Klaviyo leads in email automation sophistication and ecommerce integrations with advanced segmentation, while Brevo offers significantly lower pricing and combined email/SMS capabilities, making it better for budget-conscious businesses without complex workflow needs.
Klaviyo vs Brevo — Side-by-side comparison on A Versus B
Choose Klaviyo if you run a high-growth ecommerce business needing sophisticated automation, predictive analytics, advanced segmentation, and native integrations with multiple platforms—the investment pays off through higher email ROI. Choose Brevo if you're a small business or startup seeking an affordable, all-in-one marketing platform with email, SMS, and landing pages bundled together without requiring advanced behavioral automation.
Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
All-in-one marketing platform combining email, SMS, and landing pages with emphasis on affordability.
Structured comparison data for Klaviyo vs Brevo with 197 attributes.
Average eCommerce Email Revenue Per Send
Mid-Tier Price (5K contacts/subscribers)
Enterprise Price (100K+ contacts/subscribers)
Mid-Tier Plan Monthly Cost (10k contacts)
Annual Cost Savings vs Constant Contact (10K contacts)
Ecommerce-Specific Abandoned Cart Feature
Klaviyo vs Brevo — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Klaviyo vs Brevo.
Which platform has better ROI for ecommerce stores?
Klaviyo typically delivers higher ROI for ecommerce due to its 200+ native integrations, product recommendation engine, and advanced segmentation that increase average order value by 15-25% according to user benchmarks. Brevo is better for cost-conscious stores without complex automation needs, as the lower fees offset limited features for stores under $100K annual revenue.
Can I use both email and SMS without paying extra?
Brevo includes SMS in all paid plans ($8-299/month) with no extra charges. Klaviyo charges separately for SMS ($0.01-0.03 per message) on top of the base plan, making Brevo 40-60% cheaper for high-volume SMS campaigns. For email-only use, both are comparable in cost.
Brevo has a simpler, more intuitive interface better suited for non-technical users managing single-channel campaigns. Klaviyo's interface is more complex but offers greater power for sophisticated segmentation and automation—it has a steeper learning curve but more capabilities once mastered.
Klaviyo's free tier is more generous (500 contacts with unlimited emails/month) but less featured. Brevo's free tier includes 300 contacts plus 20,000 emails per day, landing page builder, and SMS—making it more complete for startups despite the lower contact limit. Brevo's free tier remains free indefinitely; Klaviyo's free tier has limited segmentation.
Klaviyo has deeper Shopify integration with automatic product syncing, abandoned cart recovery with product images, and post-purchase automation. Brevo's Shopify integration is functional but more basic, lacking product recommendation and dynamic content capabilities. For Shopify stores, Klaviyo is the stronger choice despite higher cost.