Full Comparison
| Attribute | ||
|---|---|---|
| U.S. Sports Viewership Market Share(%) | 67.88% | 55% |
| 2025 Regular Season Total Viewers(millions) | 130+ million (MNF only) | Data not publicly aggregated |
| Average Regular Season Game Viewers(millions) | 18+ million | Varies by platform |
| Streaming Platform Growth Rate (2025-2026)(%) | 17% (NBC Sports Digital SNF) | 100% (All-Star viewership doubled) |
| All-Star/Premium Event Average Viewers(millions) | Data not available | 8.8 million (2026 All-Star) |
| Peak Streaming Audience (Single Platform)(millions) | 2.5 million (Peacock SNF) | Varies by event |
| International Market Focus(priority level) | Secondary priority | Primary strategic focus |
| Games Exceeding 20M Viewers (2025)(count) | Record number (MNF) | Limited data available |
U.S. Sports Viewership Market Share(%)
67.88%
55%
2025 Regular Season Total Viewers(millions)
130+ million (MNF only)
Data not publicly aggregated
Average Regular Season Game Viewers(millions)
18+ million
Varies by platform
Streaming Platform Growth Rate (2025-2026)(%)
17% (NBC Sports Digital SNF)
100% (All-Star viewership doubled)
All-Star/Premium Event Average Viewers(millions)
Data not available
8.8 million (2026 All-Star)
Peak Streaming Audience (Single Platform)(millions)
2.5 million (Peacock SNF)
Varies by event
International Market Focus(priority level)
Secondary priority
Primary strategic focus
Games Exceeding 20M Viewers (2025)(count)
Record number (MNF)
Limited data available