Consumer electronics, services, and software company focused on premium devices and ecosystem integration.
Investors seeking established market dominance, consumer product excellence, and proven long-term returns; users wanting integrated hardware-software ecosystem
Enterprise software, cloud computing, and AI-focused company with dominant cloud infrastructure and productivity platforms.
Investors betting on AI-driven enterprise transformation, cloud infrastructure dominance, and long-term Azure growth; organizations requiring comprehensive enterprise software and cloud solutions
Apple is currently larger by market cap ($4T vs $3.1T) and generates more total revenue ($143.76B quarterly), but Microsoft is growing faster with Azure expanding 39% and $625B in commercial remaining performance obligations, while Microsoft invests heavily in AI infrastructure ($29.88B capex) versus Apple's more conservative approach ($2.37B capex).
Choose Apple if you prioritize established market dominance, strong consumer hardware ecosystem, and proven long-term returns—it remains the larger company by market cap and revenue with an iconic iPhone franchise generating $85.27B annually. Choose Microsoft if you believe in future AI-driven growth potential, enterprise cloud expansion, and long-term infrastructure plays—Microsoft's $625B in commercial obligations, 39% Azure growth, and $29.88B AI capex investment position it for accelerated enterprise adoption and cloud workload expansion.
Choose Apple Inc. if
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| Metric | Apple Inc. | Microsoft Corporation | Diff |
|---|---|---|---|
| Q4 2025 Net Income(USD Billions) | $42 billion | Not separately disclosed | — |
| Enterprise Product Innovation Rating(Stars out of 5) | 4.1★ | 5.0★ | -18% |
| Enterprise Product Innovation Review Count(Reviews) | 20,232 reviews |
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Investors seeking established market dominance, consumer product excellence, and proven long-term returns; users wanting integrated hardware-software ecosystem
Choose Microsoft Corporation if
Investors betting on AI-driven enterprise transformation, cloud infrastructure dominance, and long-term Azure growth; organizations requiring comprehensive enterprise software and cloud solutions
| 2,218 reviews |
| +812% |
| Application Development Platform Rating(Stars out of 5) | 4.7★ | 4.4★ | +7% |
| Application Development Review Count(Reviews) | 186 reviews | 598 reviews | -69% |
| 3-Year Revenue Growth Rate(Percent) | Not specified | 44% increase | — |
| Enterprise Integration Capabilities Rating(Stars out of 5) | Below 5.0★ | 5.0★ | — |
| 2026 New Product Launches(Count) | 15+ devices | Software updates and enhancements | — |
| Customer Satisfaction Rating(stars) | 4.4 stars | — | — |
| Review Sample Size(reviews) | 275 reviews | — | — |
| Typical Flagship Phone Price(USD) | $999+ | — | — |
| Market Capitalization(USD Trillion) | $4.0 trillion | $3.1 trillion | +29% |
| Latest Quarterly Revenue(USD Billion) | $143.76 billion | Not disclosed in latest data | — |
| AI Infrastructure Capex Investment(USD Billion) | $2.37 billion | $29.88 billion | -92% |
| Cloud Platform Growth Rate(Percent Year-over-Year) | Services-focused (not specified) | 39% (Azure) | — |
| Commercial Remaining Performance Obligations(USD Billion) | Not disclosed as separate metric | $625 billion | — |
| iPhone Revenue (Latest)(USD Billion) | $85.27 billion (+23.3% YoY) | Not applicable | — |
| 10-Year Stock Return(Percent) | 920% | 650% | +42% |
| Trailing 12-Month Revenue Growth (3-Year Period)(Percent) | Not specified | 44% | — |
| Overall Revenue Growth Rate(%) | 18% YoY | 18% YoY | — |
| Cloud Revenue Growth Rate(%) | Microsoft Cloud +26% YoY | Microsoft Cloud +26% YoY | — |
| Azure Cloud Growth Rate(%) | Azure +40% YoY | Azure +40% YoY | — |
| AWS Annual Revenue(USD Billions) | Azure estimated $80B+ | Azure estimated $80B+ | — |
| Net Income Margin(%) | Microsoft 47% | Microsoft 47% | — |
| Microsoft Cloud Total Revenue(USD Billions) | $49.1B | $49.1B | — |
All figures sourced from publicly available data. Last updated May 2026.
Apple Inc.
$4.0 trillion🏆
Microsoft Corporation
$3.1 trillion
Apple Inc.
$143.76 billion🏆
Microsoft Corporation
$Not specified in latest data
Apple Inc.
$2.37 billion
Microsoft Corporation
$29.88 billion🏆
Apple Inc.
Services-focused strategy
Microsoft Corporation
39% growth to $32.91B🏆
Apple Inc.
Up 23.3% to $85.27B🏆
Microsoft Corporation
Not applicable
Apple Inc.
Services-focused backlog
Microsoft Corporation
$625 billion🏆
Apple Inc.
920%🏆
Microsoft Corporation
650%
Microsoft is significantly more aggressive, committing $29.88B to AI infrastructure capex (up 89% year-over-year), largely driven by its $250B Azure commitment with OpenAI. Apple invested $2.37B focused on device and services support, reflecting a more cautious approach to AI integration.
Dive deeper with these curated resources
| Attribute | Microsoft Corporation | |
|---|---|---|
| Q4 2025 Net Income(USD Billions) | $42 billion | Not separately disclosed |
| 3-Year Revenue Growth Rate(Percent) | Not specified | 44% increase |
| Latest Quarterly Revenue(USD Billion) | $143.76 billion | Not disclosed in latest data |
| Enterprise Product Innovation Rating(Stars out of 5) | 4.1★ | 5.0★ |
| Enterprise Product Innovation Review Count(Reviews) | 20,232 reviews | 2,218 reviews |
| Enterprise Integration Capabilities Rating(Stars out of 5) | Below 5.0★ | 5.0★ |
| Application Development Platform Rating(Stars out of 5) | 4.7★ | 4.4★ |
| Application Development Review Count(Reviews) | 186 reviews | 598 reviews |
| 2026 New Product Launches(Count) | 15+ devices | Software updates and enhancements |
| Customer Satisfaction Rating(stars) | 4.4 stars | — |
| Review Sample Size(reviews) | 275 reviews | — |
| Maps Service Market Position | Emerging competitor with new features (multi-stop, cycling nav) | — |
| Cross-Device Compatibility | Limited to Apple ecosystem | — |
| RCS Encryption with Competitor (2026) | End-to-end encryption enabled (iOS 26.5+) | — |
| Data Privacy Approach | Minimal collection; on-device processing prioritized | — |
| AI Development Direction (2026) | Privacy-preserving on-device AI processing | — |
| Typical Flagship Phone Price(USD) | $999+ | — |
| Market Capitalization(USD Trillion) | $4.0 trillion | $3.1 trillion |
| AI Infrastructure Capex Investment(USD Billion) | $2.37 billion | $29.88 billion |
| Cloud Platform Growth Rate(Percent Year-over-Year) | Services-focused (not specified) | 39% (Azure) |
| Commercial Remaining Performance Obligations(USD Billion) | Not disclosed as separate metric | $625 billion |
| iPhone Revenue (Latest)(USD Billion) | $85.27 billion (+23.3% YoY) | Not applicable |
| 10-Year Stock Return(Percent) | 920% | 650% |
| Trailing 12-Month Revenue Growth (3-Year Period)(Percent) | Not specified | 44% |
| Overall Revenue Growth Rate(%) | 18% YoY | — |
| Cloud Revenue Growth Rate(%) | Microsoft Cloud +26% YoY | — |
| Azure Cloud Growth Rate(%) | Azure +40% YoY | — |
| AWS Annual Revenue(USD Billions) | Azure estimated $80B+ | — |
| Microsoft Cloud Total Revenue(USD Billions) | $49.1B | — |
| Net Income Margin(%) | Microsoft 47% | — |
| Q3 Operating Income(USD Billions) | Not disclosed | — |
| Advertising Revenue Growth(%) | Not disclosed | — |
Side-by-side comparison of numeric attributes