Ifit
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About Ifit
iFIT Health & Fitness is an American interactive fitness platform and hardware company founded in 1977 (originally ICON Health & Fitness). iFIT makes NordicTrack and ProForm connected fitness equipment — treadmills, bikes, ellipticals, and rowers — with integrated iFIT membership. The iFIT subscription ($39/month for a family plan) provides access to thousands of on-demand and live workouts, including globally-filmed outdoor routes where instructors guide you through real-world locations and the machine auto-adjusts incline/resistance to match the terrain. The company went public on Nasdaq in 2021 at a $7 billion valuation. iFIT's key differentiator is Google Maps integration for outdoor route workouts: run in Patagonia, cycle through Tuscany, row in Norway, with the machine physically simulating the terrain. NordicTrack treadmills with iFIT range from $999 to $4,500. iFIT competes directly with Peloton but generally offers more equipment variety and lower entry prices.
Frequently Asked Questions
iFIT vs Peloton: which is better?
iFIT (NordicTrack) is generally better for variety — more equipment types, outdoor route workouts, and lower hardware cost. Peloton is better for studio cycling specifically, with superior instructor quality and live class community. Both require ongoing subscriptions ($39/month iFIT family vs $44/month Peloton household).
Can you use NordicTrack without iFIT?
Yes — NordicTrack machines function as standard treadmills/bikes without iFIT. You lose the interactive features (auto-adjust, classes, routes) but the equipment itself works normally. After a promotional iFIT trial period, the screen may be locked out unless you subscribe — check the terms for your specific model.
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