Adidas
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About Adidas
Adidas AG is a German multinational sportswear corporation and the second-largest athletic brand globally. Founded by Adolf 'Adi' Dassler in 1949 in Herzogenaurach, Germany, Adidas has grown from a small shoe workshop into a global powerhouse with annual revenue exceeding €22 billion. The company's three-stripe trademark is one of the most recognized logos in sports and fashion. Adidas operates across performance sports (running, football, basketball, training) and lifestyle segments, with the Originals line bridging athletic heritage and streetwear culture. The company has key partnerships across major sports including being the official supplier for FIFA World Cup match balls, kit supplier for top football clubs like Real Madrid and Arsenal, and sponsor of athletes like Jude Bellingham. Adidas pioneered Boost cushioning technology and has invested heavily in sustainable products, with its Parley for the Oceans partnership producing shoes from recycled ocean plastic. The company also owns Reebok and operates over 2,200 retail stores globally.
Frequently Asked Questions
Is Adidas bigger than Nike?
No, Nike is larger with over $50 billion in annual revenue compared to Adidas's approximately €22 billion. However, Adidas is the clear #2 globally in sportswear.
What is Adidas Boost technology?
Boost is Adidas's premium cushioning technology using thousands of TPU pellets that provide superior energy return, comfort, and durability compared to traditional foam.
Are Adidas and Puma related?
Yes, both companies were founded by brothers — Adidas by Adolf 'Adi' Dassler and Puma by Rudolf Dassler — after their original shared company split in 1949 due to a family feud.