Segment vs Amplitude
type: WebPage
description: Segment is a customer data platform (CDP) focused on data collection and routing to 500+ destinations, while Amplitude is a product analytics platform emphasizing user behavior analysis and funnel optimization. Segment excels at data infrastructure, while Amplitude specializes in actionable insights from user interactions.
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date published: 2026-07-09T10:29:59.421Z
date created: 2026-07-09T10:29:59.421Z
date modified: 2026-07-09T10:29:59.461Z
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    item: Segment vs Amplitude
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caption: Segment vs Amplitude — Side-by-side comparison on A Versus B

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Segment vs Amplitude
type: Article
type: TechArticle
abstract: Segment is a customer data platform (CDP) focused on data collection and routing to 500+ destinations, while Amplitude is a product analytics platform emphasizing user behavior analysis and funnel optimization. Segment excels at data infrastructure, while Amplitude specializes in actionable insights from user interactions.
description: Segment is a customer data platform (CDP) focused on data collection and routing to 500+ destinations, while Amplitude is a product analytics platform emphasizing user behavior analysis and funnel optimization. Segment excels at data infrastructure, while Amplitude specializes in actionable insights from user interactions.
language: en-US
main entity of page: Segment vs Amplitude
content reference time: 2026-07-09T10:29:59.461Z
author: A Versus B
publisher: A Versus B
date published: 2026-07-09T10:29:59.421Z
date created: 2026-07-09T10:29:59.421Z
date modified: 2026-07-09T10:29:59.461Z
text: Choose Segment if you need a robust CDP to collect, unify, and route customer data across 500+ marketing, analytics, and data warehouse tools—it's the infrastructure backbone for organizations with complex martech stacks. Choose Amplitude if your priority is deep product analytics, user behavior understanding, and conversion optimization with strong funnel analysis and cohort building capabilities. Many organizations use both: Segment for data collection/routing and Amplitude for analytics.
genre: Software
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  object: Amplitude
about: Segment
about: Amplitude
mentions: Primary Purpose
mentions: Connected Destinations/Integrations
mentions: Event Tracking Capacity (Monthly)
mentions: Data Retention Period
mentions: Real-time Audience Segmentation
mentions: Starting Price (Monthly)
mentions: Funnel Analysis Depth
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citation: Segment — Wikipedia
citation: Amplitude — Wikipedia
significant link: https://www.aversusb.net/entity/segment
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significant link: https://www.aversusb.net/entity/amplitude
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A Versus B
type: Organization

Segment
type: Thing
description: Customer Data Platform for collecting, unifying, and routing first-party customer data across 500+ tools.
language: en-US
subject of: Segment vs Amplitude

Amplitude
type: Thing
description: Paid product analytics platform specializing in user behavior tracking, cohort analysis, and product engagement.
language: en-US
subject of: Segment vs Amplitude

Segment vs Amplitude — Comparison Data
type: Dataset
description: Structured comparison data for Segment vs Amplitude with 145 attributes.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
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Segment vs Amplitude — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Segment vs Amplitude.
has defined term: Pricing
has defined term: Integration
has defined term: Implementation
has defined term: Deployment
has defined term: Compliance
has defined term: Support
has defined term: Market Position
has defined term: Implementation & Deployment
has defined term: Cost
has defined term: Market
has defined term: Features
has defined term: Scalability
has defined term: Pricing & Limits
has defined term: Core Features
has defined term: Analytics
has defined term: Analytics Features
has defined term: Security
has defined term: Ecosystem
has defined term: Data Management
has defined term: Performance
has defined term: Developer
has defined term: Onboarding
has defined term: Integrations
has defined term: Usability
has defined term: Support & Licensing
has defined term: Developer Experience
has defined term: Activation
has defined term: Infrastructure
has defined term: Licensing
has defined term: Functionality
has defined term: Audience Management
has defined term: Experimentation
has defined term: Data Collection
has defined term: Trial
has defined term: Service
has defined term: Technical
has defined term: Ease of Use
has defined term: Data Analysis
has defined term: Data Flexibility
has defined term: Limits
has defined term: Analytics Depth
has defined term: Developer Features
has defined term: Product Features
has defined term: Analytics Capability
has defined term: Adoption
has defined term: Pricing & Scale
has defined term: Specialization
has defined term: Team Access
has defined term: AI & Analytics
has defined term: Performance & Scale
has defined term: Engagement Features
has defined term: Setup & Usability
has defined term: Feedback Collection
has defined term: UX Research
has defined term: Analytics Capabilities
has defined term: Platform
has defined term: Tracking
has defined term: Analysis
has defined term: Connectivity
has defined term: Scale

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Compliance
type: DefinedTerm
term code: compliance
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Implementation & Deployment
type: DefinedTerm
term code: implementation-&-deployment
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Market
type: DefinedTerm
term code: market
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analytics Features
type: DefinedTerm
term code: analytics-features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Support & Licensing
type: DefinedTerm
term code: support-&-licensing
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Activation
type: DefinedTerm
term code: activation
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Licensing
type: DefinedTerm
term code: licensing
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Functionality
type: DefinedTerm
term code: functionality
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Audience Management
type: DefinedTerm
term code: audience-management
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Experimentation
type: DefinedTerm
term code: experimentation
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Data Collection
type: DefinedTerm
term code: data-collection
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Trial
type: DefinedTerm
term code: trial
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Data Analysis
type: DefinedTerm
term code: data-analysis
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Data Flexibility
type: DefinedTerm
term code: data-flexibility
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analytics Depth
type: DefinedTerm
term code: analytics-depth
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Developer Features
type: DefinedTerm
term code: developer-features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Product Features
type: DefinedTerm
term code: product-features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analytics Capability
type: DefinedTerm
term code: analytics-capability
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Pricing & Scale
type: DefinedTerm
term code: pricing-&-scale
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Specialization
type: DefinedTerm
term code: specialization
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Team Access
type: DefinedTerm
term code: team-access
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

AI & Analytics
type: DefinedTerm
term code: ai-&-analytics
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Performance & Scale
type: DefinedTerm
term code: performance-&-scale
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Engagement Features
type: DefinedTerm
term code: engagement-features
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Setup & Usability
type: DefinedTerm
term code: setup-&-usability
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Feedback Collection
type: DefinedTerm
term code: feedback-collection
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

UX Research
type: DefinedTerm
term code: ux-research
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analytics Capabilities
type: DefinedTerm
term code: analytics-capabilities
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Platform
type: DefinedTerm
term code: platform
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Tracking
type: DefinedTerm
term code: tracking
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Analysis
type: DefinedTerm
term code: analysis
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Connectivity
type: DefinedTerm
term code: connectivity
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Segment vs Amplitude — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T10:29:59.461Z
author: A Versus B
publisher: A Versus B
is part of: Segment vs Amplitude
main entity: Can I use Segment and Amplitude together?
  type: Question
  accepted answer: Answer
    text: Yes, many enterprises do. Segment collects and routes data from your website/app to Amplitude and 500+ other tools. Amplitude then specializes in analyzing that data for product insights. Segment acts as the infrastructure layer while Amplitude provides analytics depth. This is a common best-practice architecture for data-driven companies.
    language: en-US
main entity: Which is better for e-commerce companies?
  type: Question
  accepted answer: Answer
    text: For pure e-commerce analytics and conversion optimization, Amplitude's funnel analysis and A/B testing features provide an edge. However, if you need to sync customer purchase data to 100+ marketing platforms (email, ads, CRM), Segment's 500+ integrations and CDP capabilities make it essential. The ideal setup: Segment for data infrastructure + Amplitude for analytics.
    language: en-US
main entity: How do data retention limits affect my analysis?
  type: Question
  accepted answer: Answer
    text: Segment's 7-year retention enables cohort analysis across multiple years (identifying how 2022 users compare to 2025 users), while Amplitude's 24-month limit restricts long-term retention modeling. If you need to analyze multi-year customer lifecycle trends, Segment is more suitable. For typical product analytics (recent user behavior), 24 months is usually sufficient.
    language: en-US
main entity: What's the actual cost difference at scale?
  type: Question
  accepted answer: Answer
    text: Segment costs scale with event volume (typically $0.50-2.00 per million events after free tier), while Amplitude has tiered pricing starting at $995/month for Growth tier. At 100M events/month, Segment might cost $500-1,200/month; at 500M events, $1,500-3,000/month. Amplitude's flat Growth tier suits predictable event volumes, while Segment suits variable or high-volume scenarios.
    language: en-US
main entity: Which platform is easier to implement?
  type: Question
  accepted answer: Answer
    text: Amplitude has a simpler initial setup for product teams—install the SDK and start tracking user behavior immediately. Segment requires more infrastructure planning (choosing destinations, setting up schemas) but provides greater flexibility for enterprise environments. For a small product team, Amplitude is faster; for an enterprise martech stack, Segment's initial complexity pays dividends through centralized data management.
    language: en-US

Custom Segmentation Rules
type: PropertyValue
value reference: Features

Customer Satisfaction (NPS)
type: PropertyValue
value reference: Service

Free Trial Period
type: PropertyValue
value reference: Pricing

Starting Price
type: PropertyValue
value reference: Cost

Session Replay Included
type: PropertyValue
value reference: Features

Automatic Event Capture
type: PropertyValue
value reference: Features

Predictive Analytics Models
type: PropertyValue
value reference: Analytics

Data Retention
type: PropertyValue
value reference: Features

API Rate Limits
type: PropertyValue
value reference: Technical

Multi-workspace Support
type: PropertyValue
value reference: Features

Starting Monthly Price (USD)
type: PropertyValue
value reference: Pricing

In-App Messaging Capability
type: PropertyValue
value reference: Features

Cohort Analysis Sophistication
type: PropertyValue
value reference: Analytics

API Rate Limits (Standard Plan)
type: PropertyValue
value reference: Technical

Setup Time (typical)
type: PropertyValue
value reference: Ease of Use

Monthly Cost (10M events)
type: PropertyValue
value reference: Pricing

Setup Time (implementation to first insights)
type: PropertyValue
value reference: Implementation

Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Event Volume Capacity (standard plan)
type: PropertyValue
value reference: Scalability

SQL Query Access
type: PropertyValue
value reference: Data Analysis

Customer Support Tier
type: PropertyValue
value reference: Support

Geographic Data Centers
type: PropertyValue
value reference: Infrastructure

Monthly Base Cost (Paid Entry Plan)
type: PropertyValue
value reference: Pricing

Custom Event Properties
type: PropertyValue
value reference: Data Flexibility

Native Mobile SDKs
type: PropertyValue
value reference: Features

Real-time Dashboard Updates
type: PropertyValue
value reference: Features

Max Monthly Events (Free Tier)
type: PropertyValue
value reference: Limits

Global Market Share
type: PropertyValue
value reference: Market Position

Starting Price (Monthly Subscription)
type: PropertyValue
value reference: Pricing

Free Tier Data Retention
type: PropertyValue
value reference: Performance

Session Recordings
type: PropertyValue
value reference: Features

Third-Party Integrations
type: PropertyValue
value reference: Integrations

Event Tracking Capacity
type: PropertyValue
value reference: Analytics Depth

Heatmaps & Click Maps
type: PropertyValue
value reference: Features

Funnel Analysis Stages Supported
type: PropertyValue
value reference: Analytics Depth

Recordings Per Month (Starter Plan)
type: PropertyValue
value reference: Features

In-App Guidance Tools
type: PropertyValue
value reference: Features

Custom Event Tracking Limit
type: PropertyValue
value reference: Analytics

API Rate Limit (Requests/Minute)
type: PropertyValue
value reference: Developer Features

Feature Experimentation
type: PropertyValue
value reference: Product Features

Entry Price
type: PropertyValue
value reference: Cost

Data Retention (Free/Base Tier)
type: PropertyValue
value reference: Data Management

Mobile App SDKs Available
type: PropertyValue
value reference: Integration

Cohort Creation Complexity
type: PropertyValue
value reference: Analytics Capability

Setup Time (Hours)
type: PropertyValue
value reference: Implementation

Free Trial Length
type: PropertyValue
value reference: Onboarding

Market Share (2024)
type: PropertyValue
value reference: Adoption

Base Monthly Price (Cloud)
type: PropertyValue
value reference: Pricing

Session Recording
type: PropertyValue
value reference: Features

A/B Testing Platform
type: PropertyValue
value reference: Features

Feature Flags
type: PropertyValue
value reference: Features

Cohort Size Limit
type: PropertyValue
value reference: Analytics Depth

Free Tier Monthly Event Limit
type: PropertyValue
value reference: Pricing & Scale

Data Latency
type: PropertyValue
value reference: Performance

Starting Enterprise Price (annual)
type: PropertyValue
value reference: Pricing & Scale

Predictive Analytics Capabilities
type: PropertyValue
value reference: Features

API Rate Limit (Free Tier)
type: PropertyValue
value reference: Technical

Free Tier Team Members
type: PropertyValue
value reference: Pricing & Scale

Customer Retention Focus
type: PropertyValue
value reference: Specialization

Time to First Insights
type: PropertyValue
value reference: Implementation

Data Retention (Paid)
type: PropertyValue
value reference: Data Management

Native Integrations Available
type: PropertyValue
value reference: Integrations

Seats Per Starter Plan
type: PropertyValue
value reference: Team Access

Session Replay Monthly Limit
type: PropertyValue
value reference: Features

Predictive Analytics Capability
type: PropertyValue
value reference: AI & Analytics

Manual Event Configuration Required
type: PropertyValue
value reference: Implementation

Free Tier Event Monthly Limit
type: PropertyValue
value reference: Pricing & Limits

Starting Paid Plan Price
type: PropertyValue
value reference: Pricing

SQL Query Access Entry Price
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Cohort Analysis Complexity
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value reference: Features

Mobile SDK Support
type: PropertyValue
value reference: Features

Historical Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Monthly Event Capacity
type: PropertyValue
value reference: Performance & Scale

In-App Guide Builder
type: PropertyValue
value reference: Engagement Features

Implementation Time
type: PropertyValue
value reference: Setup & Usability

Survey & Feedback Tools
type: PropertyValue
value reference: Feedback Collection

Session Recording & Heatmaps
type: PropertyValue
value reference: UX Research

Cohort Segmentation Depth
type: PropertyValue
value reference: Analytics Capabilities

Mobile App Support
type: PropertyValue
value reference: Platform

Custom Events Limit
type: PropertyValue
value reference: Tracking

Session Recording Capability
type: PropertyValue
value reference: Features

Heatmap Coverage
type: PropertyValue
value reference: Features

Pre-built Cohort Templates
type: PropertyValue
value reference: Analysis

Integration Partners
type: PropertyValue
value reference: Connectivity

Setup Time for Non-Technical Users
type: PropertyValue
value reference: Usability

Monthly Active Users (Max Tier)
type: PropertyValue
value reference: Scale