Aldi vs Lidl
Aldi
Discount grocer focused on lowest prices and essential groceries with aggressive US expansion.
Budget-focused families and price-sensitive shoppers
VS
Lidl
Discount supermarket offering competitive prices with greater product variety and branded goods.
Value shoppers who want choice and brand options
Short Answer
Both Aldi and Lidl are budget-focused supermarket chains competing in the discount grocery market. Aldi typically offers lower prices with a simplified product range of mostly private-label items, while Lidl provides greater variety with a mix of branded and own-brand products. Choice between them depends on whether you prioritize rock-bottom prices or product selection.
Our Verdict
Aldi emerges as the superior choice for budget-conscious shoppers seeking the absolute lowest prices, backed by aggressive US expansion plans reaching nearly 2,800 stores by 2026. Lidl appeals to consumers wanting competitive pricing without sacrificing product variety and branded options. Your choice should depend on whether cost minimization or shopping diversity takes priority.
Aldi10
5Lidl
Choose Aldi if
Budget-focused families and price-sensitive shoppers
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Key Differences at a Glance
💰
Overall Price Strategy: Aldi wins (Ultra-low prices, minimal selection vs Low prices with wider variety)
📅
Private Label Percentage: Lidl wins (Mix of branded and own brands vs 90%+ own brands)
🔹
Product Variety: Lidl wins (Expanded selection vs Limited SKU count)
Key Facts & Figures
| Metric | Aldi | Lidl | Diff |
|---|---|---|---|
| Planned New Stores (2026)(stores) | 180+ new stores | — | — |
| US Store Count(stores) | ~2,800 | ~600 | +367% |
| New Stores Planned (2026)(locations) | 180+ | 19 | +847% |
Key Differences
Aldi
Attribute
Lidl
Ultra-low prices, minimal selection🏆
Overall Price Strategy
Low prices with wider variety
90%+ own brands
Private Label Percentage
Mix of branded and own brands🏆
Limited SKU count
Product Variety
Expanded selection
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