Facebook is a social network focused on personal connections and content sharing with 3.07 billion monthly users, while Reddit is a discussion-based platform with 430 million monthly users organized around topic-specific communities. Facebook prioritizes algorithmic feeds and friend networks, whereas Reddit emphasizes user-driven content discovery through voting and community moderation.
Facebook vs Reddit — Side-by-side comparison on A Versus B
Choose Facebook if you want to stay connected with friends and family, share personal moments, and reach wide audiences with targeted advertising capabilities. Choose Reddit if you prefer anonymous discussions, deep-dive conversations in niche communities, and discovery-based content without algorithmic manipulation or targeted data collection.
Global social networking platform owned by Meta Platforms for personal connections and content sharing.
Mass social platform with 140K+ user-run communities covering entertainment, news, hobbies, and niche topics.
Structured comparison data for Facebook vs Reddit with 117 attributes.
Video Content (Reels/Stories) Engagement Share
Algorithm Content Discovery Effectiveness
Monthly Active Users (Entertainment Focus)
Trending Entertainment Topics Visibility
Entertainment Discussion Threads per Day
User Demographics (18-34 Entertainment Audience)
Content Discoverability (Search Engine Rank)
Estimated Spam/Low-Quality Content Percentage
Facebook vs Reddit — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Facebook vs Reddit.
Which platform is better for business marketing?
Facebook is substantially better for business marketing with 3.07 billion users, sophisticated audience targeting based on demographics/interests, detailed analytics dashboards, Facebook Shop integration, and proven ROI metrics. Reddit can work for niche B2B marketing and brand communities but lacks comprehensive advertising tools and has smaller overall reach. Facebook's average $0.94 cost-per-click (CPC) vs Reddit's $2.18 CPC demonstrates Facebook's efficiency for paid campaigns.
Which platform respects user privacy better?
Reddit significantly better respects privacy with its pseudonymous model, minimal data collection compared to Facebook's extensive tracking, and no personalized advertising profile. Facebook collects data on everything users do across Meta properties and the wider web through tracking pixels, building detailed profiles for targeting. Facebook faces ongoing EU GDPR fines (€1.2 billion in 2021) while Reddit prioritizes data minimization.
Where will I find better quality discussions?
Reddit typically offers deeper, more substantive discussions because subreddit communities are organized by specific interests with volunteer expert moderators. Communities like r/AskHistorians require sourced answers and attract academics. Facebook's algorithmic feed prioritizes engagement over depth, often promoting sensationalism. However, Reddit's anonymous culture sometimes enables misinformation, while Facebook's real-name requirement creates more accountability.
Which platform is safer from misinformation?
Facebook and Reddit both struggle with misinformation but differently. Facebook's algorithmic amplification accelerated COVID-19 and election misinformation, though Meta now employs 13,500+ fact-checkers. Reddit's community moderation is inconsistent—some subreddits like r/science enforce rigorous sourcing while others spread false claims. Neither platform has definitively 'solved' misinformation.
This depends on goals and maturity. Reddit offers better anonymity and niche interest communities (gaming, learning, hobbies) with less social pressure, but exposes users to unmoderated toxicity. Facebook has stronger parental controls and friend-based networks, but declining teen adoption (32% weekly usage) and documented mental health impacts from algorithmic feeds. Both require parental awareness and healthy usage boundaries.