HubSpot scores higher on ease of use and scalability (4.5/5 vs 4.2/5 on Gartner), with faster self-serve adoption ideal for growing teams. Keap excels in hands-on onboarding and guided support, making it better for businesses needing direct implementation assistance.
HubSpot vs Keap — Side-by-side comparison on A Versus B
Choose HubSpot if you need a modern, scalable platform with strong AI capabilities, faster implementation, and robust reporting—ideal for growing teams and enterprises. Choose Keap if you prefer hands-on support, need native payment processing, and value guided implementation over self-serve adoption.
All-in-one CRM platform with integrated marketing automation, sales tools, and service hub.
SMB-focused CRM with native payment processing, contact management, and guided implementation support.
Structured comparison data for HubSpot vs Keap with 174 attributes.
Monthly Cost (50-person team, full suite)
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
Contact List Size Limit (Standard Pricing)
Professional/Standard Plan Monthly Price
CRM Contact Storage Limit (Free/Entry Tier)
AI Sentiment Analysis / Social Listening
Team Members Supported (Free/Standard Tier)
HubSpot vs Keap — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for HubSpot vs Keap.
Which platform has better automation capabilities?
HubSpot offers advanced AI-powered automation (2026 updates include new AI workflows). Keap provides basic automation through tag-based rules and filters, suitable for simpler workflows but limited for complex multi-step sequences.
Which platform is easier to implement—HubSpot or Keap?
HubSpot is faster for self-implementation (1-2 weeks typical), with extensive documentation and training resources. Keap requires 3-4 weeks but includes dedicated onboarding specialists, making it better if you prefer guided implementation over DIY setup.
Can I process payments natively in both platforms?
Keap includes native payment processing via Keap Payments (invoicing + credit card acceptance). HubSpot requires third-party integrations like Stripe or PayPal for payment processing, adding an extra step.
Which is better for small businesses under 50 people?
Keap is optimized for SMBs under 100 employees, with lower starting costs ($25/month) and hands-on support. HubSpot ($50+/month) is overkill for very small teams but scales better if you plan rapid growth.
How do 2026 updates compare between the two?
HubSpot released 13 new features and 86 enhancements in Spring 2026, including AI workflow improvements and CRM enhancements. Keap follows a standard quarterly update cycle with less aggressive innovation.