Alternatives to Matomo
6 alternatives found
Matomo (formerly Piwik) is the world's leading open-source web analytics platform, offering a privacy-first, self-hosted alternative to Google Analytics used by over 1.5 million websites globally. Founded in 2007, Matomo gives organizations complete ownership of their analytics data — no third-party data sharing, no sampling, and full compliance with GDPR, CCPA, and HIPAA when self-hosted.
Google Analytics
Free, more features, larger ecosystem, AI insights
Plausible
Simpler privacy-first analytics, no self-hosting needed
Fathom Analytics
Simpler, fully managed, GDPR-compliant
Umami
Open-source, lightweight, completely free
Hotjar
Adds heatmaps and session recordings
Mixpanel
Better for product analytics and user behavior inside apps
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