Loom
3 comparisons available
About Loom
Loom is an asynchronous video messaging tool that lets users record their screen, camera, or both and instantly share a link — eliminating unnecessary meetings and making communication more personal than text. Founded in 2015 in San Francisco, Loom popularized the concept of 'async video' for workplace communication and saw explosive growth during the pandemic as remote work became mainstream. Recording a Loom takes seconds: click record, capture what you need, and share the link — no file uploading, no manual saving. Viewers can watch at any time, leave timestamped comments and emoji reactions, and respond with their own Loom. The platform is used for code reviews, design feedback, product demos, sales outreach, and team updates. Loom was acquired by Atlassian in 2023 for $975 million, integrating with Jira and Confluence. Loom AI can automatically generate transcripts, summaries, chapters, and action items from recordings. The free plan allows 25 videos with 5-minute recording limits. Business plans start at $12.50/creator/month with unlimited videos, longer recordings, and advanced analytics.
Frequently Asked Questions
Is Loom free?
Loom has a free Starter plan with up to 25 videos and 5-minute recording limits per video. Business plans start at $12.50/creator/month (billed annually) with unlimited videos, up to 6-hour recordings, custom branding, and advanced analytics. The Atlassian acquisition has kept pricing competitive.
What is Loom used for?
Loom is used for async team communication, code reviews, design feedback, bug reports, product demos, sales outreach videos, onboarding training, and replacing meetings. It's popular with remote and distributed teams who want to communicate more visually without scheduling live calls.
Loom vs Zoom: what's the difference?
Loom is asynchronous — you record a video and share a link for others to watch at their convenience. Zoom is synchronous — live meetings where all parties join at the same time. Loom is better when you want to eliminate scheduling overhead, allow viewers to watch at 2x speed, or communicate across time zones. Zoom is better for real-time collaboration, discussion, and interaction.
Top Alternatives to Loom
Zoom
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Vidyard
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Notion
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Slack
Built-in clips feature for short async video in chat
Tella
More polished video production for creator-style content
Mmhmm
More visual effects and presentation-style video