Moosend offers a more intuitive interface and superior automation features at competitive pricing, while Mailchimp provides broader integrations, SMS capabilities, and a larger ecosystem but with a steeper learning curve and reduced free plan limits (250 contacts as of 2026).
Moosend vs Mailchimp — Side-by-side comparison on A Versus B
Choose Moosend if you prioritize ease of use, modern automation workflows, and better value on the free plan—ideal for SMBs and startups building marketing automation from scratch. Choose Mailchimp if you need extensive SMS capabilities, broader third-party integrations, and an established ecosystem despite its legacy interface and tighter free plan restrictions.
Cloud-based email marketing platform with advanced automation and competitive pricing
Accessible email marketing and automation platform for small businesses, e-commerce, and creators.
Structured comparison data for Moosend vs Mailchimp with 201 attributes.
Contact List Size Limit (Standard Pricing)
Price Scaling Factor at 5,000 Subscribers
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
Moosend vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Moosend vs Mailchimp.
Why did Mailchimp reduce its free plan from 500 to 250 contacts in 2026?
Mailchimp reduced free plan limits from 500 to 250 contacts (a 50% reduction) effective in 2026, reflecting an industry trend toward tighter free tier restrictions to convert users to paid plans more aggressively. This shift prioritizes conversion over user acquisition.
Which platform is easier to use for beginners?
Moosend is significantly easier for beginners due to its modern, intuitive drag-and-drop interface. Mailchimp's legacy interface requires more technical knowledge and has a steeper learning curve, making it less beginner-friendly despite its larger user base.
Can I use SMS marketing with both platforms?
Mailchimp offers comprehensive SMS marketing with international market support as of 2026. Moosend has limited SMS capabilities, making Mailchimp the clear choice if SMS is a critical marketing channel for your business.
Which platform has better automation capabilities?
Moosend excels with advanced trigger-based workflows and AI-driven personalization built into the core platform. Mailchimp offers automation but it requires more complex setup and isn't as intuitive—Moosend is purpose-built for marketing automation sophistication.
How do the integration ecosystems compare?
Mailchimp significantly outpaces Moosend with 1,200+ integrations compared to Moosend's 300+. If your tech stack requires extensive third-party connections (CRM, analytics, ecommerce platforms), Mailchimp's ecosystem is substantially more comprehensive.