GA4 vs Plausible Analytics 2026: Which Website Analytics Tool Should You Use?

Google Analytics 4 (GA4) is the right choice for sites that need deep event tracking, funnel analysis, Google Ads integration, and don't mind a steep learning curve. Plausible Analytics is the right choice for site owners who want simple, GDPR-compliant analytics that require no cookie banner, load in under 1KB, and show you traffic, top pages, and referrers without a data science background. For most content sites, blogs, and small SaaS products, Plausible's clarity and privacy compliance outweigh GA4's complexity. For e-commerce, paid advertising, and enterprise sites with conversion optimization needs, GA4 is the stronger tool.