Square
11 comparisons available
About Square
Square (now part of Block, Inc.) is a financial technology company founded in 2009 by Jack Dorsey and Jim McKelvey, headquartered in San Francisco. Square revolutionized payment processing for small businesses by introducing a free card reader that plugs into a smartphone headphone jack, enabling anyone to accept credit card payments without expensive POS hardware. Today, Square has grown into a comprehensive commerce platform offering payment processing, point-of-sale hardware and software, online store builder, invoicing, payroll (Square Payroll), business banking (Square Banking), buy-now-pay-later (Afterpay, acquired 2021), and the Cash App consumer product. Square's payment processing fee is 2.6% + $0.10 per in-person transaction (swiped/tapped) and 2.9% + $0.30 for online transactions — with no monthly fee on the free plan. This flat-rate transparent pricing is a core differentiator for small businesses. Square's ecosystem is particularly strong for retail, restaurants (Square for Restaurants), and service businesses. The free Square POS app covers most SMB needs; paid plans (Square Plus at $29/month per location) add advanced inventory, team management, and loyalty programs. Block, Inc. (parent company) had revenue of $22 billion in 2024.
Frequently Asked Questions
How much does Square charge per transaction?
Square's standard rates: 2.6% + $0.10 for in-person card payments (tap, dip, swipe), 2.9% + $0.30 for online payments, 3.5% + $0.15 for manually keyed-in transactions. There is no monthly fee on the free plan — you only pay per transaction. Square Plus costs $29/month per location and reduces some transaction complexity. Square for Restaurants and Square for Retail have their own plan structures starting at $60/month for advanced features.
Square vs Stripe: which is better?
Square is better for in-person businesses — retail stores, restaurants, and service businesses that primarily take payments face-to-face. It has superior POS hardware (Terminal, Register), restaurant-specific software, and a simpler all-in-one ecosystem. Stripe is better for online businesses and developers — it offers far more flexibility for custom checkout flows, subscriptions, marketplace payments, and global payment methods. Both charge similar rates (~2.9% online); Square wins on in-person simplicity, Stripe wins on developer power.
Is Square free to use?
Square's basic plan is free with no monthly subscription — you only pay processing fees (2.6% + $0.10 in-person). The free plan includes the POS app, online store, invoicing, basic inventory, and reporting. Paid plans (Square Plus at $29/month, Square Premium at custom pricing) add advanced inventory management, team management, loyalty programs, and priority support. Square's hardware (card readers, terminals, registers) is sold separately — the basic magstripe reader is free; the chip/tap reader is $49.
Top Alternatives to Square
Stripe
Better for online/e-commerce with more developer customization
PayPal
Larger consumer recognition and Venmo integration
Shopify Payments
Better for e-commerce stores with built-in checkout
Clover
More advanced POS hardware for restaurant and retail
Toast
Purpose-built for restaurants with kitchen display integration
Lightspeed
More powerful inventory management for complex retail
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