Squarespace offers superior design templates and better SEO tools out-of-the-box, while Wix provides more extensive app integrations (500+ vs 250+) and lower starting prices ($12/month vs $16/month). Squarespace is better for design-focused users; Wix suits those needing maximum customization through third-party apps.
Squarespace vs Wix — Side-by-side comparison on A Versus B
Choose Squarespace if you prioritize design quality, built-in SEO optimization, and e-commerce without transaction fees—ideal for creative professionals, portfolios, and boutique online stores. Choose Wix if you need budget flexibility, extensive app integrations, and the freedom to customize heavily with third-party tools, or if you want maximum template variety.
All-in-one website builder with beautiful templates and integrated commerce
Flexible website builder with extensive app marketplace and lower entry-level pricing
Structured comparison data for Squarespace vs Wix with 281 attributes.
Squarespace vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Squarespace vs Wix.
Which platform is better for e-commerce?
Squarespace is superior for pure e-commerce. Its 0% transaction fees vs Wix's 2.9% + $0.30 per transaction means for a $100 order: Squarespace charges $0, Wix charges $3.20. Annually, a store doing $50,000 in sales pays $0 (Squarespace) vs $1,600 (Wix). Both support inventory management and abandoned cart recovery, but Squarespace's model is more cost-effective.
Wix is easier for complete beginners due to its simpler drag-and-drop interface and Artificial Design Intelligence (ADI) feature that auto-generates layouts. Squarespace has a steeper learning curve but offers more professional results once mastered. Wix's 900 templates also give beginners more pre-made options to start with.
Can I integrate third-party apps and tools?
Wix has a significant advantage with 500+ native integrations (Zapier, Mailchimp, Google Analytics, Facebook Pixel, etc.) vs Squarespace's 250+ apps. If you need extensive third-party tool integration, Wix is more flexible. Squarespace does support native integrations but has fewer options and may require workarounds.
Which has better SEO capabilities out-of-the-box?
Squarespace is superior for SEO. It includes built-in meta tag editors, structured schema markup, automatic SSL certificates, XML sitemaps, and URL redirects in all plans. Wix requires manual SEO setup and offers fewer built-in features, making Squarespace better for organic search visibility without additional effort or premium plugins.
What are the long-term costs for a growing business?
For a small e-commerce store with $60,000 annual sales, Squarespace costs ~$192/year ($16/month × 12) with $0 transaction fees = $192 total. Wix costs $144/year ($12/month × 12) + $1,920 transaction fees (2.9% + $0.30 on $60K) = $2,064 total. Over 3 years: Squarespace = $576; Wix = $6,192. Squarespace becomes dramatically cheaper for e-commerce at scale.