Audi vs BMW in 2026: Which Luxury Car Brand Should You Buy?

BMW is the better driver's car in 2026 — the 3 Series and M models prioritize rear-wheel-drive handling and steering feedback that Audi's Quattro all-wheel-drive sedans don't match for pure dynamics. Audi wins on interior quality, technology integration, and all-weather confidence — the Virtual Cockpit infotainment system and Quattro AWD standard on most models make it the more practical luxury choice in snow-prone markets. If you prioritize driving engagement and sporty dynamics, buy BMW. If you prioritize interior refinement, technology, and AWD traction, buy Audi. For electric vehicles, Audi's e-tron lineup is more mature than BMW's iX/i4 range in terms of software stability.