Chipotle Mexican Grill vs Taco Bell

Chipotle focuses on customizable, fresh bowls with higher-quality ingredients at premium prices ($8-12 per entree), while Taco Bell emphasizes value-priced, portion-controlled items ($1-5) with processed ingredients and extensive late-night availability. Chipotle caters to health-conscious diners; Taco Bell targets budget-conscious consumers seeking quick, affordable meals.