Samsung vs LG 2026: Which TV Brand Should You Buy?

Samsung and LG together control over 40% of the global TV market — and for good reason. Samsung leads on Mini LED backlight TVs, Neo QLED brightness, and overall ecosystem integration with Samsung devices. LG dominates in OLED technology with more panel options and better black levels. If you're buying an OLED, choose LG. If you're buying an LED/QLED or want peak brightness, Samsung is the stronger brand in 2026.