Ghost is a focused publishing platform optimized for bloggers and newsletters with built-in membership features, while Webflow is a visual website builder offering complete design freedom and e-commerce capabilities for professionals and agencies. Ghost costs $29/month minimum while Webflow starts at $14/month but charges separately for hosting.
Ghost vs Webflow — Side-by-side comparison on A Versus B
Choose Ghost if you're a blogger, writer, or publisher focused on content monetization through subscriptions and newsletters—it's purpose-built for editorial workflows with integrated membership tools. Choose Webflow if you're a designer, agency, or business needing complete design control, e-commerce functionality, or client site management with professional-grade capabilities.
Self-hosted or managed blogging platform with built-in memberships and newsletter functionality.
Visual web design and hosting platform with built-in CMS and ecommerce, no coding required.
Structured comparison data for Ghost vs Webflow with 234 attributes.
Average Writer Earnings (Partner Program)
Monthly Newsletter Subscriber Allowance (Free Tier)
Monthly Bandwidth Included (Starter Plan)
Ghost vs Webflow — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Ghost vs Webflow.
Can I sell products on Ghost or Webflow?
Webflow has full built-in e-commerce with product listings, inventory management, variants, and payment processing. Ghost has no native e-commerce—it's designed for content and memberships only. If you need to sell physical or digital products, Webflow is the only choice between these two.
Which is better for a membership newsletter business?
Ghost is purpose-built for this use case. It includes native subscription management, email newsletter automation, member-only content paywalls, and Stripe integration—all included in the base price. Webflow would require third-party integrations like Memberstack ($25-99/month) to replicate these features.
Do I need coding knowledge to use Ghost or Webflow?
Ghost requires no coding for basic setup and content creation—it's optimized for non-technical users. Webflow also doesn't require coding for visual design, but understanding web design principles (layout, typography, spacing) is helpful. Both offer developer-friendly export options for advanced customization.
What are the real total costs comparing both platforms?
Ghost starts at $29/month (all-in) for small publishers. Webflow's entry plan is $14/month for sites, but e-commerce sites cost $29/month. For memberships on Webflow, add Memberstack ($25+/month). A comparable Ghost setup (blog + newsletter + memberships) costs $29/month with no additional fees.
Can I migrate from one to the other later?
Migrating from Ghost to Webflow is possible—you can export content and rebuild designs, but it's manual work. Webflow to Ghost is easier for content; you export posts and reimport them. Both platforms support open standards for content portability, but switching designs requires rebuilding. Plan your platform choice carefully for long-term use.