Mailchimp is the industry leader with 12+ million users and broader integrations, while Moosend offers superior automation capabilities and better value for mid-market businesses at a lower price point starting at $10/month versus Mailchimp's $20/month.
Moosend vs Mailchimp — Side-by-side comparison on A Versus B
Choose Mailchimp if you need maximum ecosystem integrations, prefer an established platform with extensive third-party support, or already use its Zapier ecosystem extensively. Choose Moosend if you prioritize advanced automation at lower costs, want A/B testing across all plans, or need better value as a growing mid-market business.
Cloud-based email marketing platform with advanced automation and competitive pricing
Accessible email marketing and automation platform for small businesses, e-commerce, and creators.
Structured comparison data for Moosend vs Mailchimp with 201 attributes.
Contact List Size Limit (Standard Pricing)
Price Scaling Factor at 5,000 Subscribers
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
Moosend vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Moosend vs Mailchimp.
Which platform is better for small businesses with limited budgets?
Moosend offers superior value for budget-conscious startups: $10/month entry price vs Mailchimp's $20, 1,000 free subscribers vs 500, and unlimited automation on all tiers. A small business running on $50/month will get significantly more features with Moosend, including A/B testing and SMS, which cost extra on Mailchimp.
Does Mailchimp or Moosend have better integrations?
Mailchimp has 300+ native integrations vs Moosend's 150+. However, Moosend integrates with Zapier (3,000+ apps), making it nearly equivalent. Mailchimp wins if you need pre-built integrations with specific enterprise tools; Moosend wins on flexibility and custom workflows through Zapier.
Which platform has better automation capabilities?
Moosend offers unlimited workflows and advanced behavioral triggers on all plans starting at $10/month. Mailchimp limits automation features to higher-tier plans (starting $20/month) and charges $350+/month for advanced automation. Moosend is the clear winner for automation-focused businesses.
What's the difference in email deliverability between the two?
Mailchimp has a slightly higher deliverability rate at 98.8% vs Moosend's 98.5%. This 0.3% difference is negligible for most businesses, but matters for high-volume senders. Both platforms exceed industry standards (95%+) for reliable email delivery.
Is Mailchimp or Moosend better for agencies managing multiple clients?
Mailchimp is better for agencies due to its 12+ million user ecosystem, white-label capabilities, and dedicated agency features. Moosend is growing in this space but lacks Mailchimp's established agency infrastructure. However, Moosend's lower pricing makes it attractive for cost-conscious agencies managing many small clients.