Amplitude vs Mixpanel: Which Product Analytics Tool Is Right for Your Team in 2026?

Amplitude and Mixpanel are the two leading product analytics platforms. Amplitude starts at $61/month (Starter plan) and is built for enterprise teams with deep behavioral segmentation, predictive analytics, and a comprehensive data governance model. Mixpanel starts free with generous limits and excels at event-based analysis, funnel tracking, and smaller teams who need fast setup without a data engineering investment. For startups: Mixpanel. For scaling teams with complex user journeys: Amplitude.