HubSpot is a comprehensive CRM platform with integrated marketing, sales, and service tools, while Mailchimp is a specialized email marketing and automation platform. HubSpot is more expensive but offers deeper CRM capabilities, whereas Mailchimp excels at affordable email campaigns for small businesses.
HubSpot vs Mailchimp — Side-by-side comparison on A Versus B
Choose HubSpot if you need a unified CRM platform to manage sales, marketing, and customer service across your entire business and plan to scale significantly—the investment pays off with deeper integrations and advanced automation. Choose Mailchimp if you're a solopreneur or small business primarily focused on email marketing, need a low barrier to entry, and want to avoid complex tools with a steep learning curve.
All-in-one CRM platform with integrated marketing automation, sales tools, and customer service suite.
User-friendly email marketing and automation platform designed for small businesses, e-commerce, and creators.
Structured comparison data for HubSpot vs Mailchimp with 354 attributes.
Monthly Cost (50-person team, full suite)
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
Contact List Size Limit (Standard Pricing)
Professional/Standard Plan Monthly Price
CRM Contact Storage Limit (Free/Entry Tier)
AI Sentiment Analysis / Social Listening
Team Members Supported (Free/Standard Tier)
Price Scaling Factor at 5,000 Subscribers
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
HubSpot vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HubSpot vs Mailchimp.
Can I use HubSpot or Mailchimp for free?
Yes, both offer free plans. HubSpot's free tier includes CRM, email marketing, and basic automation for up to 1 million contacts. Mailchimp's free plan supports 500 contacts with email marketing and basic automation features. HubSpot's free offering is more comprehensive for CRM needs, while Mailchimp's is better for pure email marketing.
Which platform is better for email marketing?
Mailchimp is specifically optimized for email marketing with 1,000+ templates, A/B testing, and an intuitive drag-and-drop editor. HubSpot's email marketing is competent but less specialized. For businesses focused solely on email campaigns, Mailchimp is the faster, easier choice. For businesses needing email as part of broader marketing operations, HubSpot integrates better with CRM and sales tools.
Does Mailchimp have sales tools like HubSpot?
No, Mailchimp lacks native sales tools. It has no calling features, meeting scheduling, deal tracking, or sales forecasting. Mailchimp is purely a marketing platform. HubSpot includes comprehensive sales tools including phone calling, meeting scheduling, deal pipelines, and sales forecasting, making it the choice for sales teams.
Which is cheaper for a growing business with 10 employees?
For a 10-person team, Mailchimp's Pro plan ($20/month) with multiple team members would cost $200/month for basic email marketing. HubSpot's Professional CRM starts at $50/month per user but includes all sales, marketing, and service features. For a sales-focused team, HubSpot's integrated toolset is more cost-effective than buying separate tools. For email-only marketing, Mailchimp is cheaper.
Can I migrate from Mailchimp to HubSpot?
Yes, both platforms support data imports and migrations. HubSpot provides migration guides and can import contacts, email lists, and historical data from Mailchimp. The process typically takes 1-2 weeks depending on data volume. However, Mailchimp's email templates and automation workflows won't automatically migrate and need to be recreated in HubSpot.