Matomo vs Mixpanel
type: WebPage
description: Matomo is a self-hosted, privacy-focused analytics platform that gives you full data ownership for $19-$1,290/month, while Mixpanel is a cloud-based product analytics tool optimized for user behavior tracking starting at $999/month. Choose Matomo for data privacy and control, choose Mixpanel for advanced behavioral cohort analysis.
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date published: 2026-07-08T09:18:32.508Z
date created: 2026-07-08T09:18:32.508Z
date modified: 2026-07-08T09:18:32.560Z
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caption: Matomo vs Mixpanel — Side-by-side comparison on A Versus B

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Matomo vs Mixpanel
type: Article
type: TechArticle
abstract: Matomo is a self-hosted, privacy-focused analytics platform that gives you full data ownership for $19-$1,290/month, while Mixpanel is a cloud-based product analytics tool optimized for user behavior tracking starting at $999/month. Choose Matomo for data privacy and control, choose Mixpanel for advanced behavioral cohort analysis.
description: Matomo is a self-hosted, privacy-focused analytics platform that gives you full data ownership for $19-$1,290/month, while Mixpanel is a cloud-based product analytics tool optimized for user behavior tracking starting at $999/month. Choose Matomo for data privacy and control, choose Mixpanel for advanced behavioral cohort analysis.
language: en-US
main entity of page: Matomo vs Mixpanel
content reference time: 2026-07-08T09:18:32.560Z
author: A Versus B
publisher: A Versus B
date published: 2026-07-08T09:18:32.508Z
date created: 2026-07-08T09:18:32.508Z
date modified: 2026-07-08T09:18:32.560Z
text: Choose Matomo if you prioritize data privacy, own infrastructure, need unlimited event tracking, and want low-cost scaling with full GDPR compliance out-of-the-box. Choose Mixpanel if you need advanced behavioral cohort analysis, predictive analytics, and prefer a managed cloud solution without DevOps overhead, accepting higher costs and data residency on Mixpanel servers.
genre: Software
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  target: Matomo vs Mixpanel
potential action: Compare Matomo vs Mixpanel
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  target: Matomo vs Mixpanel
  object: Matomo
  object: Mixpanel
about: Matomo
about: Mixpanel
mentions: Deployment Model
mentions: Starting Price (Monthly)
mentions: Data Ownership
mentions: Event Tracking Events Included
mentions: Behavioral Cohort Analysis
mentions: GDPR Compliance Features
mentions: Learning Curve (1-10, lower is better)
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citation: Matomo — Wikipedia
citation: Mixpanel — Wikipedia
significant link: https://www.aversusb.net/entity/matomo
significant link: https://www.aversusb.net/alternatives/matomo
significant link: https://www.aversusb.net/entity/mixpanel
significant link: https://www.aversusb.net/alternatives/mixpanel
significant link: https://www.aversusb.net/api/answer/matomo-vs-mixpanel)
significant link: https://www.aversusb.net/api/knowledge-graph/matomo-vs-mixpanel)

A Versus B
type: Organization

Matomo
type: SoftwareApplication
description: Privacy-first, self-hosted web and product analytics platform with GDPR compliance built-in.
language: en-US
subject of: Matomo vs Mixpanel

Mixpanel
type: Thing
description: Event-based product analytics platform for tracking user behavior and conversion funnels.
language: en-US
subject of: Matomo vs Mixpanel

Matomo vs Mixpanel — Comparison Data
type: Dataset
description: Structured comparison data for Matomo vs Mixpanel with 155 attributes.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
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distribution: Raw comparison JSON
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distribution: AI Answer API (citation-ready)
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distribution: Structured FAQ pairs JSON
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distribution: Related comparisons JSON
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variable measured: Base Pricing (Monthly)
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variable measured: Setup Time (Minutes)
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variable measured: Available Plugins/Extensions
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variable measured: Minimum RAM Requirement
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variable measured: Monthly Database Size (100K events)
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variable measured: Community Size (GitHub Stars)
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variable measured: Pre-built Templates
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variable measured: Free Trial Duration
variable measured: Custom Segmentation Rules
variable measured: Customer Satisfaction (NPS)

Matomo vs Mixpanel — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Matomo vs Mixpanel.
has defined term: Cost
has defined term: Ease of Use
has defined term: Extensibility
has defined term: Data Storage
has defined term: Features
has defined term: Technical
has defined term: Ecosystem
has defined term: Deployment
has defined term: Infrastructure
has defined term: Integration
has defined term: Maturity
has defined term: Community
has defined term: Pricing & Limits
has defined term: Pricing
has defined term: Compliance
has defined term: Data Management
has defined term: Data Accuracy
has defined term: Market Position
has defined term: Performance
has defined term: Integrations
has defined term: Privacy
has defined term: Data Control
has defined term: Analytics Features
has defined term: Developer
has defined term: Analytics
has defined term: Usability
has defined term: Functionality
has defined term: Data Ownership
has defined term: Adoption
has defined term: Support
has defined term: Quotas
has defined term: Data Privacy
has defined term: Advanced Features
has defined term: Trial
has defined term: Service
has defined term: Company History
has defined term: Technical Limits
has defined term: Implementation
has defined term: Setup & Onboarding
has defined term: Analytics Capabilities
has defined term: Performance & Scale
has defined term: Platforms
has defined term: Onboarding
has defined term: Setup & Deployment
has defined term: Capacity
has defined term: Advanced Analytics
has defined term: Scalability
has defined term: User Experience
has defined term: Engagement Features
has defined term: Data Flexibility
has defined term: Pricing & Scale
has defined term: Specialization

Cost
type: DefinedTerm
term code: cost
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Extensibility
type: DefinedTerm
term code: extensibility
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Data Storage
type: DefinedTerm
term code: data-storage
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Maturity
type: DefinedTerm
term code: maturity
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Compliance
type: DefinedTerm
term code: compliance
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Data Accuracy
type: DefinedTerm
term code: data-accuracy
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Data Control
type: DefinedTerm
term code: data-control
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Analytics Features
type: DefinedTerm
term code: analytics-features
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Developer
type: DefinedTerm
term code: developer
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Functionality
type: DefinedTerm
term code: functionality
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Data Ownership
type: DefinedTerm
term code: data-ownership
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Quotas
type: DefinedTerm
term code: quotas
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Data Privacy
type: DefinedTerm
term code: data-privacy
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Advanced Features
type: DefinedTerm
term code: advanced-features
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Trial
type: DefinedTerm
term code: trial
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Service
type: DefinedTerm
term code: service
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Company History
type: DefinedTerm
term code: company-history
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Technical Limits
type: DefinedTerm
term code: technical-limits
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Setup & Onboarding
type: DefinedTerm
term code: setup-&-onboarding
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Analytics Capabilities
type: DefinedTerm
term code: analytics-capabilities
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Performance & Scale
type: DefinedTerm
term code: performance-&-scale
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Platforms
type: DefinedTerm
term code: platforms
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Setup & Deployment
type: DefinedTerm
term code: setup-&-deployment
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Advanced Analytics
type: DefinedTerm
term code: advanced-analytics
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Engagement Features
type: DefinedTerm
term code: engagement-features
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Data Flexibility
type: DefinedTerm
term code: data-flexibility
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Pricing & Scale
type: DefinedTerm
term code: pricing-&-scale
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

Specialization
type: DefinedTerm
term code: specialization
in defined term set: Matomo vs Mixpanel — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T09:18:32.560Z
author: A Versus B
publisher: A Versus B
is part of: Matomo vs Mixpanel
main entity: Which is better for GDPR compliance?
  type: Question
  accepted answer: Answer
    text: Matomo is superior for GDPR. It's cookieless and privacy-first by default with zero configuration needed. Matomo's self-hosted option gives you 100% control over data residency (crucial for EU regulations). Mixpanel is GDPR-compliant but requires configuration and stores data on US-based cloud servers, which may require additional Data Processing Agreements for EU users.
    language: en-US
main entity: How much will I spend on analytics annually?
  type: Question
  accepted answer: Answer
    text: Matomo's cloud starts at $19/month ($228/year) with unlimited tracking. Self-hosted Matomo is free but costs infrastructure time. Mixpanel's Standard plan is $999/month ($11,988/year) minimum. For a company tracking 500M events/month, Matomo costs ~$250-600/year while Mixpanel's Plus plan (500M events) costs ~$2,000-3,000/month ($24K-36K/year)—a 60-100x difference.
    language: en-US
main entity: Which is better for product teams analyzing user behavior?
  type: Question
  accepted answer: Answer
    text: Mixpanel excels here. Its advanced cohort analysis (200+ segmentation variables), behavioral funnels, retention curves, and predictive churn models are purpose-built for product teams. Matomo provides solid event tracking and basic segmentation but lacks Mixpanel's depth in behavioral prediction and cohort-based retention analysis. However, Matomo is sufficient for smaller teams.
    language: en-US
main entity: Do I need technical skills to use each platform?
  type: Question
  accepted answer: Answer
    text: Mixpanel requires minimal technical skills—most teams deploy in 2-3 days with basic SDK integration. Matomo's cloud version is also straightforward, but self-hosted Matomo requires DevOps knowledge (server setup, database management, updates). If you're non-technical, choose Mixpanel's cloud or Matomo's managed cloud tier.
    language: en-US
main entity: Can I export and migrate my data?
  type: Question
  accepted answer: Answer
    text: Matomo gives you full export capabilities via API and database access (self-hosted) or data export tools (cloud). Your data is yours. Mixpanel offers data export but with limitations—exports can take time, and switching away from Mixpanel is more friction. If data portability is critical, Matomo wins significantly.
    language: en-US

Predictive Analytics/ML Features
type: PropertyValue
value reference: Advanced Features

Average Implementation Time
type: PropertyValue
value reference: Usability

Number of Pre-Built Integrations
type: PropertyValue
value reference: Integrations

Event Processing Latency
type: PropertyValue
value reference: Performance

Maximum Data Retention
type: PropertyValue
value reference: Data Management

Pre-built Templates
type: PropertyValue
value reference: Features

Native Integrations
type: PropertyValue
value reference: Integrations

Free Trial Duration
type: PropertyValue
value reference: Trial

Custom Segmentation Rules
type: PropertyValue
value reference: Features

Customer Satisfaction (NPS)
type: PropertyValue
value reference: Service

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Maximum Monthly Cost (Enterprise)
type: PropertyValue
value reference: Pricing

Free Tier Available
type: PropertyValue
value reference: Features

Number of Integrations
type: PropertyValue
value reference: Ecosystem

Session Recording Included
type: PropertyValue
value reference: Features

A/B Testing Capability
type: PropertyValue
value reference: Features

Founded Year
type: PropertyValue
value reference: Company History

Data Retention (Cloud Plan)
type: PropertyValue
value reference: Features

Monthly Starting Price
type: PropertyValue
value reference: Pricing

Data Retention Period
type: PropertyValue
value reference: Data Management

Event Ingestion Rate
type: PropertyValue
value reference: Performance

Cohort Building Tools
type: PropertyValue
value reference: Analytics

API Rate Limits (Standard)
type: PropertyValue
value reference: Technical Limits

Time to Implement Analytics
type: PropertyValue
value reference: Implementation

Minimum Monthly Cost
type: PropertyValue
value reference: Pricing

Implementation Time to First Insights
type: PropertyValue
value reference: Setup & Onboarding

Maximum Funnel Steps
type: PropertyValue
value reference: Analytics Capabilities

Free Tier Data Retention
type: PropertyValue
value reference: Data Management

API Event Rate Limit
type: PropertyValue
value reference: Performance & Scale

Event Instrumentation Required
type: PropertyValue
value reference: Setup & Onboarding

Predictive Cohort Modeling
type: PropertyValue
value reference: Analytics Capabilities

Session Replay Built-In
type: PropertyValue
value reference: Analytics Capabilities

Monthly Cost (Typical Production)
type: PropertyValue
value reference: Pricing

Mobile SDKs Available
type: PropertyValue
value reference: Integration

Setup Time for Web Tracking
type: PropertyValue
value reference: Implementation

Market Share (2024)
type: PropertyValue
value reference: Market Position

Cohort Analysis Depth
type: PropertyValue
value reference: Analytics Features

SEO/Traffic Attribution
type: PropertyValue
value reference: Analytics Features

Session Replay Events Included
type: PropertyValue
value reference: Features

Monthly Event Capacity (Standard Tier)
type: PropertyValue
value reference: Performance

Maximum Data Retention
type: PropertyValue
value reference: Data Management

Native Mobile App Analytics
type: PropertyValue
value reference: Platforms

Heatmap & Session Analysis
type: PropertyValue
value reference: Features

Implementation Time (Days)
type: PropertyValue
value reference: Implementation

Free Trial Period
type: PropertyValue
value reference: Onboarding

Monthly Cost (Enterprise)
type: PropertyValue
value reference: Pricing

Free Plan Cost
type: PropertyValue
value reference: Pricing

Data Retention (Free Plan)
type: PropertyValue
value reference: Data Management

Implementation Time
type: PropertyValue
value reference: Deployment

Websites Using Platform
type: PropertyValue
value reference: Adoption

Custom Events Tracking Limit
type: PropertyValue
value reference: Features

Mobile App Native Support
type: PropertyValue
value reference: Features

Implementation Complexity
type: PropertyValue
value reference: Setup & Deployment

Setup Time to First Insights
type: PropertyValue
value reference: Setup & Deployment

Base Plan Monthly Cost
type: PropertyValue
value reference: Pricing

Event Tracking Limit (Standard Plan)
type: PropertyValue
value reference: Capacity

Max Funnel Depth
type: PropertyValue
value reference: Analytics Features

Native Integrations
type: PropertyValue
value reference: Integrations

Session Replay Included
type: PropertyValue
value reference: Features

Retention Prediction Models
type: PropertyValue
value reference: Advanced Analytics

Starting Monthly Price (Annual Billing)
type: PropertyValue
value reference: Pricing

Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Session Replay Capability
type: PropertyValue
value reference: Analytics

Monthly Event Processing Limit
type: PropertyValue
value reference: Scalability

Automatic Error Detection
type: PropertyValue
value reference: Features

Funnel Analysis Capability
type: PropertyValue
value reference: Features

Setup Complexity (Scale 1-10)
type: PropertyValue
value reference: User Experience

Cohort Segmentation Depth
type: PropertyValue
value reference: Analytics

Data Retention Standard
type: PropertyValue
value reference: Data Management

Real-Time Analytics Latency
type: PropertyValue
value reference: Performance

Starting Price (Annual)
type: PropertyValue
value reference: Pricing

In-App Messaging Templates
type: PropertyValue
value reference: Engagement Features

Custom Event Properties
type: PropertyValue
value reference: Data Flexibility

Guided Tour Setup Time
type: PropertyValue
value reference: Ease of Use

User Adoption Feature Depth
type: PropertyValue
value reference: Onboarding

Free Tier Monthly Event Limit
type: PropertyValue
value reference: Pricing & Scale

Starting Enterprise Price (annual)
type: PropertyValue
value reference: Pricing & Scale

Built-in A/B Testing
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value reference: Features

Predictive Analytics Capabilities
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value reference: Features

API Rate Limit (Free Tier)
type: PropertyValue
value reference: Scalability

Free Tier Team Members
type: PropertyValue
value reference: Pricing & Scale

Customer Retention Focus
type: PropertyValue
value reference: Specialization

Free Tier Event Monthly Limit
type: PropertyValue
value reference: Pricing & Limits

Event Processing Latency
type: PropertyValue
value reference: Performance

Starting Paid Plan Price
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value reference: Pricing & Limits

SQL Query Access Entry Price
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value reference: Pricing & Limits

Cohort Analysis Complexity
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value reference: Features

Mobile SDK Support
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value reference: Features

Historical Data Retention (Free Tier)
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value reference: Data Management

Custom Events (Standard Plan)
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value reference: Features

Data Retention (Starter Plan)
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value reference: Features

Native In-App Messaging
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value reference: Features

User Feedback & NPS Tools
type: PropertyValue
value reference: Features

Funnel Analysis Depth
type: PropertyValue
value reference: Analytics

Setup Complexity for Non-Technical Users
type: PropertyValue
value reference: Usability

Real-Time Data Updates
type: PropertyValue
value reference: Performance