Mercedes-Benz leads in luxury positioning and performance with higher average prices ($85,000-$120,000), while Audi offers better value with competitive technology at lower starting points ($40,000-$95,000). Mercedes emphasizes craftsmanship and heritage, whereas Audi focuses on innovation and interior design.
Mercedes-Benz vs Audi — Side-by-side comparison on A Versus B
Choose Mercedes-Benz if you prioritize heritage, prestige, and superior EV range, plus desire the most recognizable luxury brand globally. Choose Audi if you want competitive luxury features at lower price points, excellent interior design, and prefer value-driven performance with strong reliability ratings.
German luxury automaker renowned for advanced technology, performance, and engineering innovation.
German luxury brand emphasizing technological innovation and all-wheel-drive mastery
Structured comparison data for Mercedes-Benz vs Audi with 474 attributes.
0-60 mph Acceleration (Performance Flagship)
Consumer Reports Reliability Rating (2024)
Customer Satisfaction Rating (J.D. Power 2024)
Average Annual Maintenance Cost (Years 1-3)
Interior Material Standard (Leather Type)
Combined Fuel Economy (Sedan Base Model)
0-60 mph Acceleration (Performance Model)
Estimated Resale Value Retention (3-Year)
Average Resale Value Retention (3 years)
Consumer Reports Overall Reliability Rating
Average Reliability Rating (J.D. Power 2024)
Transmission Failure Rate (10-year lifespan)
Consumer Reports Reliability Rating 2024
Total 10-Year Ownership Cost (avg mid-size sedan)
Starting Price (2026 3-Series vs C-Class)
Flagship Model Price (911 Turbo S / S-Class 580)
Infotainment System Display Size (Standard)
Customer Satisfaction (Net Promoter Score)
Base Model Starting Price (C-Class/A4 Segment)
Average Annual Maintenance Cost (Years 1-5)
Reported Problems per 100 Vehicles (Year 1)
Total 10-Year Ownership Cost (Maintenance + Repairs)
Average Annual Maintenance Cost (After Warranty)
0-60 mph Acceleration (Base Sport Model)
Combined Fuel Efficiency (Mid-Size Sedan)
0-60 mph Acceleration (Sedan Comparison)
Mercedes-Benz vs Audi — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Mercedes-Benz vs Audi.
Which is more expensive, Mercedes-Benz or Audi?
Mercedes-Benz generally commands higher prices than Audi across comparable segments. Entry-level Mercedes models like the A-Class start around $35,000, while equivalent Audi A3 models begin near $34,000. At the luxury tier, Mercedes S-Class exceeds $115,000 compared to Audi A8 starting around $90,000. However, Audi often delivers more standard technology features per dollar, making it stronger on value. Mercedes charges a premium for its brand prestige, cabin opulence, and advanced safety systems. Total ownership costs, including insurance and maintenance, also tend to run slightly higher for Mercedes-Benz than Audi.
Neither brand is objectively better — it depends on your priorities. Mercedes-Benz excels in interior luxury, ride comfort, and brand prestige, making it ideal for buyers who prioritize a plush, refined driving experience. Audi counters with superior Quattro all-wheel-drive technology, a more driver-focused cockpit, and cutting-edge virtual displays. Reliability ratings from J.D. Power show both brands performing similarly in recent years. Mercedes leads in flagship sedan and SUV segments, while Audi earns praise for its sportier models and tech-forward interiors. Test-driving both is strongly recommended before deciding.
Which is better for long road trips, Mercedes-Benz or Audi?
Mercedes-Benz is widely considered the better choice for long road trips due to its exceptionally smooth ride quality, superior noise insulation, and highly adjustable air suspension available on models like the E-Class and S-Class. The MBUX infotainment system also offers intuitive navigation with real-time traffic updates. Audi's Virtual Cockpit provides excellent driver information, and its Quattro AWD offers added confidence on varied terrain. However, Mercedes' focus on passenger comfort, available massage seats, and longer highway refinement gives it a notable edge for extended distance driving.
What are the key updates for Mercedes-Benz and Audi in 2026?
For 2026, Mercedes-Benz is rolling out an updated MBUX Superscreen interface across more model lines, expanded Mercedes me connectivity features, and new mild-hybrid powertrains for the C-Class and GLC. The EQ electric lineup also receives increased range improvements. Audi's 2026 updates include a refreshed A5 lineup replacing the discontinued A4, broader availability of its Premium Plus driver assistance suite, and continued expansion of the Q6 e-tron electric SUV family. Both brands are heavily investing in electrification and over-the-air software update capabilities to stay competitive in the evolving luxury market.
Which brand is better for first-time luxury car buyers, Mercedes-Benz or Audi?
Audi is often recommended for first-time luxury car buyers due to its more approachable pricing, intuitive technology interfaces, and strong resale value retention. The Audi A3 and Q3 offer genuine premium experiences without overwhelming complexity. Mercedes-Benz provides an equally compelling entry through its A-Class and GLA SUV, but the MBUX learning curve and higher maintenance costs can surprise new owners. Audi's dealership customer satisfaction scores also rank slightly higher for ownership experience. Ultimately, both brands offer certified pre-owned programs that make first-time luxury ownership more financially accessible and less risky.