software
ActiveCampaign vs Klaviyo 2026: eCommerce vs B2B
ActiveCampaign is a full-featured CRM-integrated marketing automation platform suited for B2B and multi-channel campaigns, while Klaviyo specializes in eCommerce email marketing with $72 average revenue per email sent and superior Shopify/WooCommerce integration. Choose based on your industry: B2B/enterprise needs ActiveCampaign; eCommerce DTC brands should choose Klaviyo.
A
ActiveCampaign
All-in-one CRM platform with marketing automation, sales tools, and customer service features for small to mid-sized businesses.
B2B companies, SaaS businesses, enterprises with complex sales cycles, and organizations needing integrated CRM and marketing automation
Score71%
VS
Klaviyo
Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
eCommerce brands, DTC (direct-to-consumer) businesses, Shopify store owners, and retailers focused on email-driven revenue optimization
Score71%
238 attributes7 differences14 pros/cons
Quick Answer
AI SummaryActiveCampaign is a full-featured CRM-integrated marketing automation platform suited for B2B and multi-channel campaigns, while Klaviyo specializes in eCommerce email marketing with $72 average revenue per email sent and superior Shopify/WooCommerce integration. Choose based on your industry: B2B/enterprise needs ActiveCampaign; eCommerce DTC brands should choose Klaviyo.
Our Verdict
AI-assistedChoose ActiveCampaign if you need enterprise-grade CRM, complex B2B lead scoring, multi-channel automation (SMS, calls, chat), or operate across diverse industries. Choose Klaviyo if you're an eCommerce or DTC brand prioritizing email revenue optimization, Shopify integration, and purchase-triggered automation—Klaviyo's $72 per email revenue attribution demonstrates its strength in this vertical.
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A
ActiveCampaign
8.1/10
Klaviyo
6.9/10
A
Choose ActiveCampaign if
Best pickB2B companies, SaaS businesses, enterprises with complex sales cycles, and organizations needing integrated CRM and marketing automation
Choose Klaviyo if
eCommerce brands, DTC (direct-to-consumer) businesses, Shopify store owners, and retailers focused on email-driven revenue optimization
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Key Differences at a Glance
- Primary Use Case:CRM-integrated B2B/enterprise marketing automation vs eCommerce/DTC email marketing and revenue attribution
- eCommerce Revenue Attribution:✓ Klaviyo wins($72 per email sent (Klaviyo 2025 Benchmark) vs Data varies by use case)
- CRM & Lead Scoring Depth:✓ ActiveCampaign wins(Advanced B2B lead scoring and complex sales cycles vs Purchase-event and behavioral segmentation focused)
Key Facts & Figures
128 numeric metrics compared
| Metric | ActiveCampaign | Klaviyo | Ratio |
|---|---|---|---|
| Starter Plan Monthly Price(USD) | $15/month | — | — |
| Mid-Tier Plan Monthly Price(USD) | $49/month (Plus) | — | — |
| Enterprise Plan Monthly Price(USD) | $145/month | — | — |
| Unlimited Automation Available From(USD/month) | $49/month | — | — |
| Minimum Contact Threshold (Starter)(contacts) | 1,000 contacts | — | — |
| Average eCommerce Email Revenue Per Send(USD) | Not published | $72 | — |
| Starting Price (Email Only)(USD/month) | $9 (500 contacts) | $20/month (500 contacts) | |
| Price at 100K Contacts(USD/month) | $385–$495 | Varies by plan features | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | 4,200% ROI (industry average) | |
| Base Monthly Price(USD) | $9 | $20 (for 500 contacts) | |
| Cost at 10,000 Subscribers(USD/month) | $149 (Pro plan, unlimited) | — | — |
| Max Contacts at Entry Plan(contacts) | 1,000 contacts | — | — |
| Mid-Tier Plan Price(USD) | $49/month (Plus) | — | — |
| Starting Monthly Price (Annual Commitment)(USD) | $9 | — | — |
| User Training Required (Days)(days) | 2-5 days | — | — |
| Salesforce CRM Sync Latency(hours) | 2-4 hour sync | — | — |
| Starting Price (Monthly)(USD) | $9 | $20 | |
| Contacts at $99/Month(contacts) | 10,000+ | — | — |
| Average Setup Time(days) | 4-8 weeks | — | — |
| Abandoned Cart Recovery Rate(percent) | 8-12% (varies by setup) | — | — |
| Lowest Paid Plan Price(USD/user/month) | $15 | — | — |
| Available Integrations(integrations) | 1000+ | — | — |
| Native CRM Integrations(integrations) | 4+ (Salesforce, HubSpot, Pipedrive, native) | — | — |
| Implementation Time to Productivity(days) | 1 week | — | — |
| Attribution Model Depth(models) | 2 (last-click, first-click) | — | — |
| Typical User Seat Cost(USD/user/month) | $25-50 | — | — |
| API Call Rate Limit (per 15 min)(calls) | 10-300 calls (tier-dependent) | — | — |
| Third-Party Integrations(integrations) | 1000+ | — | — |
| Custom Fields Supported(fields) | 100+ (plan-dependent) | — | — |
| Mid-Tier Plan Cost (100 contacts)(USD) | $49/month | — | — |
| Minimum Monthly Cost (Core Plan)(USD) | $9 | — | — |
| Pre-built Automation Templates(count) | 10,000+ | 250+ | |
| API Rate Limit(requests/minute) | 600 calls/min | 300 | |
| Starting Price(USD/month) | $9 (Lite tier) | $20 | |
| Free Tier Subscriber Limit(subscribers) | No free tier | None (paid only) | — |
| Email Templates Available(templates) | 500+ templates | 500+ | |
| Pre-built Automation Workflows(count) | 500+ pre-built workflows | — | — |
| Mid-tier Monthly Cost (50K subscribers)(USD/month) | $229/month | — | — |
| Ease of Use Rating(1-5 scale) | 3.9/5 | — | — |
| Mid-Tier Monthly Price(USD) | $299 | — | — |
| Daily API Rate Limit(calls per day) | 10,000 | — | — |
| Email Template Library(templates) | 200+ professional templates | 500+ | |
| Maximum Contacts (Mid-Tier Plan)(contacts) | 100,000 | — | — |
| Max Contacts (Starter Plan)(contacts) | 500 | — | — |
| Free Plan Contact Limit(contacts) | No free plan | 500 | — |
| Average Onboarding Time(days) | 14 days | — | — |
| Starting Monthly Price(USD) | $15 | $20 | |
| Cost for 10 Users + 10,000 Contacts(USD/month) | $549 (10 seats @ $35 + contact tier) | — | — |
| Native APIs Available(count) | 200+ | — | — |
| Email Deliverability Rate(%) | 96% | 98.5% | |
| Average Implementation Time(hours) | 1-2 weeks | 1-2 weeks (visual setup) | |
| Marketing Automation Workflows (Pre-built)(count) | 1000+ | — | — |
| Custom Field Limit(fields) | 500 | — | — |
| Languages Supported(languages) | 20+ | — | — |
| Native Integrations Available(count) | 1,000+ | — | — |
| Customer Support Response Time(hours) | 24 hours (email) | — | — |
| Mid-Tier Plan Price (Professional/Plus)(USD) | $49 | — | — |
| Native Integrations(count) | 1,200+ | 100+ | |
| Premium Support Response Time(minutes) | 4 hours | — | — |
| Starting Price (USD/month)(USD) | $9 | — | — |
| Contacts/Subscribers at Entry Price(contacts) | 500 | — | — |
| Price at 10,000 Subscribers(USD/month) | $99 | — | — |
| Onboarding Time to Proficiency(weeks) | 4-6 weeks | — | — |
| API Endpoints Available(endpoints) | 200+ | — | — |
| Mid-Tier Price (5K contacts/subscribers)(USD) | $99 | $320 | |
| Enterprise Price (100K+ contacts/subscribers)(USD) | $229+ | $1,200+ | |
| Native E-commerce Integrations(integrations) | 100+ | 200+ | |
| Free Trial Length(days) | 14 days | 14 | |
| Free Tier Contact Limit(contacts) | 1,000 | — | — |
| Implementation Difficulty (1-10 scale)(difficulty score) | 8/10 (steep) | — | — |
| Contact List Limit (Base Plan)(contacts) | 500 | — | — |
| Available Automation Templates(templates) | 500+ | — | — |
| Email Templates Included(templates) | 300+ | — | — |
| Third-Party App Integrations(count) | 1000+ | — | — |
| SMS Marketing Cost(USD/month) | $25-50 add-on | Included in base | |
| Contact Limit (Entry Plan)(contacts) | 500 | 500 | |
| G2 User Rating(/5) | 4.5 | 4.7 | |
| Review Count (G2)(reviews) | 2,400+ | 3,100+ | |
| Automation Workflows (Pre-built)(templates) | 600+ | 400+ | |
| Starting Price (Entry Tier)(USD/month) | $20/month | $20/month | |
| Cost at 5,000 Contacts/Profiles(USD/month) | $100/month | $100/month | |
| Cost at 50,000 Contacts/Profiles(USD/month) | $720/month | $720/month | |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | 5,000+ | |
| Segmentation Filter Count(filters) | 45+ filters | 45+ filters | |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | $50M+ | |
| Channels Supported(count) | 3 (Email, SMS, WhatsApp) | 3 (Email, SMS, WhatsApp) | |
| Platform Rating(out of 5) | 4.7/5 | 4.7/5 | |
| Typical Onboarding Time(weeks) | 7-14 | 7-14 | |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | $72 per email sent | |
| eCommerce Platform ROI(%) | Industry average 4,200% | Industry average 4,200% | |
| Starting Monthly Price(USD) | $20+ (usage-based) | $20+ (usage-based) | |
| Email Deliverability Rate(%) | 99.2% | 99.2% | |
| API Rate Limit(requests per second) | 10,000 | 10,000 | |
| Price at 50,000 Contacts(USD) | $1,250 | $1,250 | |
| SMS Cost Per Message(USD) | $0.01-0.03 (add-on) | $0.01-0.03 (add-on) | |
| Ease of Use Score(/10) | 6.5 | 6.5 | |
| Email Integrations Count(integrations) | 400+ | 400+ | |
| API Rate Limits(requests/minute) | 60 | 60 | |
| SMS Deliverability Rate(%) | 98% | 98% | |
| Starting Monthly Cost(USD) | $20-45 | $20-45 | |
| Free Email Monthly Limit(emails) | None | None | |
| E-commerce Templates Available(count) | 200+ Shopify-optimized | 200+ Shopify-optimized | |
| Open Rate Improvement (avg)(percent increase) | 10-15% with predictive send time | 10-15% with predictive send time | |
| Deliverability Rating(percent) | 99.1% | 99.1% | |
| Base Monthly Cost(USD) | $20 | $20 | |
| Lead Scoring Accuracy(percent) | 35% | 35% | |
| SMS Open Rate(percent) | 98% | 98% | |
| Setup Time (Minutes)(minutes) | 30-45 | 30-45 | |
| Automation Workflows (Free Tier)(workflows) | 5 active automations | 5 active automations | |
| Available Template Library(templates) | 150+ with AI generation | 150+ with AI generation | |
| SMS Average Revenue Per Message(USD) | $0.45 | $0.45 | |
| API Rate Limit (Standard Plan)(calls/24hrs) | 500 | 500 | |
| Maximum Contact Database Size(contacts) | 100+ million | 100+ million | |
| SMS Campaign Performance (CTR)(%) | 35-40% | 35-40% | |
| Entry-Level Monthly Price(USD) | $20 | $20 | |
| Pre-built E-commerce Integrations(count) | 150+ | 150+ | |
| Monthly Cost at 1M Contacts(USD) | $1,350 | $1,350 | |
| Base Plan Monthly Cost(USD) | $20 | $20 | |
| Contact Limit (Free Plan)(contacts) | 500 | 500 | |
| Price Per SMS (Add-on/Included)(USD) | $0.01-0.015 (add-on) | $0.01-0.015 (add-on) | |
| Mid-Tier Plan Monthly Cost (10k contacts)(USD) | $45 | $45 | |
| Monthly Starting Price(USD) | $20 | $20 | |
| Native Ecommerce Integrations(integrations) | 200+ | 200+ | |
| Behavioral Automation Triggers(trigger types) | 100+ | 100+ | |
| Base Monthly Price (500 contacts)(USD) | $20 | $20 | |
| Direct Platform Integrations(integrations) | 150+ | 150+ | |
| Implementation Time (Average)(days) | 14-21 days | 14-21 days | |
| Customer Satisfaction Rating(out of 5) | 4.5/5 | 4.5/5 |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
3ActiveCampaignActiveCampaign leads2 ties
ActiveCampaign
Attribute
Klaviyo
- CRM-integrated B2B/enterprise marketing automationPrimary Use CaseeCommerce/DTC email marketing and revenue attribution
- Data varies by use caseeCommerce Revenue Attribution$72 per email sent (Klaviyo 2025 Benchmark)(winner)
- Advanced B2B lead scoring and complex sales cycles(winner)CRM & Lead Scoring DepthPurchase-event and behavioral segmentation focused
- Standard integration availableShopify/WooCommerce IntegrationDeep native integration with purchase-event segmentation(winner)
- $20/month for 500 contactsStarting Price (Email Only)$20/month for 500 contacts
- Full SMS, calls, and chat support(winner)SMS & Multi-Channel SupportSMS available with limited depth
- Multiple industries (B2B, SaaS, professional services)(winner)Global Industry CoveragePrimarily eCommerce/DTC North America focus
- Primary Use Case
ActiveCampaign
CRM-integrated B2B/enterprise marketing automation
Klaviyo
eCommerce/DTC email marketing and revenue attribution
- eCommerce Revenue Attribution
ActiveCampaign
Data varies by use case
Klaviyo
$72 per email sent (Klaviyo 2025 Benchmark)(winner)
- CRM & Lead Scoring Depth
ActiveCampaign
Advanced B2B lead scoring and complex sales cycles(winner)
Klaviyo
Purchase-event and behavioral segmentation focused
- Shopify/WooCommerce Integration
ActiveCampaign
Standard integration available
Klaviyo
Deep native integration with purchase-event segmentation(winner)
- Starting Price (Email Only)
ActiveCampaign
$20/month for 500 contacts
Klaviyo
$20/month for 500 contacts
- SMS & Multi-Channel Support
ActiveCampaign
Full SMS, calls, and chat support(winner)
Klaviyo
SMS available with limited depth
- Global Industry Coverage
ActiveCampaign
Multiple industries (B2B, SaaS, professional services)(winner)
Klaviyo
Primarily eCommerce/DTC North America focus
Full Comparison
| Attribute | ActiveCampaign | Klaviyo |
|---|---|---|
| Landing Page Builder Access | Plus plan ($99+/month) and above | — |
| AI Email Generation | AI-generated email drafts included | — |
| Automation Complexity Level | Advanced - conditional branching, multi-step, custom logic | Advanced multi-channel |
| Included Core Hubs(count) | 2 (Marketing & CRM) | — |
| Unlimited Automation Available From(USD/month) | $49/month | — |
Show 79 more attributesMinimum Contact Threshold (Starter)(contacts) 1,000 contacts — Landing Page Builder(included) No (forms only) No, third-party required CRM & Deal Pipeline Full-featured with scoring — Automation Workflow Complexity(triggers/conditions) Advanced (conditional logic, multi-branch) Unlimited with predictive optimization Built-in CRM Full CRM with pipeline, forecasting, and scoring — AI Predictive Features Predictive sending, lead scoring — Automation Capabilities(templates) Unlimited advanced workflows Unlimited triggered sequences with advanced conditional logic Lead Scoring Algorithms Behavioral, manual, predictive (limited AI) — Built-in CRM Included Yes (native) — Automation Workflows (Standard Plan)(workflows) Unlimited — Third-Party Integrations(integrations) 1000+ — Built-in Email Marketing Capabilities Advanced with A/B testing, dynamic content, behavior triggers — AI-Powered Sales Features Predictive send time, contact scoring, revenue attribution — CRM Capability Level Advanced (deals, pipelines, forecasting) — SMS Included in Base Plan Yes (all paid plans) — AI Writing Assistant Yes (all plans) — Email Templates Available(templates) 500+ templates 500+ CRM Functionality Full CRM with sales pipelines and deal tracking — Pre-built Automation Workflows(count) 500+ pre-built workflows — Email Template Library(templates) 200+ professional templates 500+ Native ABM Tools Limited functionality — Free Plan Contact Limit(contacts) No free plan 500 SMS Marketing Included Yes (paid add-on) Yes, native SMS Marketing Automation Sophistication Advanced AI-powered with predictive scoring — Marketing Automation Workflows (Pre-built)(count) 1000+ — Native Integrations Available(count) 1,000+ — Automation Workflows Unlimited with advanced conditional logic — Mobile App Available Yes - iOS and Android — Landing Page Builder (Native) Not included — Native CRM Included Yes - full sales pipeline, deal tracking — Paid Subscriber Tiers (Native) No - requires third-party integration — CRM Deal Pipeline Features Full deal pipelines with forecasting and attribution Basic customer profiles only SMS Marketing Availability Separate add-on ($10+/month) — CRM Pipeline Management Full sales pipeline with deal tracking — Available Automation Templates(templates) 500+ — Email Templates Included(templates) 300+ — Third-Party App Integrations(count) 1000+ — Native CRM Features Full CRM with deal pipeline, forecasting, task management Customer profiles and purchase history only Automation Workflows (Pre-built)(templates) 600+ 400+ Free Plan Email Features All email features included — Email Template Design Options(variety level) eCommerce-optimized templates — Segmentation Capabilities(trigger types) Advanced behavior-led segmentation — Customer Data Integration(depth level) Unified customer data foundation — Pre-Built Integrations(count) Extensive custom via API — Email Marketing Integration Native email + SMS + pop-ups — Campaign Scheduling Smart scheduling with AI optimization — Segmentation Capability Advanced behavioral data segmentation — Channels Supported(count) 3 (Email, SMS, WhatsApp) — AI Features Available(count) Personalized send time optimization — Customer Data Platform Built-in CDP as core foundation — Channels Supported(count) Email, SMS, Web Push, Forms — Segmentation Capabilities Behavioral, predictive, e-commerce segments, custom attributes — E-commerce Integration Quality Native integration with major platforms — Personalization Capabilities AI-powered with customer data platform — Email Integrations Count(integrations) 400+ — SMS Capability(native integration) Native SMS included — E-commerce Templates Available(count) 200+ Shopify-optimized — Lead Scoring Accuracy(percent) 35% — Automation Workflows (Free Tier)(workflows) 5 active automations — Available Template Library(templates) 150+ with AI generation — SMS Channel Support(available) Yes (all plans) — Native Mobile App Push Support Web push only — Lead Scoring Models(types) Basic behavioral and manual only — Account-Based Marketing Capability(capability level) Not supported — Email Channel Supported — SMS Channel Supported — Push Notifications Basic mobile only — In-App Messaging Not supported — Native SMS Marketing Yes, included with segmentation — Behavioral Automation Depth Advanced (20+ trigger types) — Contact Limit (Free Plan)(contacts) 500 — Included Channels (Base Tier) Email only — Predictive Analytics Capability Yes (advanced) — Native Ecommerce Integrations(integrations) 200+ — Behavioral Automation Triggers(trigger types) 100+ — A/B Test Variants Supported(dimensions) Subject, content, send time, segment split — Landing Page Builder Included(boolean) Paid add-on ($0.02 per view) — Direct Platform Integrations(integrations) 150+ — Automation Workflows (Entry Plan)(workflows) Unlimited — | ||
| Email Deliverability Testing | A/B testing and spam testing | — |
| eCommerce Platform Support(platforms) | Limited platform support | — |
| CRM Integration Capabilities | Native CRM with advanced features | — |
| Shopify Integration Depth | Supported via marketplace | Native deep integration with pre-built flows |
| Native CRM Integrations(integrations) | 4+ (Salesforce, HubSpot, Pipedrive, native) | — |
| Native E-commerce Integrations(integrations) | 100+ | 200+(winner) |
Show 2 more attributesShopify Integration(quality level) Native built-in integration — Pre-built E-commerce Integrations(count) 150+ — | ||
| User Skill Level Required | Experienced marketers preferred | — |
| Setup Time to Productivity(minutes) | 2-4 weeks (with training) | — |
| User Training Required (Days)(days) | 2-5 days | — |
| Average Setup Time(days) | 4-8 weeks | — |
| Ease of Use Rating(1-5 scale) | 3.9/5 | — |
Show 4 more attributesOnboarding Time to Proficiency(weeks) 4-6 weeks — Implementation Difficulty (1-10 scale)(difficulty score) 8/10 (steep) — Learning Curve(difficulty level) 1-2 weeks — Learning Curve(difficulty rating) 1-2 weeks — | ||
| Starter Plan Monthly Price(USD) | $15/month | — |
| Mid-Tier Plan Monthly Price(USD) | $49/month (Plus) | — |
| Enterprise Plan Monthly Price(USD) | $145/month | — |
| Starting Price (Email Only)(USD/month) | $9 (500 contacts)(winner) | $20/month (500 contacts) |
| Price at 100K Contacts(USD/month) | $385–$495 | Varies by plan features |
Show 41 more attributesBase Monthly Price(USD) $9 $20 (for 500 contacts) Mid-Tier Plan Price(USD) $49/month (Plus) — Starting Monthly Price (Annual Commitment)(USD) $9 — Starting Price (Monthly)(USD) $9 $20 Lowest Paid Plan Price(USD/user/month) $15 — Free Plan Monthly Email Limit(emails) None (paid only) — Typical User Seat Cost(USD/user/month) $25-50 — Free Plan Available No (14-day trial only) — Mid-Tier Plan Cost (100 contacts)(USD) $49/month — Minimum Monthly Cost (Core Plan)(USD) $9 — Starting Price(USD/month) $9 (Lite tier) $20 Free Tier Subscriber Limit(subscribers) No free tier None (paid only) Mid-tier Monthly Cost (50K subscribers)(USD/month) $229/month — Mid-Tier Monthly Price(USD) $299 — Starting Monthly Price(USD) $15 $20 Cost for 10 Users + 10,000 Contacts(USD/month) $549 (10 seats @ $35 + contact tier) — Mid-Tier Plan Price (Professional/Plus)(USD) $49 — Starting Price (USD/month)(USD) $9 — Contacts/Subscribers at Entry Price(contacts) 500 — Mid-Tier Price (5K contacts/subscribers)(USD) $99 $320 Enterprise Price (100K+ contacts/subscribers)(USD) $229+ $1,200+ Free Tier Contact Limit(contacts) 1,000 — SMS Marketing Cost(USD/month) $25-50 add-on Included in base Starting Price (Entry Tier)(USD/month) $20/month — Cost at 5,000 Contacts/Profiles(USD/month) $100/month — Cost at 50,000 Contacts/Profiles(USD/month) $720/month — Pricing Structure Active profiles (contacts with behavior) — Free Contact Storage(contacts) Limited (plan-dependent) — Starting Monthly Price(USD) $20+ (usage-based) — Price at 50,000 Contacts(USD) $1,250 — Starting Monthly Cost(USD) $20-45 — Free Email Monthly Limit(emails) None — Base Monthly Cost(USD) $20 — Entry-Level Monthly Price(USD) $20 — Monthly Cost at 1M Contacts(USD) $1,350 — Base Plan Monthly Cost(USD) $20 — Price Per SMS (Add-on/Included)(USD) $0.01-0.015 (add-on) — Mid-Tier Plan Monthly Cost (10k contacts)(USD) $45 — Monthly Starting Price(USD) $20 — Free Tier Monthly Email Sends(emails/day) Unlimited — Base Monthly Price (500 contacts)(USD) $20 — | ||
| Customer Review Parity(rating) | Nearly identical ratings | — |
| G2 User Rating(/5) | 4.5 | 4.7(winner) |
| Review Count (G2)(reviews) | 2,400+ | 3,100+(winner) |
| Customer Satisfaction Rating(out of 5) | 4.5/5 | — |
| Average eCommerce Email Revenue Per Send(USD) | Not published | $72 |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | 4,200% ROI (industry average) |
| Built-in CRM for Sales Teams | Full B2B/B2C CRM with lead scoring | B2C customer data platform |
| CRM Lead Scoring Capability(null) | Behavioral purchase-event segmentation | — |
| Native SMS Channel | Available (add-on/integration) | Included in all plans |
| Multi-Channel Automation Support | Email, SMS, web, social, chat (native) | Email, SMS, push (native) |
| Contacts/Subscribers (Base Plan)(count) | Unlimited | — |
| Max Contacts at Entry Plan(contacts) | 1,000 contacts | — |
| Contacts at $99/Month(contacts) | 10,000+ | — |
| Max Contacts (Starter Plan)(contacts) | 500 | — |
| Contact Limit (Entry Plan)(contacts) | 500 | 500 |
| Cost at 10,000 Subscribers(USD/month) | $149 (Pro plan, unlimited) | — |
| Ease of Use(score/10) | Moderate - requires learning | — |
| Ease of Use Score(/10) | 6.5 | — |
| Salesforce CRM Sync Latency(hours) | 2-4 hour sync | — |
| Shopify Native Integration | Basic (via third-party apps) | — |
| Daily API Rate Limit(calls per day) | 10,000 | — |
| Native APIs Available(count) | 200+ | — |
| Shopify Native Integration Depth(null) | Deep native with purchase-event segmentation | — |
Show 2 more attributesAPI Rate Limits(requests/minute) 60 — API Rate Limit (Standard Plan)(calls/24hrs) 500 — | ||
| Abandoned Cart Recovery Rate(percent) | 8-12% (varies by setup) | — |
| Advanced Segmentation | Yes (behavioral, predictive, dynamic) | — |
| Pre-built Automation Templates(count) | 10,000+(winner) | 250+ |
| Unlimited Marketing Automations | All plans | — |
| Available Integrations(integrations) | 1000+ | — |
| Native Integrations(count) | 1,200+(winner) | 100+ |
| Implementation Time to Productivity(days) | 1 week | — |
| Attribution Model Depth(models) | 2 (last-click, first-click) | — |
| Lead Scoring AI Capability(text) | Advanced predictive with AI priority ranking | — |
| API Call Rate Limit (per 15 min)(calls) | 10-300 calls (tier-dependent) | — |
| API Rate Limit(requests/minute) | 600 calls/min(winner) | 300 |
| Custom Fields Supported(fields) | 100+ (plan-dependent) | — |
| Custom Field Limit(fields) | 500 | — |
| Free Tier Daily Email Limit(emails/day) | Unlimited (500 contacts max) | — |
| Implementation Time(weeks) | 2-4 weeks | 1-2 days(winner) |
| Maximum Contacts (Mid-Tier Plan)(contacts) | 100,000 | — |
| Contact Limit (Basic Plan)(contacts) | Unlimited | — |
| Maximum Subscriber Limit(contacts) | Unlimited | — |
| Maximum Contacts (Affordable Tier)(contacts) | Unlimited | — |
| Maximum Contact Database Size(contacts) | 100+ million | — |
| Average Onboarding Time(days) | 14 days | — |
| Typical Onboarding Time(weeks) | 7-14 | — |
| Email Deliverability Rate(%) | 96% | 98.5%(winner) |
| Email Deliverability Rate(%) | 99.2% | — |
| SMS Deliverability Rate(%) | 98% | — |
| Open Rate Improvement (avg)(percent increase) | 10-15% with predictive send time | — |
| Deliverability Rating(percent) | 99.1% | — |
Show 2 more attributesSMS Open Rate(percent) 98% — SMS Campaign Performance (CTR)(%) 35-40% — | ||
| Average Implementation Time(hours) | 1-2 weeks | 1-2 weeks (visual setup) |
| Free Trial Length(days) | 14 days | 14 |
| Languages Supported(languages) | 20+ | — |
| Contact Management Features | Full CRM with lead scoring, pipeline, forecasting | — |
| Customer Support Response Time(hours) | 24 hours (email) | — |
| Premium Support Response Time(minutes) | 4 hours | — |
| Email Support Cost(USD/month) | Included (higher plans only) | — |
| Customer Support Availability(hours/day) | 24/5 email, phone 9-5 EST | — |
| Price at 10,000 Subscribers(USD/month) | $99 | — |
| API Endpoints Available(endpoints) | 200+ | — |
| Contact List Limit (Base Plan)(contacts) | 500 | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | — |
| Free Plan SMS Capability | Not included | — |
| Entry-Level Pricing Accessibility | Higher minimum investment required | — |
| Free Plan Segmentation Limits(segments) | Basic email features only | — |
| Customer Data Behavioral Depth | Real-time behavioral graphs with continuous updates | — |
| Omnichannel Support(channels) | Email, SMS, push, in-app, direct mail | — |
| Target Market Focus | Mid-to-large ecommerce, Shopify Plus, data-driven brands | — |
| Target Business Size | SMB to Enterprise (all Shopify store sizes) | — |
| Segmentation Filter Count(filters) | 45+ filters | — |
| Two-Way Messaging | Limited 2-way capability | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | — |
| A/B Testing | Yes, multi-channel A/B testing | — |
| Setup Complexity | Steeper learning curve (data-focused) | — |
| Setup Time (Minutes)(minutes) | 30-45 | — |
| Implementation Time (Average)(days) | 14-21 days | — |
| Platform Rating(out of 5) | 4.7/5 | — |
| AI-Powered Features(count) | Predictive send-time optimization (Q4 2025), AI-driven personalization | — |
| Deliverability Grade | Enterprise-grade, proven at scale with dedicated infrastructure | — |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | — |
| Multi-Channel Support | Email and SMS | — |
| Primary Geographic Strength(null) | North America eCommerce focus | — |
| API Rate Limit(requests per second) | 10,000 | — |
| Mobile App Users(millions) | 150,000+ e-commerce merchants | — |
| SMS Cost Per Message(USD) | $0.01-0.03 (add-on) | — |
| SMS Average Revenue Per Message(USD) | $0.45 | — |
AActiveCampaign
KlaviyoLanding Page Builder Access
Plus plan ($99+/month) and above
—
AI Email Generation
AI-generated email drafts included
—
Automation Complexity Level
Advanced - conditional branching, multi-step, custom logic
Advanced multi-channel
Included Core Hubs(count)
2 (Marketing & CRM)
—
Unlimited Automation Available From(USD/month)
$49/month
—
Show 79 more attributes
Minimum Contact Threshold (Starter)(contacts)
1,000 contacts
—
Landing Page Builder(included)
No (forms only)
No, third-party required
CRM & Deal Pipeline
Full-featured with scoring
—
Automation Workflow Complexity(triggers/conditions)
Advanced (conditional logic, multi-branch)
Unlimited with predictive optimization
Built-in CRM
Full CRM with pipeline, forecasting, and scoring
—
AI Predictive Features
Predictive sending, lead scoring
—
Automation Capabilities(templates)
Unlimited advanced workflows
Unlimited triggered sequences with advanced conditional logic
Lead Scoring Algorithms
Behavioral, manual, predictive (limited AI)
—
Built-in CRM Included
Yes (native)
—
Automation Workflows (Standard Plan)(workflows)
Unlimited
—
Third-Party Integrations(integrations)
1000+
—
Built-in Email Marketing Capabilities
Advanced with A/B testing, dynamic content, behavior triggers
—
AI-Powered Sales Features
Predictive send time, contact scoring, revenue attribution
—
CRM Capability Level
Advanced (deals, pipelines, forecasting)
—
SMS Included in Base Plan
Yes (all paid plans)
—
AI Writing Assistant
Yes (all plans)
—
Email Templates Available(templates)
500+ templates
500+
CRM Functionality
Full CRM with sales pipelines and deal tracking
—
Pre-built Automation Workflows(count)
500+ pre-built workflows
—
Email Template Library(templates)
200+ professional templates
500+
Native ABM Tools
Limited functionality
—
Free Plan Contact Limit(contacts)
No free plan
500
SMS Marketing Included
Yes (paid add-on)
Yes, native SMS
Marketing Automation Sophistication
Advanced AI-powered with predictive scoring
—
Marketing Automation Workflows (Pre-built)(count)
1000+
—
Native Integrations Available(count)
1,000+
—
Automation Workflows
Unlimited with advanced conditional logic
—
Mobile App Available
Yes - iOS and Android
—
Landing Page Builder (Native)
Not included
—
Native CRM Included
Yes - full sales pipeline, deal tracking
—
Paid Subscriber Tiers (Native)
No - requires third-party integration
—
CRM Deal Pipeline Features
Full deal pipelines with forecasting and attribution
Basic customer profiles only
SMS Marketing Availability
Separate add-on ($10+/month)
—
CRM Pipeline Management
Full sales pipeline with deal tracking
—
Available Automation Templates(templates)
500+
—
Email Templates Included(templates)
300+
—
Third-Party App Integrations(count)
1000+
—
Native CRM Features
Full CRM with deal pipeline, forecasting, task management
Customer profiles and purchase history only
Automation Workflows (Pre-built)(templates)
600+
400+
Free Plan Email Features
All email features included
—
Email Template Design Options(variety level)
eCommerce-optimized templates
—
Segmentation Capabilities(trigger types)
Advanced behavior-led segmentation
—
Customer Data Integration(depth level)
Unified customer data foundation
—
Pre-Built Integrations(count)
Extensive custom via API
—
Email Marketing Integration
Native email + SMS + pop-ups
—
Campaign Scheduling
Smart scheduling with AI optimization
—
Segmentation Capability
Advanced behavioral data segmentation
—
Channels Supported(count)
3 (Email, SMS, WhatsApp)
—
AI Features Available(count)
Personalized send time optimization
—
Customer Data Platform
Built-in CDP as core foundation
—
Channels Supported(count)
Email, SMS, Web Push, Forms
—
Segmentation Capabilities
Behavioral, predictive, e-commerce segments, custom attributes
—
E-commerce Integration Quality
Native integration with major platforms
—
Personalization Capabilities
AI-powered with customer data platform
—
Email Integrations Count(integrations)
400+
—
SMS Capability(native integration)
Native SMS included
—
E-commerce Templates Available(count)
200+ Shopify-optimized
—
Lead Scoring Accuracy(percent)
35%
—
Automation Workflows (Free Tier)(workflows)
5 active automations
—
Available Template Library(templates)
150+ with AI generation
—
SMS Channel Support(available)
Yes (all plans)
—
Native Mobile App Push Support
Web push only
—
Lead Scoring Models(types)
Basic behavioral and manual only
—
Account-Based Marketing Capability(capability level)
Not supported
—
Email Channel
Supported
—
SMS Channel
Supported
—
Push Notifications
Basic mobile only
—
In-App Messaging
Not supported
—
Native SMS Marketing
Yes, included with segmentation
—
Behavioral Automation Depth
Advanced (20+ trigger types)
—
Contact Limit (Free Plan)(contacts)
500
—
Included Channels (Base Tier)
Email only
—
Predictive Analytics Capability
Yes (advanced)
—
Native Ecommerce Integrations(integrations)
200+
—
Behavioral Automation Triggers(trigger types)
100+
—
A/B Test Variants Supported(dimensions)
Subject, content, send time, segment split
—
Landing Page Builder Included(boolean)
Paid add-on ($0.02 per view)
—
Direct Platform Integrations(integrations)
150+
—
Automation Workflows (Entry Plan)(workflows)
Unlimited
—
Email Deliverability Testing
A/B testing and spam testing
—
eCommerce Platform Support(platforms)
Limited platform support
—
CRM Integration Capabilities
Native CRM with advanced features
—
Shopify Integration Depth
Supported via marketplace
Native deep integration with pre-built flows
Native CRM Integrations(integrations)
4+ (Salesforce, HubSpot, Pipedrive, native)
—
Native E-commerce Integrations(integrations)
100+
200+
Show 2 more attributes
Shopify Integration(quality level)
Native built-in integration
—
Pre-built E-commerce Integrations(count)
150+
—
User Skill Level Required
Experienced marketers preferred
—
Setup Time to Productivity(minutes)
2-4 weeks (with training)
—
User Training Required (Days)(days)
2-5 days
—
Average Setup Time(days)
4-8 weeks
—
Ease of Use Rating(1-5 scale)
3.9/5
—
Show 4 more attributes
Onboarding Time to Proficiency(weeks)
4-6 weeks
—
Implementation Difficulty (1-10 scale)(difficulty score)
8/10 (steep)
—
Learning Curve(difficulty level)
1-2 weeks
—
Learning Curve(difficulty rating)
1-2 weeks
—
Starter Plan Monthly Price(USD)
$15/month
—
Mid-Tier Plan Monthly Price(USD)
$49/month (Plus)
—
Enterprise Plan Monthly Price(USD)
$145/month
—
Starting Price (Email Only)(USD/month)
$9 (500 contacts)
$20/month (500 contacts)
Price at 100K Contacts(USD/month)
$385–$495
Varies by plan features
Show 41 more attributes
Base Monthly Price(USD)
$9
$20 (for 500 contacts)
Mid-Tier Plan Price(USD)
$49/month (Plus)
—
Starting Monthly Price (Annual Commitment)(USD)
$9
—
Starting Price (Monthly)(USD)
$9
$20
Lowest Paid Plan Price(USD/user/month)
$15
—
Free Plan Monthly Email Limit(emails)
None (paid only)
—
Typical User Seat Cost(USD/user/month)
$25-50
—
Free Plan Available
No (14-day trial only)
—
Mid-Tier Plan Cost (100 contacts)(USD)
$49/month
—
Minimum Monthly Cost (Core Plan)(USD)
$9
—
Starting Price(USD/month)
$9 (Lite tier)
$20
Free Tier Subscriber Limit(subscribers)
No free tier
None (paid only)
Mid-tier Monthly Cost (50K subscribers)(USD/month)
$229/month
—
Mid-Tier Monthly Price(USD)
$299
—
Starting Monthly Price(USD)
$15
$20
Cost for 10 Users + 10,000 Contacts(USD/month)
$549 (10 seats @ $35 + contact tier)
—
Mid-Tier Plan Price (Professional/Plus)(USD)
$49
—
Starting Price (USD/month)(USD)
$9
—
Contacts/Subscribers at Entry Price(contacts)
500
—
Mid-Tier Price (5K contacts/subscribers)(USD)
$99
$320
Enterprise Price (100K+ contacts/subscribers)(USD)
$229+
$1,200+
Free Tier Contact Limit(contacts)
1,000
—
SMS Marketing Cost(USD/month)
$25-50 add-on
Included in base
Starting Price (Entry Tier)(USD/month)
$20/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$100/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$720/month
—
Pricing Structure
Active profiles (contacts with behavior)
—
Free Contact Storage(contacts)
Limited (plan-dependent)
—
Starting Monthly Price(USD)
$20+ (usage-based)
—
Price at 50,000 Contacts(USD)
$1,250
—
Starting Monthly Cost(USD)
$20-45
—
Free Email Monthly Limit(emails)
None
—
Base Monthly Cost(USD)
$20
—
Entry-Level Monthly Price(USD)
$20
—
Monthly Cost at 1M Contacts(USD)
$1,350
—
Base Plan Monthly Cost(USD)
$20
—
Price Per SMS (Add-on/Included)(USD)
$0.01-0.015 (add-on)
—
Mid-Tier Plan Monthly Cost (10k contacts)(USD)
$45
—
Monthly Starting Price(USD)
$20
—
Free Tier Monthly Email Sends(emails/day)
Unlimited
—
Base Monthly Price (500 contacts)(USD)
$20
—
Customer Review Parity(rating)
Nearly identical ratings
—
G2 User Rating(/5)
4.5
4.7
Review Count (G2)(reviews)
2,400+
3,100+
Customer Satisfaction Rating(out of 5)
4.5/5
—
Average eCommerce Email Revenue Per Send(USD)
Not published
$72
eCommerce Email Automation ROI(%)
4,200% ROI (industry average)
4,200% ROI (industry average)
Built-in CRM for Sales Teams
Full B2B/B2C CRM with lead scoring
B2C customer data platform
CRM Lead Scoring Capability(null)
Behavioral purchase-event segmentation
—
Native SMS Channel
Available (add-on/integration)
Included in all plans
Multi-Channel Automation Support
Email, SMS, web, social, chat (native)
Email, SMS, push (native)
Contacts/Subscribers (Base Plan)(count)
Unlimited
—
Max Contacts at Entry Plan(contacts)
1,000 contacts
—
Contacts at $99/Month(contacts)
10,000+
—
Max Contacts (Starter Plan)(contacts)
500
—
Contact Limit (Entry Plan)(contacts)
500
500
Cost at 10,000 Subscribers(USD/month)
$149 (Pro plan, unlimited)
—
Ease of Use(score/10)
Moderate - requires learning
—
Ease of Use Score(/10)
6.5
—
Salesforce CRM Sync Latency(hours)
2-4 hour sync
—
Shopify Native Integration
Basic (via third-party apps)
—
Daily API Rate Limit(calls per day)
10,000
—
Native APIs Available(count)
200+
—
Shopify Native Integration Depth(null)
Deep native with purchase-event segmentation
—
Show 2 more attributes
API Rate Limits(requests/minute)
60
—
API Rate Limit (Standard Plan)(calls/24hrs)
500
—
Abandoned Cart Recovery Rate(percent)
8-12% (varies by setup)
—
Advanced Segmentation
Yes (behavioral, predictive, dynamic)
—
Pre-built Automation Templates(count)
10,000+
250+
Unlimited Marketing Automations
All plans
—
Available Integrations(integrations)
1000+
—
Native Integrations(count)
1,200+
100+
Implementation Time to Productivity(days)
1 week
—
Attribution Model Depth(models)
2 (last-click, first-click)
—
Lead Scoring AI Capability(text)
Advanced predictive with AI priority ranking
—
API Call Rate Limit (per 15 min)(calls)
10-300 calls (tier-dependent)
—
API Rate Limit(requests/minute)
600 calls/min
300
Custom Fields Supported(fields)
100+ (plan-dependent)
—
Custom Field Limit(fields)
500
—
Free Tier Daily Email Limit(emails/day)
Unlimited (500 contacts max)
—
Implementation Time(weeks)
2-4 weeks
1-2 days
Maximum Contacts (Mid-Tier Plan)(contacts)
100,000
—
Contact Limit (Basic Plan)(contacts)
Unlimited
—
Maximum Subscriber Limit(contacts)
Unlimited
—
Maximum Contacts (Affordable Tier)(contacts)
Unlimited
—
Maximum Contact Database Size(contacts)
100+ million
—
Average Onboarding Time(days)
14 days
—
Typical Onboarding Time(weeks)
7-14
—
Email Deliverability Rate(%)
96%
98.5%
Email Deliverability Rate(%)
99.2%
—
SMS Deliverability Rate(%)
98%
—
Open Rate Improvement (avg)(percent increase)
10-15% with predictive send time
—
Deliverability Rating(percent)
99.1%
—
Show 2 more attributes
SMS Open Rate(percent)
98%
—
SMS Campaign Performance (CTR)(%)
35-40%
—
Average Implementation Time(hours)
1-2 weeks
1-2 weeks (visual setup)
Free Trial Length(days)
14 days
14
Languages Supported(languages)
20+
—
Contact Management Features
Full CRM with lead scoring, pipeline, forecasting
—
Customer Support Response Time(hours)
24 hours (email)
—
Premium Support Response Time(minutes)
4 hours
—
Email Support Cost(USD/month)
Included (higher plans only)
—
Customer Support Availability(hours/day)
24/5 email, phone 9-5 EST
—
Price at 10,000 Subscribers(USD/month)
$99
—
API Endpoints Available(endpoints)
200+
—
Contact List Limit (Base Plan)(contacts)
500
—
Monthly Email Send Limit (Entry Plan)(emails/month)
5,000+
—
Free Plan SMS Capability
Not included
—
Entry-Level Pricing Accessibility
Higher minimum investment required
—
Free Plan Segmentation Limits(segments)
Basic email features only
—
Customer Data Behavioral Depth
Real-time behavioral graphs with continuous updates
—
Omnichannel Support(channels)
Email, SMS, push, in-app, direct mail
—
Target Market Focus
Mid-to-large ecommerce, Shopify Plus, data-driven brands
—
Target Business Size
SMB to Enterprise (all Shopify store sizes)
—
Segmentation Filter Count(filters)
45+ filters
—
Two-Way Messaging
Limited 2-way capability
—
Client Revenue Tracked (Lifetime)(million USD)
$50M+
—
A/B Testing
Yes, multi-channel A/B testing
—
Setup Complexity
Steeper learning curve (data-focused)
—
Setup Time (Minutes)(minutes)
30-45
—
Implementation Time (Average)(days)
14-21 days
—
Platform Rating(out of 5)
4.7/5
—
AI-Powered Features(count)
Predictive send-time optimization (Q4 2025), AI-driven personalization
—
Deliverability Grade
Enterprise-grade, proven at scale with dedicated infrastructure
—
eCommerce Revenue Attribution(USD per email)
$72 per email sent
—
eCommerce Platform ROI(%)
Industry average 4,200%
—
Multi-Channel Support
Email and SMS
—
Primary Geographic Strength(null)
North America eCommerce focus
—
API Rate Limit(requests per second)
10,000
—
Mobile App Users(millions)
150,000+ e-commerce merchants
—
SMS Cost Per Message(USD)
$0.01-0.03 (add-on)
—
SMS Average Revenue Per Message(USD)
$0.45
—
Pros & Cons
10 pros·4 cons across both
A
A
ActiveCampaign
+5-2
Pros
- Advanced B2B lead scoring and complex sales cycle automation
- Integrated CRM for lead tracking and deal management
- Multi-channel support (email, SMS, calls, chat, landing pages)
- Visual campaign builder for non-technical users
- Strong global presence across B2B, SaaS, and professional services
Cons
- Higher pricing for enterprise features compared to eCommerce-focused alternatives
- Less specialized for eCommerce revenue attribution than Klaviyo
Klaviyo
+5-2
Pros
- $72 average revenue per email sent through purchase-event segmentation
- Deep Shopify and WooCommerce native integration
- Advanced eCommerce automation (cart abandonment, post-purchase, browse abandonment)
- Superior behavioral segmentation for online shoppers
- 4,200% average ROI on eCommerce email automation platform spend
Cons
- Limited CRM depth and B2B lead scoring capabilities
- Primarily focused on North America and eCommerce—less suitable for B2B or non-retail businesses
Frequently Asked Questions
5 questions
Klaviyo is the clear winner for eCommerce and DTC brands. It delivers $72 average revenue per email sent through deep Shopify/WooCommerce integration and purchase-event segmentation. ActiveCampaign is better suited for B2B companies needing CRM depth and complex sales automation.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
- W
ActiveCampaign on Wikipedia (opens in new tab)
All-in-one CRM platform with marketing automation, sales tools, and customer service features for small to mid-sized businesses.
- W
Klaviyo on Wikipedia (opens in new tab)
Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
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