HubSpot is a comprehensive all-in-one platform covering CRM, marketing, sales, and customer service, while Pipedrive is a focused, sales-first CRM designed for simplicity and pipeline management. HubSpot suits larger enterprises needing integrated solutions, whereas Pipedrive excels for small-to-mid-sized sales teams prioritizing ease of use and affordability.
HubSpot vs Pipedrive — Side-by-side comparison on A Versus B
Both platforms excel in different contexts: HubSpot dominates for organizations requiring a unified ecosystem across marketing, sales, and customer service, though at a higher price point. Pipedrive is the superior choice for lean sales teams seeking an intuitive, affordable CRM with best-in-class pipeline management and faster implementation. The choice depends on organizational size, complexity needs, and budget.
Enterprise-focused CRM with comprehensive AI, extensive integrations, and all-in-one platform capabilities.
Sales-focused CRM with advanced pipeline visualization and AI-powered forecasting
Structured comparison data for HubSpot vs Pipedrive with 336 attributes.
Monthly Cost (50-person team, full suite)
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
Contact List Size Limit (Standard Pricing)
Professional/Standard Plan Monthly Price
CRM Contact Storage Limit (Free/Entry Tier)
AI Sentiment Analysis / Social Listening
Team Members Supported (Free/Standard Tier)
Monthly Cost Per Agent/User (Entry Level)
Monthly Cost Per Agent/User (Professional Tier)
Starting Monthly Price (Single User/Starter Tier)
Price for 10-Person Support Team (Annual)
Customer Support Response Time (Paid Plans)
Monthly Cost (Single User, Standard Plan)
Monthly Cost (Single User, Standard Tier)
HubSpot vs Pipedrive — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HubSpot vs Pipedrive.
Is HubSpot or Pipedrive better for small businesses?
For small businesses primarily focused on sales pipeline management (without complex marketing automation needs), Pipedrive often wins on simplicity, adoption, and cost predictability. For small businesses running content marketing, email campaigns, and inbound lead generation alongside sales, HubSpot's free CRM tier is a compelling starting point — it's genuinely free with unlimited contacts. The tipping point: if you need marketing automation (email sequences, lead scoring, landing pages), HubSpot Professional becomes necessary but expensive ($500+/month). Pipedrive's add-on LeadBooster and Campaigns modules cover some marketing ground at lower cost.
HubSpot CRM is free for basic contact, deal, and email tracking. HubSpot Starter starts at $15-$20/seat/month. HubSpot Sales Hub Professional is $100/seat/month (5-seat minimum = $500+/month). HubSpot Sales Hub Enterprise is $150/seat/month (10-seat minimum = $1,500+/month). Marketing Hub Professional and Enterprise are separately priced and can add $800-$3,600+/month depending on contact tier. The full HubSpot suite at Professional or Enterprise level for a mid-size company can easily reach $3,000-$10,000+/month.
Does Pipedrive have marketing automation?
Pipedrive's core platform is sales-focused; its marketing capabilities are limited compared to HubSpot. Pipedrive's "Campaigns" add-on ($16/month on top of a paid plan) enables email campaign creation and tracking. For marketing automation workflows, lead scoring, and inbound lead management at HubSpot's depth, you would need to integrate Pipedrive with a dedicated marketing automation tool (ActiveCampaign, Mailchimp, or others). This integration overhead is a meaningful advantage for HubSpot's all-in-one approach for companies running active marketing programs.
For small to mid-size businesses (typically under 500 employees), HubSpot Enterprise can replace Salesforce in many use cases — particularly if you want an integrated marketing + sales + service platform with a less complex implementation. For large enterprises with complex custom objects, territory management, deep API integrations, and Salesforce AppExchange ecosystem dependencies, Salesforce is typically more capable and flexible. The HubSpot vs. Salesforce comparison is most relevant for growing companies at the $5M-$100M ARR stage evaluating which platform to standardize on.
Yes. Pipedrive is headquartered in Tallinn, Estonia (EU) and New York, and is fully GDPR-compliant. It offers data processing agreements, supports data subject access requests, allows contact data deletion, and provides EU data residency options. Pipedrive maintains SOC 2 Type II certification. For EU-based companies or companies handling EU citizen data, both Pipedrive and HubSpot provide appropriate GDPR compliance frameworks, data processing agreements, and privacy controls.