HubSpot is a comprehensive all-in-one platform covering CRM, marketing, sales, and service with a free tier, while Sprout Social is a specialized social media management tool best for brands prioritizing social listening, publishing, and engagement across multiple channels.
Sprout Social vs HubSpot — Side-by-side comparison on A Versus B
Choose HubSpot if you need an integrated platform to manage CRM, marketing, sales, and customer service with room to grow from startup to enterprise—its free tier and scalable pricing make it ideal for businesses building a unified customer database. Choose Sprout Social if your primary focus is social media strategy, publishing at scale across multiple platforms, and competitive social listening—it's the specialized expert for teams managing complex social portfolios.
AI-powered social media management platform with advanced analytics and publishing capabilities.
All-in-one CRM platform combining marketing, sales, and customer service tools
Sprout Social vs HubSpot — Comparison Data
Structured comparison data for Sprout Social vs HubSpot with 310 attributes.
Social Listening Keywords (Standard Plan)
Social Listening / Competitor Monitoring
Content Calendar Capacity (Posts Per Month)
CRM Contact Storage Limit (Free/Entry Tier)
AI Sentiment Analysis / Social Listening
Team Members Supported (Free/Standard Tier)
Monthly Post Scheduling Limit (Entry Plan)
Monthly Cost (50-person team, full suite)
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
Contact List Size Limit (Standard Pricing)
Professional/Standard Plan Monthly Price
Monthly Cost Per Agent/User (Entry Level)
Monthly Cost Per Agent/User (Professional Tier)
Starting Monthly Price (Single User/Starter Tier)
Price for 10-Person Support Team (Annual)
Customer Support Response Time (Paid Plans)
Sprout Social vs HubSpot — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Sprout Social vs HubSpot.
Can I use Sprout Social and HubSpot together?
Yes. Many teams use HubSpot as their core CRM and marketing hub, then connect Sprout Social for advanced social media management. Both platforms have built-in integrations—HubSpot's Sprout Social integration syncs leads, contacts, and campaign data between systems. This hybrid approach costs more but combines HubSpot's CRM strength with Sprout Social's social listening expertise.
Which is better for a small business with limited budget?
HubSpot is significantly better for budget-conscious small businesses. Its free CRM tier includes unlimited contacts, basic email, and sales tools at $0/month. You can run an entire business on the free tier before upgrading. Sprout Social's minimum $249/month entry point makes it impractical for solo founders or startups until social media management becomes a core revenue driver.
Does HubSpot replace Sprout Social for social media management?
No. While HubSpot publishes to social media and monitors mentions, it lacks Sprout Social's advanced features: unlimited account management, AI sentiment analysis, competitive tracking, and unified inbox across multiple platforms. If social media is your primary focus, Sprout Social is superior. If social is one of many marketing channels, HubSpot's basic tools may suffice.
HubSpot is easier to learn. It has 1000+ free courses, detailed documentation, and an intuitive interface designed for non-technical users. Most users achieve proficiency in 7-14 days. Sprout Social's interface is more specialized for social professionals and has a 14-21 day learning curve due to its advanced listening, publishing, and analytics features.
Can I manage multiple client accounts on both platforms?
Yes, both support multi-client management. Sprout Social excels here with unlimited account management and white-label options designed for agencies. HubSpot requires separate workspaces or accounts for each client (at separate pricing), making it less ideal for agencies managing 10+ clients. For agencies, Sprout Social is the better choice.