HubSpot is a comprehensive CRM and marketing automation platform with advanced features for complex campaigns, while Mailchimp is a streamlined email marketing tool designed for simplicity and affordability. HubSpot offers 2,000 free monthly emails vs Mailchimp's 1,000, and includes integrated CRM functionality that Mailchimp lacks.
HubSpot vs Mailchimp — Side-by-side comparison on A Versus B
Choose HubSpot if you need a unified CRM platform, advanced lead scoring, multi-channel marketing automation, and complex campaign tracking—ideal for growing businesses with sophisticated marketing needs. Choose Mailchimp if you prioritize simplicity, affordability, straightforward email marketing, and quick setup without the overhead of a full marketing automation platform.
All-in-one platform integrating CRM, marketing automation, sales, and customer service
User-friendly email marketing and basic automation platform designed for small businesses.
Structured comparison data for HubSpot vs Mailchimp with 324 attributes.
Monthly Cost (50-person team, full suite)
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
Contact List Size Limit (Standard Pricing)
Professional/Standard Plan Monthly Price
CRM Contact Storage Limit (Free/Entry Tier)
AI Sentiment Analysis / Social Listening
Team Members Supported (Free/Standard Tier)
Price Scaling Factor at 5,000 Subscribers
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
HubSpot vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HubSpot vs Mailchimp.
Which platform is better for a small business just starting with email marketing?
Mailchimp is better for small businesses prioritizing simplicity and cost. It has an intuitive interface, quick setup (often within hours), and straightforward email tools. However, if you anticipate needing CRM features and more sophisticated automation as you grow, HubSpot's free plan is worth exploring despite the steeper learning curve.
Can I use HubSpot or Mailchimp for free indefinitely?
Yes, both offer free plans indefinitely with limits. HubSpot's free plan includes 500 contacts and 2,000 emails/month. Mailchimp's free plan includes 500 contacts and 1,000 emails/month. However, once you exceed these limits or need advanced features, you'll need to upgrade to a paid plan.
Does Mailchimp have CRM functionality like HubSpot?
Mailchimp has a basic CRM add-on, but it operates separately from the email platform and lacks the unified data model that HubSpot provides. HubSpot's CRM is native and fully integrated, making it superior for businesses needing advanced lead tracking, scoring, and pipeline management.
Which platform has better email deliverability rates?
Both HubSpot and Mailchimp maintain strong email deliverability rates (typically 95%+). Mailchimp has a strong reputation for email deliverability among small businesses. HubSpot's rates are equally robust, but since it's a broader platform, email is just one of many channels—making Mailchimp's email-first focus potentially advantageous for pure email campaigns.
Can HubSpot and Mailchimp integrate with other business tools?
Both platforms offer extensive integrations. HubSpot integrates with 1,000+ apps and has native support for major tools like Salesforce, Shopify, and WordPress. Mailchimp integrates with popular platforms including Shopify, WooCommerce, and WordPress. HubSpot's integrations are more comprehensive due to its broader ecosystem.