HubSpot is a comprehensive all-in-one CRM platform with integrated marketing automation, sales, and customer service tools, while Copper is a lightweight, Gmail-native CRM designed specifically for Google Workspace users who need quick contact and deal management without leaving their inbox.
Copper vs HubSpot — Side-by-side comparison on A Versus B
Choose Copper if you're a Google Workspace-dependent team prioritizing speed of deployment, minimal learning curve, and email-centric workflows with straightforward contact and deal management. Choose HubSpot if you need a comprehensive platform with integrated marketing automation, advanced reporting, multi-channel communication tools, and plan to scale across sales, marketing, and customer service teams.
Gmail-native CRM platform optimized for Google Workspace users with lightweight contact and pipeline management.
All-in-one CRM platform with integrated sales, marketing automation, customer service, and content management tools.
Structured comparison data for Copper vs HubSpot with 214 attributes.
Monthly Cost (50-person team, full suite)
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
Contact List Size Limit (Standard Pricing)
Professional/Standard Plan Monthly Price
CRM Contact Storage Limit (Free/Entry Tier)
AI Sentiment Analysis / Social Listening
Team Members Supported (Free/Standard Tier)
Starting Monthly Price (Single User/Starter Tier)
Price for 10-Person Support Team (Annual)
Copper vs HubSpot — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for Copper vs HubSpot.
Is Copper or HubSpot better for a small team using only Gmail?
Copper is the better choice for small teams exclusively using Gmail/Google Workspace. It integrates directly into Gmail, requires minimal setup (2-3 days), and costs $49/user/month. HubSpot is overkill for email-only workflows and requires 1-2 weeks of onboarding, though it offers more features if your team scales and needs marketing automation.
Does Copper have marketing automation like HubSpot?
No. Copper is a CRM-only platform focused on sales contact and deal management. It does not include email marketing campaigns, workflows, or marketing automation features. HubSpot's Marketing Hub is fully integrated and included in most paid plans, making it necessary if marketing automation is a requirement.
What is the cheapest way to start with each platform?
HubSpot's free tier is the lowest cost entry point—it includes CRM, unlimited contacts, basic email tracking, and automation workflows at $0/month. Copper has no free option and starts at $49/user/month. However, Copper's per-user model may be cheaper than HubSpot if you only have 1-2 users and need nothing beyond basic CRM.
Can Copper work with Outlook instead of Gmail?
Copper's primary platform is Gmail/Google Workspace. While limited Outlook integration exists, it is not native or fully featured like Gmail. HubSpot natively supports both Gmail and Outlook equally, making it the better choice for teams using Microsoft 365 or Outlook.
Which platform has better customer support?
HubSpot offers more extensive support with tiered options including 24/7 phone support on higher plans, community forums, and comprehensive knowledge base. Copper provides email support and chat, which is adequate but less robust. For complex implementations or urgent issues, HubSpot's support infrastructure is stronger.