Shopify is a specialized e-commerce platform with superior inventory and multi-channel selling tools, while Wix is an all-in-one website builder that's easier for beginners but less powerful for complex online stores. Shopify costs more but scales better for growing businesses.
Shopify vs Wix — Side-by-side comparison on A Versus B
Choose Shopify if you're serious about e-commerce growth, need advanced inventory management, multi-channel selling (Amazon, Facebook), or plan to scale significantly—the 8,000+ app ecosystem and powerful APIs justify the higher cost. Choose Wix if you're a small business or solo entrepreneur wanting a simple, affordable all-in-one solution where you can build a professional site with basic store functionality without technical complexity.
Cloud-based e-commerce platform for building and managing online stores with advanced selling tools.
Flexible website builder with extensive app marketplace and affordable pricing tiers
Structured comparison data for Shopify vs Wix with 197 attributes.
Typical Seller Monthly Revenue Threshold
Base Monthly Subscription (Starter Plan)
Monthly Active Buyers (Marketplace Access)
Shopify vs Wix — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Shopify vs Wix.
Which is cheaper overall: Shopify or Wix?
Wix has lower upfront costs at $27/month vs Shopify's $39/month, but the gap narrows when you factor in app costs. Shopify's 8,000 apps (many free) often reduce the need for external paid services, while Wix's limited 400 apps may require more paid add-ons. For stores processing $10,000/month in sales, transaction fee differences save Wix customers approximately $24/month, but Shopify's superior tools often reduce operational costs through automation.
Can I sell on multiple channels with both platforms?
Shopify excels here with native integration to 100+ channels including Amazon, eBay, Facebook, TikTok, and Google Shopping, syncing inventory automatically. Wix is limited to Facebook and Instagram storefronts, making it unsuitable for sellers needing Amazon or marketplace presence. For multi-channel merchants, Shopify is significantly more capable.
Which platform scales better as my business grows?
Shopify is purpose-built for scaling with unlimited products, bandwidth, and a robust API for custom development. It supports stores with millions in annual revenue. Wix handles small-to-medium stores well (up to ~500 SKUs) but lacks the advanced automation, inventory management, and customization options needed for enterprise-level operations.
Yes, Wix has a significantly gentler learning curve with its intuitive drag-and-drop interface and 900+ pre-built templates requiring no coding. Shopify requires more initial setup but offers better documentation and support for growth. Non-technical users typically get a functional store on Wix in hours; Shopify may take days to weeks for customization.
What if I need custom features or integrations?
Shopify's full REST and GraphQL APIs enable unlimited custom development and integrations with 8,000+ pre-built apps, making it ideal for complex needs. Wix's restricted API access limits custom functionality significantly. If you need beyond-platform features (custom CRM sync, ERP integration, custom workflows), Shopify is the only viable choice.