent)
15%
—
Simultaneous Streams(streams)
6 simultaneous
4 simultaneous
Offline Download Support
Yes (standard)
—
Simultaneous Streams (Standard)(devices)
2
—
Maximum Concurrent Streams(screens)
4 screens
—
Maximum Simultaneous Streams(streams)
6 streams
4 (Premium)
Show 18 more attributes
Live TV Option Available(yes/no)
No
—
Offline Download Capability
Full library on all devices
Limited to select titles only
Simultaneous Streams (Standard Tier)(streams)
6 streams
4
Offline Download Feature
Yes (all plans)
—
Live TV Availability(channels)
Not available
—
Live Sports Events(categories)
None
—
Bundle Options Available(count)
1 (Apple One)
—
Password Sharing Outside Household
Allowed with flexibility
—
Gaming Features Integrated
Limited
—
Download Availability (Offline)
Available on premium plans
—
Simultaneous Streams (Premium)(screens)
4 screens
—
Live Sports Availability
Yes (via Max Sports add-on)
—
Offline Download Window(days)
30
—
Simultaneous Streams (Standard Plan)(screens)
4 devices
—
Next-Day Network TV Episodes(null)
Not available
—
Simultaneous Screens (Standard)(screens)
2 screens
—
Live TV Channels Included(channels)
0 (not included)
—
Max Simultaneous Streams(screens)
4 screens
—
Total Content Titles Available(titles)
1,500+
—
New Original Series (2026 Slate)(series)
35+
—
Total Content Library Size(hours)
2,500+ titles (est. 5,000 hours)
10,000+
Total Available Titles(titles)
~2,500
—
Total Titles in Catalog(titles)
~250 titles
—
Show 4 more attributes
Kids & Family Titles(titles)
~40 titles
—
Total Title Library(titles)
~4,500 titles
—
Original Series Count(series)
220+ originals
—
Film Library Size(titles)
2,500+ films
—
Average Title IMDb Rating(score)
7.9/10
—
2024 Emmy Nominations(nominations)
92 nominations
—
Emmy Awards Won (2020-2024)(awards)
76 Emmy wins
47 Emmy wins
Original Series Metacritic Average(score/100)
73/100
—
Original Series Critical Quality (Avg Rotten Tomatoes)(%)
78%
72%
Show 3 more attributes
4K Content Availability(% of library)
75% of originals
45% of library
Original Series Production Budget(USD per episode)
$15 million
$10 million
4K/Ultra HD Available Titles(titles)
800+ titles
—
2025 Emmy Nominations(nominations)
71
—
2024 Emmy Nominations for Originals(nominations)
25
156
Emmy Nominations (All-Time)(nominations)
110+ nominations
—
Original Cancellation Rate(percent)
22%
—
Live Sports Availability
None
—
2024 Emmy Awards Won(awards)
25 Emmy awards
31 Emmys
Emmy Awards (2023-2025)(awards)
52 Emmys
—
Total Content Titles(titles)
2,500+
10,000+
Content Library Size (Estimated)(titles)
12,000+
—
Original Content Annual Budget(USD billions)
$2.5B
—
Original Series/Films Per Year(new originals)
120+ originals
—
Original Series Per Year(series)
40+ prestige originals
—
Global Subscriber Count(millions)
25M
—
Emmy Awards Won (2023-2024)(awards)
25 Emmys
—
Device Platform Support(platforms)
iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported)
—
Supported Devices(count)
Apple devices, web, select smart TVs
150+ devices including Fire, Roku, gaming consoles, smart TVs
Video Quality Support(max resolution)
4K HDR, Dolby Atmos
—
Maximum Video Quality(resolution)
4K HDR (all tiers)
4K HDR + Dolby Atmos
Next-Day TV Show Episodes(available)
No (weekly releases)
—
Original Series Emmy Wins(awards)
15 Emmy Awards
—
Average IMDb Rating of Originals(out of 10)
8.2/10
—
Exclusive Marvel/Star Wars Content(availability)
None (limited original series)
—
Free Trial Duration(days)
90 days (with Apple One)
7 days
2024 Emmy Awards(awards)
25 Emmys
47 Emmys
Emmy Awards Won (2024-2025)(awards)
52
—
Ads Per Hour (Ad-Supported Tier)(minutes)
0 (no ads)
—
Global Subscribers(millions)
25 million (Q3 2024)
60 million
Annual Bundle Savings vs Standalone(USD saved)
$20.88/year (Apple One)
—
Bundle Cost with Music & Cloud(USD/month)
$19.95
—
Price-Per-Title (Annual)(USD per title)
$48.00
—
Bundle Inclusions
Discovery+ integration only
—
Average Rotten Tomatoes Score (Originals Only)(percent)
88%
—
4K HDR Content Available(titles)
200+
450+
Original Emmy Nominations (All-Time)(nominations)
169 total
—
Original Series & Films (Emmy Nominations 2023-2024)(nominations)
23 nominations
—
4K Content Library(titles)
~800 titles
—
Show 4 more attributes
2024 Emmy Award Wins(awards)
35
—
2026 Emmy-Contending Series(count)
Hacks S5, Euphoria S3
—
Original Series Emmy Nominations (2024)(nominations)
38
—
2024 Emmy Awards Nominations(nominations)
140+ nominations
—
Global Subscriber Base (2024)(millions)
25 million
52 million
Global Subscriber Base(millions)
25+
—
Monthly New Releases(titles)
8-10
—
2024 Emmy Nominations Won(count)
162
—
Geographic Availability(countries)
170+ countries
—
Simultaneous Streams (Premium Plan)(screens)
6 devices
—
Emmy Awards Won (2024)(awards)
19
—
Average IMDB Rating (Originals)(score)
7.8/10
—
Average Metacritic Score(score out of 100)
72/100
—
Exclusive Franchise Content(count)
None (no Marvel, Star Wars, or major franchises)
—
Live Sports Content(text)
Minimal (occasional boxing/WWE)
—
Day-and-Date Theatrical Releases
Yes (Warner Bros. films)
—
Same-Day Theatrical Releases
All Warner Bros. theatrical
—
Total Subscribers(millions)
HBO Max
—
Number of Subscription Tiers(tiers)
HBO Max
—
YoY Growth Rate (2024)(percent)
HBO Max
—
Target Audience
HBO Max
—
Download Installs (2026)(millions)
HBO Max
—
User Satisfaction Score(out of 5)
75%
—
Audio Quality (Maximum)(channels)
Dolby Atmos (5.1.4 surround)
—
4K Ultra HD Titles(titles)
500+
—
Primary Content Audience(demographic)
Adults ages 18+
—
Theatrical Release Window(days)
Same-day (0 days)
—
Pros & Cons
10 pros·6 cons across both
Apple TV+
+5-3
Pros
- Highest per-episode production budget ($15M average) for premium cinematic quality
- 25 Emmy Awards in 2024 demonstrating award-winning original content
- 6 simultaneous streams vs competitors' 4, ideal for larger families
- Seamless integration with Apple ecosystem (iCloud, AirPlay, Siri control)
- No password sharing restrictions; family members get full account access
Cons
- Only 2,500+ titles total—significantly smaller library than HBO Max
- No live sports, news, or real-time content offerings
- Premium pricing at $9.99/month ad-supported tier limits casual viewers
HBO Max
+5-3
Pros
- Largest content library at 10,000+ titles (4x Apple TV+) covering all genres
- Lowest ad-supported pricing at $7.99/month—33% cheaper than Apple TV+
- Live sports access (NFL Sunday, NCAA football/basketball, MLB games) included
- Complete DC Universe and Warner Bros back catalog (Batman, Superman films)
- 47 Emmy Awards in 2024—more than any competitor for total award recognition
Cons
- Lower average original production budget ($10M vs Apple's $15M per episode)
- 4 simultaneous streams vs Apple's 6, limiting multi-user access
- Password sharing restrictions enforced since 2024 reduce account flexibility
Frequently Asked Questions
5 questions
Apple TV+ produces higher-budget prestige dramas (Severance, The Morning Show, Ted Lasso) with $15M per episode average, winning 25 Emmys in 2024. HBO Max offers more variety across genres with 47 total Emmy wins, including acclaimed series like The Last of Us and True Detective. Apple TV+ prioritizes quality; HBO Max prioritizes quantity and variety.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
- W
Apple TV+ on Wikipedia (opens in new tab)
Premium streaming service focusing on exclusive original series and films with high production budgets.
- W
HBO Max on Wikipedia (opens in new tab)
Comprehensive streaming platform with 10,000+ titles including HBO originals, Warner Bros films, DC content, and live sports.
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