German multinational sportswear company with global presence across apparel, footwear, and sports equipment.
Athletes seeking versatile activewear that transitions to everyday wear, casual consumers wanting authentic sports heritage, and buyers in emerging markets
American sportswear brand specializing in technical performance apparel and footwear with emphasis on moisture management.
Serious athletes and fitness enthusiasts who prioritize technical performance, team sport players, runners seeking minimal cushioning, and customers who prefer fitted athletic gear
Adidas offers more versatile style that transitions from gym to casual wear with a roomier fit, while Under Armour specializes in purely functional athletic performance gear with a more fitted silhouette. Adidas generates $60.5B in annual revenue versus Under Armour's $5.7B, reflecting their significantly larger global market presence.
Choose Adidas if you want a larger product selection across sports, lifestyle, and casual categories with a brand that transcends athletic wear into mainstream fashion. Choose Under Armour if you prioritize technical performance features, moisture-wicking technology, and a fitted athletic silhouette specifically engineered for intense workouts and team sports.
Choose Adidas AG if
Athletes seeking versatile activewear that transitions to everyday wear, casual consumers wanting authentic sports heritage, and buyers in emerging markets
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| Metric | Adidas AG | Under Armour Inc. | Diff |
|---|---|---|---|
| Global Annual Revenue(USD Billions) | $60.5B | $5.7B | +961% |
| Countries with Distribution(count) | 180+ countries | 140+ countries | +29% |
| 2026 Entry Running Shoe Price(USD) | $150 | $150 |
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Choose Under Armour Inc. if
Serious athletes and fitness enthusiasts who prioritize technical performance, team sport players, runners seeking minimal cushioning, and customers who prefer fitted athletic gear
| — |
| Running Shoe Heel-Toe Drop(millimeters) | 6.5mm (EVO SL ATR) | 5mm (HeatGear Elite) | +30% |
| Typical Shoe Weight (Men's)(ounces) | 8.3oz | 10.5oz | -21% |
| Sports Category Coverage(categories) | 13+ sports + lifestyle | 7 primary sports focus | +86% |
All figures sourced from publicly available data. Last updated May 2026.
Adidas AG
$60.5 billion🏆
Under Armour Inc.
$5.7 billion
Adidas AG
Generous/True to Size
Under Armour Inc.
Fitted/Runs Small
Adidas AG
Gym-to-street versatility
Under Armour Inc.
Pure athletic performance
Adidas AG
180+ countries🏆
Under Armour Inc.
140+ countries
Adidas AG
6.5mm (EVO SL ATR)
Under Armour Inc.
5mm (HeatGear Elite)🏆
Adidas AG
$150
Under Armour Inc.
$150
Adidas AG
EnergyRod + Lightstrike Pro Foam
Under Armour Inc.
HeatGear® Elite Stretch Material
Under Armour maintains more consistent sizing within its own product lines with a fitted true-to-size approach, while Adidas runs more generous and has greater variation across regional collections. Choose Under Armour if you want predictable fit; choose Adidas if you prefer room for layering or have a larger build.
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| Attribute | Adidas AG | Under Armour Inc. |
|---|---|---|
| Global Annual Revenue(USD Billions) | $60.5B | $5.7B |
| Countries with Distribution(count) | 180+ countries | 140+ countries |
| 2026 Entry Running Shoe Price(USD) | $150 | $150 |
| Running Shoe Heel-Toe Drop(millimeters) | 6.5mm (EVO SL ATR) | 5mm (HeatGear Elite) |
| Typical Shoe Weight (Men's)(ounces) | 8.3oz | 10.5oz |
| Sizing Fit Category(null) | True to Size / Generous | Fitted / Runs Small |
| Primary Technology Innovation (2026)(null) | Lightstrike Pro Foam + EnergyRod | HeatGear® Elite Stretch System |
| Sports Category Coverage(categories) | 13+ sports + lifestyle | 7 primary sports focus |
Side-by-side comparison of numeric attributes