Fitbit
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About Fitbit
Fitbit is an American consumer electronics and fitness company founded in 2007, acquired by Google in January 2021 for $2.1 billion. Fitbit pioneered the consumer fitness tracker market with its clip-on and wristband devices. Current products include the Fitbit Inspire 3 ($99), Charge 6 ($159), and Versa 4 ($229). Google has integrated Fitbit devices with Google services (Google Maps on Charge 6, Google Wallet, Google Assistant) and merged fitness tracking with Google Health. Fitbit tracks steps, heart rate, sleep stages, calories, Active Zone Minutes, and stress via EDA. The Fitbit Sense 2 ($249) includes an ECG app. A key differentiator is the Fitbit Premium subscription ($9.99/month) offering guided programs, advanced sleep analysis, and nutrition tracking via MyFitnessPal integration. Fitbit devices are fully cross-platform (iOS and Android), unlike Apple Watch which requires iPhone. Fitbit has over 30 million active users. The brand faces increasing competition from Apple Watch, Samsung Galaxy Watch, and Garmin.
Frequently Asked Questions
Does Fitbit work with iPhone?
Yes — Fitbit devices work with both iPhone (iOS 16+) and Android phones. This cross-platform compatibility is a major advantage over Apple Watch, which requires an iPhone, making Fitbit a better choice for Android users who want a capable fitness tracker.
Fitbit vs Apple Watch: which is better?
Apple Watch is better for iPhone users wanting a full smartwatch with apps, Apple Pay, cellular, and deep iOS integration. Fitbit is better for Android users, those prioritizing battery life (6+ days vs ~36 hours), simplicity, and value. Fitbit Premium adds health coaching features for $9.99/month; Apple Fitness+ costs $9.99/month separately.
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