Mailchimp excels as a free email marketing starter tool with 12,500 free contacts, while GetResponse offers more advanced automation and e-commerce features at a lower paid tier starting at $15/month. GetResponse is purpose-built for marketing automation; Mailchimp is designed for email simplicity with optional paid upgrades.
GetResponse vs Mailchimp — Side-by-side comparison on A Versus B
Choose Mailchimp if you're starting out with a small email list (under 500 contacts), want a free plan with generous contact limits, and prefer simplicity over advanced automation. Choose GetResponse if you need marketing automation, e-commerce capabilities, webinar hosting, or plan to scale quickly—its lower paid entry price ($15/month vs $20/month) makes it better value for growth-focused businesses.
All-in-one marketing automation platform with email, automation, webinars, and e-commerce tools.
All-in-one marketing platform offering email campaigns, automation, landing pages, and CRM features.
GetResponse vs Mailchimp — Comparison Data
Structured comparison data for GetResponse vs Mailchimp with 171 attributes.
Contact List Size Limit (Standard Pricing)
Price Scaling Factor at 5,000 Subscribers
Starter Tier Monthly Cost (50k contacts)
Automation Workflow Steps (Free/Starter Tier)
GetResponse vs Mailchimp — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for GetResponse vs Mailchimp.
Which platform is truly free for the longest?
Mailchimp offers a genuinely free plan indefinitely for up to 12,500 contacts with unlimited sends, email campaigns, and basic automation. GetResponse's free plan supports only 500 contacts but includes unlimited automation workflows. For pure free email marketing longevity, Mailchimp is superior; for free automation, GetResponse wins.
Can I sell products directly through these platforms?
GetResponse includes native e-commerce features like product catalogs, abandoned cart recovery, and purchase-triggered automations. Mailchimp requires connecting external e-commerce platforms (Shopify, WooCommerce) via integrations. GetResponse is built for direct product sales; Mailchimp is email-first with e-commerce bolt-ons.
Mailchimp offers 24/7 email and chat support, with community resources and comprehensive knowledge base. GetResponse provides 24/5 support (weekdays extended hours) with dedicated account managers on premium plans. Mailchimp has broader availability; GetResponse offers more personalized support for paying customers.
GetResponse: $15 (1K contacts), $25 (2.5K), $49 (5K), $99 (10K). Mailchimp: $20 (500), $50 (1K), $100 (2.5K), $150 (5K). GetResponse generally offers 20-30% better value at mid-tier subscriber counts; Mailchimp's free tier dominates below 500 contacts.
Which platform integrates better with my existing tools?
Mailchimp connects with 750+ apps (WordPress, Shopify, Zapier, Google Ads, etc.), making it ideal if you use diverse tools. GetResponse integrates with 250+ apps but offers deeper native features (webinars, e-commerce) reducing integration dependency. Choose Mailchimp for ecosystem breadth; GetResponse for self-contained functionality.