Squarespace offers superior design templates and built-in SEO tools, while Wix provides more affordable entry pricing and greater app flexibility through its App Market. Squarespace excels for design-focused businesses, whereas Wix suits budget-conscious users needing extensive customization.
Squarespace vs Wix — Side-by-side comparison on A Versus B
Choose Squarespace if you prioritize design quality, professional aesthetics, and built-in SEO tools—it's ideal for portfolios, creative businesses, and brands where visual presentation matters. Choose Wix if you need affordability, extensive third-party app integration, and don't mind spending time on design customization—it's better for small businesses, startups, and users wanting maximum flexibility.
All-in-one website builder with premium design templates and integrated SEO tools
Professional website builder with extensive design flexibility, advanced e-commerce, and AI-powered tools.
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Squarespace vs Wix — Attribute Category Vocabulary
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Squarespace has the advantage with advanced SEO tools built into all plans at no extra cost, including automatic XML sitemaps, meta tag management, and structured data optimization. Wix requires purchasing SEO Wiz (AI-powered tool) for $8.80/month to access comparable features, making Squarespace more cost-effective for SEO-focused businesses.
Can I switch platforms after building my site?
Both platforms allow data export, but migration can be complex. Squarespace and Wix both support exporting basic content, though custom code and complex layouts may not transfer cleanly. Wix's app integrations are particularly difficult to migrate. It's recommended to choose your platform strategically at the start.
Squarespace offers stronger native e-commerce features with inventory tracking, abandoned cart recovery, and shipping integrations built into all plans. Wix's e-commerce is solid but requires more third-party app integration. However, Wix's lower transaction fees (2.7% + $0.30 vs 3%) make it more cost-effective for high-volume sellers.
Is the design quality difference really significant?
Yes—Squarespace's 100 templates follow a cohesive, premium design philosophy that requires minimal customization to look professional. Wix's 800 templates vary widely in quality; many require substantial customization to achieve a polished appearance. For users without design experience, Squarespace saves time.
What are hidden costs I should know about?
Squarespace includes most features in base pricing but charges for premium domains. Wix's advertised prices don't include domain registration (average $15/year extra), and advanced SEO requires the $8.80/month SEO Wiz add-on. Both platforms offer free domains with annual plans when prepaid.