Nike vs Under Armour
Nike is roughly nine times Under Armour's size: Nike reported $46.4 billion in revenue for fiscal 2026, including $7.0 billion of Jordan Brand sales, and also owns Converse. Under Armour, based in Baltimore and around since 1996, reported $5.0 billion, of which apparel was $3.4 billion, footwear $1.1 billion and accessories $414 million. Nike sells more through wholesale partners than its own channels; Under Armour also leans on wholesale. Neither is better for everyone.
Under Armour
Baltimore-based performance brand, in business since 1996, with $5.0 billion in fiscal 2026 revenue.
Shoppers focused on performance apparel
Nike is roughly nine times Under Armour's size: Nike reported $46.4 billion in revenue for fiscal 2026, including $7.0 billion of Jordan Brand sales, and also owns Converse. Under Armour, based in Baltimore and around since 1996, reported $5.0 billion, of which apparel was $3.4 billion, footwear $1.1 billion and accessories $414 million. Nike sells more through wholesale partners than its own channels; Under Armour also leans on wholesale. Neither is better for everyone.
Deciding factor: Nike for range across sports and brands; Under Armour for a focused performance-apparel line.
Key fact: Nike reported $46.4 billion in fiscal 2026 revenue; Under Armour reported $5.0 billion.
Nike: the much larger company, with $46.4 billion in fiscal 2026 revenue and the Jordan Brand and Converse labels. Under Armour: a $5.0 billion performance brand from Baltimore, with apparel making up most of its sales. Pick by fit, sport and style; company size says nothing about which product suits you.
Choose Nike if
Shoppers who want the widest range across sports and brands
Choose Under Armour if
Shoppers focused on performance apparel
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Key Differences at a Glance
- Fiscal 2026 revenue:$46.4 billion (year to May 31, 2026) vs $5.0 billion (year to March 31, 2026)
- Brands:NIKE, Jordan, Converse vs Under Armour
- Headquarters:Near Beaverton, Oregon vs Baltimore, Maryland
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Nike vs Adidas
Key Differences
4 attributes compared head-to-head
- $46.4 billion (year to May 31, 2026)Fiscal 2026 revenue$5.0 billion (year to March 31, 2026)
- NIKE, Jordan, ConverseBrandsUnder Armour
- Near Beaverton, OregonHeadquartersBaltimore, Maryland
- $27.5B wholesale, $17.7B directWholesale vs direct$2.8B wholesale, $2.1B direct
- Fiscal 2026 revenue
Nike
$46.4 billion (year to May 31, 2026)
Under Armour
$5.0 billion (year to March 31, 2026)
- Brands
Nike
NIKE, Jordan, Converse
Under Armour
Under Armour
- Headquarters
Nike
Near Beaverton, Oregon
Under Armour
Baltimore, Maryland
- Wholesale vs direct
Nike
$27.5B wholesale, $17.7B direct
Under Armour
$2.8B wholesale, $2.1B direct
Full Comparison
| Attribute | Nike |  Under Armour |
|---|---|---|
| Fiscal 2026 revenue | $46.4 billion, flat | $5.0 billion, down 4% |
| Headquarters | Near Beaverton, Oregon | Baltimore, Maryland |
| Wholesale and direct | Wholesale $27.5 billion; NIKE Direct $17.7 billion | Wholesale $2.8 billion; DTC $2.1 billion |
| Fiscal year end | May 31, 2026 | March 31, 2026 |
| Product mix | Footwear, apparel, equipment and accessories | Apparel $3.4B, footwear $1.1B, accessories $414M |
| Brands | NIKE, Jordan, ConverseTie | Under ArmourTie |
Under ArmourPros & Cons
6 pros·4 cons across both
Nike
Pros
Cons
Under Armour
Pros
Cons
Frequently Asked Questions
6 questions
Nike reported $46.4 billion in revenue for fiscal 2026, which ended May 31, 2026. Under Armour reported $5.0 billion for its fiscal 2026, which ended March 31, 2026.
Nike is based near Beaverton, Oregon. Under Armour is based in Baltimore, Maryland, and says it has been in business since 1996.
Nike sells the NIKE Brand, Jordan Brand and Converse, a wholly owned subsidiary. Jordan Brand sales were $7,034 million in fiscal 2026. Under Armour sells under the Under Armour brand.
Apparel. Under Armour reported fiscal 2026 apparel revenue of $3.4 billion, footwear of $1.1 billion and accessories of $414 million.
Both sell more through wholesale partners than directly. Nike reported $27.5 billion in wholesale revenue and $17.7 billion from NIKE Direct. Under Armour reported $2.8 billion in wholesale and $2.1 billion direct to consumer.
Kevin Plank is Under Armour's President and CEO. Under Armour says the company has made athletic apparel, footwear and accessories since 1996.
Analysis: Nike vs Under Armour
Nike is roughly nine times Under Armour's size: Nike reported $46.4 billion in revenue for fiscal 2026, including $7.0 billion of Jordan Brand sales, and also owns Converse. Under Armour, based in Baltimore and around since 1996, reported $5.0 billion, of which apparel was $3.4 billion, footwear $1.1 billion and accessories $414 million. Nike sells more through wholesale partners than its own channels; Under Armour also leans on wholesale. Neither is better for everyone.
Key takeaways
- Nike reported $46.4 billion in revenue for fiscal 2026, which ended May 31, 2026. - Under Armour reported $5.0 billion for fiscal 2026, which ended March 31, 2026. - Jordan Brand sales were $7,034 million, and Converse is a wholly owned Nike subsidiary. - Apparel was $3.4 billion of Under Armour's revenue, footwear $1.1 billion. - Both companies sell more through wholesale than through their own stores and sites.
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Size and revenue
Nike reported fiscal 2026 revenue of $46.4 billion, flat on a reported basis, with NIKE Brand revenue of $45.2 billion. Under Armour reported revenue of $5.0 billion, down 4%, with $2.9 billion from North America and $2.1 billion from international markets.
Brands and products
Nike's portfolio includes the NIKE Brand, Jordan Brand and Converse. Under Armour sells apparel, footwear and accessories under one brand; apparel brought in $3.4 billion, footwear $1.1 billion and accessories $414 million.
How they sell
1. Nike: $27.5 billion in wholesale revenue and $17.7 billion through NIKE Direct in fiscal 2026. 2. Under Armour: $2.8 billion in wholesale and $2.1 billion direct to consumer, with 443 Factory House and Brand House doors at March 31, 2026.
Company background
Nike is based near Beaverton, Oregon. Under Armour is based in Baltimore, Maryland, says it has made athletic gear since 1996, and is led by President and CEO Kevin Plank. Under Armour sold its MyFitnessPal platform in fiscal 2025.
Who should pick which
Company size does not decide which shoe or shirt fits you. Try both in your sport and size. Nike vs Adidas and Nike vs Reebok cover Nike's other rivals.
Resources & Learn More
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Wikipedia
External Resources
NIKE, Inc.: Fiscal 2026 fourth quarter and full year results (opens in new tab)
June 30, 2026. Revenue $46.4B; NIKE Brand $45.2B; wholesale $27.5B; NIKE Direct $17.7B; Jordan Brand $7,034M.
Under Armour: Fourth quarter and full-year fiscal 2026 results (opens in new tab)
May 12, 2026. Revenue $5.0B; apparel $3.4B; footwear $1.1B; accessories $414M; 443 doors.
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