Ghost is a lightweight, membership-focused blogging platform optimized for content creators and newsletters, while Webflow is a full-featured visual website builder with advanced design control and e-commerce capabilities. Ghost costs $29/month for basic hosting, while Webflow starts at $14/month but with more limited content features.
Ghost vs Webflow — Side-by-side comparison on A Versus B
Choose Ghost if you're a content creator, journalist, or author focused on building a membership business with newsletters and don't need complex design flexibility. Choose Webflow if you need a visually custom website, e-commerce functionality, or portfolio capabilities with designer-level control.
Membership-first, open-source blogging platform optimized for content creators and paid newsletters.
Visual website builder with no-code design capabilities and built-in e-commerce.
Structured comparison data for Ghost vs Webflow with 184 attributes.
Average Writer Earnings (Partner Program)
Monthly Newsletter Subscriber Allowance (Free Tier)
Ghost vs Webflow — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Ghost vs Webflow.
Can I use Ghost for an e-commerce store?
Ghost does not have native e-commerce functionality. You can integrate with external services like Stripe or Snipcart, but inventory management, tax calculations, and shipping integrations require manual setup or custom development. For full e-commerce, Webflow is the better choice.
Can I build a membership site on Webflow?
Webflow doesn't have native membership authentication or paywalls. You can use third-party apps like MemberPress or Memberful, but this requires workarounds and adds complexity. Ghost has built-in, production-ready membership features out of the box.
Which platform is easier to learn for beginners?
Ghost has a gentler learning curve with a straightforward dashboard interface and minimal design decisions required. Webflow requires understanding design principles, responsive layouts, and CSS concepts, typically taking 30-50 hours to become proficient.
Ghost's top tier is $199/month (all features, unlimited members). Webflow's Business plan is $165/month with CMS capabilities. Ghost is more cost-effective for content businesses, while Webflow requires higher plans to unlock full features, potentially costing $165-225/month for agencies.
Ghost provides full data exports in standard formats (JSON) and allows custom domain transfers. Webflow also supports exports and custom domains, but migrating visual designs away is more complex since designs are stored in proprietary format. Both allow reasonable exit paths.