Facebook dominates with 3+ billion monthly users focused on personal connections and family, while Reddit's 1.1 billion users emphasize anonymous community discussions and niche interests. Facebook leads in total users, but Reddit generates significantly higher traffic volume per user.
Facebook vs Reddit — Side-by-side comparison on A Versus B
Facebook remains the larger platform by user count and monetization, making it ideal for broad audience reach and personal networking. Reddit excels in community engagement, discussion quality, and visitor traffic density, attracting users seeking deeper conversations on specific interests. The choice depends on whether you prioritize massive reach (Facebook) or engaged niche communities (Reddit).
Global social network with 3.07 billion users focused on content sharing, messaging, groups, and advertising.
Mass social platform with 140K+ user-run communities covering entertainment, news, hobbies, and niche topics.
Structured comparison data for Facebook vs Reddit with 125 attributes.
Video Content (Reels/Stories) Engagement Share
Algorithm Content Discovery Effectiveness
Monthly Active Users (Entertainment Focus)
Trending Entertainment Topics Visibility
Entertainment Discussion Threads per Day
User Demographics (18-34 Entertainment Audience)
Content Discoverability (Search Engine Rank)
Estimated Spam/Low-Quality Content Percentage
Facebook vs Reddit — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Facebook vs Reddit.
Not replacing, but complementing and growing faster in specific demographics. Reddit's IPO (March 2024) marked a maturation point; it's growing particularly among 18–34 users who use it as an alternative information source. Facebook has seen declining youth adoption since 2019 (under-18 users down significantly) while maintaining dominance with 35+ audiences. The platforms serve different needs: Facebook for real-identity social connections, family, and local community; Reddit for anonymous interest communities, crowdsourced recommendations, and niche expertise. Most users have accounts on both. For specific high-value use cases (product research, tech help, niche hobbies), Reddit is increasingly the preferred source — hence the "X reddit" Google search pattern.
Which is better for marketing: Facebook or Reddit?
Facebook wins for most marketing contexts due to scale, ad targeting depth, and proven ROI. Facebook Ads allows targeting by age, location, interests, behaviors, life events, lookalike audiences, and custom audiences from your email list — unmatched precision at 3B MAU scale. Reddit advertising is better for: reaching tech-savvy, educated audiences who block Facebook ads; communities where trust and authenticity matter (health, hobby, tech communities where Redditors are suspicious of obvious ads); and "Reddit-native" content that fits community culture. Many Reddit users use ad blockers, which reduces display ad effectiveness. Organic Reddit marketing (commenting helpfully in relevant subreddits) often outperforms paid Reddit advertising.
Can I use Facebook and Reddit together for my business strategy?
Yes, Facebook and Reddit serve complementary purposes and work well together in an integrated strategy. Facebook excels at targeted advertising and building community around your brand, while Reddit is better for authentic engagement, customer feedback, and niche community building. Using both allows you to reach different audiences—Facebook's broad demographic targeting pairs well with Reddit's interest-based, discussion-focused communities.