Keurig
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About Keurig
Keurig Dr Pepper is an American beverage company that manufactures single-serve coffee brewers and K-Cup pods. Keurig (acquired by Keurig Dr Pepper in 2018) pioneered the single-serve coffee machine category in the US. The Keurig K-Classic starts at $79; K-Supreme Plus at $149; K-Café (with milk frother) at $199. K-Cup pods are available from hundreds of brands including Starbucks, Dunkin', Green Mountain, and Folgers — over 400 varieties. K-Cups cost approximately $0.40-0.75 per cup when bought in multi-packs, or $0.80-1.00 each. Keurig machines are the most widely used single-serve coffee system in North America, with over 35 million brewers in US households. A significant sustainability concern is K-Cup waste — billions of non-recyclable pods per year — though Keurig has introduced recyclable K-Cup pods. The My K-Cup Universal Reusable Coffee Filter allows use of ground coffee.
Frequently Asked Questions
Keurig vs drip coffee maker: which is better?
Keurig is better for convenience and variety — one cup at a time, many flavors, no measuring. A drip coffee maker costs significantly less per cup ($0.20-0.40 vs $0.40-0.80 for K-Cups) and produces larger batches. Keurig wins on speed and variety; drip wins on cost and coffee volume. For households that drink multiple pots per day, drip is more economical.
Are K-Cups bad for the environment?
Traditional K-Cups generated significant plastic waste — billions per year in landfills. Keurig has transitioned to recyclable K-Cups (check local recycling programs) and sells the My K-Cup reusable filter for ground coffee. The environmental impact has improved but remains a concern compared to pour-over or drip brewing with compostable filters.
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