WooCommerce is a self-hosted, open-source ecommerce plugin requiring technical setup but offering unlimited customization and lower transaction fees, while Wix is an all-in-one SaaS platform with built-in hosting, drag-and-drop simplicity, and higher transaction costs but zero technical maintenance.
WooCommerce vs Wix — Side-by-side comparison on A Versus B
Choose WooCommerce if you need maximum customization, integration options, and scalability for growing stores with technical support available. Choose Wix if you prioritize ease-of-use, fast setup (under 30 minutes), and don't mind higher transaction fees or limited extensibility.
Open-source WordPress ecommerce plugin requiring self-hosting with extensive customization capabilities.
All-in-one SaaS website builder with integrated ecommerce, drag-and-drop editor, and managed hosting.
Structured comparison data for WooCommerce vs Wix with 181 attributes.
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WooCommerce vs Wix — Attribute Category Vocabulary
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Which is cheaper for a small store with 100 products?
WooCommerce is typically $10-30/month cheaper. A WooCommerce store on shared hosting ($12/month) costs $144/year, while Wix Business plan ($27/month) costs $324/year—a 55% difference. However, WooCommerce requires more time investment; add ~10 hours setup at $50/hour professional rate = $500 total cost.
Can I switch from Wix to WooCommerce later?
Yes, but it requires exporting product data (product names, descriptions, pricing) from Wix and importing into WooCommerce. Wix allows CSV exports of products, but customer data, orders, and reviews must be manually transferred. Expect 5-15 hours of work depending on store size.
Wix guarantees 99.9% uptime SLA and auto-scales infrastructure. WooCommerce depends on your hosting provider—premium hosting ($50-200/month) can handle 100,000+ monthly visitors, but shared hosting ($12/month) struggles above 50,000 visitors. For stores expecting 1M+ annual visits, WooCommerce on enterprise hosting is more cost-effective.
WooCommerce is superior for dropshipping due to 50+ inventory management integrations (Oberlo, Woo DSers, AutoDS) and unlimited product syncing. Wix supports basic dropshipping (via Printful, Teelaunch) but limits custom automation. WooCommerce also offers better multi-channel selling (Amazon, eBay sync).
What if I need custom features not available in templates?
WooCommerce allows custom code via child themes, PHP plugins, and JavaScript—unlimited possibilities. Wix restricts custom code to Velo (JavaScript API) on higher plans, limiting deep integrations. For complex features (custom checkout flows, proprietary logic), WooCommerce is the only viable option.