HubSpot vs Marketo

HubSpot is a unified all-in-one CRM platform with integrated marketing automation starting at $45/month, while Marketo (Adobe Marketo Engage) is an enterprise-focused marketing automation solution starting at $1,250/month with deeper lead scoring and account-based marketing capabilities. HubSpot wins for small-to-mid-market businesses, while Marketo excels for large enterprises with complex B2B campaigns.