McDonald's vs Burger King
type: WebPage
description: McDonald's dominates globally with 40,000+ locations and higher profitability ($23.2B revenue), while Burger King differentiates through flame-grilling and customization but operates 18,000 locations with lower margins. McDonald's is the world's largest fast-food chain by revenue and scale, whereas Burger King competes on product quality and brand positioning.
language: en-US
is accessible for free: true
conditions of access: Free
is part of: website
date published: 2025-06-01T00:00:00.000Z
date created: 2025-06-01T00:00:00.000Z
date modified: 2026-06-15T18:04:00.110Z
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type: ImageObject
width: 1200
height: 630
caption: McDonald's vs Burger King — Side-by-side comparison on A Versus B

Home
type: WebPage

Compare
type: WebPage

McDonald's vs Burger King
type: Article
type: TechArticle
abstract: McDonald's dominates globally with 40,000+ locations and higher profitability ($23.2B revenue), while Burger King differentiates through flame-grilling and customization but operates 18,000 locations with lower margins. McDonald's is the world's largest fast-food chain by revenue and scale, whereas Burger King competes on product quality and brand positioning.
description: McDonald's dominates globally with 40,000+ locations and higher profitability ($23.2B revenue), while Burger King differentiates through flame-grilling and customization but operates 18,000 locations with lower margins. McDonald's is the world's largest fast-food chain by revenue and scale, whereas Burger King competes on product quality and brand positioning.
language: en-US
main entity of page: McDonald's vs Burger King
content reference time: 2026-06-15T18:04:00.110Z
author: A Versus B
publisher: A Versus B
date published: 2025-06-01T00:00:00.000Z
date created: 2025-06-01T00:00:00.000Z
date modified: 2026-06-15T18:04:00.110Z
text: McDonald's wins for investors, franchisees, and those prioritizing consistency, scale, and profitability—it's the undisputed market leader with superior margins and 2.2x more locations. Choose Burger King if you value flame-grilled flavor, customization flexibility, and a smaller brand with more direct control over your franchise operations, though expect lower revenue potential and less brand ubiquity.
genre: Brands
potential action: ReadAction
  target: McDonald's vs Burger King
potential action: Compare McDonald's vs Burger King
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  target: McDonald's vs Burger King
  object: McDonald's
  object: Burger King
about: McDonald's
about: Burger King
mentions: Global Restaurant Count
mentions: Annual Revenue (2023)
mentions: Cooking Method
mentions: Signature Burger
mentions: Customization Philosophy
mentions: Operating Margin (2023)
mentions: Brand Recognition (Global)
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related link: https://www.aversusb.net/compare/chick-fil-a-vs-mcdonalds
citation: McDonald's — Wikipedia
citation: Burger King — Wikipedia
significant link: https://www.aversusb.net/entity/mcdonald-s
significant link: https://www.aversusb.net/alternatives/mcdonald-s
significant link: https://www.aversusb.net/entity/burger-king
significant link: https://www.aversusb.net/alternatives/burger-king
significant link: https://www.aversusb.net/api/answer/mcdonalds-vs-burger-king
significant link: https://www.aversusb.net/api/knowledge-graph/mcdonalds-vs-burger-king

A Versus B
type: Organization

McDonald's
type: Thing
description: Global fast-food chain specializing in burgers, fries, and quick service with 40,575 locations worldwide.
alternate name: Mcdonald S
language: en-US
image: ImageObject
  caption: McDonald's
subject of: McDonald's vs Burger King

Burger King
type: Brand
description: Second-largest burger chain with 18,000+ locations known for flame-grilled burgers and customization.
alternate name: BK
language: en-US
image: ImageObject
  caption: Burger King
subject of: McDonald's vs Burger King

McDonald's vs Burger King — Comparison Data
type: Dataset
description: Structured comparison data for McDonald's vs Burger King with 120 attributes.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: Schema.org JSON-LD (pure)
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distribution: JSON-LD knowledge graph
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distribution: Raw comparison JSON
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distribution: AI Answer API (citation-ready)
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distribution: Structured FAQ pairs JSON
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distribution: Related comparisons JSON
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variable measured: Global Restaurant Count
  type: PropertyValue
  value reference: Scale & Reach
variable measured: 2026 Revenue Growth
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variable measured: Beef Freshness
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  value reference: Ingredient Quality
variable measured: Drive-Thru Technology Level
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  value reference: Innovation
variable measured: Average Burger Price
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variable measured: Menu Item Customization Options
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variable measured: New Restaurant Openings 2026
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variable measured: Chicken Sandwich Quality Focus
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variable measured: Number of Global Locations
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variable measured: Average Chicken Sandwich Price
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variable measured: Operating Days Per Year
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variable measured: Menu Item Count
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variable measured: 2026 New Location Growth Target
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variable measured: Annual Operating Days
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variable measured: Annual Corporate Revenue
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variable measured: Big Mac / Whopper Calories
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variable measured: Global Brand Awareness
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variable measured: Customization Options
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variable measured: Breakfast Revenue Contribution
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variable measured: Mobile Loyalty Program Users
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variable measured: Menu Item Categories
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variable measured: Brand Unaided Awareness (US)
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variable measured: Average Customer Service Time
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variable measured: Average Burger Price
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variable measured: Menu Customization Level
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variable measured: Countries with Presence
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variable measured: Digital Ordering Availability
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variable measured: US Brand Awareness (Unaided)
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variable measured: Gen Z Customer Preference
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variable measured: Total Global Restaurants
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variable measured: Signature Burger Price (USD)
variable measured: Average Service Time
variable measured: Franchise Startup Cost
variable measured: Annual Global Revenue
variable measured: Total Global Restaurant Count
variable measured: Mobile App Daily Active Users
variable measured: Franchise Startup Investment Range
variable measured: Breakfast Menu Item Count
variable measured: Primary Burger Cooking Method
variable measured: Global Brand Awareness (Unaided)

McDonald's vs Burger King — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for McDonald's vs Burger King.
has defined term: Scale & Reach
has defined term: Financial Performance
has defined term: Ingredient Quality
has defined term: Innovation
has defined term: Value & Pricing
has defined term: Flexibility
has defined term: Expansion
has defined term: Product Quality
has defined term: Availability
has defined term: Pricing
has defined term: Variety
has defined term: Quality Standards
has defined term: Efficiency
has defined term: Menu Innovation
has defined term: Technology & Innovation
has defined term: Growth & Expansion
has defined term: Brand Experience
has defined term: Pricing Comparison
has defined term: Accessibility
has defined term: Quality Perception
has defined term: Business Performance
has defined term: Global Reach
has defined term: Scale
has defined term: Franchise Economics
has defined term: Startup Cost
has defined term: Nutrition
has defined term: Marketing
has defined term: Customer Engagement
has defined term: Menu Flexibility
has defined term: Distribution
has defined term: Revenue Mix
has defined term: Product Offering
has defined term: Brand Strength
has defined term: Operational Efficiency
has defined term: Technology Integration
has defined term: Profitability
has defined term: Service
has defined term: Revenue Per Transaction
has defined term: Demographic Appeal
has defined term: Operations
has defined term: Speed & Efficiency
has defined term: Financial
has defined term: Digital Engagement
has defined term: Financial Investment
has defined term: Product Offerings
has defined term: Customer Satisfaction
has defined term: Menu
has defined term: Location Profitability
has defined term: Service Hours
has defined term: Quality
has defined term: Price
has defined term: Convenience
has defined term: Technology
has defined term: Market Reach
has defined term: Service Quality
has defined term: Product Variety
has defined term: Business
has defined term: Cost
has defined term: Preparation
has defined term: Menu Items
has defined term: Experience
has defined term: Value
has defined term: Quality & Satisfaction
has defined term: Service Efficiency
has defined term: Satisfaction
has defined term: Speed
has defined term: Customization

Scale & Reach
type: DefinedTerm
term code: scale-&-reach
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Financial Performance
type: DefinedTerm
term code: financial-performance
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Ingredient Quality
type: DefinedTerm
term code: ingredient-quality
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Innovation
type: DefinedTerm
term code: innovation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Value & Pricing
type: DefinedTerm
term code: value-&-pricing
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Flexibility
type: DefinedTerm
term code: flexibility
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Expansion
type: DefinedTerm
term code: expansion
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product Quality
type: DefinedTerm
term code: product-quality
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Availability
type: DefinedTerm
term code: availability
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Variety
type: DefinedTerm
term code: variety
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality Standards
type: DefinedTerm
term code: quality-standards
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Efficiency
type: DefinedTerm
term code: efficiency
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Menu Innovation
type: DefinedTerm
term code: menu-innovation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Technology & Innovation
type: DefinedTerm
term code: technology-&-innovation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Growth & Expansion
type: DefinedTerm
term code: growth-&-expansion
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Brand Experience
type: DefinedTerm
term code: brand-experience
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Pricing Comparison
type: DefinedTerm
term code: pricing-comparison
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality Perception
type: DefinedTerm
term code: quality-perception
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Business Performance
type: DefinedTerm
term code: business-performance
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Global Reach
type: DefinedTerm
term code: global-reach
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Franchise Economics
type: DefinedTerm
term code: franchise-economics
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Startup Cost
type: DefinedTerm
term code: startup-cost
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Nutrition
type: DefinedTerm
term code: nutrition
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Marketing
type: DefinedTerm
term code: marketing
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Customer Engagement
type: DefinedTerm
term code: customer-engagement
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Menu Flexibility
type: DefinedTerm
term code: menu-flexibility
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Distribution
type: DefinedTerm
term code: distribution
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Revenue Mix
type: DefinedTerm
term code: revenue-mix
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product Offering
type: DefinedTerm
term code: product-offering
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Brand Strength
type: DefinedTerm
term code: brand-strength
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Operational Efficiency
type: DefinedTerm
term code: operational-efficiency
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Technology Integration
type: DefinedTerm
term code: technology-integration
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Profitability
type: DefinedTerm
term code: profitability
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Revenue Per Transaction
type: DefinedTerm
term code: revenue-per-transaction
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Demographic Appeal
type: DefinedTerm
term code: demographic-appeal
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Speed & Efficiency
type: DefinedTerm
term code: speed-&-efficiency
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Financial
type: DefinedTerm
term code: financial
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Digital Engagement
type: DefinedTerm
term code: digital-engagement
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Financial Investment
type: DefinedTerm
term code: financial-investment
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product Offerings
type: DefinedTerm
term code: product-offerings
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Menu
type: DefinedTerm
term code: menu
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Location Profitability
type: DefinedTerm
term code: location-profitability
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Service Hours
type: DefinedTerm
term code: service-hours
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality
type: DefinedTerm
term code: quality
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Price
type: DefinedTerm
term code: price
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Convenience
type: DefinedTerm
term code: convenience
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Technology
type: DefinedTerm
term code: technology
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Market Reach
type: DefinedTerm
term code: market-reach
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Product Variety
type: DefinedTerm
term code: product-variety
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Business
type: DefinedTerm
term code: business
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Cost
type: DefinedTerm
term code: cost
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Preparation
type: DefinedTerm
term code: preparation
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Menu Items
type: DefinedTerm
term code: menu-items
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Experience
type: DefinedTerm
term code: experience
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Quality & Satisfaction
type: DefinedTerm
term code: quality-&-satisfaction
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Service Efficiency
type: DefinedTerm
term code: service-efficiency
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Satisfaction
type: DefinedTerm
term code: satisfaction
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Speed
type: DefinedTerm
term code: speed
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: McDonald's vs Burger King — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-06-15T18:04:00.110Z
author: A Versus B
publisher: A Versus B
is part of: McDonald's vs Burger King
main entity: Which fast-food chain is more profitable for franchisees?
  type: Question
  accepted answer: Answer
    text: McDonald's franchisees earn higher average unit volumes ($2.9M annually) compared to Burger King ($1.65M annually), resulting in 38% operating margins vs Burger King's 28%. However, McDonald's requires $1-2.2M initial investment versus Burger King's $316-550K, making Burger King accessible to capital-constrained entrepreneurs despite lower profit ceilings.
    language: en-US
main entity: What's the difference between flame-grilled and McDonald's cooking method?
  type: Question
  accepted answer: Answer
    text: Burger King flame-grills patties over an open flame, creating a charred exterior and smoky flavor that Burger King emphasizes as superior taste. McDonald's uses a flat griddle for deep-fried cooking, producing consistent, faster results. Taste preference is subjective, but flame-grilling is associated with higher-quality burger restaurants, while griddle cooking enables McDonald's volume efficiency.
    language: en-US
main entity: How many locations does each chain have and where are they strongest?
  type: Question
  accepted answer: Answer
    text: McDonald's operates 40,275 locations globally with 13,000+ in the US alone, dominating North America and Europe. Burger King has 18,438 locations with stronger penetration in Latin America (6,000+) and Europe (4,500+), but significantly fewer locations in developed markets limits competitive reach against McDonald's ubiquity.
    language: en-US
main entity: Which has better customer loyalty programs?
  type: Question
  accepted answer: Answer
    text: McDonald's Rewards app boasts 40M+ active members with digital ordering integration, push notifications, and personalized offers driving repeat purchases. Burger King Rewards has 8M members with similar features but smaller scale. McDonald's program's 5x larger membership base creates stronger network effects and data advantages for targeted marketing.
    language: en-US
main entity: Is McDonald's or Burger King healthier?
  type: Question
  accepted answer: Answer
    text: The Big Mac (563 calories, 30g fat) is slightly lighter than the Whopper (660 calories, 40g fat), but both are high-calorie indulgences. Burger King offers more customization to reduce calories (remove mayo, add vegetables), while McDonald's has expanded salad and wraps. Neither is positioned as a health-focused option; moderation and customization matter more than brand choice.
    language: en-US

Signature Burger Price (USD)
type: PropertyValue
value reference: Pricing

Average Service Time
type: PropertyValue
value reference: Speed & Efficiency

Franchise Startup Cost
type: PropertyValue
value reference: Financial

Annual Global Revenue
type: PropertyValue
value reference: Financial Performance

Total Global Restaurant Count
type: PropertyValue
value reference: Scale & Reach

Mobile App Daily Active Users
type: PropertyValue
value reference: Digital Engagement

Franchise Startup Investment Range
type: PropertyValue
value reference: Financial Investment

Breakfast Menu Item Count
type: PropertyValue
value reference: Product Offerings

Primary Burger Cooking Method
type: PropertyValue
value reference: Product Quality

Global Brand Awareness (Unaided)
type: PropertyValue
value reference: Brand Strength

Number of Locations Worldwide
type: PropertyValue
value reference: Scale & Reach

Annual Revenue (2024)
type: PropertyValue
value reference: Financial Performance

Average Menu Item Price
type: PropertyValue
value reference: Pricing

Average Google Review Rating
type: PropertyValue
value reference: Customer Satisfaction

Breakfast Menu Items
type: PropertyValue
value reference: Menu

Locations Open Past Midnight
type: PropertyValue
value reference: Availability

Mobile App Loyalty Members
type: PropertyValue
value reference: Customer Engagement

Global Restaurant Locations
type: PropertyValue
value reference: Scale & Reach

Average Unit Volume Per Location
type: PropertyValue
value reference: Location Profitability

Market Capitalization
type: PropertyValue
value reference: Financial Performance

Brand Recognition (Global)
type: PropertyValue
value reference: Brand Strength

Breakfast Availability Hours
type: PropertyValue
value reference: Service Hours

Social Media Followers (Twitter/X)
type: PropertyValue
value reference: Digital Engagement

US Location Count
type: PropertyValue
value reference: Availability

Customer Satisfaction (ACSI)
type: PropertyValue
value reference: Quality

Chicken Sandwich Price
type: PropertyValue
value reference: Price

Drive-Thru Speed
type: PropertyValue
value reference: Convenience

Menu Items Available
type: PropertyValue
value reference: Variety

Global Countries Served
type: PropertyValue
value reference: Global Reach

Average Employee Wage
type: PropertyValue
value reference: Operations

Average Beverage Customization Options
type: PropertyValue
value reference: Menu

Average Transaction Cost
type: PropertyValue
value reference: Pricing

Mobile App Order Penetration
type: PropertyValue
value reference: Technology

Number of Locations
type: PropertyValue
value reference: Market Reach

Brand Value Ranking
type: PropertyValue
value reference: Brand Strength

Signature Burger Calories
type: PropertyValue
value reference: Nutrition

Average Order Fulfillment Time
type: PropertyValue
value reference: Service Quality

Beef Quality Grade
type: PropertyValue
value reference: Ingredient Quality

Menu Customization Options
type: PropertyValue
value reference: Product Variety

International Country Presence
type: PropertyValue
value reference: Global Reach

Average Burger Calorie Content
type: PropertyValue
value reference: Nutrition

System-Wide Revenue
type: PropertyValue
value reference: Business

Standard Meal Deal Price (UK)
type: PropertyValue
value reference: Pricing

Price Difference
type: PropertyValue
value reference: Cost

Beef Freshness
type: PropertyValue
value reference: Quality

Signature Burger Flame-Grill Time
type: PropertyValue
value reference: Preparation

Core Menu Dessert Innovation (2026)
type: PropertyValue
value reference: Menu Items

Restaurant Design Update
type: PropertyValue
value reference: Experience

Meal Deal Customization Options
type: PropertyValue
value reference: Value

Annual Revenue per Restaurant
type: PropertyValue
value reference: Financial Performance

Customer Satisfaction Score
type: PropertyValue
value reference: Quality & Satisfaction

Average Drive-Thru Speed
type: PropertyValue
value reference: Service Efficiency

Signature Item Calories
type: PropertyValue
value reference: Nutrition

Average Meal Price
type: PropertyValue
value reference: Pricing

Single Burger Base Price
type: PropertyValue
value reference: Pricing

Average Customer Rating
type: PropertyValue
value reference: Satisfaction

Average Service Wait Time
type: PropertyValue
value reference: Speed

Beef Sourcing Method
type: PropertyValue
value reference: Quality

Topping Customization Options
type: PropertyValue
value reference: Customization

Drive-Thru Availability
type: PropertyValue
value reference: Convenience

Price Per Pound of Beef
type: PropertyValue
value reference: Value