software
Amplitude vs Heap 2026: Analytics Platform Comparison
Amplitude excels in product analytics with advanced behavioral cohorts and multi-touch attribution, while Heap focuses on automatic session replay and requires no implementation code. Amplitude suits data-driven product teams, whereas Heap serves companies prioritizing ease of deployment and user session understanding.
A
Amplitude
Product analytics platform specializing in behavioral cohorts, funnels, and multi-touch attribution modeling.
Data-driven product teams, SaaS platforms, mobile apps, and companies with dedicated analytics engineering resources
Score71%
VS
H
Heap
Digital analytics platform with automatic session capture and visual session replay for zero-code implementation.
Small to mid-market SaaS, e-commerce, B2B companies, and teams without dedicated analytics engineers
Score63%
182 attributes7 differences15 pros/cons
Quick Answer
AI SummaryAmplitude excels in product analytics with advanced behavioral cohorts and multi-touch attribution, while Heap focuses on automatic session replay and requires no implementation code. Amplitude suits data-driven product teams, whereas Heap serves companies prioritizing ease of deployment and user session understanding.
Our Verdict
AI-assistedChoose Amplitude if your team has strong data engineering capabilities and needs sophisticated cohort analysis, multi-touch attribution, and long-term data retention for product optimization. Choose Heap if you want immediate insights without implementation complexity, value session replay for user behavior understanding, and need a faster time-to-value with lower upfront costs.
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A
Amplitude
8.2/10
Heap
6.8/10
H
A
Choose Amplitude if
Best pickData-driven product teams, SaaS platforms, mobile apps, and companies with dedicated analytics engineering resources
H
Choose Heap if
Small to mid-market SaaS, e-commerce, B2B companies, and teams without dedicated analytics engineers
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Key Differences at a Glance
- Implementation Approach:✓ Heap wins(Automatic data capture (no code) vs Manual event instrumentation required)
- Session Replay Capability:✓ Heap wins(Built-in core feature vs Limited/add-on feature)
- Behavioral Cohorts & Segmentation:✓ Amplitude wins(Advanced multi-dimensional cohorts vs Basic segmentation options)
Key Facts & Figures
104 numeric metrics compared
| Metric | Amplitude | Heap | Ratio |
|---|---|---|---|
| Starting Monthly Price(USD) | $1,295 | — | — |
| Event Processing Latency(milliseconds) | 300-600ms | — | — |
| Maximum Data Retention(months) | 60 months | — | — |
| Pre-built Templates(count) | 40+ | — | — |
| Native Integrations(count) | 450+ | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| Customer Satisfaction (NPS)(points) | 68 | — | — |
| Free Trial Period(days) | 14 days | 14 days | |
| Starting Price(USD) | $995 | $500 | |
| Data Retention(months) | 25 months | 24 months | |
| API Rate Limits(requests/minute) | 10000 | 1000 | |
| Free Tier Event Limit(events/month) | 10,000,000 | — | — |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — | — |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — | — |
| API Rate Limits (Standard Plan)(calls/hour) | 500,000 events/month | — | — |
| Setup Time (typical)(minutes) | 7–14 days (event tracking setup) | — | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | — | — |
| Setup Time (implementation to first insights)(days) | 1-2 days | — | — |
| Data Retention (Free Tier)(months) | 90 days | — | — |
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | — | — |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | — | — |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | — | — |
| Average Setup Time(days) | 6 hours | — | — |
| Custom Event Properties(limit) | 200+ properties | — | — |
| Real-time Dashboard Updates(seconds) | Real-time (0-5 seconds) | — | — |
| Max Monthly Events (Free Tier)(events) | 10 million events | — | — |
| Global Market Share(%) | 3.2% of analytics market | 0.4% | |
| Starting Price (Monthly Subscription)(USD) | $995 | — | — |
| Free Tier Data Retention(days) | 30 days | 3 months | |
| Third-party Integrations(count) | 200+ integrations | 50+ | |
| Event Tracking Capacity(events) | 700+ custom events | — | — |
| Funnel Analysis Stages Supported(stages) | 10+ stages | — | — |
| API Rate Limit (Requests/Minute)(requests) | 600 | — | — |
| Entry Price(USD/month) | $995 minimum | — | — |
| Data Retention (Free/Base Tier)(months) | 24 | — | — |
| Mobile App SDKs Available(count) | 12+ native SDKs | — | — |
| Setup Time (Hours)(hours) | 4-8 | — | — |
| Free Trial Length(days) | 14 | — | — |
| Market Share (2024)(percent) | 8.2% | — | — |
| Base Monthly Price (Cloud)(USD) | $995 base + $0.75/user | — | — |
| Cohort Size Limit(properties) | 200+ custom properties | — | — |
| Free Tier Monthly Event Limit(million events) | 10M events | — | — |
| Data Latency(seconds) | 300-600 seconds | — | — |
| Starting Enterprise Price (annual)(USD) | $14,400 | — | — |
| API Rate Limit (Free Tier)(requests/second) | 50 req/sec | — | — |
| Free Tier Team Members(users) | 5 team members | — | — |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | 15 minutes | |
| Data Retention (Paid)(months) | 13 months (with extended) | 12 months | |
| Native Integrations Available(platforms) | 200+ integrations | 80+ integrations | |
| Seats Per Starter Plan(users) | 50 users | 25 users | |
| Session Replay Monthly Limit(sessions/month) | Not included | 10,000 (Pro) | |
| Manual Event Configuration Required(percentage) | 100% (required) | 0% (fully automatic) | |
| Free Tier Event Monthly Limit(events/month) | 10M events/month | — | — |
| Event Processing Latency(milliseconds) | 24-48 hours | — | — |
| Starting Paid Plan Price(USD/month) | $995/month | — | — |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | — | — |
| Pre-Built Integrations(count) | 350+ integrations | — | — |
| Historical Data Retention (Free Tier)(months) | 12 months | — | — |
| Monthly Event Capacity(billion events) | 100+ billion | — | — |
| Pre-built Cohort Templates(templates) | 50+ | — | — |
| Integration Partners(integrations) | 200+ | — | — |
| Setup Time for Non-Technical Users(weeks) | 120-180 minutes (requires dev team) | — | — |
| Monthly Active Users (Max Tier)(users) | 500 million+ | — | — |
| Number of Integrations(integrations) | 100+ | — | — |
| Data Retention (Standard)(months) | 24 months | 24 months | |
| Starting Price (Monthly)(USD) | $995 (Growth tier) | $600/month | |
| Free Trial Duration(days) | 14 days | 14 days | |
| Base Monthly Cost (USD)(USD) | $995/month | — | — |
| Per-Event Cost(USD per million events) | $100-200 per million | — | — |
| Starting Monthly Cost(USD) | $995 | — | — |
| Maximum Cohort Properties(properties) | 50+ | — | — |
| Retention Metrics Available(count) | 5+ (curves, cohort, churn prediction, survival) | — | — |
| Mobile SDK Quality Rating(score out of 10) | 9.2 (native, event-rich) | — | — |
| Implementation Time (Days)(days) | 14-30 (requires data modeling) | — | — |
| Multi-Touch Attribution Models(count) | Custom rules only | — | — |
| Average Setup Cost (Professional Services)(USD) | $5,000-$15,000 | — | — |
| Starting Monthly Price(USD) | $995 | $420 | |
| Data Retention(months) | 25 months | 12 months | |
| Event Capacity (High-Volume)(events/month (millions)) | 100+ million | 10+ million | |
| Attribution Models Available(count) | 7+ models | 1-2 models | |
| Gartner Customer Reviews Rating(stars out of 5) | 4.4 stars | 4.4 stars | |
| Number of Gartner Reviews(reviews) | 23 reviews | 23 reviews | |
| Minimum Monthly Cost(USD) | $600 | $600 | |
| Implementation Time to First Insights(days) | 2-3 days | 2-3 days | |
| Maximum Funnel Steps(steps) | 15 | 15 | |
| API Event Rate Limit(events per second) | 50,000 | 50,000 | |
| Learning Curve (1-5 scale)(difficulty) | 4 (steep) | 4 (steep) | |
| Setup Time to First Insights(minutes) | 20 minutes | 20 minutes | |
| Base Plan Monthly Cost(USD) | $995/month | $995/month | |
| Max Funnel Depth(steps) | 5 steps | 5 steps | |
| Native Integrations(count) | 50+ integrations | 50+ integrations | |
| Retroactive Data Lookback(months) | 6-12 months | 6-12 months | |
| Available Integrations(integrations) | 300+ | 300+ | |
| Typical Implementation Time(weeks) | 1-2 weeks (auto-tracking) | 1-2 weeks (auto-tracking) | |
| Non-Technical User Dashboard Usability(1-10 scale) | 8/10 (visual, intuitive) | 8/10 (visual, intuitive) | |
| Monthly Events (free tier limit)(millions) | Up to 100M events | Up to 100M events | |
| Starting Price (paid tier)(USD/month) | $990/month | $990/month | |
| Base Monthly Cost (Starter Plan)(USD) | $668 | $668 | |
| Data Retention Period(months) | 13 months | 13 months | |
| Implementation Time Required(hours) | 2 hours | 2 hours | |
| Third-Party Integrations Available(integrations) | 80+ | 80+ | |
| Base Monthly Pricing(USD) | $1,000 | $1,000 | |
| Monthly Tracked Events (Starter Plan)(million) | 10 million | 10 million | |
| Data Retention Period (Free Tier)(days) | 365 days | 365 days |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
4AmplitudeAmplitude leads
H
3HeapAmplitude
Attribute
Heap
- Manual event instrumentation requiredImplementation ApproachAutomatic data capture (no code)(winner)
- Limited/add-on featureSession Replay CapabilityBuilt-in core feature(winner)
- Advanced multi-dimensional cohorts(winner)Behavioral Cohorts & SegmentationBasic segmentation options
- Native attribution modeling(winner)Multi-Touch AttributionLimited attribution features
- $995 for starter planStarting Price (Monthly)$420 for starter plan(winner)
- 25 months standard(winner)Data Retention Period12 months standard
- 100M+ events/month at scale(winner)API Event Volume Limit10M+ events/month at scale
- Implementation Approach
Amplitude
Manual event instrumentation required
Heap
Automatic data capture (no code)(winner)
- Session Replay Capability
Amplitude
Limited/add-on feature
Heap
Built-in core feature(winner)
- Behavioral Cohorts & Segmentation
Amplitude
Advanced multi-dimensional cohorts(winner)
Heap
Basic segmentation options
- Multi-Touch Attribution
Amplitude
Native attribution modeling(winner)
Heap
Limited attribution features
- Starting Price (Monthly)
Amplitude
$995 for starter plan
Heap
$420 for starter plan(winner)
- Data Retention Period
Amplitude
25 months standard(winner)
Heap
12 months standard
- API Event Volume Limit
Amplitude
100M+ events/month at scale(winner)
Heap
10M+ events/month at scale
Full Comparison
| Attribute | Amplitude | Heap |
|---|---|---|
| Starting Monthly Price(USD) | $1,295 | — |
| Free Trial Period(days) | 14 days | 14 days |
| Starting Monthly Price (USD)(USD) | $995–$1,500 | — |
| Monthly Cost (10M events)(USD) | $2,150-5,000 | — |
| Monthly Base Cost (Paid Entry Plan)(USD) | $995/month | — |
Show 13 more attributesStarting Price (Monthly Subscription)(USD) $995 — Base Monthly Price (Cloud)(USD) $995 base + $0.75/user — Starting Paid Plan Price(USD/month) $995/month — Starting Price (Monthly)(USD) $995 (Growth tier) $600/month Base Monthly Cost (USD)(USD) $995/month — Per-Event Cost(USD per million events) $100-200 per million — Starting Monthly Cost(USD) $995 — Average Setup Cost (Professional Services)(USD) $5,000-$15,000 — Starting Monthly Price(USD) $995 $420 Minimum Monthly Cost(USD) $600 — Base Plan Monthly Cost(USD) $995/month — Starting Price (paid tier)(USD/month) $990/month — Base Monthly Cost (Starter Plan)(USD) $668 — | ||
| Event Processing Latency(milliseconds) | 300-600ms | — |
| Free Tier Data Retention(days) | 30 days(winner) | 3 months |
| Data Latency(seconds) | 300-600 seconds | — |
| Event Processing Latency(milliseconds) | 24-48 hours | — |
| Maximum Data Retention(months) | 60 months | — |
| Data Retention (Free Tier)(months) | 90 days | — |
| Data Retention (Free/Base Tier)(months) | 24 | — |
| Data Retention (Paid)(months) | 13 months (with extended)(winner) | 12 months |
| Historical Data Retention (Free Tier)(months) | 12 months | — |
Show 3 more attributesData Retention (Standard)(months) 24 months 24 months Data Retention(months) 25 months 12 months Data Retention Period(months) 13 months — | ||
| Pre-built Templates(count) | 40+ | — |
| Custom Segmentation Rules(limit) | Unlimited | — |
| Session Replay Included | Third-party integration only | Yes, all plans |
| Automatic Event Capture | No, requires manual setup | Yes, core feature |
| Data Retention(months) | 25 months(winner) | 24 months |
Show 32 more attributesMulti-workspace Support Yes, unlimited Yes, with limits In-App Messaging Capability(null) Requires third-party integration — SQL Query Access(Plan tier) Enterprise only ($50K+/year) — Native Mobile SDKs(count) iOS, Android, React Native, Flutter, Web — Real-time Dashboard Updates(seconds) Real-time (0-5 seconds) — Session Recordings Not included (add-on required) — Heatmaps & Click Maps No — Recordings Per Month (Starter Plan)(recordings) Unlimited (paid plans) — In-App Guidance Tools Limited (basic analytics only) — Session Recording(included/excluded) Not included — A/B Testing Platform(included/excluded) Requires integration — Feature Flags(included/excluded) Not included — Predictive Analytics Capabilities Churn, LTV, propensity scoring, retention forecasting — Session Replay Monthly Limit(sessions/month) Not included 10,000 (Pro) Predictive Analytics Capability ML-powered churn & propensity models Basic segmentation only Cohort Analysis Complexity Multi-event behavioral cohorts with retention curves — Pre-Built Integrations(count) 350+ integrations — Mobile SDK Support(platforms) iOS, Android, React Native, Flutter — Session Recording Capability(recordings) Not available — Heatmap Coverage(heatmaps per site) Not available — Session Replay Included(Yes/No) No (requires integration) Yes (native) Feature Flags Included(Yes/No) No (requires external tool) — Maximum Cohort Properties(properties) 50+ — AI-Powered Insights Standard analytics without advanced AI — Session Recordings Per Month (Basic Plan)(sessions) Not included — Heatmaps as Core Feature Advanced plan only — Automatic Event Tracking(Yes/No) Yes (all interactions) — Retroactive Data Lookback(months) 6-12 months — Native Session Replay Included Yes (unlimited) — Automatic Event Capture (No Code) Yes (all interactions) — SEO & Organic Search Insights No — Data Retention Period (Free Tier)(days) 365 days — | ||
| Native Integrations(count) | 450+ | — |
| Native Integrations Available(platforms) | 200+ integrations(winner) | 80+ integrations |
| Free Trial Duration(days) | 14 days | — |
| Customer Satisfaction (NPS)(points) | 68 | — |
| Starting Price(USD) | $995 | $500(winner) |
| Entry Price(USD/month) | $995 minimum | — |
| Base Monthly Pricing(USD) | $1,000 | — |
| Predictive Analytics Models | Advanced ML models (churn, LTV, propensity) | Basic forecasting |
| Funnel Analysis Capabilities | Advanced multi-step with drop-off attribution | — |
| Cohort Analysis Sophistication(capability score) | ML-powered predictive cohorts + behavioral | — |
| Custom Event Tracking Limit(events) | Unlimited | — |
| Retention Metrics Available(count) | 5+ (curves, cohort, churn prediction, survival) | — |
Show 6 more attributesSession Replay Capability No - Analytics-only, no replay — Root Cause Analysis Limited - Behavioral focus only — Funnel & Retention Analysis Yes - Primary strength — SQL Query Builder Advanced SQL-like interface — Retention Cohort Analysis Basic cohorts only — Multi-touch Attribution Not available — | ||
| API Rate Limits(requests/minute) | 10000(winner) | 1000 |
| API Rate Limits (Standard Plan)(calls/hour) | 500,000 events/month | — |
| API Rate Limit (Free Tier)(requests/second) | 50 req/sec | — |
| Free Tier Event Limit(events/month) | 10,000,000 | — |
| Free Tier Event Monthly Limit(events/month) | 10M events/month | — |
| SQL Query Access Entry Price(USD/month) | $4,995/month (Enterprise) | — |
| Real-Time Audience Activation | No (requires export) | — |
| Auto-Capture Event Tracking | Yes - Fully automatic without coding | — |
| Automatic Event Capture(null) | Yes (zero-code) | — |
| Native Data Warehouse Support(platforms) | 0 (custom setup required) | — |
| Third-party Integrations(count) | 200+ integrations(winner) | 50+ |
| Mobile App SDKs Available(count) | 12+ native SDKs | — |
| Data Export Limit (BigQuery/SQL)(events per month) | Unlimited | — |
| Supported Mobile Platforms | iOS, Android, React Native | — |
| Cohort Retention Analysis | Advanced with curves & LTV | — |
| Cohort Segmentation Depth(segmentation dimensions) | Unlimited multi-dimensional | Basic 2-3 dimensions |
| Funnel Analysis Depth | Multi-step funnels with granular drop-off analysis | — |
| Attribution Models Available(count) | 7+ models(winner) | 1-2 models |
| Max Funnel Depth(steps) | 5 steps | — |
| Enterprise Compliance(certifications) | SOC 2 Type II only | — |
| Setup Time (typical)(minutes) | 7–14 days (event tracking setup) | — |
| Non-Technical User Dashboard Usability(1-10 scale) | 8/10 (visual, intuitive) | — |
| Setup Time Required(hours) | 0.5-2 hours | — |
| Setup Time (implementation to first insights)(days) | 1-2 days | — |
| Setup Time (Hours)(hours) | 4-8 | — |
| Time to First Insights(minutes) | 1,440+ minutes (2-4 weeks) | 15 minutes(winner) |
| Manual Event Configuration Required(percentage) | 100% (required) | 0% (fully automatic)(winner) |
| Setup Time to First Insights(minutes) | 20 minutes | — |
| Event Volume Capacity (standard plan)(Million events/month) | 100M events/month standard | — |
| Event Capacity (High-Volume)(events/month (millions)) | 100+ million(winner) | 10+ million |
| Customer Support Tier(level) | Email, chat, phone (enterprise), dedicated CSM | — |
| Geographic Data Centers(count) | 4+ regions (US, EU, Asia-Pacific, China) | — |
| Average Setup Time(days) | 6 hours | — |
| Setup Time for Non-Technical Users(weeks) | 120-180 minutes (requires dev team) | — |
| Learning Curve (1-5 scale)(difficulty) | 4 (steep) | — |
| Custom Event Properties(limit) | 200+ properties | — |
| Max Monthly Events (Free Tier)(events) | 10 million events | — |
| Global Market Share(%) | 3.2% of analytics market(winner) | 0.4% |
| Event Tracking Capacity(events) | 700+ custom events | — |
| Funnel Analysis Stages Supported(stages) | 10+ stages | — |
| Cohort Size Limit(properties) | 200+ custom properties | — |
| API Rate Limit (Requests/Minute)(requests) | 600 | — |
| Feature Experimentation | Available (via Amplitude Experiment add-on) | — |
| Cohort Creation Complexity(feature depth) | Advanced nesting (unlimited filters) | — |
| Free Trial Length(days) | 14 | — |
| Free Trial Duration(days) | 14 days | 14 days |
| Implementation Time (Days)(days) | 14-30 (requires data modeling) | — |
| Market Share (2024)(percent) | 8.2% | — |
| Self-Hosting Option | No (SaaS only) | — |
| Implementation Time(weeks) | 1-2 weeks(winner) | 1-3 days |
| Self-Hosted Option(Yes/No) | No (Cloud only) | — |
| Implementation Complexity(weeks to production) | 4-8 weeks | 1-2 days(winner) |
| Self-Hosting Available | Cloud-only | — |
| Free Tier Monthly Event Limit(million events) | 10M events | — |
| Starting Enterprise Price (annual)(USD) | $14,400 | — |
| Free Tier Team Members(users) | 5 team members | — |
| Built-in A/B Testing | Yes, native experimentation platform | — |
| Native A/B Testing & Feature Flags(null) | Not included | — |
| Customer Retention Focus | Deep retention & behavioral cohorts | — |
| Seats Per Starter Plan(users) | 50 users(winner) | 25 users |
| Monthly Event Capacity(billion events) | 100+ billion | — |
| API Event Rate Limit(events per second) | 50,000 | — |
| In-App Guide Builder | Plugin-based only | — |
| Survey & Feedback Tools | Third-party integration required | — |
| Session Recording & Heatmaps | Add-on required | — |
| Mobile App Support(platforms) | iOS/Android analytics only | — |
| Custom Events Limit(events) | Unlimited | — |
| Pre-built Cohort Templates(templates) | 50+ | — |
| Integration Partners(integrations) | 200+ | — |
| Monthly Active Users (Max Tier)(users) | 500 million+ | — |
| Number of Integrations(integrations) | 100+ | — |
| Real-time Segmentation | Yes, via Amplitude Audiences | — |
| Event Tracking Limit(events/month) | Unlimited | — |
| HIPAA Compliance(Yes/No) | Yes | — |
| FedRAMP Authorization(Yes/No) | Ready (In Progress) | — |
| Mobile SDK Quality Rating(score out of 10) | 9.2 (native, event-rich) | — |
| Multi-Touch Attribution Models(count) | Custom rules only | — |
| Session Replay Feature(built-in capability) | Add-on/Limited | Core Feature |
| Gartner Customer Reviews Rating(stars out of 5) | 4.4 stars | — |
| Number of Gartner Reviews(reviews) | 23 reviews | — |
| Implementation Time to First Insights(days) | 2-3 days | — |
| Event Instrumentation Required | Automatic capture (no code) | — |
| Implementation Time Required(hours) | 2 hours | — |
| Maximum Funnel Steps(steps) | 15 | — |
| Predictive Cohort Modeling | No | — |
| Session Replay Built-In | Yes (native) | — |
| Data Sampling | Zero sampling, 100% capture | — |
| Event Tracking Limit (Standard Plan)(events) | Unlimited | — |
| Monthly Tracked Events (Starter Plan)(million) | 10 million | — |
| Native Integrations(count) | 50+ integrations | — |
| Available Integrations(integrations) | 300+ | — |
| Third-Party Integrations Available(integrations) | 80+ | — |
| Retention Prediction Models | Basic cohort view | — |
| Typical Implementation Time(weeks) | 1-2 weeks (auto-tracking) | — |
| Monthly Events (free tier limit)(millions) | Up to 100M events | — |
| Open Source License | Proprietary | — |
| Mobile App Analytics Support | Limited (web-first) | — |
AAmplitude
HHeap
Starting Monthly Price(USD)
$1,295
—
Free Trial Period(days)
14 days
14 days
Starting Monthly Price (USD)(USD)
$995–$1,500
—
Monthly Cost (10M events)(USD)
$2,150-5,000
—
Monthly Base Cost (Paid Entry Plan)(USD)
$995/month
—
Show 13 more attributes
Starting Price (Monthly Subscription)(USD)
$995
—
Base Monthly Price (Cloud)(USD)
$995 base + $0.75/user
—
Starting Paid Plan Price(USD/month)
$995/month
—
Starting Price (Monthly)(USD)
$995 (Growth tier)
$600/month
Base Monthly Cost (USD)(USD)
$995/month
—
Per-Event Cost(USD per million events)
$100-200 per million
—
Starting Monthly Cost(USD)
$995
—
Average Setup Cost (Professional Services)(USD)
$5,000-$15,000
—
Starting Monthly Price(USD)
$995
$420
Minimum Monthly Cost(USD)
$600
—
Base Plan Monthly Cost(USD)
$995/month
—
Starting Price (paid tier)(USD/month)
$990/month
—
Base Monthly Cost (Starter Plan)(USD)
$668
—
Event Processing Latency(milliseconds)
300-600ms
—
Free Tier Data Retention(days)
30 days
3 months
Data Latency(seconds)
300-600 seconds
—
Event Processing Latency(milliseconds)
24-48 hours
—
Maximum Data Retention(months)
60 months
—
Data Retention (Free Tier)(months)
90 days
—
Data Retention (Free/Base Tier)(months)
24
—
Data Retention (Paid)(months)
13 months (with extended)
12 months
Historical Data Retention (Free Tier)(months)
12 months
—
Show 3 more attributes
Data Retention (Standard)(months)
24 months
24 months
Data Retention(months)
25 months
12 months
Data Retention Period(months)
13 months
—
Pre-built Templates(count)
40+
—
Custom Segmentation Rules(limit)
Unlimited
—
Session Replay Included
Third-party integration only
Yes, all plans
Automatic Event Capture
No, requires manual setup
Yes, core feature
Data Retention(months)
25 months
24 months
Show 32 more attributes
Multi-workspace Support
Yes, unlimited
Yes, with limits
In-App Messaging Capability(null)
Requires third-party integration
—
SQL Query Access(Plan tier)
Enterprise only ($50K+/year)
—
Native Mobile SDKs(count)
iOS, Android, React Native, Flutter, Web
—
Real-time Dashboard Updates(seconds)
Real-time (0-5 seconds)
—
Session Recordings
Not included (add-on required)
—
Heatmaps & Click Maps
No
—
Recordings Per Month (Starter Plan)(recordings)
Unlimited (paid plans)
—
In-App Guidance Tools
Limited (basic analytics only)
—
Session Recording(included/excluded)
Not included
—
A/B Testing Platform(included/excluded)
Requires integration
—
Feature Flags(included/excluded)
Not included
—
Predictive Analytics Capabilities
Churn, LTV, propensity scoring, retention forecasting
—
Session Replay Monthly Limit(sessions/month)
Not included
10,000 (Pro)
Predictive Analytics Capability
ML-powered churn & propensity models
Basic segmentation only
Cohort Analysis Complexity
Multi-event behavioral cohorts with retention curves
—
Pre-Built Integrations(count)
350+ integrations
—
Mobile SDK Support(platforms)
iOS, Android, React Native, Flutter
—
Session Recording Capability(recordings)
Not available
—
Heatmap Coverage(heatmaps per site)
Not available
—
Session Replay Included(Yes/No)
No (requires integration)
Yes (native)
Feature Flags Included(Yes/No)
No (requires external tool)
—
Maximum Cohort Properties(properties)
50+
—
AI-Powered Insights
Standard analytics without advanced AI
—
Session Recordings Per Month (Basic Plan)(sessions)
Not included
—
Heatmaps as Core Feature
Advanced plan only
—
Automatic Event Tracking(Yes/No)
Yes (all interactions)
—
Retroactive Data Lookback(months)
6-12 months
—
Native Session Replay Included
Yes (unlimited)
—
Automatic Event Capture (No Code)
Yes (all interactions)
—
SEO & Organic Search Insights
No
—
Data Retention Period (Free Tier)(days)
365 days
—
Native Integrations(count)
450+
—
Native Integrations Available(platforms)
200+ integrations
80+ integrations
Free Trial Duration(days)
14 days
—
Customer Satisfaction (NPS)(points)
68
—
Starting Price(USD)
$995
$500
Entry Price(USD/month)
$995 minimum
—
Base Monthly Pricing(USD)
$1,000
—
Predictive Analytics Models
Advanced ML models (churn, LTV, propensity)
Basic forecasting
Funnel Analysis Capabilities
Advanced multi-step with drop-off attribution
—
Cohort Analysis Sophistication(capability score)
ML-powered predictive cohorts + behavioral
—
Custom Event Tracking Limit(events)
Unlimited
—
Retention Metrics Available(count)
5+ (curves, cohort, churn prediction, survival)
—
Show 6 more attributes
Session Replay Capability
No - Analytics-only, no replay
—
Root Cause Analysis
Limited - Behavioral focus only
—
Funnel & Retention Analysis
Yes - Primary strength
—
SQL Query Builder
Advanced SQL-like interface
—
Retention Cohort Analysis
Basic cohorts only
—
Multi-touch Attribution
Not available
—
API Rate Limits(requests/minute)
10000
1000
API Rate Limits (Standard Plan)(calls/hour)
500,000 events/month
—
API Rate Limit (Free Tier)(requests/second)
50 req/sec
—
Free Tier Event Limit(events/month)
10,000,000
—
Free Tier Event Monthly Limit(events/month)
10M events/month
—
SQL Query Access Entry Price(USD/month)
$4,995/month (Enterprise)
—
Real-Time Audience Activation
No (requires export)
—
Auto-Capture Event Tracking
Yes - Fully automatic without coding
—
Automatic Event Capture(null)
Yes (zero-code)
—
Native Data Warehouse Support(platforms)
0 (custom setup required)
—
Third-party Integrations(count)
200+ integrations
50+
Mobile App SDKs Available(count)
12+ native SDKs
—
Data Export Limit (BigQuery/SQL)(events per month)
Unlimited
—
Supported Mobile Platforms
iOS, Android, React Native
—
Cohort Retention Analysis
Advanced with curves & LTV
—
Cohort Segmentation Depth(segmentation dimensions)
Unlimited multi-dimensional
Basic 2-3 dimensions
Funnel Analysis Depth
Multi-step funnels with granular drop-off analysis
—
Attribution Models Available(count)
7+ models
1-2 models
Max Funnel Depth(steps)
5 steps
—
Enterprise Compliance(certifications)
SOC 2 Type II only
—
Setup Time (typical)(minutes)
7–14 days (event tracking setup)
—
Non-Technical User Dashboard Usability(1-10 scale)
8/10 (visual, intuitive)
—
Setup Time Required(hours)
0.5-2 hours
—
Setup Time (implementation to first insights)(days)
1-2 days
—
Setup Time (Hours)(hours)
4-8
—
Time to First Insights(minutes)
1,440+ minutes (2-4 weeks)
15 minutes
Manual Event Configuration Required(percentage)
100% (required)
0% (fully automatic)
Setup Time to First Insights(minutes)
20 minutes
—
Event Volume Capacity (standard plan)(Million events/month)
100M events/month standard
—
Event Capacity (High-Volume)(events/month (millions))
100+ million
10+ million
Customer Support Tier(level)
Email, chat, phone (enterprise), dedicated CSM
—
Geographic Data Centers(count)
4+ regions (US, EU, Asia-Pacific, China)
—
Average Setup Time(days)
6 hours
—
Setup Time for Non-Technical Users(weeks)
120-180 minutes (requires dev team)
—
Learning Curve (1-5 scale)(difficulty)
4 (steep)
—
Custom Event Properties(limit)
200+ properties
—
Max Monthly Events (Free Tier)(events)
10 million events
—
Global Market Share(%)
3.2% of analytics market
0.4%
Event Tracking Capacity(events)
700+ custom events
—
Funnel Analysis Stages Supported(stages)
10+ stages
—
Cohort Size Limit(properties)
200+ custom properties
—
API Rate Limit (Requests/Minute)(requests)
600
—
Feature Experimentation
Available (via Amplitude Experiment add-on)
—
Cohort Creation Complexity(feature depth)
Advanced nesting (unlimited filters)
—
Free Trial Length(days)
14
—
Free Trial Duration(days)
14 days
14 days
Implementation Time (Days)(days)
14-30 (requires data modeling)
—
Market Share (2024)(percent)
8.2%
—
Self-Hosting Option
No (SaaS only)
—
Implementation Time(weeks)
1-2 weeks
1-3 days
Self-Hosted Option(Yes/No)
No (Cloud only)
—
Implementation Complexity(weeks to production)
4-8 weeks
1-2 days
Self-Hosting Available
Cloud-only
—
Free Tier Monthly Event Limit(million events)
10M events
—
Starting Enterprise Price (annual)(USD)
$14,400
—
Free Tier Team Members(users)
5 team members
—
Built-in A/B Testing
Yes, native experimentation platform
—
Native A/B Testing & Feature Flags(null)
Not included
—
Customer Retention Focus
Deep retention & behavioral cohorts
—
Seats Per Starter Plan(users)
50 users
25 users
Monthly Event Capacity(billion events)
100+ billion
—
API Event Rate Limit(events per second)
50,000
—
In-App Guide Builder
Plugin-based only
—
Survey & Feedback Tools
Third-party integration required
—
Session Recording & Heatmaps
Add-on required
—
Mobile App Support(platforms)
iOS/Android analytics only
—
Custom Events Limit(events)
Unlimited
—
Pre-built Cohort Templates(templates)
50+
—
Integration Partners(integrations)
200+
—
Monthly Active Users (Max Tier)(users)
500 million+
—
Number of Integrations(integrations)
100+
—
Real-time Segmentation
Yes, via Amplitude Audiences
—
Event Tracking Limit(events/month)
Unlimited
—
HIPAA Compliance(Yes/No)
Yes
—
FedRAMP Authorization(Yes/No)
Ready (In Progress)
—
Mobile SDK Quality Rating(score out of 10)
9.2 (native, event-rich)
—
Multi-Touch Attribution Models(count)
Custom rules only
—
Session Replay Feature(built-in capability)
Add-on/Limited
Core Feature
Gartner Customer Reviews Rating(stars out of 5)
4.4 stars
—
Number of Gartner Reviews(reviews)
23 reviews
—
Implementation Time to First Insights(days)
2-3 days
—
Event Instrumentation Required
Automatic capture (no code)
—
Implementation Time Required(hours)
2 hours
—
Maximum Funnel Steps(steps)
15
—
Predictive Cohort Modeling
No
—
Session Replay Built-In
Yes (native)
—
Data Sampling
Zero sampling, 100% capture
—
Event Tracking Limit (Standard Plan)(events)
Unlimited
—
Monthly Tracked Events (Starter Plan)(million)
10 million
—
Native Integrations(count)
50+ integrations
—
Available Integrations(integrations)
300+
—
Third-Party Integrations Available(integrations)
80+
—
Retention Prediction Models
Basic cohort view
—
Typical Implementation Time(weeks)
1-2 weeks (auto-tracking)
—
Monthly Events (free tier limit)(millions)
Up to 100M events
—
Open Source License
Proprietary
—
Mobile App Analytics Support
Limited (web-first)
—
Pros & Cons
10 pros·5 cons across both
A
H
A
Amplitude
+5-2
Pros
- Advanced behavioral cohorts with unlimited segmentation dimensions
- Native multi-touch attribution with 7+ attribution models
- 25-month data retention vs competitors' 12 months
- Handles 100M+ events/month with high-volume scalability
- Powerful SQL-based warehouse integration and custom queries
Cons
- Requires manual event instrumentation—slower initial setup (4-8 weeks typical)
- Steeper learning curve for non-technical stakeholders
H
Heap
+5-3
Pros
- Automatic data capture requires zero manual event instrumentation
- Industry-leading session replay with visual user interactions
- Fast deployment—insights within 24 hours of setup
- Lower starting cost at $420/month vs competitors
- Intuitive UI designed for non-technical product managers
Cons
- Basic segmentation compared to advanced cohort platforms
- Limited to 12-month data retention vs 25 months for Amplitude
- Attribution modeling features are minimal—poor for multi-touch analysis
Frequently Asked Questions
5 questions
Yes, Amplitude requires manual event instrumentation, meaning a technical team (data engineer or product engineer) must define and implement events in your code. Setup typically takes 4-8 weeks. Heap, by contrast, automatically captures all user interactions without code changes, making it accessible to non-technical users within 24 hours.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
- W
Amplitude on Wikipedia (opens in new tab)
Product analytics platform specializing in behavioral cohorts, funnels, and multi-touch attribution modeling.
- W
Heap on Wikipedia (opens in new tab)
Digital analytics platform with automatic session capture and visual session replay for zero-code implementation.
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