IKEA vs Wayfair

IKEA specializes in affordable, flat-pack furniture and home essentials with a curated, minimalist selection, while Wayfair offers a vast marketplace with millions of products from thousands of brands at varying price points and frequent deep discounts. IKEA excels for budget-conscious buyers seeking storage and basics, whereas Wayfair is ideal for those seeking variety, higher-end options, and sale-driven shopping.