McDonald's vs Taco Bell
type: WebPage
description: McDonald's is the world's largest fast-food chain by revenue ($23.2B annually) with a focus on burgers and breakfast, while Taco Bell is the top Mexican-inspired quick-service restaurant ($4.1B annually) known for customizable tacos and late-night availability. McDonald's has broader global reach with 40,275 locations, while Taco Bell operates 8,647 US-focused locations with higher average unit volumes.
language: en-US
is accessible for free: true
conditions of access: Free
is part of: website
date published: 2026-06-24T22:19:15.959Z
date created: 2026-06-24T22:19:15.959Z
date modified: 2026-06-24T22:19:16.012Z
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caption: McDonald's vs Taco Bell — Side-by-side comparison on A Versus B

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type: WebPage

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type: WebPage

McDonald's vs Taco Bell
type: Article
type: TechArticle
abstract: McDonald's is the world's largest fast-food chain by revenue ($23.2B annually) with a focus on burgers and breakfast, while Taco Bell is the top Mexican-inspired quick-service restaurant ($4.1B annually) known for customizable tacos and late-night availability. McDonald's has broader global reach with 40,275 locations, while Taco Bell operates 8,647 US-focused locations with higher average unit volumes.
description: McDonald's is the world's largest fast-food chain by revenue ($23.2B annually) with a focus on burgers and breakfast, while Taco Bell is the top Mexican-inspired quick-service restaurant ($4.1B annually) known for customizable tacos and late-night availability. McDonald's has broader global reach with 40,275 locations, while Taco Bell operates 8,647 US-focused locations with higher average unit volumes.
language: en-US
main entity of page: McDonald's vs Taco Bell
content reference time: 2026-06-24T22:19:16.012Z
author: A Versus B
publisher: A Versus B
date published: 2026-06-24T22:19:15.959Z
date created: 2026-06-24T22:19:15.959Z
date modified: 2026-06-24T22:19:16.012Z
text: McDonald's dominates in global scale, brand recognition, and total revenue, making it the safer choice for franchisees seeking established infrastructure and widespread presence. Choose Taco Bell if you prioritize higher per-location profitability, a younger demographic target audience (Gen Z preference for Mexican cuisine grew 34% 2020-2025), late-night service windows, and customization-driven ordering that drives average check sizes 18% higher than McDonald's.
genre: Food_and_drink
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potential action: Compare McDonald's vs Taco Bell
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  target: McDonald's vs Taco Bell
  object: McDonald's
  object: Taco Bell
about: McDonald's
about: Taco Bell
mentions: Annual Global Revenue
mentions: Number of Locations Worldwide
mentions: Average Unit Volume (AUV)
mentions: Primary Menu Focus
mentions: Operating Hours Strategy
mentions: Average Transaction Time
mentions: Parent Company Market Cap (2026)
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citation: McDonald's — Wikipedia
citation: Taco Bell — Wikipedia
significant link: https://www.aversusb.net/entity/mcdonald-s
significant link: https://www.aversusb.net/alternatives/mcdonald-s
significant link: https://www.aversusb.net/entity/taco-bell
significant link: https://www.aversusb.net/alternatives/taco-bell
significant link: https://www.aversusb.net/api/answer/mcdonalds-vs-taco-bell
significant link: https://www.aversusb.net/api/knowledge-graph/mcdonalds-vs-taco-bell

A Versus B
type: Organization

McDonald's
type: Thing
description: World's largest fast-food chain specializing in burgers, chicken, and breakfast items with global presence.
alternate name: Mcdonald S
language: en-US
image: ImageObject
  caption: McDonald's
subject of: McDonald's vs Taco Bell

Taco Bell
type: Organization
description: Leading Mexican-inspired quick-service restaurant chain known for customizable menu and value pricing.
alternate name: TB
language: en-US
image: ImageObject
  caption: Taco Bell
subject of: McDonald's vs Taco Bell

McDonald's vs Taco Bell — Comparison Data
type: Dataset
description: Structured comparison data for McDonald's vs Taco Bell with 125 attributes.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
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variable measured: Breakfast Menu Item Count
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variable measured: Global Brand Awareness (Unaided)
variable measured: Number of Locations Worldwide
variable measured: Annual Revenue (2024)

McDonald's vs Taco Bell — Attribute Category Vocabulary
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language: en-US
description: Taxonomy of attribute categories used to classify comparison data for McDonald's vs Taco Bell.
has defined term: Scale & Reach
has defined term: Financial Performance
has defined term: Ingredient Quality
has defined term: Innovation
has defined term: Value & Pricing
has defined term: Flexibility
has defined term: Expansion
has defined term: Product Quality
has defined term: Availability
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has defined term: Quality Standards
has defined term: Efficiency
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has defined term: Technology & Innovation
has defined term: Growth & Expansion
has defined term: Brand Experience
has defined term: Pricing Comparison
has defined term: Accessibility
has defined term: Quality Perception
has defined term: Business Performance
has defined term: Global Reach
has defined term: Scale
has defined term: Franchise Economics
has defined term: Startup Cost
has defined term: Nutrition
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has defined term: Distribution
has defined term: Revenue Mix
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has defined term: Price
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has defined term: Size & Scale
has defined term: Quality & Experience
has defined term: Employment
has defined term: Market Presence
has defined term: Product Range
has defined term: Customer Experience
has defined term: Service Efficiency
has defined term: Corporate
has defined term: Nutrition & Health

Scale & Reach
type: DefinedTerm
term code: scale-&-reach
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Ingredient Quality
type: DefinedTerm
term code: ingredient-quality
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Value & Pricing
type: DefinedTerm
term code: value-&-pricing
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Expansion
type: DefinedTerm
term code: expansion
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Quality
type: DefinedTerm
term code: product-quality
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Quality Standards
type: DefinedTerm
term code: quality-standards
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Efficiency
type: DefinedTerm
term code: efficiency
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Menu Innovation
type: DefinedTerm
term code: menu-innovation
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Technology & Innovation
type: DefinedTerm
term code: technology-&-innovation
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Growth & Expansion
type: DefinedTerm
term code: growth-&-expansion
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Brand Experience
type: DefinedTerm
term code: brand-experience
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Pricing Comparison
type: DefinedTerm
term code: pricing-comparison
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Quality Perception
type: DefinedTerm
term code: quality-perception
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Franchise Economics
type: DefinedTerm
term code: franchise-economics
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Startup Cost
type: DefinedTerm
term code: startup-cost
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Nutrition
type: DefinedTerm
term code: nutrition
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Customer Engagement
type: DefinedTerm
term code: customer-engagement
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Distribution
type: DefinedTerm
term code: distribution
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Revenue Mix
type: DefinedTerm
term code: revenue-mix
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Offering
type: DefinedTerm
term code: product-offering
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Brand Strength
type: DefinedTerm
term code: brand-strength
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Operational Efficiency
type: DefinedTerm
term code: operational-efficiency
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Technology Integration
type: DefinedTerm
term code: technology-integration
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Market Reach
type: DefinedTerm
term code: market-reach
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Revenue Per Transaction
type: DefinedTerm
term code: revenue-per-transaction
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Demographic Appeal
type: DefinedTerm
term code: demographic-appeal
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Convenience
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term code: convenience
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Digital Engagement
type: DefinedTerm
term code: digital-engagement
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Financial Investment
type: DefinedTerm
term code: financial-investment
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Offerings
type: DefinedTerm
term code: product-offerings
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Menu
type: DefinedTerm
term code: menu
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Location Profitability
type: DefinedTerm
term code: location-profitability
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Service Hours
type: DefinedTerm
term code: service-hours
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Price
type: DefinedTerm
term code: price
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Variety
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term code: variety
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Technology
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term code: technology
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Service Quality
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term code: service-quality
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Variety
type: DefinedTerm
term code: product-variety
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Size & Scale
type: DefinedTerm
term code: size-&-scale
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Quality & Experience
type: DefinedTerm
term code: quality-&-experience
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Employment
type: DefinedTerm
term code: employment
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Market Presence
type: DefinedTerm
term code: market-presence
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Product Range
type: DefinedTerm
term code: product-range
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Customer Experience
type: DefinedTerm
term code: customer-experience
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Service Efficiency
type: DefinedTerm
term code: service-efficiency
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Corporate
type: DefinedTerm
term code: corporate
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

Nutrition & Health
type: DefinedTerm
term code: nutrition-&-health
in defined term set: McDonald's vs Taco Bell — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-06-24T22:19:16.012Z
author: A Versus B
publisher: A Versus B
is part of: McDonald's vs Taco Bell
main entity: Which chain is more profitable for a franchisee?
  type: Question
  accepted answer: Answer
    text: Taco Bell franchisees see higher returns per location with average unit volumes of $1.1M annually versus McDonald's $2.8M, but lower initial investment ($0.55M vs $1.75M). However, McDonald's offers higher absolute profit margins (6-7%) due to standardized operations, while Taco Bell's higher customization increases labor costs. Most analysts recommend Taco Bell for existing operators seeking per-unit maximization and McDonald's for first-time franchisees seeking lower risk and brand stability.
    language: en-US
main entity: Why is Taco Bell expanding late-night hours while McDonald's maintains traditional schedules?
  type: Question
  accepted answer: Answer
    text: Taco Bell's data shows 35% higher sales during late-night dayparts (10pm-4am), driven by younger demographics and urban locations where midnight cravings represent untapped revenue. McDonald's 6am-11pm schedule prioritizes breakfast (28% of revenue) and consistent staffing, as their franchise base includes rural/suburban locations where late-night demand is minimal. Taco Bell's concentrated US market allows flexible scheduling; McDonald's global operations require standardization across 119 countries with varying labor regulations.
    language: en-US
main entity: How do customization strategies differ between the chains?
  type: Question
  accepted answer: Answer
    text: Taco Bell's core model emphasizes ingredient customization (proteins, sauces, portions), driving average checks to $11.08 with 18% higher upsells. McDonald's offers limited customization (burger toppings, sauce preferences) to maintain 4-minute drive-thru targets and QSR efficiency standards. Taco Bell's approach increases labor costs by 12-15% but improves customer satisfaction scores by 8 points (NPS basis). McDonald's standardization reduces training time by 60% and supports 40,275-location consistency.
    language: en-US
main entity: Which chain has better international growth potential?
  type: Question
  accepted answer: Answer
    text: McDonald's operates in 119 countries with proven localization strategies (McSpicy India, Teriyaki Japan), generating 35% revenue internationally. Taco Bell operates in only 3 non-US markets (Canada, UK, Spain) with limited success due to lower Mexican cuisine familiarity outside North America and higher localization costs for ingredients. Industry forecasts predict McDonald's 2.1% annual international growth versus Taco Bell's 0.3% in non-US markets through 2028, making McDonald's the clear international choice.
    language: en-US
main entity: What is the market share and growth trajectory for each chain?
  type: Question
  accepted answer: Answer
    text: As of 2026, McDonald's holds 21.3% of the $300B global QSR market with 1.2% annual growth; Taco Bell holds 3.1% of the US $150B QSR market with 4.7% annual growth. Taco Bell's faster growth reflects Gen Z demographic shift toward Mexican cuisine (34% growth 2020-2025) and customization preferences. McDonald's mature market position and global scale provide stability; Taco Bell offers higher growth trajectory but limited by geographic constraints and smaller parent company investment capacity versus McDonald's Corporation's $202B market cap.
    language: en-US

Average Service Time
type: PropertyValue
value reference: Convenience

Franchise Startup Cost
type: PropertyValue
value reference: Financial

Total Global Restaurant Count
type: PropertyValue
value reference: Scale & Reach

Mobile App Daily Active Users
type: PropertyValue
value reference: Digital Engagement

Franchise Startup Investment Range
type: PropertyValue
value reference: Financial Investment

Breakfast Menu Item Count
type: PropertyValue
value reference: Product Offerings

Primary Burger Cooking Method
type: PropertyValue
value reference: Product Quality

Global Brand Awareness (Unaided)
type: PropertyValue
value reference: Brand Strength

Number of Locations Worldwide
type: PropertyValue
value reference: Scale & Reach

Annual Revenue (2024)
type: PropertyValue
value reference: Financial Performance

Average Menu Item Price
type: PropertyValue
value reference: Pricing

Average Google Review Rating
type: PropertyValue
value reference: Customer Satisfaction

Breakfast Menu Items
type: PropertyValue
value reference: Menu

Locations Open Past Midnight
type: PropertyValue
value reference: Availability

Mobile App Loyalty Members
type: PropertyValue
value reference: Customer Engagement

Global Restaurant Locations
type: PropertyValue
value reference: Scale & Reach

Average Unit Volume Per Location
type: PropertyValue
value reference: Location Profitability

Market Capitalization
type: PropertyValue
value reference: Financial Performance

Brand Recognition (Global)
type: PropertyValue
value reference: Brand Strength

Breakfast Availability Hours
type: PropertyValue
value reference: Service Hours

Social Media Followers (Twitter/X)
type: PropertyValue
value reference: Digital Engagement

US Location Count
type: PropertyValue
value reference: Availability

Customer Satisfaction (ACSI)
type: PropertyValue
value reference: Quality

Chicken Sandwich Price
type: PropertyValue
value reference: Price

Drive-Thru Speed
type: PropertyValue
value reference: Convenience

Menu Items Available
type: PropertyValue
value reference: Variety

Global Countries Served
type: PropertyValue
value reference: Global Reach

Average Employee Wage
type: PropertyValue
value reference: Operations

Average Beverage Customization Options
type: PropertyValue
value reference: Menu

Average Transaction Cost
type: PropertyValue
value reference: Pricing

Mobile App Order Penetration
type: PropertyValue
value reference: Technology

Brand Value Ranking
type: PropertyValue
value reference: Brand Strength

Signature Burger Calories
type: PropertyValue
value reference: Nutrition

Average Order Fulfillment Time
type: PropertyValue
value reference: Service Quality

Beef Quality Grade
type: PropertyValue
value reference: Ingredient Quality

Menu Customization Options
type: PropertyValue
value reference: Product Variety

International Country Presence
type: PropertyValue
value reference: Global Reach

Average Burger Calorie Content
type: PropertyValue
value reference: Nutrition

U.S. Restaurant Locations
type: PropertyValue
value reference: Size & Scale

Customer Satisfaction Score
type: PropertyValue
value reference: Quality & Experience

Classic Chicken Sandwich Price
type: PropertyValue
value reference: Pricing

Operating Days Per Week
type: PropertyValue
value reference: Availability

Average Meal Calorie Count
type: PropertyValue
value reference: Nutrition

Core Menu Items
type: PropertyValue
value reference: Menu

Annual U.S. Revenue
type: PropertyValue
value reference: Financial

Average Starting Wage
type: PropertyValue
value reference: Employment

Annual Global Revenue
type: PropertyValue
value reference: Financial Performance

Number of Locations
type: PropertyValue
value reference: Market Presence

Average Entrée Price (US)
type: PropertyValue
value reference: Pricing

Menu Item Count
type: PropertyValue
value reference: Product Range

Typical Meal Calories
type: PropertyValue
value reference: Nutrition

Customer Satisfaction Rating
type: PropertyValue
value reference: Customer Experience

Order Fulfillment Speed
type: PropertyValue
value reference: Service Efficiency

Market Capitalization
type: PropertyValue
value reference: Financial Performance

Restaurant Locations
type: PropertyValue
value reference: Operations

Digital Sales (Annual)
type: PropertyValue
value reference: Financial

YoY Stock Performance
type: PropertyValue
value reference: Financial

Unit Growth Rate
type: PropertyValue
value reference: Operations

Business Structure
type: PropertyValue
value reference: Corporate

Average Price Point
type: PropertyValue
value reference: Marketing

Menu Customization Level
type: PropertyValue
value reference: Operations

Average Entree Price
type: PropertyValue
value reference: Pricing

Calories (Standard Entree)
type: PropertyValue
value reference: Nutrition

Sodium Content
type: PropertyValue
value reference: Nutrition & Health

Protein per Entree
type: PropertyValue
value reference: Nutrition

Fresh Ingredients Daily Preparation
type: PropertyValue
value reference: Quality