If you build product comparison pages and you're not using JSON-LD, you're leaving traffic on the table.
Rich snippets u2014 star ratings, price ranges, review counts displayed directly in Google results u2014 can boost click-through rates by 30% or more. And for comparison pages, structured data is especially powerful because it tells Google exactly what two products are being compared and how.
At SmartReview, structured data is a core part of every comparison page we generate. Here's exactly how we implement it.
Why JSON-LD for Comparisons?#
Google supports several structured data formats, but JSON-LD is the recommended approach. It's:
- Non-invasive u2014 lives in a `