Wix offers more design flexibility with 900+ templates and lower starting prices ($14/month), while Squarespace emphasizes design quality with 100+ curated templates and stronger e-commerce features at $16/month baseline. Wix appeals to beginners seeking affordability; Squarespace suits creative professionals prioritizing aesthetics.
Squarespace vs Wix — Side-by-side comparison on A Versus B
Choose Squarespace if you're a creative professional, artist, or photographer prioritizing stunning design, zero transaction fees, and strong e-commerce SEO capabilities. Choose Wix if you're a budget-conscious beginner, small business owner, or want maximum template variety, a free tier to test with, or need extensive app integrations for complex workflows.
All-in-one website builder with beautiful templates and integrated commerce
Flexible website builder with extensive app marketplace and lower entry-level pricing
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Squarespace vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Squarespace vs Wix.
Is Squarespace or Wix better for beginners?
Both are beginner-friendly, but in different ways. Squarespace has a more guided experience — fewer choices mean fewer opportunities to create something that looks bad. If you pick a good template and swap in your content, you'll have a professional-looking site with minimal decisions. Wix gives you more freedom, which is powerful but can lead to messy layouts if you don't have design instincts. Wix's ADI (AI website builder) simplifies the start for complete beginners. Recommendation: if you want the easiest path to a beautiful, professional site with no design decisions: Squarespace. If you want more control from day one and don't mind experimenting: Wix. Both have free trials — test both for 30 minutes before committing.
Can I switch from Wix to Squarespace or vice versa?
Switching between Wix and Squarespace is possible but requires manual effort — neither platform offers direct migration tools. Your domain can be transferred. Content (pages, blog posts, product listings) must be manually recreated — export what you can (blog post CSVs from Squarespace; limited Wix exports), then manually rebuild the structure on the new platform. Images can be downloaded and re-uploaded. For blogs with hundreds of posts, migration is a significant project. Practical advice: choose carefully upfront by using free trials. If you must switch, do it when launching a redesign anyway — rebuilding your site fresh on the new platform is often cleaner than trying to port content piece by piece.
Yes — Squarespace has significantly improved its SEO capabilities and now competes well with Wix and WordPress for most SEO use cases. Squarespace provides: clean HTML output (minimal technical bloat), automatic sitemap generation, meta title/description controls per page, canonical tags, 301 redirects, structured data for products/events/articles, and AMP support. The platform generates mobile-responsive sites automatically, which is essential for Google rankings. Limitations: no granular schema markup control (vs WordPress with Yoast/RankMath plugins); server-side rendering limits some advanced technical SEO customization. For local businesses, content sites, and small e-commerce: Squarespace's SEO is adequate. For competitive SEO with heavy schema markup, custom technical configurations, or enterprise-scale sites: WordPress remains the more powerful option.
Does Wix or Squarespace have better e-commerce?
Squarespace has more polished e-commerce presentation; Wix has more e-commerce features. Squarespace Commerce (Basic $36/mo; Advanced $65/mo): beautiful product pages, subscription products, abandoned cart recovery, Instagram shopping, ShipStation integration — excellent for boutique stores where visual presentation drives sales. Wix Stores (Core+ plans): more robust inventory management, more payment gateway options, better for stores with larger catalogs. For serious e-commerce volume: neither competes with Shopify, which has deeper inventory, multi-channel, and app support. Both are appropriate for small stores (<500 SKUs) where you want website + store in one platform. Squarespace is better for lifestyle/fashion/jewelry brands; Wix is better for stores needing more complex product variants and inventory.