Does Target Price Match?

# Does Target Price Match?

The short answer depends on what you're asking.

Against competitors like Amazon and Walmart: No. Target ended its competitor price match policy effective July 28, 2025 — a policy it had maintained since 2013. Target no longer matches prices from outside retailers.

Against Target's own prices (Target.com vs. in-store): Yes. Target still offers a 14-day price adjustment on its own prices.

Here's the full breakdown of what changed, what still qualifies, and what this means for shoppers.

What Changed: Target Ends Competitor Price Matching (July 2025)#

In July 2025, Target announced it would stop matching prices from competitors including Amazon, Walmart, Costco, and other retailers. The policy had been in place since 2013, when then-CEO Gregg Steinhafel introduced it to give shoppers confidence that Target was price-competitive.

The decision was widely covered as a strategic shift. Analysts noted it effectively concedes the price comparison battle to Walmart and Amazon — two competitors with scale advantages that make it impossible for Target to routinely match every price.

What's gone:

• No more matching Amazon.com prices
• No more matching Walmart.com prices
• No more matching Costco, Best Buy, or other third-party retailers

What Still Qualifies: Target's Current Price Adjustment Policy#

Target still offers one form of price protection — for its own pricing:

How to get a Target price adjustment:

1. Keep your receipt (physical or digital through the Target app)
2. Visit any Target store or contact Target Guest Services online
3. Show the current lower Target.com or in-store price
4. The difference is refunded to your original payment method

The request must be made within 14 days of your original purchase.

What This Means for Target Shoppers#

Before July 2025, Target's price match was a genuine tool for savvy shoppers. If Amazon dropped the price on a TV the day after you bought it at Target, you could get the difference back.

Now, the calculation is simpler but less favorable:

Target's strengths post-price-match-ending:

• Same-day delivery and curbside pickup (Order Pickup) are still strong
• Target RedCard saves 5% on purchases automatically
• Target Circle loyalty rewards add 1–5% back on qualifying categories
• In-store shopping experience remains competitive

Where competitors have an edge now:

• Walmart: Matches Target prices and keeps its own competitor price match guarantee
• Best Buy: Still matches Amazon, Walmart, Target, and 20+ other retailers (15-day window)
• Amazon: Dynamic pricing and frequent promotions — comparison-shop before buying

How Target Still Competes on Price#

Without competitor price matching, Target leans on other tools:

Target Circle (Free Loyalty Program)#

• Weekly deals exclusive to Circle members
• 1% earnings on most purchases (redeemable on future Target purchases)
• Birthday reward and personalized offers

Target RedCard (Store Credit or Debit Card)#

• 5% off every purchase — all day, every day
• Free 2-day shipping on most items at Target.com
• Extended 120-day return window (vs. standard 90 days)
• No annual fee

The 5% RedCard discount often beats a price match for routine Target purchases. If an item is $50 at Target and $48 at Amazon, your RedCard brings the Target price to $47.50 — meaning you'd come out ahead.

Target's Price Match History: Why It Ended#

Target launched competitor price matching in 2013 as a defensive move against Amazon's growing dominance. The promise: shoppers could buy at Target knowing they wouldn't overpay vs. competitors.

The policy worked reasonably well for over a decade, but became increasingly difficult to maintain as Amazon's prices shift dozens of times per day on some products. Honoring price matches required significant staff time and created friction at checkout. In a cost-cutting environment, Target made the call to end it.

Target vs. Walmart: Who Wins on Price Policy?#

If you frequently comparison-shop prices at multiple retailers, Walmart now offers a stronger price protection policy than Target. Walmart matches competitor prices from Amazon, Target, and others.

FAQ#

Does Target price match Amazon?

No — as of July 28, 2025, Target no longer matches Amazon prices. This policy ended after over a decade.

Can I still get a price adjustment at Target if Target lowers its own price?

Yes. If Target.com or the in-store price drops within 14 days of your purchase, you can get the difference refunded — as long as it's a Target price, not a competitor's.

Does Target price match Walmart?

No. Walmart is a competitor, and competitor price matching ended in July 2025.

Does Target price match online?

Target still matches its own online vs. in-store prices via Guest Services online. For competitor price matching, Target no longer participates.

Does Target match prices during Target Circle Week or sale events?

Yes, for Target-internal sale prices discovered within your 14-day adjustment window.

Which stores still price match competitors?

Best Buy (15–60 days), Walmart (select competitors), Home Depot (competitors within 30 days), Lowe's (competitors). For electronics specifically, Best Buy has the strongest competitor price match in retail.

Bottom Line#

Target's competitor price match policy ended in July 2025. If you're shopping at Target and find a lower price at Amazon or Walmart, Target will not match it. You can still get a price adjustment if Target's own price drops within 14 days.

For shoppers who prioritize price guarantee coverage, Walmart now offers the stronger competitor price match of the two.

For a full comparison of Target and Walmart — pricing philosophy, store experience, delivery, and which is better for different shopping categories — see our Target vs Walmart comparison.

Related Comparisons#

• Target vs Walmart: Full Comparison
• Amazon vs Walmart: Which Retailer Wins?
• Costco vs Target: Bulk vs. Boutique