Klaviyo vs. Braze: Which Email Marketing Platform Is Right for Your Business in 2026?

Klaviyo is the better choice for most e-commerce brands — it's purpose-built for Shopify and WooCommerce, cheaper at every pricing tier, and faster to implement without a dedicated technical team. Braze is the better choice for enterprise mobile apps and multi-channel engagement at scale: it handles push notifications, in-app messaging, and SMS natively, and its Canvas Flow builder handles orchestration complexity that Klaviyo's Flows can't match. The decision comes down to whether your primary channel is email+SMS for a direct-to-consumer store (Klaviyo) or a multi-channel lifecycle stack for a high-growth app (Braze).