Matomo vs Hotjar
type: WebPage
description: Matomo is a self-hosted or cloud analytics platform focused on privacy-first website tracking with complete data ownership, while Hotjar is a SaaS-only heatmapping and session recording tool designed for UX research and conversion optimization. Matomo excels for data privacy and compliance; Hotjar excels for visual user behavior understanding.
language: en-US
is accessible for free: true
conditions of access: Free
is part of: website
date published: 2026-07-09T13:44:53.406Z
date created: 2026-07-09T13:44:53.406Z
date modified: 2026-07-09T13:44:53.448Z
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caption: Matomo vs Hotjar — Side-by-side comparison on A Versus B

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Matomo vs Hotjar
type: Article
type: TechArticle
abstract: Matomo is a self-hosted or cloud analytics platform focused on privacy-first website tracking with complete data ownership, while Hotjar is a SaaS-only heatmapping and session recording tool designed for UX research and conversion optimization. Matomo excels for data privacy and compliance; Hotjar excels for visual user behavior understanding.
description: Matomo is a self-hosted or cloud analytics platform focused on privacy-first website tracking with complete data ownership, while Hotjar is a SaaS-only heatmapping and session recording tool designed for UX research and conversion optimization. Matomo excels for data privacy and compliance; Hotjar excels for visual user behavior understanding.
language: en-US
main entity of page: Matomo vs Hotjar
content reference time: 2026-07-09T13:44:53.448Z
author: A Versus B
publisher: A Versus B
date published: 2026-07-09T13:44:53.406Z
date created: 2026-07-09T13:44:53.406Z
date modified: 2026-07-09T13:44:53.448Z
text: Choose Matomo if you need complete data privacy, GDPR compliance, unlimited tracking capacity, and full data ownership—especially for regulated industries or enterprises. Choose Hotjar if your primary goal is understanding user experience through visual behavior data (heatmaps, recordings) and you prioritize ease of setup and faster implementation for conversion optimization.
genre: Software
potential action: ReadAction
  target: Matomo vs Hotjar
potential action: Compare Matomo vs Hotjar
  type: Action
  additional type: CompareAction
  target: Matomo vs Hotjar
  object: Matomo
  object: Hotjar
about: Matomo
about: Hotjar
mentions: Deployment Model
mentions: Data Ownership & Privacy
mentions: Primary Use Case
mentions: Monthly Pageview Limit (Starter Plan)
mentions: Heatmapping Capability
mentions: Session Recording
mentions: Setup Complexity
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related link: https://www.aversusb.net/compare/heap-vs-hotjar
related link: https://www.aversusb.net/compare/plausible-vs-hotjar
citation: Matomo — Wikipedia
citation: Hotjar — Wikipedia
significant link: https://www.aversusb.net/entity/matomo
significant link: https://www.aversusb.net/alternatives/matomo
significant link: https://www.aversusb.net/entity/hotjar
significant link: https://www.aversusb.net/alternatives/hotjar
significant link: https://www.aversusb.net/api/answer/matomo-vs-hotjar)
significant link: https://www.aversusb.net/api/knowledge-graph/matomo-vs-hotjar)

A Versus B
type: Organization

Matomo
type: SoftwareApplication
description: Privacy-focused web analytics platform offering Google Analytics alternative with self-hosting capability.
language: en-US
subject of: Matomo vs Hotjar

Hotjar
type: Thing
description: Comprehensive user behavior analytics platform with heatmaps, session recording, and feedback tools.
language: en-US
subject of: Matomo vs Hotjar

Matomo vs Hotjar — Comparison Data
type: Dataset
description: Structured comparison data for Matomo vs Hotjar with 175 attributes.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: Schema.org JSON-LD (pure)
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  encoding format: application/ld+json
distribution: JSON-LD knowledge graph
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distribution: Raw comparison JSON
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  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
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  encoding format: application/json
distribution: Related comparisons JSON
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  encoding format: application/json
variable measured: Base Pricing (Monthly)
  type: PropertyValue
  value reference: Cost
variable measured: Setup Time (Minutes)
  type: PropertyValue
  value reference: Ease of Use
variable measured: Available Plugins/Extensions
  type: PropertyValue
  value reference: Customization
variable measured: Historical Data Retention
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  value reference: Data Storage
variable measured: Real-Time Dashboard
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  value reference: Features
variable measured: API Rate Limit (Requests/Hour)
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variable measured: Supported Integrations
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  value reference: Integration
variable measured: Setup Time (Self-hosted)
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  value reference: Deployment
variable measured: Minimum RAM Requirement
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  value reference: Hardware
variable measured: Monthly Database Size (100K events)
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variable measured: Built-in Features
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variable measured: Project Age
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variable measured: Community Size (GitHub Stars)
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variable measured: Free Tier Event Limit
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variable measured: Starter Cloud Plan Price
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variable measured: Session Replay Feature
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variable measured: Native Feature Flags
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variable measured: Data Sampling Threshold
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variable measured: Global Market Share
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variable measured: Data Latency
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variable measured: Cost for 10 Sites
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variable measured: Average Implementation Time
variable measured: Number of Pre-built Integrations
variable measured: Free Plan Pageview/Session Limit
variable measured: Setup Time (Cloud/SaaS)
variable measured: Native Heatmapping
variable measured: Native Session Recording
variable measured: Data Ownership (Self-Hosted Option)
variable measured: GDPR Compliance (Out-of-Box)
variable measured: Starting Paid Plan Price
variable measured: Custom Reporting Dimensions

Matomo vs Hotjar — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for Matomo vs Hotjar.
has defined term: Cost
has defined term: Ease of Use
has defined term: Customization
has defined term: Data Storage
has defined term: Features
has defined term: Technical
has defined term: Integration
has defined term: Deployment
has defined term: Hardware
has defined term: Infrastructure
has defined term: Functionality
has defined term: Maturity
has defined term: Community
has defined term: Pricing & Limits
has defined term: Pricing
has defined term: Feature Set
has defined term: Integrations
has defined term: Compliance
has defined term: Data Management
has defined term: Data Accuracy
has defined term: Market Position
has defined term: Performance
has defined term: Privacy
has defined term: Data Control
has defined term: Analytics Features
has defined term: Analytics
has defined term: Adoption
has defined term: User Experience
has defined term: Data Ownership
has defined term: Market Share
has defined term: Support Quality
has defined term: Quotas
has defined term: Data Privacy
has defined term: Advanced Features
has defined term: Implementation
has defined term: Capacity
has defined term: Privacy & Compliance
has defined term: Analytics Depth
has defined term: Ecosystem
has defined term: Support
has defined term: Security
has defined term: Limits
has defined term: Heatmaps
has defined term: Core Features
has defined term: User Satisfaction
has defined term: Scalability
has defined term: Free Tier
has defined term: Usability
has defined term: Data
has defined term: Collaboration
has defined term: Data Quality
has defined term: Compliance & Regulation
has defined term: Analytics Capabilities
has defined term: Security & Compliance
has defined term: Feature Depth
has defined term: Technical Features
has defined term: Feedback
has defined term: Tracking
has defined term: Analysis
has defined term: Connectivity
has defined term: Scale
has defined term: Customer Satisfaction

Cost
type: DefinedTerm
term code: cost
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Ease of Use
type: DefinedTerm
term code: ease-of-use
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Storage
type: DefinedTerm
term code: data-storage
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Features
type: DefinedTerm
term code: features
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Hardware
type: DefinedTerm
term code: hardware
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Infrastructure
type: DefinedTerm
term code: infrastructure
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Functionality
type: DefinedTerm
term code: functionality
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Maturity
type: DefinedTerm
term code: maturity
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Community
type: DefinedTerm
term code: community
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Feature Set
type: DefinedTerm
term code: feature-set
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Compliance
type: DefinedTerm
term code: compliance
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Management
type: DefinedTerm
term code: data-management
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Accuracy
type: DefinedTerm
term code: data-accuracy
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Market Position
type: DefinedTerm
term code: market-position
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Privacy
type: DefinedTerm
term code: privacy
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Control
type: DefinedTerm
term code: data-control
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Analytics Features
type: DefinedTerm
term code: analytics-features
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Analytics
type: DefinedTerm
term code: analytics
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Adoption
type: DefinedTerm
term code: adoption
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Ownership
type: DefinedTerm
term code: data-ownership
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Market Share
type: DefinedTerm
term code: market-share
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Support Quality
type: DefinedTerm
term code: support-quality
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Quotas
type: DefinedTerm
term code: quotas
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Privacy
type: DefinedTerm
term code: data-privacy
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Advanced Features
type: DefinedTerm
term code: advanced-features
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Privacy & Compliance
type: DefinedTerm
term code: privacy-&-compliance
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Analytics Depth
type: DefinedTerm
term code: analytics-depth
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Security
type: DefinedTerm
term code: security
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Limits
type: DefinedTerm
term code: limits
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Heatmaps
type: DefinedTerm
term code: heatmaps
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Core Features
type: DefinedTerm
term code: core-features
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

User Satisfaction
type: DefinedTerm
term code: user-satisfaction
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data
type: DefinedTerm
term code: data
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Collaboration
type: DefinedTerm
term code: collaboration
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Data Quality
type: DefinedTerm
term code: data-quality
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Compliance & Regulation
type: DefinedTerm
term code: compliance-&-regulation
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Analytics Capabilities
type: DefinedTerm
term code: analytics-capabilities
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Security & Compliance
type: DefinedTerm
term code: security-&-compliance
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Feature Depth
type: DefinedTerm
term code: feature-depth
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Technical Features
type: DefinedTerm
term code: technical-features
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Feedback
type: DefinedTerm
term code: feedback
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Tracking
type: DefinedTerm
term code: tracking
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Analysis
type: DefinedTerm
term code: analysis
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Connectivity
type: DefinedTerm
term code: connectivity
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Scale
type: DefinedTerm
term code: scale
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

Customer Satisfaction
type: DefinedTerm
term code: customer-satisfaction
in defined term set: Matomo vs Hotjar — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-09T13:44:53.448Z
author: A Versus B
publisher: A Versus B
is part of: Matomo vs Hotjar
main entity: Which tool is better for GDPR compliance?
  type: Question
  accepted answer: Answer
    text: Matomo is superior for GDPR compliance. It offers native anonymization, automatic IP masking, and zero third-party data sharing without requiring external consent managers. Matomo is GDPR-compliant by default. Hotjar requires manual configuration with third-party consent tools and stores data on external servers, adding compliance complexity.
    language: en-US
main entity: Can I see heatmaps and session recordings in Matomo?
  type: Question
  accepted answer: Answer
    text: Matomo does not have native heatmapping or session recording features. However, it integrates with third-party tools like Microsoft Clarity (free heatmaps) or Hotjar for session recordings. If visual UX data is your primary need, Hotjar is the better standalone choice.
    language: en-US
main entity: What's the difference in cost for small websites?
  type: Question
  accepted answer: Answer
    text: For small websites, Matomo's free plan is significantly more generous—it offers unlimited pageviews (only limited by 6,000 device limit). Hotjar's free plan caps at 5,000 sessions/month. Matomo Cloud starts at $19/month vs. Hotjar's $39/month for paid plans, making Matomo 105% cheaper at entry level.
    language: en-US
main entity: Is Matomo harder to set up than Hotjar?
  type: Question
  accepted answer: Answer
    text: Hotjar is easier to set up: copy-paste a script tag and you're done in 3 minutes. Matomo Cloud also takes only 5 minutes. However, Matomo's self-hosted option (which provides full data ownership) requires 2-4 hours of server configuration. Choose based on your priority: speed (Hotjar) vs. control (Matomo self-hosted).
    language: en-US
main entity: Can I use both Matomo and Hotjar together?
  type: Question
  accepted answer: Answer
    text: Yes, many companies use both. Matomo provides detailed analytics, traffic sources, and conversion tracking. Hotjar adds visual UX insights (heatmaps, recordings, surveys). This combination costs ~$58-80/month combined but delivers comprehensive analytics + UX data. It's a common setup for conversion optimization teams.
    language: en-US

Average Implementation Time
type: PropertyValue
value reference: Implementation

Number of Pre-built Integrations
type: PropertyValue
value reference: Integrations

Free Plan Pageview/Session Limit
type: PropertyValue
value reference: Capacity

Setup Time (Cloud/SaaS)
type: PropertyValue
value reference: Ease of Use

Native Heatmapping
type: PropertyValue
value reference: Features

Native Session Recording
type: PropertyValue
value reference: Features

Data Ownership (Self-Hosted Option)
type: PropertyValue
value reference: Privacy & Compliance

GDPR Compliance (Out-of-Box)
type: PropertyValue
value reference: Privacy & Compliance

Starting Paid Plan Price
type: PropertyValue
value reference: Pricing

Custom Reporting Dimensions
type: PropertyValue
value reference: Analytics Depth

Session Replay Native Support
type: PropertyValue
value reference: Features

Free Tier Events/Month
type: PropertyValue
value reference: Pricing

Free Tier Data Storage
type: PropertyValue
value reference: Pricing

Paid Tier Starting Price
type: PropertyValue
value reference: Pricing

Feature Flags/A/B Testing
type: PropertyValue
value reference: Features

Setup Time to First Dashboard
type: PropertyValue
value reference: Ease of Use

Open Source Available
type: PropertyValue
value reference: Deployment

GDPR Compliance Certification
type: PropertyValue
value reference: Privacy

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Heatmap Features
type: PropertyValue
value reference: Features

Session Replay Technology
type: PropertyValue
value reference: Features

Built-in Surveys
type: PropertyValue
value reference: Features

Data Retention Period
type: PropertyValue
value reference: Data Management

Integration Partners
type: PropertyValue
value reference: Ecosystem

Enterprise Support
type: PropertyValue
value reference: Support

Compliance Certifications
type: PropertyValue
value reference: Security

Base Monthly Cost
type: PropertyValue
value reference: Pricing

Monthly Session Recordings (Free Plan)
type: PropertyValue
value reference: Limits

Daily Active Session Limit
type: PropertyValue
value reference: Limits

Script Size/Performance Impact
type: PropertyValue
value reference: Performance

Heatmap Types Available
type: PropertyValue
value reference: Heatmaps

Pricing (Per Month, Mid-Tier)
type: PropertyValue
value reference: Cost

Data Retention (Free Tier)
type: PropertyValue
value reference: Data Management

Session Recordings Included (Mid-Tier)
type: PropertyValue
value reference: Features

Feature Flag Management
type: PropertyValue
value reference: Features

A/B Testing (Experiments)
type: PropertyValue
value reference: Features

Setup Complexity (1-5 scale, 1=easiest)
type: PropertyValue
value reference: Ease of Use

Heatmap Quality (1-5 scale)
type: PropertyValue
value reference: Analytics

Monthly Starting Price
type: PropertyValue
value reference: Pricing

Session Recordings (Basic Plan)
type: PropertyValue
value reference: Core Features

Data Retention Period
type: PropertyValue
value reference: Data Management

Built-in Survey/Feedback Tools
type: PropertyValue
value reference: Features

G2 User Rating
type: PropertyValue
value reference: User Satisfaction

API Access Availability
type: PropertyValue
value reference: Features

Websites Tracked Annually (Enterprise)
type: PropertyValue
value reference: Scalability

Free Plan Cost
type: PropertyValue
value reference: Pricing

Entry-Level Paid Plan Cost
type: PropertyValue
value reference: Pricing & Limits

Session Recording Monthly Limit (Free)
type: PropertyValue
value reference: Features

Free Plan Session Limit
type: PropertyValue
value reference: Free Tier

Data Retention (Free Plan)
type: PropertyValue
value reference: Data Management

Custom Event Tracking Limits
type: PropertyValue
value reference: Features

Learning Curve (Beginner-Friendly Rating)
type: PropertyValue
value reference: Usability

Minimum Monthly Cost
type: PropertyValue
value reference: Pricing

Session Recordings (Free Tier)
type: PropertyValue
value reference: Features

Data Retention Period (Free)
type: PropertyValue
value reference: Data

Maximum Team Members (Free)
type: PropertyValue
value reference: Collaboration

Built-in Survey Tool
type: PropertyValue
value reference: Features

Heatmap Types Offered
type: PropertyValue
value reference: Features

Advanced Segmentation Features
type: PropertyValue
value reference: Features

Session Recordings Per Month (Basic Plan)
type: PropertyValue
value reference: Features

Heatmaps as Core Feature
type: PropertyValue
value reference: Features

Automatic Event Tracking
type: PropertyValue
value reference: Features

SQL Query Builder
type: PropertyValue
value reference: Analytics

Data Sampling
type: PropertyValue
value reference: Data Quality

Learning Curve (1-5 scale)
type: PropertyValue
value reference: Usability

Starting Monthly Cost
type: PropertyValue
value reference: Pricing

Core Analytics Metrics Available
type: PropertyValue
value reference: Features

Session Recording Limit (Free Tier)
type: PropertyValue
value reference: Features

Cookie Consent Required
type: PropertyValue
value reference: Privacy & Compliance

GDPR Compliance
type: PropertyValue
value reference: Compliance & Regulation

Website Performance Impact
type: PropertyValue
value reference: Performance

Heatmap Feature Availability
type: PropertyValue
value reference: Features

Native Integrations
type: PropertyValue
value reference: Integration

Session Recording Retention
type: PropertyValue
value reference: Data Storage

Heatmap Advanced Features
type: PropertyValue
value reference: Analytics Capabilities

Form Analytics Depth
type: PropertyValue
value reference: Analytics Capabilities

Survey Builder Complexity
type: PropertyValue
value reference: Features

Conversion Funnel Analysis
type: PropertyValue
value reference: Analytics Capabilities

Starting Price (Monthly Subscription)
type: PropertyValue
value reference: Pricing

Free Tier Data Retention
type: PropertyValue
value reference: Performance

Event Tracking Capacity
type: PropertyValue
value reference: Analytics Depth

Session Recordings
type: PropertyValue
value reference: Features

Third-Party Integrations
type: PropertyValue
value reference: Integration

Heatmaps & Click Maps
type: PropertyValue
value reference: Features

Funnel Analysis Stages Supported
type: PropertyValue
value reference: Analytics Depth

Recordings Per Month (Starter Plan)
type: PropertyValue
value reference: Features

Base Plan Monthly Price
type: PropertyValue
value reference: Pricing

Monthly Session Recordings (Basic)
type: PropertyValue
value reference: Core Features

Heatmap Type Variety
type: PropertyValue
value reference: Core Features

Free Plan Sessions/Month
type: PropertyValue
value reference: Pricing

Active Websites Using Platform
type: PropertyValue
value reference: Market Position

Session Replay Playback Speed
type: PropertyValue
value reference: Performance

Free Tier Session Recording Limit
type: PropertyValue
value reference: Features

Default Data Retention
type: PropertyValue
value reference: Performance

Maximum Session Replay Retention
type: PropertyValue
value reference: Data Management

Setup Time to First Data
type: PropertyValue
value reference: Ease of Use

SOC 2 Type II Certification
type: PropertyValue
value reference: Security & Compliance

Session Replay Data Points
type: PropertyValue
value reference: Feature Depth

Native Error Tracking
type: PropertyValue
value reference: Technical Features

Built-in Survey Tools
type: PropertyValue
value reference: Feedback

Average Setup Time
type: PropertyValue
value reference: Usability

Compliance Certifications
type: PropertyValue
value reference: Security

Available Segmentation Rules
type: PropertyValue
value reference: Analytics

Custom Events Limit
type: PropertyValue
value reference: Tracking

Session Recording Capability
type: PropertyValue
value reference: Features

Heatmap Coverage
type: PropertyValue
value reference: Features

Pre-built Cohort Templates
type: PropertyValue
value reference: Analysis

Integration Partners
type: PropertyValue
value reference: Connectivity

Setup Time for Non-Technical Users
type: PropertyValue
value reference: Usability

Monthly Active Users (Max Tier)
type: PropertyValue
value reference: Scale

Free Plan Session Recording Limit
type: PropertyValue
value reference: Features

Market User Base
type: PropertyValue
value reference: Adoption

G2 Customer Satisfaction Rating
type: PropertyValue
value reference: Customer Satisfaction

Heatmap Types Included
type: PropertyValue
value reference: Features

Conversion Funnel Depth
type: PropertyValue
value reference: Features

Price Advantage
type: PropertyValue
value reference: Pricing