Webflow is a code-based website builder for designers and developers seeking full customization and hosting control, while Wix is a drag-and-drop platform designed for small businesses and non-technical users prioritizing speed and ease of use. Webflow offers superior design flexibility but requires technical knowledge; Wix prioritizes simplicity with built-in hosting and support.
Webflow vs Wix — Side-by-side comparison on A Versus B
Choose Webflow if you're a designer, developer, or agency needing complete design control, custom functionality, and portfolio-quality sites—it's the platform of choice for creative professionals willing to invest time in learning. Choose Wix if you're a small business owner, service provider, or non-technical user who needs a professional site online quickly with built-in SEO, email marketing, and support without coding knowledge.
Code-based visual website builder for designers and developers with full customization.
Professional website builder with extensive design flexibility, advanced e-commerce, and AI-powered tools.
Structured comparison data for Webflow vs Wix with 205 attributes.
Webflow vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Webflow vs Wix.
Can I export my site if I leave Webflow or Wix?
Webflow allows you to export your code and switch hosts, giving you full ownership and portability. Wix makes exporting very difficult—you cannot easily take your site code or content to another platform, creating significant vendor lock-in. This is a major advantage for Webflow users concerned about long-term flexibility.
Which platform is better for a small business website?
Wix is better for small businesses prioritizing speed, affordability, and support. You can launch in days without technical skills. Webflow is better only if you're a design-focused business (like an agency or creative studio) that needs a stunning portfolio or custom site to showcase your work.
Can I use Webflow or Wix for an online store?
Both support e-commerce, but Webflow excels for custom stores with complex requirements (unlimited products, advanced automation, custom checkout flows via webhooks). Wix is better for small shops with 50-500 products and straightforward payment processing. For enterprise e-commerce (1,000+ SKUs), Shopify remains superior to both.
Both have solid SEO fundamentals, but Webflow performs better due to faster load times (2.1s vs 3.2s), cleaner code architecture, and better Core Web Vitals scores. Wix includes built-in SEO tools and AI Meta descriptions that simplify optimization for non-technical users. For ranking potential, Webflow has a technical edge; for ease of SEO setup, Wix wins.
What's the actual cost difference over 3 years?
For a single-user Pro plan: Webflow costs $1,044 (3 years × $29/month × 12), while Wix costs $972 (3 years × $27/month × 12). However, Webflow's superior performance and unlimited customization can justify higher costs for agencies billing clients. Wix's lower cost and faster setup make it economical for personal sites and service businesses.