software
Amplitude vs PostHog 2026: Pricing, Features & Best Choice
Amplitude is a dedicated product analytics platform with deeper behavioral cohort analysis and enterprise features, while PostHog is an all-in-one platform combining product analytics, feature flags, session replay, and A/B testing in a single product. Amplitude excels in complex user journey analysis; PostHog wins on integrated feature velocity.
A
Amplitude
Product analytics platform specializing in behavioral cohorts, funnels, and multi-touch attribution modeling.
Enterprise B2B SaaS, healthcare platforms, fintech companies, and teams needing deep user cohort analysis with strict compliance requirements.
Score63%
VS
P
PostHog
All-in-one product analytics platform with integrated feature flags, session replay, and A/B testing.
Early-stage startups, product teams prioritizing shipping speed, engineering-first companies, and organizations wanting to avoid vendor lock-in through self-hosting.
Score63%
184 attributes7 differences16 pros/cons
Quick Answer
AI SummaryAmplitude is a dedicated product analytics platform with deeper behavioral cohort analysis and enterprise features, while PostHog is an all-in-one platform combining product analytics, feature flags, session replay, and A/B testing in a single product. Amplitude excels in complex user journey analysis; PostHog wins on integrated feature velocity.
Our Verdict
AI-assistedChoose Amplitude if you need advanced behavioral cohort analysis, complex user journey mapping, and have strict HIPAA/FedRAMP compliance requirements for enterprise healthcare/fintech use cases. Choose PostHog if you want to reduce tool sprawl by consolidating analytics, feature flags, session replay, and A/B testing in one platform, especially if you prefer transparent pricing or self-hosted deployment options.
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A
Amplitude
7.3/10
PostHog
7.7/10
P
A
Choose Amplitude if
Enterprise B2B SaaS, healthcare platforms, fintech companies, and teams needing deep user cohort analysis with strict compliance requirements.
P
Choose PostHog if
Best pickEarly-stage startups, product teams prioritizing shipping speed, engineering-first companies, and organizations wanting to avoid vendor lock-in through self-hosting.
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Key Differences at a Glance
- Core Product Focus:✓ PostHog wins(All-in-one platform (analytics + feature flags + replay + experiments) vs Dedicated product analytics with behavioral insights)
- Pricing Model:✓ PostHog wins($0-369/month (self-hosted free, cloud scales with usage) vs $995/month base + $0.0001-0.0002 per event (pay-as-you-grow))
- Session Replay Capability:✓ PostHog wins(Native session replay built-in vs Not included (requires third-party integration))
Key Facts & Figures
102 numeric metrics compared
| Metric | Amplitude | PostHog | Ratio |
|---|---|---|---|
| Starting Monthly Price(USD) | $1,295 | $0 (self-hosted) | |
| Event Processing Latency(milliseconds) | 300-600ms | — | — |
| Maximum Data Retention(months) | 60 months | — | — |
| Pre-built Templates(count) | 40+ | — | — |
| Native Integrations(count) | 450+ | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| Customer Satisfaction (NPS)(points) | 68 | — | — |
| Free Trial Period(days) | 14 days | — | — |
| Starting Price(USD) | $995 | — | — |
| Data Retention(months) | 25 months | — | — |
| API Rate Limits(requests/minute) | 10000 | — | — |
| Free Tier Event Limit(events/month) | 10,000,000 | 1,000,000 | |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — | — |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — | — |
| API Rate Limits (Standard Plan)(calls/hour) | 500,000 events/month | — | — |
| Setup Time (typical)(minutes) | 7–14 days (event tracking setup) | — | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | $500-2,000 | |
| Setup Time (implementation to first insights)(days) | 1-2 days | 7-14 days (self-hosted) / 2-4 days (cloud) | |
| Data Retention (Free Tier)(months) | 90 days | Unlimited (open-source) / 1 year (cloud) | — |
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | Unlimited (self-hosted) | — |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | User-controlled (any region) | — |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | — | — |
| Average Setup Time(days) | 6 hours | — | — |
| Custom Event Properties(limit) | 200+ properties | — | — |
| Real-time Dashboard Updates(seconds) | Real-time (0-5 seconds) | — | — |
| Max Monthly Events (Free Tier)(events) | 10 million events | — | — |
| Global Market Share(%) | 3.2% of analytics market | — | — |
| Starting Price (Monthly Subscription)(USD) | $995 | — | — |
| Free Tier Data Retention(days) | 30 days | 12 months | |
| Third-party Integrations(count) | 200+ integrations | 100+ integrations | |
| Event Tracking Capacity(events) | 700+ custom events | — | — |
| Funnel Analysis Stages Supported(stages) | 10+ stages | — | — |
| API Rate Limit (Requests/Minute)(requests) | 600 | — | — |
| Entry Price(USD/month) | $995 minimum | — | — |
| Data Retention (Free/Base Tier)(months) | 24 | — | — |
| Mobile App SDKs Available(count) | 12+ native SDKs | — | — |
| Setup Time (Hours)(hours) | 4-8 | — | — |
| Free Trial Length(days) | 14 | — | — |
| Market Share (2024)(percent) | 8.2% | — | — |
| Base Monthly Price (Cloud)(USD) | $995 base + $0.75/user | $450 starter (3 users) | |
| Cohort Size Limit(properties) | 200+ custom properties | 50+ standard properties | |
| Free Tier Monthly Event Limit(million events) | 10M events | — | — |
| Data Latency(seconds) | 300-600 seconds | — | — |
| Starting Enterprise Price (annual)(USD) | $14,400 | — | — |
| API Rate Limit (Free Tier)(requests/second) | 50 req/sec | — | — |
| Free Tier Team Members(users) | 5 team members | — | — |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | — | — |
| Data Retention (Paid)(months) | 13 months (with extended) | — | — |
| Native Integrations Available(platforms) | 200+ integrations | — | — |
| Seats Per Starter Plan(users) | 50 users | — | — |
| Session Replay Monthly Limit(sessions/month) | Not included | — | — |
| Manual Event Configuration Required(percentage) | 100% (required) | — | — |
| Free Tier Event Monthly Limit(events/month) | 10M events/month | — | — |
| Event Processing Latency(milliseconds) | 24-48 hours | — | — |
| Starting Paid Plan Price(USD/month) | $995/month | — | — |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | — | — |
| Pre-Built Integrations(count) | 350+ integrations | — | — |
| Historical Data Retention (Free Tier)(months) | 12 months | — | — |
| Monthly Event Capacity(billion events) | 100+ billion | — | — |
| Pre-built Cohort Templates(templates) | 50+ | — | — |
| Integration Partners(integrations) | 200+ | 100+ | |
| Setup Time for Non-Technical Users(weeks) | 120-180 minutes (requires dev team) | — | — |
| Monthly Active Users (Max Tier)(users) | 500 million+ | — | — |
| Number of Integrations(integrations) | 100+ | — | — |
| Data Retention (Standard)(months) | 24 months | — | — |
| Starting Price (Monthly)(USD) | $995 (Growth tier) | $0 (self-hosted) or $450 (cloud) | |
| Free Trial Duration(days) | 14 days | — | — |
| Base Monthly Cost (USD)(USD) | $995/month | $0 (self-hosted) or $369/month (cloud) | |
| Per-Event Cost(USD per million events) | $100-200 per million | Unlimited (no per-event charge) | |
| Starting Monthly Cost(USD) | $995 | — | — |
| Maximum Cohort Properties(properties) | 50+ | — | — |
| Retention Metrics Available(count) | 5+ (curves, cohort, churn prediction, survival) | — | — |
| Mobile SDK Quality Rating(score out of 10) | 9.2 (native, event-rich) | — | — |
| Implementation Time (Days)(days) | 14-30 (requires data modeling) | — | — |
| Multi-Touch Attribution Models(count) | Custom rules only | — | — |
| Average Setup Cost (Professional Services)(USD) | $5,000-$15,000 | — | — |
| Starting Monthly Price(USD) | $995 | — | — |
| Data Retention(months) | 25 months | — | — |
| Event Capacity (High-Volume)(events/month (millions)) | 100+ million | — | — |
| Attribution Models Available(count) | 7+ models | — | — |
| Maximum Monthly Cost (Enterprise)(USD) | $1,200+ | $1,200+ | |
| Number of Integrations(Integrations) | 200+ | 200+ | |
| Founded Year | 2020 | 2020 | |
| Data Retention (Cloud Plan)(months) | Configurable (36+) | Configurable (36+) | |
| Pricing (Per Month, Mid-Tier)(USD) | $120 (PostHog Plus) | $120 (PostHog Plus) | |
| Setup Complexity (1-5 scale, 1=easiest)(complexity score) | 3 | 3 | |
| Heatmap Quality (1-5 scale)(quality score) | 3 | 3 | |
| Base Monthly Price(USD) | $39 (cloud) / $0 (self-hosted) | $39 (cloud) / $0 (self-hosted) | |
| Free Tier Session Replay Limit(days) | 365 days | 365 days | |
| Minimum Monthly Cost(USD) | $0 (self-hosted) / $450 (cloud) | $0 (self-hosted) / $450 (cloud) | |
| Free Tier Event Cap(events/month) | 1,000,000 | 1,000,000 | |
| GitHub Stars(stars) | 500,000+ | 500,000+ | |
| Starter Cloud Plan Price(USD/month) | $39 | $39 | |
| Integrations Available(count) | 700+ | 700+ | |
| Base Monthly Cost(USD) | $0 (self-hosted) / $450 (cloud starter) | $0 (self-hosted) / $450 (cloud starter) | |
| Global Website Market Share(percent) | ~0.4% of all websites | ~0.4% of all websites | |
| Setup Time (initial)(hours) | 30-120 (depends on setup type) | 30-120 (depends on setup type) | |
| Starting Price (paid tier)(USD/month) | $450/month | $450/month | |
| API Rate Limits(requests/minute) | 1000+ per second (self-hosted unlimited) | 1000+ per second (self-hosted unlimited) | |
| Free Tier Events/Month(events) | 1,000,000 | 1,000,000 | |
| Paid Tier Starting Price(USD/month) | $0 (scales with usage) | $0 (scales with usage) | |
| Setup Time to First Dashboard(minutes) | 30-45 | 30-45 |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
2AmplitudePostHog leads
P
5PostHogAmplitude
Attribute
PostHog
- Dedicated product analytics with behavioral insightsCore Product FocusAll-in-one platform (analytics + feature flags + replay + experiments)(winner)
- $995/month base + $0.0001-0.0002 per event (pay-as-you-grow)Pricing Model$0-369/month (self-hosted free, cloud scales with usage)(winner)
- Not included (requires third-party integration)Session Replay CapabilityNative session replay built-in(winner)
- Not included (requires external tool)Feature Flag ManagementNative feature flags with targeting rules(winner)
- Advanced behavioral cohorts with 50+ properties(winner)Cohort Analysis DepthStandard cohorts with behavioral grouping
- Limited to enterprise plans ($50K+/year)SQL Query AccessSQL access included in standard plans(winner)
- SOC 2 Type II, HIPAA, GDPR, FedRAMP Ready(winner)Enterprise Data ComplianceSOC 2 Type II, GDPR, CCPA
- Core Product Focus
Amplitude
Dedicated product analytics with behavioral insights
PostHog
All-in-one platform (analytics + feature flags + replay + experiments)(winner)
- Pricing Model
Amplitude
$995/month base + $0.0001-0.0002 per event (pay-as-you-grow)
PostHog
$0-369/month (self-hosted free, cloud scales with usage)(winner)
- Session Replay Capability
Amplitude
Not included (requires third-party integration)
PostHog
Native session replay built-in(winner)
- Feature Flag Management
Amplitude
Not included (requires external tool)
PostHog
Native feature flags with targeting rules(winner)
- Cohort Analysis Depth
Amplitude
Advanced behavioral cohorts with 50+ properties(winner)
PostHog
Standard cohorts with behavioral grouping
- SQL Query Access
Amplitude
Limited to enterprise plans ($50K+/year)
PostHog
SQL access included in standard plans(winner)
- Enterprise Data Compliance
Amplitude
SOC 2 Type II, HIPAA, GDPR, FedRAMP Ready(winner)
PostHog
SOC 2 Type II, GDPR, CCPA
Full Comparison
| Attribute | Amplitude | PostHog |
|---|---|---|
| Starting Monthly Price(USD) | $1,295 | $0 (self-hosted)(winner) |
| Free Trial Period(days) | 14 days | — |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | $500-2,000(winner) |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | — |
Show 19 more attributesStarting Price (Monthly Subscription)(USD) $995 — Base Monthly Price (Cloud)(USD) $995 base + $0.75/user $450 starter (3 users) Starting Paid Plan Price(USD/month) $995/month — Starting Price (Monthly)(USD) $995 (Growth tier) $0 (self-hosted) or $450 (cloud) Base Monthly Cost (USD)(USD) $995/month $0 (self-hosted) or $369/month (cloud) Per-Event Cost(USD per million events) $100-200 per million Unlimited (no per-event charge) Starting Monthly Cost(USD) $995 — Average Setup Cost (Professional Services)(USD) $5,000-$15,000 — Starting Monthly Price(USD) $995 — Maximum Monthly Cost (Enterprise)(USD) $1,200+ — Base Monthly Price(USD) $39 (cloud) / $0 (self-hosted) — Minimum Monthly Cost(USD) $0 (self-hosted) / $450 (cloud) — Free Tier Event Cap(events/month) 1,000,000 — Starter Cloud Plan Price(USD/month) $39 — Base Monthly Cost(USD) $0 (self-hosted) / $450 (cloud starter) — Starting Price (paid tier)(USD/month) $450/month — Free Tier Events/Month(events) 1,000,000 — Free Tier Data Storage(GB/year) Unlimited (events-based) — Paid Tier Starting Price(USD/month) $0 (scales with usage) — | ||
| Event Processing Latency(milliseconds) | 300-600ms | — |
| Free Tier Data Retention(days) | 30 days(winner) | 12 months |
| Data Latency(seconds) | 300-600 seconds | — |
| Event Processing Latency(milliseconds) | 24-48 hours | — |
| Maximum Data Retention(months) | 60 months | — |
| Data Retention (Free Tier)(months) | 90 days | Unlimited (open-source) / 1 year (cloud) |
| Data Retention (Free/Base Tier)(months) | 24 | — |
| Data Retention (Paid)(months) | 13 months (with extended) | — |
| Historical Data Retention (Free Tier)(months) | 12 months | — |
Show 3 more attributesData Retention (Standard)(months) 24 months — Data Retention(months) 25 months — Maximum Data Retention (Cloud)(months) Unlimited — | ||
| Pre-built Templates(count) | 40+ | — |
| Custom Segmentation Rules(limit) | Unlimited | — |
| Session Replay Included | Third-party integration only | — |
| Automatic Event Capture | No, requires manual setup | — |
| Data Retention(months) | 25 months | — |
Show 40 more attributesMulti-workspace Support Yes, unlimited — In-App Messaging Capability(null) Requires third-party integration — SQL Query Access(Plan tier) Enterprise only ($50K+/year) All paid plans ($369+/month) Native Mobile SDKs(count) iOS, Android, React Native, Flutter, Web — Real-time Dashboard Updates(seconds) Real-time (0-5 seconds) — Session Recordings Not included (add-on required) — Heatmaps & Click Maps No — Recordings Per Month (Starter Plan)(recordings) Unlimited (paid plans) — In-App Guidance Tools Limited (basic analytics only) Basic feature flags only Session Recording(included/excluded) Not included Native included A/B Testing Platform(included/excluded) Requires integration Native included Feature Flags(included/excluded) Not included Native included Predictive Analytics Capabilities Churn, LTV, propensity scoring, retention forecasting — Session Replay Monthly Limit(sessions/month) Not included — Predictive Analytics Capability ML-powered churn & propensity models Basic cohort analysis, no ML models Cohort Analysis Complexity Multi-event behavioral cohorts with retention curves — Pre-Built Integrations(count) 350+ integrations — Mobile SDK Support(platforms) iOS, Android, React Native, Flutter — Session Recording Capability(recordings) Not available — Heatmap Coverage(heatmaps per site) Not available — Session Replay Included(Yes/No) No (requires integration) Yes (native) Feature Flags Included(Yes/No) No (requires external tool) Yes (native with targeting) Maximum Cohort Properties(properties) 50+ — Free Tier Available Yes (self-hosted unlimited) — Session Recording Included Yes (native feature) — A/B Testing Capability Yes (native feature) — Data Retention (Cloud Plan)(months) Configurable (36+) — Session Recordings Included (Mid-Tier)(recordings/month) Unlimited — Feature Flag Management Native built-in — A/B Testing (Experiments) Full multivariate support — Free Tier Session Replay Limit(days) 365 days — Self-Hosting Capability Open-source available — Rage Click Detection Basic analytics only — In-App Guided Tours Not native (requires external tool or custom development) — Session Recording Included(boolean) Yes, full session replay native — Native Feature Flags Yes, built-in — Feature Flags/A/B Testing Yes, native feature flags — Heatmap & Click Tracking Yes, included — Feature Flags & Experimentation Native multivariate A/B testing and flags — Session Replay Native Support Yes, included in all plans — | ||
| Native Integrations(count) | 450+ | — |
| Native Integrations Available(platforms) | 200+ integrations | — |
| Integrations Available(count) | 700+ | — |
| Free Trial Duration(days) | 14 days | — |
| Customer Satisfaction (NPS)(points) | 68 | — |
| Starting Price(USD) | $995 | — |
| Entry Price(USD/month) | $995 minimum | — |
| Pricing (Per Month, Mid-Tier)(USD) | $120 (PostHog Plus) | — |
| Predictive Analytics Models | Advanced ML models (churn, LTV, propensity) | — |
| Funnel Analysis Capabilities | Advanced multi-step with drop-off attribution | — |
| Cohort Analysis Sophistication(capability score) | ML-powered predictive cohorts + behavioral | — |
| Custom Event Tracking Limit(events) | Unlimited | — |
| Retention Metrics Available(count) | 5+ (curves, cohort, churn prediction, survival) | — |
Show 1 more attributeHeatmap Quality (1-5 scale)(quality score) 3 — | ||
| API Rate Limits(requests/minute) | 10000 | — |
| API Rate Limits (Standard Plan)(calls/hour) | 500,000 events/month | — |
| API Rate Limit (Free Tier)(requests/second) | 50 req/sec | — |
| Free Tier Event Limit(events/month) | 10,000,000(winner) | 1,000,000 |
| Free Tier Event Monthly Limit(events/month) | 10M events/month | — |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | — |
| Real-Time Audience Activation | No (requires export) | — |
| Automatic Event Capture(null) | No (manual instrumentation) | — |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — |
| Third-party Integrations(count) | 200+ integrations(winner) | 100+ integrations |
| Mobile App SDKs Available(count) | 12+ native SDKs | — |
| Data Export Limit (BigQuery/SQL)(events per month) | Unlimited | — |
| API Rate Limits(requests/minute) | 1000+ per second (self-hosted unlimited) | — |
| Cohort Retention Analysis | Advanced with curves & LTV | — |
| Cohort Segmentation Depth(segmentation dimensions) | Unlimited multi-dimensional | — |
| Funnel Analysis Depth | Multi-step funnels with granular drop-off analysis | — |
| Attribution Models Available(count) | 7+ models | — |
| Enterprise Compliance(certifications) | SOC 2 Type II only | — |
| Setup Time (typical)(minutes) | 7–14 days (event tracking setup) | — |
| Setup Complexity (1-5 scale, 1=easiest)(complexity score) | 3 | — |
| Setup Time Required(hours) | 4-16 hours | — |
| Setup Time to First Dashboard(minutes) | 30-45 | — |
| Setup Time (implementation to first insights)(days) | 1-2 days(winner) | 7-14 days (self-hosted) / 2-4 days (cloud) |
| Setup Time (Hours)(hours) | 4-8 | — |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | — |
| Manual Event Configuration Required(percentage) | 100% (required) | — |
| Setup Time (initial)(hours) | 30-120 (depends on setup type) | — |
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | Unlimited (self-hosted) |
| Event Capacity (High-Volume)(events/month (millions)) | 100+ million | — |
| API Rate Limits (free tier)(requests/minute) | Unlimited with self-hosting | — |
| Customer Support Tier(level) | Email, chat, phone (enterprise), dedicated CSM | Community + Enterprise support available |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | User-controlled (any region) |
| Average Setup Time(days) | 6 hours | — |
| Setup Time for Non-Technical Users(weeks) | 120-180 minutes (requires dev team) | — |
| Custom Event Properties(limit) | 200+ properties | — |
| Max Monthly Events (Free Tier)(events) | 10 million events | — |
| Global Market Share(%) | 3.2% of analytics market | — |
| Event Tracking Capacity(events) | 700+ custom events | — |
| Funnel Analysis Stages Supported(stages) | 10+ stages | — |
| Cohort Size Limit(properties) | 200+ custom properties(winner) | 50+ standard properties |
| API Rate Limit (Requests/Minute)(requests) | 600 | — |
| Feature Experimentation | Available (via Amplitude Experiment add-on) | — |
| Cohort Creation Complexity(feature depth) | Advanced nesting (unlimited filters) | — |
| Free Trial Length(days) | 14 | — |
| Free Trial Duration(days) | 14 days | — |
| Implementation Time (Days)(days) | 14-30 (requires data modeling) | — |
| Market Share (2024)(percent) | 8.2% | — |
| Self-Hosting Option | No (SaaS only) | Yes (open-source available) |
| Implementation Time(weeks) | 1-2 weeks | 1-2 days (SDK integration)(winner) |
| Self-Hosted Option(Yes/No) | No (Cloud only) | Yes (Open-source) |
| Implementation Complexity(weeks to production) | 4-8 weeks | — |
| Data Residency / Self-Hosting | Full self-host option available | — |
Show 2 more attributesSelf-Hosting Available Yes - full open-source — Open Source Available Yes, full open source — | ||
| Free Tier Monthly Event Limit(million events) | 10M events | — |
| Starting Enterprise Price (annual)(USD) | $14,400 | — |
| Free Tier Team Members(users) | 5 team members | — |
| Built-in A/B Testing | Yes, native experimentation platform | — |
| Native A/B Testing & Feature Flags(null) | Integrated natively | — |
| Customer Retention Focus | Deep retention & behavioral cohorts | — |
| Seats Per Starter Plan(users) | 50 users | — |
| Monthly Event Capacity(billion events) | 100+ billion | — |
| In-App Guide Builder | Plugin-based only | — |
| Survey & Feedback Tools | Third-party integration required | — |
| Session Recording & Heatmaps | Add-on required | — |
| Mobile App Support(platforms) | iOS/Android analytics only | — |
| Custom Events Limit(events) | Unlimited | — |
| Pre-built Cohort Templates(templates) | 50+ | — |
| Integration Partners(integrations) | 200+(winner) | 100+ |
| Monthly Active Users (Max Tier)(users) | 500 million+ | — |
| Number of Integrations(integrations) | 100+ | — |
| Real-time Segmentation | Yes, via Amplitude Audiences | — |
| Event Tracking Limit(events/month) | Unlimited | — |
| HIPAA Compliance(Yes/No) | Yes | No |
| FedRAMP Authorization(Yes/No) | Ready (In Progress) | No |
| GDPR Compliant(boolean) | Yes, anonymization included | — |
| Mobile SDK Quality Rating(score out of 10) | 9.2 (native, event-rich) | — |
| Multi-Touch Attribution Models(count) | Custom rules only | — |
| Session Replay Feature(built-in capability) | Add-on/Limited | Included in all tiers |
| Number of Integrations(Integrations) | 200+ | — |
| Founded Year | 2020 | — |
| Native A/B Testing | Yes (built-in) | — |
| Session Replay Resolution(pixels) | Standard with limitations | — |
| GitHub Stars(stars) | 500,000+ | — |
| Global Website Market Share(percent) | ~0.4% of all websites | — |
| Monthly Events (free tier limit)(millions) | Unlimited events | — |
| Open Source License | Open source (AGPL/Enterprise) | — |
| Analytics Events Tracked(monthly events) | Pay-per-event ($0.0001-$0.00025 per event) | — |
| GDPR Compliance Certification | GDPR-compliant (self-hosted) | — |
AAmplitude
PPostHog
Starting Monthly Price(USD)
$1,295
$0 (self-hosted)
Free Trial Period(days)
14 days
—
Starting Monthly Price (USD)(USD)
$995–$1,500
—
Monthly Cost (10M events)(USD)
$2,150-5,000
$500-2,000
Monthly Base Cost (Paid Entry Plan)(USD)
$995/month
—
Show 19 more attributes
Starting Price (Monthly Subscription)(USD)
$995
—
Base Monthly Price (Cloud)(USD)
$995 base + $0.75/user
$450 starter (3 users)
Starting Paid Plan Price(USD/month)
$995/month
—
Starting Price (Monthly)(USD)
$995 (Growth tier)
$0 (self-hosted) or $450 (cloud)
Base Monthly Cost (USD)(USD)
$995/month
$0 (self-hosted) or $369/month (cloud)
Per-Event Cost(USD per million events)
$100-200 per million
Unlimited (no per-event charge)
Starting Monthly Cost(USD)
$995
—
Average Setup Cost (Professional Services)(USD)
$5,000-$15,000
—
Starting Monthly Price(USD)
$995
—
Maximum Monthly Cost (Enterprise)(USD)
$1,200+
—
Base Monthly Price(USD)
$39 (cloud) / $0 (self-hosted)
—
Minimum Monthly Cost(USD)
$0 (self-hosted) / $450 (cloud)
—
Free Tier Event Cap(events/month)
1,000,000
—
Starter Cloud Plan Price(USD/month)
$39
—
Base Monthly Cost(USD)
$0 (self-hosted) / $450 (cloud starter)
—
Starting Price (paid tier)(USD/month)
$450/month
—
Free Tier Events/Month(events)
1,000,000
—
Free Tier Data Storage(GB/year)
Unlimited (events-based)
—
Paid Tier Starting Price(USD/month)
$0 (scales with usage)
—
Event Processing Latency(milliseconds)
300-600ms
—
Free Tier Data Retention(days)
30 days
12 months
Data Latency(seconds)
300-600 seconds
—
Event Processing Latency(milliseconds)
24-48 hours
—
Maximum Data Retention(months)
60 months
—
Data Retention (Free Tier)(months)
90 days
Unlimited (open-source) / 1 year (cloud)
Data Retention (Free/Base Tier)(months)
24
—
Data Retention (Paid)(months)
13 months (with extended)
—
Historical Data Retention (Free Tier)(months)
12 months
—
Show 3 more attributes
Data Retention (Standard)(months)
24 months
—
Data Retention(months)
25 months
—
Maximum Data Retention (Cloud)(months)
Unlimited
—
Pre-built Templates(count)
40+
—
Custom Segmentation Rules(limit)
Unlimited
—
Session Replay Included
Third-party integration only
—
Automatic Event Capture
No, requires manual setup
—
Data Retention(months)
25 months
—
Show 40 more attributes
Multi-workspace Support
Yes, unlimited
—
In-App Messaging Capability(null)
Requires third-party integration
—
SQL Query Access(Plan tier)
Enterprise only ($50K+/year)
All paid plans ($369+/month)
Native Mobile SDKs(count)
iOS, Android, React Native, Flutter, Web
—
Real-time Dashboard Updates(seconds)
Real-time (0-5 seconds)
—
Session Recordings
Not included (add-on required)
—
Heatmaps & Click Maps
No
—
Recordings Per Month (Starter Plan)(recordings)
Unlimited (paid plans)
—
In-App Guidance Tools
Limited (basic analytics only)
Basic feature flags only
Session Recording(included/excluded)
Not included
Native included
A/B Testing Platform(included/excluded)
Requires integration
Native included
Feature Flags(included/excluded)
Not included
Native included
Predictive Analytics Capabilities
Churn, LTV, propensity scoring, retention forecasting
—
Session Replay Monthly Limit(sessions/month)
Not included
—
Predictive Analytics Capability
ML-powered churn & propensity models
Basic cohort analysis, no ML models
Cohort Analysis Complexity
Multi-event behavioral cohorts with retention curves
—
Pre-Built Integrations(count)
350+ integrations
—
Mobile SDK Support(platforms)
iOS, Android, React Native, Flutter
—
Session Recording Capability(recordings)
Not available
—
Heatmap Coverage(heatmaps per site)
Not available
—
Session Replay Included(Yes/No)
No (requires integration)
Yes (native)
Feature Flags Included(Yes/No)
No (requires external tool)
Yes (native with targeting)
Maximum Cohort Properties(properties)
50+
—
Free Tier Available
Yes (self-hosted unlimited)
—
Session Recording Included
Yes (native feature)
—
A/B Testing Capability
Yes (native feature)
—
Data Retention (Cloud Plan)(months)
Configurable (36+)
—
Session Recordings Included (Mid-Tier)(recordings/month)
Unlimited
—
Feature Flag Management
Native built-in
—
A/B Testing (Experiments)
Full multivariate support
—
Free Tier Session Replay Limit(days)
365 days
—
Self-Hosting Capability
Open-source available
—
Rage Click Detection
Basic analytics only
—
In-App Guided Tours
Not native (requires external tool or custom development)
—
Session Recording Included(boolean)
Yes, full session replay native
—
Native Feature Flags
Yes, built-in
—
Feature Flags/A/B Testing
Yes, native feature flags
—
Heatmap & Click Tracking
Yes, included
—
Feature Flags & Experimentation
Native multivariate A/B testing and flags
—
Session Replay Native Support
Yes, included in all plans
—
Native Integrations(count)
450+
—
Native Integrations Available(platforms)
200+ integrations
—
Integrations Available(count)
700+
—
Free Trial Duration(days)
14 days
—
Customer Satisfaction (NPS)(points)
68
—
Starting Price(USD)
$995
—
Entry Price(USD/month)
$995 minimum
—
Pricing (Per Month, Mid-Tier)(USD)
$120 (PostHog Plus)
—
Predictive Analytics Models
Advanced ML models (churn, LTV, propensity)
—
Funnel Analysis Capabilities
Advanced multi-step with drop-off attribution
—
Cohort Analysis Sophistication(capability score)
ML-powered predictive cohorts + behavioral
—
Custom Event Tracking Limit(events)
Unlimited
—
Retention Metrics Available(count)
5+ (curves, cohort, churn prediction, survival)
—
Show 1 more attribute
Heatmap Quality (1-5 scale)(quality score)
3
—
API Rate Limits(requests/minute)
10000
—
API Rate Limits (Standard Plan)(calls/hour)
500,000 events/month
—
API Rate Limit (Free Tier)(requests/second)
50 req/sec
—
Free Tier Event Limit(events/month)
10,000,000
1,000,000
Free Tier Event Monthly Limit(events/month)
10M events/month
—
SQL Query Access Entry Price(USD/month)
$4,995/month (Enterprise)
—
Real-Time Audience Activation
No (requires export)
—
Automatic Event Capture(null)
No (manual instrumentation)
—
Native Data Warehouse Support(platforms)
0 (custom setup required)
—
Third-party Integrations(count)
200+ integrations
100+ integrations
Mobile App SDKs Available(count)
12+ native SDKs
—
Data Export Limit (BigQuery/SQL)(events per month)
Unlimited
—
API Rate Limits(requests/minute)
1000+ per second (self-hosted unlimited)
—
Cohort Retention Analysis
Advanced with curves & LTV
—
Cohort Segmentation Depth(segmentation dimensions)
Unlimited multi-dimensional
—
Funnel Analysis Depth
Multi-step funnels with granular drop-off analysis
—
Attribution Models Available(count)
7+ models
—
Enterprise Compliance(certifications)
SOC 2 Type II only
—
Setup Time (typical)(minutes)
7–14 days (event tracking setup)
—
Setup Complexity (1-5 scale, 1=easiest)(complexity score)
3
—
Setup Time Required(hours)
4-16 hours
—
Setup Time to First Dashboard(minutes)
30-45
—
Setup Time (implementation to first insights)(days)
1-2 days
7-14 days (self-hosted) / 2-4 days (cloud)
Setup Time (Hours)(hours)
4-8
—
Time to First Insights(minutes)
1,440+ minutes (2-4 weeks)
—
Manual Event Configuration Required(percentage)
100% (required)
—
Setup Time (initial)(hours)
30-120 (depends on setup type)
—
Event Volume Capacity (standard plan)(Million events/month)
100M events/month standard
Unlimited (self-hosted)
Event Capacity (High-Volume)(events/month (millions))
100+ million
—
API Rate Limits (free tier)(requests/minute)
Unlimited with self-hosting
—
Customer Support Tier(level)
Email, chat, phone (enterprise), dedicated CSM
Community + Enterprise support available
Geographic Data Centers(count)
4+ regions (US, EU, Asia-Pacific, China)
User-controlled (any region)
Average Setup Time(days)
6 hours
—
Setup Time for Non-Technical Users(weeks)
120-180 minutes (requires dev team)
—
Custom Event Properties(limit)
200+ properties
—
Max Monthly Events (Free Tier)(events)
10 million events
—
Global Market Share(%)
3.2% of analytics market
—
Event Tracking Capacity(events)
700+ custom events
—
Funnel Analysis Stages Supported(stages)
10+ stages
—
Cohort Size Limit(properties)
200+ custom properties
50+ standard properties
API Rate Limit (Requests/Minute)(requests)
600
—
Feature Experimentation
Available (via Amplitude Experiment add-on)
—
Cohort Creation Complexity(feature depth)
Advanced nesting (unlimited filters)
—
Free Trial Length(days)
14
—
Free Trial Duration(days)
14 days
—
Implementation Time (Days)(days)
14-30 (requires data modeling)
—
Market Share (2024)(percent)
8.2%
—
Self-Hosting Option
No (SaaS only)
Yes (open-source available)
Implementation Time(weeks)
1-2 weeks
1-2 days (SDK integration)
Self-Hosted Option(Yes/No)
No (Cloud only)
Yes (Open-source)
Implementation Complexity(weeks to production)
4-8 weeks
—
Data Residency / Self-Hosting
Full self-host option available
—
Show 2 more attributes
Self-Hosting Available
Yes - full open-source
—
Open Source Available
Yes, full open source
—
Free Tier Monthly Event Limit(million events)
10M events
—
Starting Enterprise Price (annual)(USD)
$14,400
—
Free Tier Team Members(users)
5 team members
—
Built-in A/B Testing
Yes, native experimentation platform
—
Native A/B Testing & Feature Flags(null)
Integrated natively
—
Customer Retention Focus
Deep retention & behavioral cohorts
—
Seats Per Starter Plan(users)
50 users
—
Monthly Event Capacity(billion events)
100+ billion
—
In-App Guide Builder
Plugin-based only
—
Survey & Feedback Tools
Third-party integration required
—
Session Recording & Heatmaps
Add-on required
—
Mobile App Support(platforms)
iOS/Android analytics only
—
Custom Events Limit(events)
Unlimited
—
Pre-built Cohort Templates(templates)
50+
—
Integration Partners(integrations)
200+
100+
Monthly Active Users (Max Tier)(users)
500 million+
—
Number of Integrations(integrations)
100+
—
Real-time Segmentation
Yes, via Amplitude Audiences
—
Event Tracking Limit(events/month)
Unlimited
—
HIPAA Compliance(Yes/No)
Yes
No
FedRAMP Authorization(Yes/No)
Ready (In Progress)
No
GDPR Compliant(boolean)
Yes, anonymization included
—
Mobile SDK Quality Rating(score out of 10)
9.2 (native, event-rich)
—
Multi-Touch Attribution Models(count)
Custom rules only
—
Session Replay Feature(built-in capability)
Add-on/Limited
Included in all tiers
Number of Integrations(Integrations)
200+
—
Founded Year
2020
—
Native A/B Testing
Yes (built-in)
—
Session Replay Resolution(pixels)
Standard with limitations
—
GitHub Stars(stars)
500,000+
—
Global Website Market Share(percent)
~0.4% of all websites
—
Monthly Events (free tier limit)(millions)
Unlimited events
—
Open Source License
Open source (AGPL/Enterprise)
—
Analytics Events Tracked(monthly events)
Pay-per-event ($0.0001-$0.00025 per event)
—
GDPR Compliance Certification
GDPR-compliant (self-hosted)
—
Pros & Cons
10 pros·6 cons across both
A
P
A
Amplitude
+5-3
Pros
- Advanced behavioral cohort segmentation with 50+ user properties and cross-event filtering
- Retention and funnel analysis with 12+ month lookback window
- FedRAMP Authorization for US government compliance
- HIPAA compliance for healthcare products
- Predictive analytics with churn scoring built-in
Cons
- Requires separate tools for session replay, feature flags, and A/B testing
- Pricing becomes expensive at scale ($0.0001-0.0002 per event)
- SQL access only available on enterprise plans costing $50K+/year
P
PostHog
+5-3
Pros
- Fully self-hosted option available at zero cost with no tracking limits
- Native session replay, feature flags, A/B testing, and surveys in single platform
- SQL access included in all paid plans starting at $369/month
- Transparent, predictable pricing unaffected by event volume
- Open-source codebase with community contributions
Cons
- Behavioral cohort analysis less sophisticated than Amplitude (limited to basic property grouping)
- Self-hosted deployment requires engineering resources (infrastructure, updates, security patching)
- Lower adoption in regulated healthcare (no HIPAA compliance option)
Frequently Asked Questions
5 questions
PostHog is significantly cheaper at scale. Amplitude charges $0.0001-0.0002 per event, meaning 100 million monthly events would cost $10,000-20,000 extra. PostHog's cloud plan maxes out at $369/month regardless of event volume, and self-hosted is completely free. For early-stage companies, PostHog's transparent pricing is predictable; for high-volume enterprises, PostHog saves 60-75% on analytics costs.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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