software
Prime Video vs Apple TV+ 2026: Which Streaming Wins?
Amazon Prime Video offers a larger library (10,000+ titles) with included Prime shipping benefits and lower pricing ($14.99/month), while Apple TV+ focuses on premium original content (250+ originals) with superior production quality and 4K/Dolby Vision support across all content, at a mid-range price ($9.99/month).
Amazon Prime Video
Subscription streaming service with massive library of movies, TV shows, and originals bundled with Prime membership.
Budget-conscious families, frequent Amazon shoppers, viewers wanting maximum content variety
Score71%
VS
Apple TV+
Premium streaming service focused on high-quality original films and series with consistent 4K/Dolby Vision support.
Apple users prioritizing premium originals, cinephiles wanting 4K quality, families in Apple ecosystem
Score71%
Quick Answer
AI SummaryAmazon Prime Video offers a larger library (10,000+ titles) with included Prime shipping benefits and lower pricing ($14.99/month), while Apple TV+ focuses on premium original content (250+ originals) with superior production quality and 4K/Dolby Vision support across all content, at a mid-range price ($9.99/month).
Our Verdict
AI-assistedChoose Amazon Prime Video if you want maximum content variety, lowest price-per-title, and Prime shipping benefits—ideal for families wanting broad entertainment options. Choose Apple TV+ if you prioritize premium original programming, consistent 4K quality, and are willing to pay slightly more for cinematic prestige content like 'Severance' and 'Ted Lasso'.
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Amazon Prime Video
7.4/10
Apple TV+
7.6/10
Choose Amazon Prime Video if
Budget-conscious families, frequent Amazon shoppers, viewers wanting maximum content variety
Choose Apple TV+ if
Best pickApple users prioritizing premium originals, cinephiles wanting 4K quality, families in Apple ecosystem
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Key Differences at a Glance
- Total Content Library Size:✓ Amazon Prime Video wins(10,000+ titles vs 2,500+ titles)
- Original Content Count:✓ Amazon Prime Video wins(1,200+ originals vs 250+ originals)
- Monthly Subscription Price:✓ Apple TV+ wins($9.99 vs $14.99)
Key Facts & Figures
113 numeric metrics compared
| Metric | Amazon Prime Video | Apple TV+ | Ratio |
|---|---|---|---|
| Monthly Subscription Price(USD) | $14.99 | — | — |
| Total Content Titles(titles) | ~18,000+ titles | — | — |
| Free Trial Offered(days) | 30-day free trial | — | — |
| Annual Subscription Option(USD) | $139/year | — | — |
| Monthly Price (Ad-Free)(USD) | $14.99 | — | — |
| Monthly Price (With Ads)(USD) | $6.99 | — | — |
| Original Series/Year 2025(titles) | 60+ releases | — | — |
| Lowest Monthly Price(USD) | $8.99 | — | — |
| Premium Ad-Free Plan Price(USD/month) | $14.99 (Ultra, 2026) | — | — |
| Maximum Concurrent Streams(streams) | 5 (Ultra, 2026) | Up to 6 users (family sharing) | |
| Ad-Supported Monthly Price(USD) | $14.99 | — | — |
| Premium Tier Monthly Price(USD) | $22.99 | — | — |
| Maximum User Profiles(profiles) | 6 | — | — |
| Monthly Subscription (Ad-Free)(USD) | $14.99 | — | — |
| Original Series Emmy Nominations (2024)(nominations) | 26 | — | — |
| 4K HDR Titles Available(titles) | 600+ | — | — |
| Simultaneous Streams (Standard Plan)(devices) | 3 | — | — |
| Total Titles Available(titles) | ~15,000+ titles | — | — |
| Monthly Price (Ad-Free Tier)(USD) | $14.99 | $9.99/month | |
| Budget Tier Price (With Ads)(USD) | $6.99 | — | — |
| Exclusive Original Series (2023-2025)(series) | 67 exclusive originals | — | — |
| 4K/HDR Title Count(titles) | ~2,800+ 4K titles | — | — |
| Average IMDb Rating (Originals)(score) | 7.4/10 | — | — |
| Monthly Subscription Cost (Ad-Free)(USD) | $14.99 | $9.99 | |
| Total Movie & Show Library(titles) | ~17,000 titles | — | — |
| Original Series Count(shows) | 250+ originals | — | — |
| 4K/HDR Content Titles(titles) | ~500 titles | — | — |
| Maximum Simultaneous Streams(screens) | 3 streams | 6 streams | |
| Countries Available(countries) | 240+ countries | — | — |
| Lowest Ad-Supported Tier Price(USD) | $6.99/month (Prime Video with ads) | — | — |
| User Satisfaction Rating(stars out of 5) | 3.9/5 | — | — |
| Total Content Titles(titles) | 15,000+ | ~1,200 | |
| Movie Library Size(films) | 7,000+ | — | — |
| Ad-Free Monthly Price(USD) | $14.99 | — | — |
| TV Episode Release Schedule(days) | 3-8 days | — | — |
| 2024 Emmy Awards Won(awards) | 12 | 25 Emmy awards | |
| Monthly Subscription Price (Ad-Free)(USD) | $14.99 | $9.99 | |
| Cheapest Tier Cost(USD) | $6.99/month (ads) or $139/year (Prime) | $9.99/month or free (Apple One) | |
| Total Content Library(titles) | 10,000+ | 2,500+ | |
| Average Rotten Tomatoes Score (Originals Only)(percent) | 72% | 88% | |
| Emmy Awards Won (2024-2025)(awards) | 16 | 52 | |
| 4K HDR Content Available(titles) | 1,500+ | 200+ | |
| Monthly Subscription Cost (Standard/Ad-Free US Plan)(USD) | $14.99 | — | — |
| Total Content Library Size(titles) | 10,000+ | 2,500+ | |
| Original Content Produced Annually(titles) | 60 | — | — |
| Emmy Awards Won (2023-2024)(awards) | 27 | 25 Emmys | |
| User Satisfaction Score(out of 10) | 7.6 | — | — |
| Global Subscribers(millions) | 200M (Prime Video only) | 25 million (Q3 2024) | |
| Simultaneous Streams on Premium Tier(devices) | 3 | — | — |
| Original Content Produced(titles) | 1,200+ | 250+ | |
| Emmy Nominations (All-Time)(nominations) | 73 nominations | 110+ nominations | |
| Free Trial Length(days) | 90 days (with Prime) | 3 months free (with Apple device purchase) | |
| Price-Per-Title (Annual)(USD per title) | $1.80 | $48.00 | |
| Starting Price(USD) | $99 | $99 | |
| RAM Memory(GB) | 4GB | 4GB | |
| Storage(GB) | 64-128GB | 64-128GB | |
| Available Apps(count) | 5,000+ | 5,000+ | |
| Refresh Rate Support(fps) | 60fps | 60fps | |
| User Base (US)(percent) | 15% | 15% | |
| Content Library Size(titles) | ~2,500 titles | ~2,500 titles | |
| Emmy Awards Won (2024)(awards) | 42 Emmy wins | 42 Emmy wins | |
| Simultaneous Streams(screens) | 6 simultaneous streams | 6 simultaneous streams | |
| Monthly Price (Ad-Free, Standard Plan)(USD) | $9.99 | $9.99 | |
| Total Content Titles Available(titles) | 1,500+ | 1,500+ | |
| New Original Series (2026 Slate)(series) | 35+ | 35+ | |
| Average Title IMDb Rating(score) | 7.9/10 | 7.9/10 | |
| 2025 Emmy Nominations(nominations) | 71 | 71 | |
| Ad-Supported Plan Price(USD/month) | $5.99 | $5.99 | |
| Simultaneous Streams (Standard)(screens) | 2 | 2 | |
| Original Cancellation Rate(percent) | 22% | 22% | |
| Monthly Cost (Ad-Free)(USD) | $9.99 | $9.99 | |
| 4K/HDR Content Coverage(percent of library) | 90% | 90% | |
| Monthly Subscription (Standard Tier)(USD) | $9.99 | $9.99 | |
| Ad-Supported Tier Price(USD) | $9.99/month | $9.99/month | |
| Original Content Annual Budget(USD billions) | $2.5B | $2.5B | |
| Global Subscriber Count(millions) | 25M | 25M | |
| Annual Content Budget(USD billions) | $2.5B+ | $2.5B+ | |
| 2024 Emmy Nominations(nominations) | 92 nominations | 92 nominations | |
| Monthly Subscription Cost (Standard Plan)(USD) | $9.99 | $9.99 | |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | 15 Emmy Awards | |
| Average IMDb Rating of Originals(out of 10) | 8.2/10 | 8.2/10 | |
| Children's Content Titles(titles) | ~300 titles | ~300 titles | |
| Monthly Price (Lowest Tier)(USD) | $9.99/month | $9.99/month | |
| Emmy Awards Won (2020-2024)(awards) | 76 Emmy wins | 76 Emmy wins | |
| Original Series Released Per Year(series) | 25-30 series | 25-30 series | |
| Free Trial Duration(days) | 90 days (with Apple One) | 90 days (with Apple One) | |
| Base Subscription Price (No Ads)(USD/month) | $9.99 | $9.99 | |
| 2024 Emmy Awards(awards) | 16 Emmy Awards | 16 Emmy Awards | |
| Simultaneous Streams (Standard Tier)(streams) | 6 streams | 6 streams | |
| Original Series/Films Per Year(new originals) | 120+ originals | 120+ originals | |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 0 (no ads) | 0 (no ads) | |
| Monthly Subscription (Ad-Free Tier)(USD) | $11.99/month | $11.99/month | |
| Original Series Metacritic Average(score/100) | 73/100 | 73/100 | |
| Annual Bundle Savings vs Standalone(USD saved) | $20.88/year (Apple One) | $20.88/year (Apple One) | |
| Monthly Cost (Ad-Free Tier)(USD) | $9.99 | $9.99 | |
| Original Series & Films(count) | ~280 originals | ~280 originals | |
| Emmy Awards (2023-2025)(awards) | 52 Emmys | 52 Emmys | |
| Monthly Subscription Cost (Standard Tier)(EUR) | $9.99/month | $9.99/month | |
| Total Available Titles(titles) | ~2,500 | ~2,500 | |
| Original Emmy Nominations (All-Time)(nominations) | 169 total | 169 total | |
| Ad-Free Premium Tier Cost(USD/month) | $9.99/month (standard, no ads) | $9.99/month (standard, no ads) | |
| Film Catalog Size(titles) | 600+ | 600+ | |
| Original Series Critical Quality (Avg Rotten Tomatoes)(%) | 78% | 78% | |
| 2024 Emmy Nominations for Originals(nominations) | 25 | 25 | |
| Global Subscriber Base (2024)(millions) | 25 million | 25 million | |
| Annual Cost (Ad-Free)(USD) | $119.88 | $119.88 | |
| Base Monthly Price (Ad-Free)(USD) | $9.99 | $9.99 | |
| 4K HDR Coverage on Originals(%) | 100% | 100% | |
| Global Subscriber Base(millions) | 25+ | 25+ | |
| Average Video Bitrate (4K)(Mbps) | 25 Mbps | 25 Mbps | |
| Monthly New Releases(titles) | 8-10 | 8-10 | |
| Bundle Cost with Music & Cloud(USD/month) | $19.95 | $19.95 | |
| 2024 Emmy Nominations Won(count) | 162 | 162 |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Apple TV+ leads
Amazon Prime Video
Attribute
Apple TV+
- 10,000+ titles(winner)Total Content Library Size2,500+ titles
- 1,200+ originals(winner)Original Content Count250+ originals
- $14.99Monthly Subscription Price$9.99(winner)
- Select content only4K/Dolby Vision AvailabilityAll original content(winner)
- $14.99/monthAd-Free Tier Entry Price$9.99/month(winner)
- Prime membership includes free 2-day shipping(winner)Bundle With ShippingNo shipping benefits
- 3 streamsSimultaneous Streams6 streams(winner)
- Total Content Library Size
Amazon Prime Video
10,000+ titles(winner)
Apple TV+
2,500+ titles
- Original Content Count
Amazon Prime Video
1,200+ originals(winner)
Apple TV+
250+ originals
- Monthly Subscription Price
Amazon Prime Video
$14.99
Apple TV+
$9.99(winner)
- 4K/Dolby Vision Availability
Amazon Prime Video
Select content only
Apple TV+
All original content(winner)
- Ad-Free Tier Entry Price
Amazon Prime Video
$14.99/month
Apple TV+
$9.99/month(winner)
- Bundle With Shipping
Amazon Prime Video
Prime membership includes free 2-day shipping(winner)
Apple TV+
No shipping benefits
- Simultaneous Streams
Amazon Prime Video
3 streams
Apple TV+
6 streams(winner)
Full Comparison
| Attribute | Amazon Prime Video | Apple TV+ |
|---|---|---|
| Monthly Subscription Price(USD) | $14.99 | — |
| Free Trial Offered(days) | 30-day free trial | — |
| Annual Subscription Option(USD) | $139/year | — |
| Monthly Price (Ad-Free)(USD) | $14.99 | — |
| Monthly Price (With Ads)(USD) | $6.99 | — |
Show 35 more attributesLowest Monthly Price(USD) $8.99 — Premium Ad-Free Plan Price(USD/month) $14.99 (Ultra, 2026) — Ad-Supported Monthly Price(USD) $14.99 — Premium Tier Monthly Price(USD) $22.99 — Hulu + Live TV / All-In Bundle Cost(USD/month) No live TV option available — Monthly Subscription (Ad-Free)(USD) $14.99 — Monthly Price (Ad-Free Tier)(USD) $14.99 $9.99/month Budget Tier Price (With Ads)(USD) $6.99 — Monthly Subscription Cost (Ad-Free)(USD) $14.99 $9.99 Lowest Ad-Supported Tier Price(USD) $6.99/month (Prime Video with ads) — Ad-Free Monthly Price(USD) $14.99 — Disney Bundle Cost(USD/month) N/A (separate subscription) — Monthly Subscription Price (Ad-Free)(USD) $14.99 $9.99 Cheapest Tier Cost(USD) $6.99/month (ads) or $139/year (Prime) $9.99/month or free (Apple One) Monthly Subscription Cost (Standard/Ad-Free US Plan)(USD) $14.99 — Free Trial Length(days) 90 days (with Prime) 3 months free (with Apple device purchase) Monthly Subscription Price (UK)(GBP) £10.99 — Annual Cost for Single User(GBP) £131.88 — Monthly Price (Ad-Free, Standard Plan)(USD) $9.99 — Ad-Supported Plan Price(USD/month) $5.99 — Monthly Cost (Ad-Free)(USD) $9.99 — Free Tier Option Not available — Monthly Subscription (Standard Tier)(USD) $9.99 — Ad-Supported Tier Price(USD) $9.99/month — Monthly Subscription Cost (Standard Plan)(USD) $9.99 — Cheapest Ad-Supported Tier(USD/month) Not available — Monthly Price (Lowest Tier)(USD) $9.99/month — Base Subscription Price (No Ads)(USD/month) $9.99 — Monthly Subscription (Ad-Free Tier)(USD) $11.99/month — Monthly Cost (Ad-Free Tier)(USD) $9.99 — Budget Tier Cost(USD) N/A — Monthly Subscription Cost (Standard Tier)(EUR) $9.99/month — Ad-Free Premium Tier Cost(USD/month) $9.99/month (standard, no ads) — Annual Cost (Ad-Free)(USD) $119.88 — Base Monthly Price (Ad-Free)(USD) $9.99 — | ||
| Total Content Titles(titles) | ~18,000+ titles | — |
| Original Series/Year 2025(titles) | 60+ releases | — |
| Live Sports Coverage | Thursday Night Football included | None |
| Original Content Release Frequency | Less regular schedule | — |
| Total Movie & Show Library(titles) | ~17,000 titles | — |
Show 11 more attributesTotal Content Library(titles) 10,000+ 2,500+ Total Content Library Size(titles) 10,000+ 2,500+ Original Content Produced Annually(titles) 60 — Original Content Produced(titles) 1,200+ 250+ Available Apps(count) 5,000+ — Content Strategy Focus Premium original programming — Annual Content Budget(USD billions) $2.5B+ — Children's Content Titles(titles) ~300 titles — Original Series Released Per Year(series) 25-30 series — Original Series & Films(count) ~280 originals — Film Catalog Size(titles) 600+ — | ||
| Original Series Quality | Very Good (Invincible, The Boys) | — |
| Original Series Emmy Nominations (2024)(nominations) | 26 | — |
| Average IMDb Rating (Originals)(score) | 7.4/10 | — |
| Average Rotten Tomatoes Score (Originals Only)(percent) | 72% | 88%(winner) |
| 4K HDR Content Available(titles) | 1,500+(winner) | 200+ |
Show 1 more attributeOriginal Emmy Nominations (All-Time)(nominations) 169 total — | ||
| Live Sports Programming | Extensive (NFL, Premier League, WWE) | — |
| Voice Assistant Integration | Alexa integration on Fire devices | — |
| Maximum User Profiles(profiles) | 6 | — |
| Watch Party Co-Viewing Feature | Not available | — |
| Simultaneous Streams (Standard Plan)(devices) | 3 | — |
Show 11 more attributesMaximum Simultaneous Streams(screens) 3 streams 6 streams Offline Download Feature Yes (all plans) Yes (all plans) Simultaneous Streams on Premium Tier(devices) 3 — Simultaneous Streams(screens) 6 simultaneous streams — Offline Download Support Yes (standard) — Simultaneous Streams (Standard)(screens) 2 — Next-Day TV Episode Access Not available — Live TV Option Available(yes/no) No — Offline Download Capability Full library on all devices — Simultaneous Streams (Standard Tier)(streams) 6 streams — Live TV Availability(channels) Not available — | ||
| Device Compatibility | All devices and platforms | — |
| 4K Streaming Support(supported) | Available (Premium tier) | — |
| Video Quality Support(max resolution) | 4K HDR, Dolby Atmos | — |
| 4K on Basic/Ad-Supported Plan | No, upgrade required | — |
| HDR Support | Yes, on select titles | — |
| 4K Available on Base Plan | Yes (all plans) | — |
| 4K HDR Titles Available(titles) | 600+ | — |
| Maximum Video Resolution(pixels) | 4K (2160p) with HDR10+ | — |
Show 9 more attributes4K/HDR Title Count(titles) ~2,800+ 4K titles — 4K/HDR Content Titles(titles) ~500 titles — Maximum Resolution(pixels) 4K (2160p) — Refresh Rate Support(fps) 60fps — 4K/HDR Content Coverage(percent of library) 90% — 4K Ultra HD Availability(plan(s) included) All tiers included — 4K Content Titles(% of library) ~70% of originals in 4K — 4K HDR Coverage on Originals(%) 100% — Average Video Bitrate (4K)(Mbps) 25 Mbps — | ||
| Additional Membership Perks | Free shipping, Prime music, Prime photos, faster delivery | — |
| Included Membership Benefits | Prime Music, free shipping, photo storage, exclusive deals | — |
| Price-Per-Title (Annual)(USD per title) | $1.80(winner) | $48.00 |
| Annual Bundle Savings vs Standalone(USD saved) | $20.88/year (Apple One) | — |
| Bundle Cost with Music & Cloud(USD/month) | $19.95 | — |
| Maximum Concurrent Streams(streams) | 5 (Ultra, 2026) | Up to 6 users (family sharing)(winner) |
| Ad Duration on Ad-Supported Plan(minutes/hour) | Light ads (varies) | — |
| TV Episode Next-Day Availability(hours after air) | Delayed (3-7+ days, varies by show) | — |
| Integrated Non-Streaming Benefits | Prime shipping, exclusive deals, faster checkout | — |
| Audio Quality (Maximum)(channels) | Dolby Digital Plus (5.1 surround) | — |
| Live Sports Content(text) | Extensive (NFL, tennis, boxing, cricket) | — |
| Total Titles Available(titles) | ~15,000+ titles | — |
| Exclusive Original Series (2023-2025)(series) | 67 exclusive originals | — |
| Original Series Count(shows) | 250+ originals | — |
| Movie Library Size(films) | 7,000+ | — |
| Total Content Titles Available(titles) | 1,500+ | — |
Show 2 more attributesNew Original Series (2026 Slate)(series) 35+ — Total Available Titles(titles) ~2,500 — | ||
| Countries Available(countries) | 240+ countries | — |
| User Satisfaction Rating(stars out of 5) | 3.9/5 | — |
| User Satisfaction Score(out of 10) | 7.6 | — |
| 4K Content Availability(percent) | Select titles only (~15% of library) | All original content (100% of originals)(winner) |
| Average Title IMDb Rating(score) | 7.9/10 | — |
| 2024 Emmy Nominations(nominations) | 92 nominations | — |
Show 3 more attributesEmmy Awards Won (2020-2024)(awards) 76 Emmy wins — Original Series Metacritic Average(score/100) 73/100 — Original Series Critical Quality (Avg Rotten Tomatoes)(%) 78% — | ||
| Total Content Titles(titles) | 15,000+(winner) | ~1,200 |
| TV Episode Release Schedule(days) | 3-8 days | — |
| 2024 Emmy Awards Won(awards) | 12 | 25 Emmy awards(winner) |
| Emmy Awards Won (2024)(awards) | 42 Emmy wins | — |
| Emmy Awards (2023-2025)(awards) | 52 Emmys | — |
| Free Shipping Benefit | Yes (2-day with Prime) | — |
| Emmy Awards Won (2024-2025)(awards) | 16 | 52(winner) |
| Emmy Awards Won (2023-2024)(awards) | 27(winner) | 25 Emmys |
| Global Subscribers(millions) | 200M (Prime Video only)(winner) | 25 million (Q3 2024) |
| Maximum Video Quality(resolution) | 4K Ultra HD (2160p) | 4K HDR + Dolby Atmos |
| Ecosystem Integration | Deep Apple device integration | — |
| Emmy Nominations (All-Time)(nominations) | 73 nominations | 110+ nominations(winner) |
| 2025 Emmy Nominations(nominations) | 71 | — |
| 2024 Emmy Nominations for Originals(nominations) | 25 | — |
| Starting Price(USD) | $99 | — |
| RAM Memory(GB) | 4GB | — |
| Storage(GB) | 64-128GB | — |
| Subscriber Base(millions) | ~140-149 million (2026 projection) | — |
| Revenue (Latest Full Year)(billions USD) | Part of $28.75B Services (FY2025) | — |
| YoY Revenue Growth Rate(percent) | 15% (Apple Services FY2025) | — |
| Operating Margin Target 2026(percent) | Not disclosed | — |
| Wireless Standard | WiFi 6E (802.11ax) | — |
| User Base (US)(percent) | 15% | — |
| Content Library Size(titles) | ~2,500 titles | — |
| Original Cancellation Rate(percent) | 22% | — |
| Live Sports Availability | None | — |
| Original Content Annual Budget(USD billions) | $2.5B | — |
| Original Series/Films Per Year(new originals) | 120+ originals | — |
| Global Subscriber Count(millions) | 25M | — |
| Device Platform Support(platforms) | iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported) | — |
| Supported Devices(count) | Apple devices, web, select smart TVs | — |
| Next-Day TV Show Episodes(available) | No (weekly releases) | — |
| Original Series Emmy Wins(awards) | 15 Emmy Awards | — |
| Average IMDb Rating of Originals(out of 10) | 8.2/10 | — |
| Exclusive Marvel/Star Wars Content(availability) | None (limited original series) | — |
| Free Trial Duration(days) | 90 days (with Apple One) | — |
| 2024 Emmy Awards(awards) | 16 Emmy Awards | — |
| Ads Per Hour (Ad-Supported Tier)(minutes) | 0 (no ads) | — |
| Global Subscriber Base (2024)(millions) | 25 million | — |
| Global Subscriber Base(millions) | 25+ | — |
| Monthly New Releases(titles) | 8-10 | — |
| 2024 Emmy Nominations Won(count) | 162 | — |
Amazon Prime VideoApple TV+Monthly Subscription Price(USD)
$14.99
—
Free Trial Offered(days)
30-day free trial
—
Annual Subscription Option(USD)
$139/year
—
Monthly Price (Ad-Free)(USD)
$14.99
—
Monthly Price (With Ads)(USD)
$6.99
—
Show 35 more attributes
Lowest Monthly Price(USD)
$8.99
—
Premium Ad-Free Plan Price(USD/month)
$14.99 (Ultra, 2026)
—
Ad-Supported Monthly Price(USD)
$14.99
—
Premium Tier Monthly Price(USD)
$22.99
—
Hulu + Live TV / All-In Bundle Cost(USD/month)
No live TV option available
—
Monthly Subscription (Ad-Free)(USD)
$14.99
—
Monthly Price (Ad-Free Tier)(USD)
$14.99
$9.99/month
Budget Tier Price (With Ads)(USD)
$6.99
—
Monthly Subscription Cost (Ad-Free)(USD)
$14.99
$9.99
Lowest Ad-Supported Tier Price(USD)
$6.99/month (Prime Video with ads)
—
Ad-Free Monthly Price(USD)
$14.99
—
Disney Bundle Cost(USD/month)
N/A (separate subscription)
—
Monthly Subscription Price (Ad-Free)(USD)
$14.99
$9.99
Cheapest Tier Cost(USD)
$6.99/month (ads) or $139/year (Prime)
$9.99/month or free (Apple One)
Monthly Subscription Cost (Standard/Ad-Free US Plan)(USD)
$14.99
—
Free Trial Length(days)
90 days (with Prime)
3 months free (with Apple device purchase)
Monthly Subscription Price (UK)(GBP)
£10.99
—
Annual Cost for Single User(GBP)
£131.88
—
Monthly Price (Ad-Free, Standard Plan)(USD)
$9.99
—
Ad-Supported Plan Price(USD/month)
$5.99
—
Monthly Cost (Ad-Free)(USD)
$9.99
—
Free Tier Option
Not available
—
Monthly Subscription (Standard Tier)(USD)
$9.99
—
Ad-Supported Tier Price(USD)
$9.99/month
—
Monthly Subscription Cost (Standard Plan)(USD)
$9.99
—
Cheapest Ad-Supported Tier(USD/month)
Not available
—
Monthly Price (Lowest Tier)(USD)
$9.99/month
—
Base Subscription Price (No Ads)(USD/month)
$9.99
—
Monthly Subscription (Ad-Free Tier)(USD)
$11.99/month
—
Monthly Cost (Ad-Free Tier)(USD)
$9.99
—
Budget Tier Cost(USD)
N/A
—
Monthly Subscription Cost (Standard Tier)(EUR)
$9.99/month
—
Ad-Free Premium Tier Cost(USD/month)
$9.99/month (standard, no ads)
—
Annual Cost (Ad-Free)(USD)
$119.88
—
Base Monthly Price (Ad-Free)(USD)
$9.99
—
Total Content Titles(titles)
~18,000+ titles
—
Original Series/Year 2025(titles)
60+ releases
—
Live Sports Coverage
Thursday Night Football included
None
Original Content Release Frequency
Less regular schedule
—
Total Movie & Show Library(titles)
~17,000 titles
—
Show 11 more attributes
Total Content Library(titles)
10,000+
2,500+
Total Content Library Size(titles)
10,000+
2,500+
Original Content Produced Annually(titles)
60
—
Original Content Produced(titles)
1,200+
250+
Available Apps(count)
5,000+
—
Content Strategy Focus
Premium original programming
—
Annual Content Budget(USD billions)
$2.5B+
—
Children's Content Titles(titles)
~300 titles
—
Original Series Released Per Year(series)
25-30 series
—
Original Series & Films(count)
~280 originals
—
Film Catalog Size(titles)
600+
—
Original Series Quality
Very Good (Invincible, The Boys)
—
Original Series Emmy Nominations (2024)(nominations)
26
—
Average IMDb Rating (Originals)(score)
7.4/10
—
Average Rotten Tomatoes Score (Originals Only)(percent)
72%
88%
4K HDR Content Available(titles)
1,500+
200+
Show 1 more attribute
Original Emmy Nominations (All-Time)(nominations)
169 total
—
Live Sports Programming
Extensive (NFL, Premier League, WWE)
—
Voice Assistant Integration
Alexa integration on Fire devices
—
Maximum User Profiles(profiles)
6
—
Watch Party Co-Viewing Feature
Not available
—
Simultaneous Streams (Standard Plan)(devices)
3
—
Show 11 more attributes
Maximum Simultaneous Streams(screens)
3 streams
6 streams
Offline Download Feature
Yes (all plans)
Yes (all plans)
Simultaneous Streams on Premium Tier(devices)
3
—
Simultaneous Streams(screens)
6 simultaneous streams
—
Offline Download Support
Yes (standard)
—
Simultaneous Streams (Standard)(screens)
2
—
Next-Day TV Episode Access
Not available
—
Live TV Option Available(yes/no)
No
—
Offline Download Capability
Full library on all devices
—
Simultaneous Streams (Standard Tier)(streams)
6 streams
—
Live TV Availability(channels)
Not available
—
Device Compatibility
All devices and platforms
—
4K Streaming Support(supported)
Available (Premium tier)
—
Video Quality Support(max resolution)
4K HDR, Dolby Atmos
—
4K on Basic/Ad-Supported Plan
No, upgrade required
—
HDR Support
Yes, on select titles
—
4K Available on Base Plan
Yes (all plans)
—
4K HDR Titles Available(titles)
600+
—
Maximum Video Resolution(pixels)
4K (2160p) with HDR10+
—
Show 9 more attributes
4K/HDR Title Count(titles)
~2,800+ 4K titles
—
4K/HDR Content Titles(titles)
~500 titles
—
Maximum Resolution(pixels)
4K (2160p)
—
Refresh Rate Support(fps)
60fps
—
4K/HDR Content Coverage(percent of library)
90%
—
4K Ultra HD Availability(plan(s) included)
All tiers included
—
4K Content Titles(% of library)
~70% of originals in 4K
—
4K HDR Coverage on Originals(%)
100%
—
Average Video Bitrate (4K)(Mbps)
25 Mbps
—
Additional Membership Perks
Free shipping, Prime music, Prime photos, faster delivery
—
Included Membership Benefits
Prime Music, free shipping, photo storage, exclusive deals
—
Price-Per-Title (Annual)(USD per title)
$1.80
$48.00
Annual Bundle Savings vs Standalone(USD saved)
$20.88/year (Apple One)
—
Bundle Cost with Music & Cloud(USD/month)
$19.95
—
Maximum Concurrent Streams(streams)
5 (Ultra, 2026)
Up to 6 users (family sharing)
Ad Duration on Ad-Supported Plan(minutes/hour)
Light ads (varies)
—
TV Episode Next-Day Availability(hours after air)
Delayed (3-7+ days, varies by show)
—
Integrated Non-Streaming Benefits
Prime shipping, exclusive deals, faster checkout
—
Audio Quality (Maximum)(channels)
Dolby Digital Plus (5.1 surround)
—
Live Sports Content(text)
Extensive (NFL, tennis, boxing, cricket)
—
Total Titles Available(titles)
~15,000+ titles
—
Exclusive Original Series (2023-2025)(series)
67 exclusive originals
—
Original Series Count(shows)
250+ originals
—
Movie Library Size(films)
7,000+
—
Total Content Titles Available(titles)
1,500+
—
Show 2 more attributes
New Original Series (2026 Slate)(series)
35+
—
Total Available Titles(titles)
~2,500
—
Countries Available(countries)
240+ countries
—
User Satisfaction Rating(stars out of 5)
3.9/5
—
User Satisfaction Score(out of 10)
7.6
—
4K Content Availability(percent)
Select titles only (~15% of library)
All original content (100% of originals)
Average Title IMDb Rating(score)
7.9/10
—
2024 Emmy Nominations(nominations)
92 nominations
—
Show 3 more attributes
Emmy Awards Won (2020-2024)(awards)
76 Emmy wins
—
Original Series Metacritic Average(score/100)
73/100
—
Original Series Critical Quality (Avg Rotten Tomatoes)(%)
78%
—
Total Content Titles(titles)
15,000+
~1,200
TV Episode Release Schedule(days)
3-8 days
—
2024 Emmy Awards Won(awards)
12
25 Emmy awards
Emmy Awards Won (2024)(awards)
42 Emmy wins
—
Emmy Awards (2023-2025)(awards)
52 Emmys
—
Free Shipping Benefit
Yes (2-day with Prime)
—
Emmy Awards Won (2024-2025)(awards)
16
52
Emmy Awards Won (2023-2024)(awards)
27
25 Emmys
Global Subscribers(millions)
200M (Prime Video only)
25 million (Q3 2024)
Maximum Video Quality(resolution)
4K Ultra HD (2160p)
4K HDR + Dolby Atmos
Ecosystem Integration
Deep Apple device integration
—
Emmy Nominations (All-Time)(nominations)
73 nominations
110+ nominations
2025 Emmy Nominations(nominations)
71
—
2024 Emmy Nominations for Originals(nominations)
25
—
Starting Price(USD)
$99
—
RAM Memory(GB)
4GB
—
Storage(GB)
64-128GB
—
Subscriber Base(millions)
~140-149 million (2026 projection)
—
Revenue (Latest Full Year)(billions USD)
Part of $28.75B Services (FY2025)
—
YoY Revenue Growth Rate(percent)
15% (Apple Services FY2025)
—
Operating Margin Target 2026(percent)
Not disclosed
—
Wireless Standard
WiFi 6E (802.11ax)
—
User Base (US)(percent)
15%
—
Content Library Size(titles)
~2,500 titles
—
Original Cancellation Rate(percent)
22%
—
Live Sports Availability
None
—
Original Content Annual Budget(USD billions)
$2.5B
—
Original Series/Films Per Year(new originals)
120+ originals
—
Global Subscriber Count(millions)
25M
—
Device Platform Support(platforms)
iOS, macOS, tvOS, web, Android, Fire TV, Roku (all major platforms supported)
—
Supported Devices(count)
Apple devices, web, select smart TVs
—
Next-Day TV Show Episodes(available)
No (weekly releases)
—
Original Series Emmy Wins(awards)
15 Emmy Awards
—
Average IMDb Rating of Originals(out of 10)
8.2/10
—
Exclusive Marvel/Star Wars Content(availability)
None (limited original series)
—
Free Trial Duration(days)
90 days (with Apple One)
—
2024 Emmy Awards(awards)
16 Emmy Awards
—
Ads Per Hour (Ad-Supported Tier)(minutes)
0 (no ads)
—
Global Subscriber Base (2024)(millions)
25 million
—
Global Subscriber Base(millions)
25+
—
Monthly New Releases(titles)
8-10
—
2024 Emmy Nominations Won(count)
162
—
Pros & Cons
10 pros·4 cons across both
Amazon Prime Video
+5-2
Pros
- 10,000+ titles providing exceptional content depth and variety
- Integrated Prime membership includes free 2-day shipping, photo storage, and music streaming
- Lowest monthly price at $14.99 with ad-free option
- 3-month free trial with Prime membership
- Rent/purchase individual titles outside subscription library
Cons
- 4K and Dolby Vision available only on select titles, not all originals
- User interface criticized for poor navigation and cluttered layout
Apple TV+
+5-2
Pros
- All original content available in 4K and Dolby Vision/Atmos
- $9.99/month makes it lowest-priced premium tier
- 6 simultaneous streams vs competitor 3-4 streams
- Award-winning originals: 110+ Emmy nominations, 35+ Golden Globe wins
- Seamless integration with Apple ecosystem (iCloud, Family Sharing, Apple Devices)
Cons
- Significantly smaller library (2,500 titles vs Prime's 10,000) limits browsing options
- Fewer classic/legacy titles available compared to competitors
Frequently Asked Questions
5 questions
Apple TV+ offers superior picture quality with 100% of original content in 4K and Dolby Vision/Atmos, while Amazon Prime Video provides 4K only on select titles (approximately 15% of its library). For cinematic viewing, Apple TV+ is the clear winner. However, Prime Video's overall content is still watchable in 1080p on most titles.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
- W
Amazon Prime Video on Wikipedia (opens in new tab)
Subscription streaming service with massive library of movies, TV shows, and originals bundled with Prime membership.
- W
Apple TV+ on Wikipedia (opens in new tab)
Premium streaming service focused on high-quality original films and series with consistent 4K/Dolby Vision support.
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